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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Personalization Reports
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The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Services Packages for Customer Service Management (CSM)
sponsored by ServiceNow
WHITE PAPER: Inside, learn about customer service management services, and how they can address challenges through an effortless customer experience while proactively resolving issues.
Posted: 19 Oct 2018 | Published: 19 Oct 2018

ServiceNow

Reimagining Retail in the Digital Age
sponsored by Microsoft
WHITE PAPER: Retailers are facing challenges coming from a myriad of directions. In this white paper, explore the opportunities derived by digital transformation, and how retailers can reimagine their businesses and survey and thrive in today's competitive environment.
Posted: 16 Oct 2018 | Published: 16 Oct 2018

Microsoft

AI in Retail Transforms the Marketplace
sponsored by Microsoft
RESOURCE: In industries that provide a service, customer satisfaction is everything. In this resource, see how the retail industry is using data alongside AI technologies (intelligent agents, machine learning, and cognitive services) to transform processes and develop a competitive edge.
Posted: 16 Oct 2018 | Published: 16 Oct 2018

Microsoft

Enrich Client Relationships at Scale with Intelligent Sales Advisor
sponsored by Microsoft
CASE STUDY: In this case study, explore an example of how personalized engagement, powered by cutting-edge technology, helped to rebuild customer trust, loyalty, and satisfaction. Learn how you can deliver differentiated experiences with AI and relationship-based selling to better engage customers with personalized interactions.
Posted: 16 Oct 2018 | Published: 16 Oct 2018

Microsoft

Make your CX smarter
sponsored by Oracle Cloud
EBOOK: Inside, Jay Baer takes you through the process of revitalizing your organization's existing structures, covering data strategy, personalization and managing customer expectations.
Posted: 02 Oct 2018 | Published: 02 Oct 2018

Oracle Cloud

The AI-empowered Marketer
sponsored by Marketo
WHITE PAPER: In this infographic, learn how AI advances and accelerates marketers' ability to transform from one-size-fits-most marketing, to developing value through deeply personalized communication.
Posted: 12 Sep 2018 | Published: 12 Sep 2018

Marketo

State of the Connected Customer
sponsored by Salesforce
RESEARCH CONTENT: For businesses, there's more focus than ever on going beyond the expected product or service, to deliver a customer experience that truly differentiates. This report examines the evolution of these expectations, the technology that's driving them, and the balance of trust between customers and companies.
Posted: 05 Sep 2018 | Published: 05 Sep 2018

Salesforce

A Simple Way to Understand Machine Learning vs. Deep Learning for Customer Service
sponsored by Zendesk
RESOURCE: In this resource, learn about machine learning and deep learning, and how these concepts are dominating the conversations about AI for customer service. Find out how chatbots incorporate a deep learning model to provide customers with more personalized assistance.
Posted: 04 Sep 2018 | Published: 18 Jul 2017

Zendesk

The AI Revolution: Insights Into the Next Era of Customer Relationships
sponsored by Salesforce
RESEARCH CONTENT: This report highlights key findings around customers' heightened expectations for tailored, relevant experiences, and how businesses are using AI to meet them. Inside, you'll also uncover the 3 big decisions companies look to leverage AI to help them compete in the Age of the Customer.
Posted: 04 Sep 2018 | Published: 04 Sep 2018

Salesforce

AI and Chatbots and the Future of Personalization
sponsored by Oracle Cloud
VIDEO: Did you know that right now only 0.5% of all the data in the world has been analyzed, or used? Watch this webinar to learn more.
Posted: 23 Aug 2018 | Premiered: 20 Aug 2018

Oracle Cloud

Driving Personalization with AI and Chatbots
sponsored by Oracle Cloud
EBOOK: Data and analytics are at the heart of customer experience, and companies are embracing AI to help them use data better. Discover how inside.
Posted: 23 Aug 2018 | Published: 23 Aug 2018

Oracle Cloud

The Definitive Guide to Marketing Automation
sponsored by Marketo
RESOURCE: In this guide, explore answers to any and all questions about marketing automation, insight into selecting the right system, and what investments are required for success.
Posted: 10 Aug 2018 | Published: 10 Aug 2018

Marketo

The Definitive Guide to Account Based Marketing
sponsored by Marketo
RESOURCE: In this resource, explore the new way of marketing, selling to, and supporting your customers at an account-level, and why it is critical to your success. Take a look at your account-based marketing playbook and some of the key benefits and the impact.
Posted: 30 Jul 2018 | Published: 30 Jul 2018

Marketo

Search and Retail: What’s next for online retail and ecommerce
sponsored by Lucidworks
RESOURCE: As shoppers moved to online purchases, the industry followed and retailers started to deploy the kind of online storefronts we see today. Search has become the center of retail. Take a look inside to learn about new technologies, customer expectations and more.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

Lucidworks

Fusion for Digital Commerce: Increase Revenue Per Visit with Omnichannel Search and Recommendations
sponsored by Lucidworks
RESOURCE: In this data sheet, find out how adding self-learning personalization and automatic A/B testing to your website can improve user experience so your customer gets the best possible results every time.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

Lucidworks

How to Create an Amazon-Like Experience with Fusion
sponsored by Lucidworks
WHITE PAPER: In this white paper, find out how you can improve the experience on your website and compete with Amazon, by updating the user interface with all the same features.
Posted: 25 Jul 2018 | Published: 25 Jul 2018

Lucidworks

Modernizing Customer Experience with Live Experience Cloud
sponsored by Oracle
VIDEO: As customers are increasingly on mobile devices and expect frictionless, real-time, and contextual experience – companies must adapt. As customers are increasingly on mobile devices and expect frictionless, real-time, and contextual experience – companies must adapt.
Posted: 06 Nov 2018 | Premiered: 06 Nov 2018

Oracle

Customer Experience Analytics Report: Key Challenges, Results, & Potential ROI
sponsored by NICE Systems, Inc
ANALYST REPORT: Uncover key challenges, results, and potential ROI of deploying a customer journey analytics platform, according to this Forrester Total Economic Impact report.
Posted: 10 Oct 2018 | Published: 10 Oct 2018

NICE Systems, Inc

Personalized Marketing at Scale: How and Why
sponsored by Coveo
WHITE PAPER: In this white paper, uncover ways to make creating and implementing your personalized marketing strategy easier, and the importance of clearly understanding what your website visitors want from personalization efforts.
Posted: 05 Oct 2018 | Published: 05 Oct 2018

Coveo

Seth Godin Keynote: Customer Service in the Age of AI
sponsored by IBM
VIDEO: In this webcast, Seth Godin discusses the importance of delivering excellent customer service and highlights how firms can embrace AI as they transform their call centers.
Posted: 14 Sep 2018 | Premiered: 14 Sep 2018

IBM

Reimagine the Life Sciences Patient Experience
sponsored by Salesforce
RESOURCE: Leading life sciences companies are taking on a new opportunity to connect with patients and deliver direct support before, during, and after therapy. Download our latest e-book to learn how Salesforce can help these organizations improve patient care.
Posted: 31 Aug 2018 | Published: 31 Aug 2018

Salesforce

Connecting Digital and Physical Experiences for the Online Shopper
sponsored by Oracle Cloud
WEBCAST: In this webcast, learn about the Trunk Club experience for customers, and how the Customer First Experience and Customer Engagement teams create fun and convenient ways for customers to interact with stylists.
Posted: 02 Jul 2018 | Premiered: Jun 29, 2018

Oracle Cloud
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