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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Personalization Reports
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Smarter CX: Busting 3 Common Myths of Customer Experience
sponsored by Oracle Corporation
RESOURCE: Inside, find out why many businesses have lost sight in the ultimate reason to invest in better CX, uncover 3 customer experience myths, and more.
Posted: 25 May 2018 | Published: 25 May 2018

Oracle Corporation

3 Ways Your Shoppers Have Changed
sponsored by Oracle Corporation
RESOURCE: Find out how you can fulfill the modern retail shopper's desire and expectation for a highly personalized, efficient, omnichannel experience, and learn the 3 ways shoppers have changed.
Posted: 18 May 2018 | Published: 18 May 2018

Oracle Corporation

Going Mobile Keeps Customers from Going Elsewhere
sponsored by ConvergeOne - Avaya
BROCHURE: Find out why the needs of customers should always remain at the center of your mobile transformation and the importance of keeping the pace with the expectations of your customer in this increasingly mobile-driven world.
Posted: 15 May 2018 | Published: 15 May 2018

ConvergeOne - Avaya

Improving the Customer Experience Journey with Analytics
sponsored by ConvergeOne
EGUIDE: Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.
Posted: 09 May 2018 | Published: 09 May 2018


The Guide to Omnichannel Customer Engagement
sponsored by Genesys
RESOURCE: Find out how you can provide your contact center agents and supervisors with omnichannel customer information, while taking your customer experience to the next level.
Posted: 09 May 2018 | Published: 29 Dec 2017


Hyper-Personalized Mobile Shopping
sponsored by Cognitive Scale
CASE STUDY: In this case study, discover how Under Armour uses AI automated processes, machine learning (ML) and natural language processing (NLP) to boost customer experiences by creating a personalized shopping profile for each customer on their mobile shopping app.
Posted: 08 May 2018 | Published: 08 May 2018

Cognitive Scale

7 Steps for Delivering Next-Generation Digital Customer Service
sponsored by Genesys
RESOURCE: Explore the limitations and roadblocks for customer service, why customers must re-authenticate themselves and the 7 steps for delivering next-generation digital customer service.
Posted: 07 May 2018 | Published: 29 Dec 2017


How to Create Harmonious, Personalized Experiences Everywhere Your Customers Go
sponsored by Adobe Systems, Inc.
RESOURCE: Learn about the obstacles to delivering cross-channel personalization and why the picture of the customer often remains incomplete, making it difficult to target the right customer with the right message.
Posted: 04 May 2018 | Published: 29 Dec 2017

Adobe Systems, Inc.

5 Critical Requirements for Customer Experience in an Ultra-Connected Era
sponsored by Genesys
RESOURCE: Learn how adding technology to your dated infrastructure and putting the customer at the center of your business strategy can help drive loyalty and revenue.
Posted: 03 May 2018 | Published: 29 Dec 2017


7 Steps to Omnichannel Self-Service
sponsored by Genesys
RESOURCE: Find out how combining AI and automation creates a seamless transition between bots and live agents –and a much better experience for your customers.
Posted: 30 Apr 2018 | Published: 29 Dec 2017


The Blueprint Redefined: Building the Experience-Based Digital Foundation
sponsored by Adobe Systems, Inc.
RESOURCE: Delivering a consistent customer experience requires a common set of tools and processes. It's a priority to build a foundation that centralizes the core components of experience creation and delivery. Uncover the foundation marketing teams need today to improve the customer experience.
Posted: 30 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

The New Content Frontier: Go Boldly Into the Web Content Management Universe
sponsored by Adobe Systems, Inc.
RESOURCE: Explore a list of best practices to help you build the right foundation to solve the content challenge with a new class of personalization in the digital content universe.
Posted: 26 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

Vendor Comparisons: Web Content Management Platforms
sponsored by Adobe Systems, Inc.
ANALYST REPORT: Explore the strengths and cautions of 18 web content management vendors, and the strategic impact in the context of digital business.
Posted: 25 Apr 2018 | Published: 27 Jul 2017

Adobe Systems, Inc.

The Culture of Content: 9 Steps to Content Marketing Excellence
sponsored by Adobe Systems, Inc.
RESOURCE: 87% of buyers say digital content significantly impacts their purchase decisions.Learn about today's fast changing marketing and ever-growing consumer expectations, and how the evolution will continue as more organizations realize their survival depends on great content and CX.
Posted: 24 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

The Marketer's Guide to Articulating DAM Return on Investment
sponsored by Adobe Systems, Inc.
RESOURCE: Discover why marketers need to take a closer look at what they can and cannot accomplish with existing asset management practices and tools, and how to better manage the rapidly evolving customer experience.
Posted: 24 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

The Key to Making Meaningful Real-Time Experiences
sponsored by Adobe Systems, Inc.
ANALYST REPORT: Find out how real-time interaction management vendors can provide the technology, roadmap and services to empower marketers to act in milliseconds and deliver personalized experiences.
Posted: 23 Apr 2018 | Published: 06 Jun 2017

Adobe Systems, Inc.

Your Most Crucial Conversation: How Personalized, Real-Time Offers Say All the Right Things
sponsored by Adobe Systems, Inc.
RESOURCE: Find out how marketers can deliver consistent, relevant and personal real-time offers by unifying customer data across channels and keeping a close eye on the customer journey.
Posted: 20 Apr 2018 | Published: 20 Apr 2018

Adobe Systems, Inc.

Bonobos Case Study: The Future of Retail is Personal
sponsored by Adyen
CASE STUDY: Learn more about how Bonobos utilized a payment platform in-store and online, that allowed them to focus on the customer and not processing payments.
Posted: 04 Apr 2018 | Published: 07 Dec 2017

Customer Personalization: What Do Shoppers Actually Want?
sponsored by Adyen
RESOURCE: Find out why customer personalization is a hot-topic at the moment, and how you can deliver an experience your shoppers will love with examples of customer personalization that shoppers actually want.
Posted: 03 Apr 2018 | Published: 05 Feb 2018

Regus and 8x8 – A Partnership in Global Business Growth
sponsored by 8x8, Inc.
CASE STUDY: Learn why Regus upgraded their cloud-based unified communications services to migrate users in additional market to next-generation communications. Find out how mobility, flexibility, and collaboration improved within Regus' organization across over 100 countries.
Posted: 29 Mar 2018 | Published: 29 Mar 2018

8x8, Inc.

The Secrets of Seamless Retailing Success
sponsored by
RESEARCH CONTENT: Thisresearch from Accenture suggests that consumers may be having second thoughts about the benefits of online shopping and that no one should write off stores just yet.
Posted: 19 May 2014 | Published: 19 May 2014

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017


Improve Customer Experience through Personalization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett Packard Enterprise

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013


Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

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