Business of Information Technology  >   Business Processes  >   Marketing  >  

Personalization

RSS Feed   
DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Personalization Reports
1 - 25 of 39 Matches Previous Page  |  Next Page
Build a Better Maze: How to Inspire Exploration and Discovery with Improved Media Recommendations
sponsored by SoftServe
WHITE PAPER: Download this white paper to learn about the process of building a media recommendation engine that is capable of inspiring the viewer and delivering competitive differentiation.
Posted: 15 Feb 2019 | Published: 15 Feb 2019

TOPICS: 
SoftServe

The Road Less Taken in Media: How a Smart(er) Engine Could Be the Competitive Edge
sponsored by SoftServe
WHITE PAPER: Download this white paper to learn why building a personalized recommendation engine requires an approach that utilizes multiple processes, and take a closer look at the machine learning behind these engines.
Posted: 14 Feb 2019 | Published: 14 Feb 2019

TOPICS: 
SoftServe

Creating Personalized Customer Journeys with a Digital Experience Platform and Headless CMS
sponsored by Contentstack
RESEARCH CONTENT: Download this Gartner research to find out why application leaders must look beyond traditional portal frameworks to "headless" digital experience platforms as the foundation of their digital initiatives.
Posted: 30 Jan 2019 | Published: 05 Feb 2018

TOPICS: 

The Rise of Dynamic Experience to Speed Up Customer Buying Journeys
sponsored by Contentstack
WHITE PAPER: People have high expectations for their digital experiences, and enterprises need a way to keep up. Download this white paper to learn how personalization can help your business boost its CX success rate and secure customer loyalty.
Posted: 28 Jan 2019 | Published: 18 Jun 2018

TOPICS: 

Let's Make Healthcare Personal
sponsored by Microsoft
WHITE PAPER: The current challenges facing the global health system — rising costs and increasing incidence of chronic disease — require improving the overall health of patients. Download this white paper to learn how Microsoft health technology platforms can help healthcare organizations evolve toward a more personalized approach to care.
Posted: 18 Jan 2019 | Published: 18 Jan 2019

TOPICS: 
Microsoft

Health IT Must Put Physicians Front and Center
sponsored by PatientKeeper
RESOURCE: Ask most physicians what they think of the technology they are required to use in their practices and hospitals, and you'll likely get an earful. Download this resource to uncover input from physicians and other healthcare stakeholders about reducing the clinician burden associated with health IT.
Posted: 17 Jan 2019 | Published: 17 Jan 2019

TOPICS: 
PatientKeeper

The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TOPICS: 
TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TOPICS: 
TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TOPICS: 
TechTarget

Reimagining Retail in the Digital Age
sponsored by Microsoft
WHITE PAPER: Retailers are facing challenges coming from a myriad of directions. In this white paper, explore the opportunities derived by digital transformation, and how retailers can reimagine their businesses and survey and thrive in today's competitive environment.
Posted: 16 Oct 2018 | Published: 16 Oct 2018

TOPICS: 
Microsoft

AI in Retail Transforms the Marketplace
sponsored by Microsoft
RESOURCE: In industries that provide a service, customer satisfaction is everything. In this resource, see how the retail industry is using data alongside AI technologies (intelligent agents, machine learning, and cognitive services) to transform processes and develop a competitive edge.
Posted: 16 Oct 2018 | Published: 16 Oct 2018

TOPICS: 
Microsoft

Enrich Client Relationships at Scale with Intelligent Sales Advisor
sponsored by Microsoft
CASE STUDY: In this case study, explore an example of how personalized engagement, powered by cutting-edge technology, helped to rebuild customer trust, loyalty, and satisfaction. Learn how you can deliver differentiated experiences with AI and relationship-based selling to better engage customers with personalized interactions.
Posted: 16 Oct 2018 | Published: 16 Oct 2018

TOPICS: 
Microsoft

A Simple Way to Understand Machine Learning vs. Deep Learning for Customer Service
sponsored by Zendesk
RESOURCE: In this resource, learn about machine learning and deep learning, and how these concepts are dominating the conversations about AI for customer service. Find out how chatbots incorporate a deep learning model to provide customers with more personalized assistance.
Posted: 04 Sep 2018 | Published: 18 Jul 2017

TOPICS: 
Zendesk

Search and Retail: What’s next for online retail and ecommerce
sponsored by Lucidworks
RESOURCE: As shoppers moved to online purchases, the industry followed and retailers started to deploy the kind of online storefronts we see today. Search has become the center of retail. Take a look inside to learn about new technologies, customer expectations and more.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

TOPICS: 
Lucidworks

Fusion for Digital Commerce: Increase Revenue Per Visit with Omnichannel Search and Recommendations
sponsored by Lucidworks
RESOURCE: In this data sheet, find out how adding self-learning personalization and automatic A/B testing to your website can improve user experience so your customer gets the best possible results every time.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

TOPICS: 
Lucidworks

How to Create an Amazon-Like Experience with Fusion
sponsored by Lucidworks
WHITE PAPER: In this white paper, find out how you can improve the experience on your website and compete with Amazon, by updating the user interface with all the same features.
Posted: 25 Jul 2018 | Published: 25 Jul 2018

TOPICS: 
Lucidworks

The Secrets of Seamless Retailing Success
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Thisresearch from Accenture suggests that consumers may be having second thoughts about the benefits of online shopping and that no one should write off stores just yet.
Posted: 19 May 2014 | Published: 19 May 2014

TOPICS: 
ComputerWeekly.com

Customer Service Analytics to Enhance CX
sponsored by Freshworks
EGUIDE: Nothing instills customer loyalty as much as being treated like a person. There's an innate note of respect and authenticity that emerges in a process when customers need help and it is offered with a personal touch. Keep reading to learn more about the role of customer service analytics.
Posted: 12 Jun 2018 | Published: 07 Jun 2018

TOPICS: 
Freshworks

Improving the Customer Experience Journey with Analytics
sponsored by ConvergeOne
EGUIDE: Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.
Posted: 09 May 2018 | Published: 09 May 2018

TOPICS: 
ConvergeOne

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

TOPICS: 
OpenText

Improve Customer Experience through Personalization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

TOPICS: 
Hewlett Packard Enterprise

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

TOPICS: 
IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

TOPICS: 
IBM

Real-time Personalization: 6 fundamental tips for marketers
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

TOPICS: 
IBM

UPMC Health Plan Optimizes Customer Conversations to Ensure Service Excellence
sponsored by Genesys
CASE STUDY: Consult this case study today to learn how UPMC Health Plan developed an innovative customer service strategy that provided consistent, personal customer experiences, enabled constant service improvements, and more.
Posted: 16 Sep 2013 | Published: 16 Sep 2013

TOPICS: 
Genesys
1 - 25 of 39 Matches Previous Page    1 2    Next Page

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2019, TechTarget | Read our Privacy Statement