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Personalization

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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Personalization Reports
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Oracle Value Realization: Service Cloud Benchmark Paper
sponsored by Oracle Corporation
RESEARCH CONTENT: Modern, superior customer service organizations are built around the empowered customer. They are designed to help companies focus on supporting customers with ease and focusing the service strategy on the areas of greatest impact. In this report, discover critical success factors for a successful Oracle Service Cloud transformation.
Posted: 23 Apr 2019 | Published: 31 Jan 2019

Oracle Corporation

The Future of E-Commerce
sponsored by Instart
RESOURCE: Download this infographic to learn more about the state of e-commerce, and prepare for a successful future with predictions and insights about digital experience automation tools.
Posted: 17 Apr 2019 | Published: 17 Apr 2019

Instart

3 Big Predictions You Should Know for eCommerce in 2019
sponsored by Instart
RESOURCE: Download this blog post to learn more about what you need to know to continue delivering amazing web experiences while keeping your customers safe.
Posted: 17 Apr 2019 | Published: 17 Apr 2019

Instart

ERP Gets Personal - Keeping up with Changing Manufacturing Trends
sponsored by Rootstock
WHITE PAPER: In this white paper, learn how to create a personalized manufacturing strategy with cloud ERP, and uncover how cloud ERP can help manufacturers drive business, build better customer relationships, and more.
Posted: 17 Apr 2019 | Published: 31 Dec 2017

Rootstock

Is Your Legacy ERP System Holding You Back?
sponsored by Rootstock
WHITE PAPER: In this white paper, find out why manufacturing firms must deliver more personalization and improve CX, and learn about the business benefits and ERP requirements for personalized manufacturing.
Posted: 15 Apr 2019 | Published: 15 Apr 2019

Rootstock

From Disrupting Customer Experiences To Disrupting Markets
sponsored by Algolia
EBOOK: Download this e-book to explore a practical application of a digital maturity model, and find out how to deliver personalized shopper experiences, and fuel your digital strategies with intelligent search technologies.
Posted: 19 Mar 2019 | Published: 19 Mar 2019

Algolia

How to be a Great Marketer with AI
sponsored by Contentstack
NEWSLETTER: In this newsletter from Contentstack, learn how to unleash the power of your marketing teams with AI tools. Discover how to create and deliver new digital experiences, and grow your business with smart technology including analytics, personalization, and more.
Posted: 19 Mar 2019 | Published: 19 Mar 2019

Contentstack

State of Marketing: Insights and Trends from over 4,100 Marketing Leaders Worldwide
sponsored by Salesforce
RESEARCH CONTENT: The world of marketing is undergoing a revolution. In this report, discover what over 4,100 marketing leaders have to say about this marketing transformation, and uncover how marketers are evolving their traditional tactics to keep up with changing customer demands.
Posted: 12 Mar 2019 | Published: 12 Mar 2019

Salesforce

Trends Elevating the Customer Experience in Travel & Transportation
sponsored by Salesforce
RESEARCH CONTENT: Download this report to explore how travel, transportation, and hospitality companies that focus on personalized, contextualized, and proactive engagement can thrive in this new customer era.
Posted: 11 Mar 2019 | Published: 11 Mar 2019

Salesforce

Build a Better Maze: How to Inspire Exploration and Discovery with Improved Media Recommendations
sponsored by SoftServe
WHITE PAPER: Download this white paper to learn about the process of building a media recommendation engine that is capable of inspiring the viewer and delivering competitive differentiation.
Posted: 15 Feb 2019 | Published: 15 Feb 2019

SoftServe

The Road Less Taken in Media: How a Smart(er) Engine Could Be the Competitive Edge
sponsored by SoftServe
WHITE PAPER: Download this white paper to learn why building a personalized recommendation engine requires an approach that utilizes multiple processes, and take a closer look at the machine learning behind these engines.
Posted: 14 Feb 2019 | Published: 14 Feb 2019

SoftServe

The Rise of Dynamic Experience to Speed Up Customer Buying Journeys
sponsored by Contentstack
WHITE PAPER: People have high expectations for their digital experiences, and enterprises need a way to keep up. Download this white paper to learn how personalization can help your business boost its CX success rate and secure customer loyalty.
Posted: 28 Jan 2019 | Published: 18 Jun 2018

Contentstack

Health IT Must Put Physicians Front and Center
sponsored by PatientKeeper
RESOURCE: Ask most physicians what they think of the technology they are required to use in their practices and hospitals, and you'll likely get an earful. Download this resource to uncover input from physicians and other healthcare stakeholders about reducing the clinician burden associated with health IT.
Posted: 17 Jan 2019 | Published: 17 Jan 2019

PatientKeeper

The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

State of the Connected Customer
sponsored by Salesforce
RESEARCH CONTENT: For businesses, there's more focus than ever on going beyond the expected product or service, to deliver a customer experience that truly differentiates. This report examines the evolution of these expectations, the technology that's driving them, and the balance of trust between customers and companies.
Posted: 05 Sep 2018 | Published: 05 Sep 2018

Salesforce

The AI Revolution: Insights Into the Next Era of Customer Relationships
sponsored by Salesforce
RESEARCH CONTENT: This report highlights key findings around customers' heightened expectations for tailored, relevant experiences, and how businesses are using AI to meet them. Inside, you'll also uncover the 3 big decisions companies look to leverage AI to help them compete in the Age of the Customer.
Posted: 04 Sep 2018 | Published: 04 Sep 2018

Salesforce

The Secrets of Seamless Retailing Success
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Thisresearch from Accenture suggests that consumers may be having second thoughts about the benefits of online shopping and that no one should write off stores just yet.
Posted: 19 May 2014 | Published: 19 May 2014

ComputerWeekly.com

Customer Service Analytics to Enhance CX
sponsored by Freshworks
EGUIDE: Nothing instills customer loyalty as much as being treated like a person. There's an innate note of respect and authenticity that emerges in a process when customers need help and it is offered with a personal touch. Keep reading to learn more about the role of customer service analytics.
Posted: 12 Jun 2018 | Published: 07 Jun 2018

Freshworks

Improving the Customer Experience Journey with Analytics
sponsored by ConvergeOne
EGUIDE: Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.
Posted: 09 May 2018 | Published: 09 May 2018

ConvergeOne

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText

Improve Customer Experience through Personalization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett Packard Enterprise

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM
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