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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Personalization Reports
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Seven Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
WHITE PAPER: Personalizing the customer experience (CX) is the most important goal of leading data-driven marketers—but, there is an obstacle commonly found when approaching a new personalization initiative. Read this e-book to learn the root cause of CX chaos that is preventing proper customer data use, and how to overcome it.
Posted: 14 Aug 2019 | Published: 14 Aug 2019

Informatica

Make Journey Mapping Your Secret to Outstanding Customer Service
sponsored by ServiceNow
WHITE PAPER: View this white paper to explore how you can better asses the quality of your customer experience by gaining a better understanding of your customer journey. Learn how to lay the foundation for a successful customer journey map, and discover how to put your journey map into action.
Posted: 16 Jul 2019 | Published: 16 Jul 2019

ServiceNow

It's Personal: How Personalizing Professional Development in K12 Improves Student, Educator, and District Outcomes
sponsored by Cornerstone OnDemand
WHITE PAPER: View this white paper to learn why "sit and get" workshop-based professional development (PD) isn't enough. Explore how a personalized PD program can help educators, students, and districts achieve higher success rates, and decide if a personalized PD program is right for your organization.
Posted: 10 Jul 2019 | Published: 10 Jul 2019

Cornerstone OnDemand

Achieve CX Optimization with Call Center Transformation
sponsored by Squelch
EGUIDE: In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.
Posted: 03 Jul 2019 | Published: 01 Jul 2019

Squelch

Boost Website Content Engagement with Personalized Content Recommendations
sponsored by Act-On Software
WHITE PAPER: Read this white paper to learn how personalization bridges the gaps in customer engagement that segmentation strategies could not fill and how you can capitalize on this burgeoning technology to improve website customer engagement.
Posted: 01 Jul 2019 | Published: 31 Dec 2018

Act-On Software

Survey Results: Customer Expectations and Experiences with Online Shopping
sponsored by LogMeIn, Inc.
RESEARCH CONTENT: Inside, explore survey findings about the current state of CX for online shopping and discover how intelligent customer engagement tools can provide businesses with the actionable insights needed to efficiently deliver richer and more personalized experiences in real time.
Posted: 17 Jun 2019 | Published: 17 Jun 2019

LogMeIn, Inc.

Create the Ideal Customer Experience Without Giving Up Control
sponsored by Lucidworks
VIDEO: In this video from Lucidworks, CEO and President of Cirrus10, Peter Curran, and VP of Product Marketing at Lucidworks, Justin Sears, discus how organizations can use AI to create better customer experiences without sacrificing business control.
Posted: 17 Jun 2019 | Premiered: 10 Apr 2019

Lucidworks

Surviving the Amazon Effect: Differentiating and Optimizing to Thrive in the Age of Amazon
sponsored by NetSuite
WHITE PAPER: In this white paper, explore how manufacturers and wholesale distributors are rising to the meet the expectations of the 21st century consumer. Discover how businesses can thrive in this competitive climate through differentiation and optimization, and learn how to survive and thrive in the age of Amazon.
Posted: 05 Jun 2019 | Published: 30 Jun 2018

NetSuite

Customized & Configured: The Secrets Behind How Leading Companies Achieve Consistent Growth
sponsored by Wrike
EBOOK: Download this e-book to learn how some of today's leading companies have invested in customizable and configurable tools and adopted flexible processes to scale without limits.
Posted: 31 May 2019 | Published: 31 May 2019

Wrike

The Customer Experience Role in Best-Run Midsize Companies: Embedding Intelligence to Drive CX
sponsored by SAP
RESEARCH CONTENT: In this research report, discover how an improved CX can help midmarket companies transform into intelligent enterprises. Explore why the best-run midmarket companies prioritize customer experiences, and explore how CX can drive your organization's digital transformation.
Posted: 20 May 2019 | Published: 20 May 2019

SAP

Why a Seamless CX is Essential for Business Success
sponsored by TechTarget
RESOURCE: Now that CX is appearing everywhere, it might be time to expand on the old concept of CRM. Inside our member-exclusive guide, How to Enhance the Customer Journey with CX Management, find out why embracing and crafting a seamless CX is essential for business success. To claim your free download, share your insight in our CRM questionnaire today.
Posted: 30 Apr 2019 | Published: 30 Apr 2019

TechTarget

Is Customer Experience (CX) More Important Than Product?
sponsored by Squelch
RESOURCE: The key to a successful CX culture is developing a sense of connection. At its most basic level, this connection must exist between customer support and success agents and the company itself, as agent satisfaction is critical to the overall success of a business. In this resource, learn how to create a winning CX by providing a seamless experience.
Posted: 30 Apr 2019 | Published: 08 Mar 2019

Squelch

Oracle Value Realization: Service Cloud Benchmark Paper
sponsored by Oracle Corporation
RESEARCH CONTENT: Modern, superior customer service organizations are built around the empowered customer. They are designed to help companies focus on supporting customers with ease and focusing the service strategy on the areas of greatest impact. In this report, discover critical success factors for a successful Oracle Service Cloud transformation.
Posted: 23 Apr 2019 | Published: 31 Jan 2019

Oracle Corporation

ERP Gets Personal - Keeping up with Changing Manufacturing Trends
sponsored by Rootstock
WHITE PAPER: In this white paper, learn how to create a personalized manufacturing strategy with cloud ERP, and uncover how cloud ERP can help manufacturers drive business, build better customer relationships, and more.
Posted: 17 Apr 2019 | Published: 31 Dec 2017

Rootstock

Is Your Legacy ERP System Holding You Back?
sponsored by Rootstock
WHITE PAPER: In this white paper, find out why manufacturing firms must deliver more personalization and improve CX, and learn about the business benefits and ERP requirements for personalized manufacturing.
Posted: 15 Apr 2019 | Published: 15 Apr 2019

Rootstock

State of Marketing: Insights and Trends from over 4,100 Marketing Leaders Worldwide
sponsored by Salesforce
RESEARCH CONTENT: The world of marketing is undergoing a revolution. In this report, discover what over 4,100 marketing leaders have to say about this marketing transformation, and uncover how marketers are evolving their traditional tactics to keep up with changing customer demands.
Posted: 12 Mar 2019 | Published: 12 Mar 2019

Salesforce

Trends Elevating the Customer Experience in Travel & Transportation
sponsored by Salesforce
RESEARCH CONTENT: Download this report to explore how travel, transportation, and hospitality companies that focus on personalized, contextualized, and proactive engagement can thrive in this new customer era.
Posted: 11 Mar 2019 | Published: 11 Mar 2019

Salesforce

The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

State of the Connected Customer
sponsored by Salesforce
RESEARCH CONTENT: For businesses, there's more focus than ever on going beyond the expected product or service, to deliver a customer experience that truly differentiates. This report examines the evolution of these expectations, the technology that's driving them, and the balance of trust between customers and companies.
Posted: 05 Sep 2018 | Published: 05 Sep 2018

Salesforce

The AI Revolution: Insights Into the Next Era of Customer Relationships
sponsored by Salesforce
RESEARCH CONTENT: This report highlights key findings around customers' heightened expectations for tailored, relevant experiences, and how businesses are using AI to meet them. Inside, you'll also uncover the 3 big decisions companies look to leverage AI to help them compete in the Age of the Customer.
Posted: 04 Sep 2018 | Published: 04 Sep 2018

Salesforce

Search and Retail: What’s next for online retail and ecommerce
sponsored by Lucidworks
RESOURCE: As shoppers moved to online purchases, the industry followed and retailers started to deploy the kind of online storefronts we see today. Search has become the center of retail. Take a look inside to learn about new technologies, customer expectations and more.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

Lucidworks

How to Create an Amazon-Like Experience with Fusion
sponsored by Lucidworks
WHITE PAPER: In this white paper, find out how you can improve the experience on your website and compete with Amazon, by updating the user interface with all the same features.
Posted: 25 Jul 2018 | Published: 25 Jul 2018

Lucidworks

Customer Service Analytics to Enhance CX
sponsored by Freshworks
EGUIDE: Nothing instills customer loyalty as much as being treated like a person. There's an innate note of respect and authenticity that emerges in a process when customers need help and it is offered with a personal touch. Keep reading to learn more about the role of customer service analytics.
Posted: 12 Jun 2018 | Published: 07 Jun 2018

Freshworks
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