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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Personalization Reports
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The Definitive Guide to Marketing Automation
sponsored by Marketo
RESOURCE: In this guide, explore answers to any and all questions about marketing automation, insight into selecting the right system, and what investments are required for success.
Posted: 10 Aug 2018 | Published: 10 Aug 2018

Marketo

The Definitive Guide to Account Based Marketing
sponsored by Marketo
RESOURCE: In this resource, explore the new way of marketing, selling to, and supporting your customers at an account-level, and why it is critical to your success. Take a look at your account-based marketing playbook and some of the key benefits and the impact.
Posted: 30 Jul 2018 | Published: 30 Jul 2018

Marketo

Search and Retail: What’s next for online retail and ecommerce
sponsored by Lucidworks
RESOURCE: As shoppers moved to online purchases, the industry followed and retailers started to deploy the kind of online storefronts we see today. Search has become the center of retail. Take a look inside to learn about new technologies, customer expectations and more.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

Lucidworks

Fusion for Digital Commerce: Increase Revenue Per Visit with Omnichannel Search and Recommendations
sponsored by Lucidworks
RESOURCE: In this data sheet, find out how adding self-learning personalization and automatic A/B testing to your website can improve user experience so your customer gets the best possible results every time.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

Lucidworks

How to Create an Amazon-Like Experience with Fusion
sponsored by Lucidworks
WHITE PAPER: In this white paper, find out how you can improve the experience on your website and compete with Amazon, by updating the user interface with all the same features.
Posted: 25 Jul 2018 | Published: 25 Jul 2018

Lucidworks

Connecting Digital and Physical Experiences for the Online Shopper
sponsored by Oracle Cloud
WEBCAST: In this webcast, learn about the Trunk Club experience for customers, and how the Customer First Experience and Customer Engagement teams create fun and convenient ways for customers to interact with stylists.
Posted: 02 Jul 2018 | Premiered: Jun 29, 2018

Oracle Cloud

How to Build Digital, Connected and Adaptive Customer Experiences
sponsored by Oracle Cloud
RESOURCE: Inside, find out how a data-driven approach to CX will help you make your customers more loyal than ever as customers' expectations continue to climb higher and higher, and uncover 5 emerging technologies that should be on your strategic CX roadmap.
Posted: 25 Jun 2018 | Published: 25 Jun 2018

Oracle Cloud

13 Common Pain Points in Customer Journeys A Checklist for CX Improvement
sponsored by Convergys
RESOURCE: In this resource, find out how you can target the critical factors that influence customer experience and pinpoint where your weaknesses might be, so you can prioritize next steps for uncovering and correcting the shortcomings in your customer journeys.
Posted: 12 Jun 2018 | Published: 31 Dec 2017

Convergys

Hyper-Personalized Mobile Shopping
sponsored by Cognitive Scale
CASE STUDY: In this case study, discover how Under Armour uses AI automated processes, machine learning (ML) and natural language processing (NLP) to boost customer experiences by creating a personalized shopping profile for each customer on their mobile shopping app.
Posted: 08 May 2018 | Published: 08 May 2018

Cognitive Scale

The Secrets of Seamless Retailing Success
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Thisresearch from Accenture suggests that consumers may be having second thoughts about the benefits of online shopping and that no one should write off stores just yet.
Posted: 19 May 2014 | Published: 19 May 2014

ComputerWeekly.com

The Consumerization of IT 101
sponsored by SearchSecurity.com
EGUIDE: Access this expert briefing to get answers to your most pressing questions concerning the consumerization of IT.
Posted: 15 Feb 2012 | Published: 14 Feb 2012

SearchSecurity.com

Considering a BYOPC Strategy: A Q&A
sponsored by SearchSecurity.com
EGUIDE: Discover the concerns, opportunities, and benefits of enabling a BYOPC initiative in your workplace, including why enforcing a strict policy beforehand is essential to its success.
Posted: 10 Feb 2012 | Published: 09 Feb 2012

SearchSecurity.com

Customer Service Analytics to Enhance CX
sponsored by Freshworks
EGUIDE: Nothing instills customer loyalty as much as being treated like a person. There's an innate note of respect and authenticity that emerges in a process when customers need help and it is offered with a personal touch. Keep reading to learn more about the role of customer service analytics.
Posted: 12 Jun 2018 | Published: 07 Jun 2018

Freshworks

Choosing a Sales CRM: 11 Factors That'll Help you Decide Easily, and Faster
sponsored by Freshworks
RESOURCE: If you've gone through the grind of picking a CRM, realizing it didn't fit, dusting yourself off and making a difference choice, keep reading to explore a cheat sheet to help streamline your CRM hunt.
Posted: 12 Jun 2018 | Published: 22 Aug 2017

Freshworks

Improving the Customer Experience Journey with Analytics
sponsored by ConvergeOne
EGUIDE: Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.
Posted: 09 May 2018 | Published: 09 May 2018

ConvergeOne

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText

Improve Customer Experience through Personalization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett Packard Enterprise

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Real-time Personalization: 6 fundamental tips for marketers
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

IBM

UPMC Health Plan Optimizes Customer Conversations to Ensure Service Excellence
sponsored by Genesys
CASE STUDY: Consult this case study today to learn how UPMC Health Plan developed an innovative customer service strategy that provided consistent, personal customer experiences, enabled constant service improvements, and more.
Posted: 16 Sep 2013 | Published: 16 Sep 2013

Genesys

Implementing business tablets instead of BYOD
sponsored by Kensington
EGUIDE: Discover why tablets are overtaking BYOD, use cases of tablets in the workplace, plus which tablet is leading the change.
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Kensington

eBook: The Shortcut Guide to User Workspace Management - Chapter 2: Personalization Equals Content + Context
sponsored by RES Software
EBOOK: That’s why personality - and the preservation of personality, no matter how our users might connect—is so incredibly important. Read Chapter 2 of this series to learn more about the importance of personalization.
Posted: 03 Nov 2010 | Published: 03 Nov 2010

RES Software

eBook: The Shortcut Guide to User Workspace Management - Chapter 4: Transforming to an Environment of User Workspace Management
sponsored by RES Software
EBOOK: You’ve already come to understand the workspace itself, and how that workspace can be made pervasive across the spectrum of delivery mechanisms.
Posted: 27 Oct 2010 | Published: 27 Oct 2010

RES Software

eBook: The Shortcut Guide to User Workspace Management - Chapter 3: Tying Security to People, Not Devices
sponsored by RES Software
EBOOK: Today’s unpredictable user needn't necessarily complicate the application of security configurations. In fact, with the right technology in place, the idea of where security is applied grows less important. Replacing it is a new focus on how that security is applied. With User Workspace Management, that how  ties security to...
Posted: 27 Oct 2010 | Published: 27 Oct 2010

RES Software
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