Business of Information Technology  >   Business Processes  >   Marketing  >  

Personalization

RSS Feed   
DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Personalization Reports
1 - 25 of 35 Matches Previous Page  |  Next Page
A platform for the future: Carrefour’s experience management success with Bloomreach
sponsored by Bloomreach
CASE STUDY: Read this case study to see how Carrefour integrated their homegrown eCommerce platform with Bloomreach’s Experience Manager (brXM) to personalize experiences and drive results faster.
Posted: 12 Apr 2021 | Published: 12 Apr 2021

TOPICS:  Personalization
Bloomreach

eCommerce Personalization: 2021 Complete Guide
sponsored by Bloomreach
RESOURCE: For a long time, eCommerce has been on the hunt for the holy grail of personalization—a consistent, cross-channel experience that adapts to customer needs and goals in real-time. Read this eCommerce personalization guide for an in-depth run-down of the different products on the market, their capabilities, and tips for getting started.
Posted: 09 Apr 2021 | Published: 09 Apr 2021

TOPICS:  Personalization
Bloomreach

Your Retail Marketing Automation Checklist
sponsored by Infobip
WHITE PAPER: With an omnichannel marketing automation hub survey as a conduit, no personalization goal is out of reach. Check out this white paper to explore a marketing automation checklist that lays out everything you need to get started.
Posted: 25 Feb 2021 | Published: 25 Feb 2021

TOPICS:  Personalization
Infobip

Make a Big Impact. Even if You’re Not a Big Brand
sponsored by Adobe
CASE STUDY: Experiences are the new differentiating factors for businesses, with a great customer experience allowing your brand to stand head and shoulders above your competitors’. Access this white paper to learn how real companies used tools like AI and analytics to deliver better digital experiences than their budgets previously allowed.
Posted: 23 Dec 2020 | Published: 23 Dec 2020

Adobe

EXCELLING IN THE EXPERIENCE ECONOMY
sponsored by RingCentral
WHITE PAPER: Experiences are a vital part of the economy, with 86% of consumers reporting that they’re willing to pay more for great service. Read this white paper to explore research on the experience economy, and learn about strategies that can help you acquire and retain customers more efficiently.
Posted: 18 Dec 2020 | Published: 18 Dec 2020

RingCentral

Advanced self-service platforms open new customer frontiers
sponsored by TechTarget
RESOURCE: While automation often saves money for the enterprise, there remains a question of whether customer service AI is positive for the customer. Delve into the pros and cons of using AI to enhance customer service in our expert guide, which you can download after a brief survey.
Posted: 22 Apr 2020 | Published: 17 Jul 2020

TechTarget

Miami HEAT Delivers Realtime Personalized Digital Experiences with a Headless CMS
sponsored by Contentstack
CASE STUDY: The Miami HEAT needed a more flexible, scalable CMS. By moving to Contentstack headless CMS and focusing on mobile, the HEAT gained additional customer visibility which helped this deliver next-level personalization. Read this case study to learn how they crafted an award-winning app that drove sales and brand engagement.
Posted: 28 Oct 2019 | Published: 28 Oct 2019

Contentstack

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

Create a Great CX Strategy in 6 Steps
sponsored by FourNet
EGUIDE: How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
Posted: 12 Sep 2019 | Published: 10 Sep 2019

FourNet

Make Journey Mapping Your Secret to Outstanding Customer Service
sponsored by ServiceNow
WHITE PAPER: View this white paper to explore how you can better asses the quality of your customer experience by gaining a better understanding of your customer journey. Learn how to lay the foundation for a successful customer journey map, and discover how to put your journey map into action.
Posted: 16 Jul 2019 | Published: 16 Jul 2019

ServiceNow

How to be a Great Marketer with AI
sponsored by Contentstack
NEWSLETTER: In this newsletter from Contentstack, learn how to unleash the power of your marketing teams with AI tools. Discover how to create and deliver new digital experiences, and grow your business with smart technology including analytics, personalization, and more.
Posted: 19 Mar 2019 | Published: 19 Mar 2019

Contentstack

The Consumerization of IT 101
sponsored by SearchSecurity.com
EGUIDE: Access this expert briefing to get answers to your most pressing questions concerning the consumerization of IT.
Posted: 15 Feb 2012 | Published: 14 Feb 2012

SearchSecurity.com

Considering a BYOPC Strategy: A Q&A
sponsored by SearchSecurity.com
EGUIDE: Discover the concerns, opportunities, and benefits of enabling a BYOPC initiative in your workplace, including why enforcing a strict policy beforehand is essential to its success.
Posted: 10 Feb 2012 | Published: 09 Feb 2012

SearchSecurity.com

Achieve CX Optimization with Call Center Transformation
sponsored by Squelch
EGUIDE: In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.
Posted: 03 Jul 2019 | Published: 01 Jul 2019

Squelch

Customer Service Analytics to Enhance CX
sponsored by Freshworks
EGUIDE: Nothing instills customer loyalty as much as being treated like a person. There's an innate note of respect and authenticity that emerges in a process when customers need help and it is offered with a personal touch. Keep reading to learn more about the role of customer service analytics.
Posted: 12 Jun 2018 | Published: 07 Jun 2018

Freshworks

Improving the Customer Experience Journey with Analytics
sponsored by ConvergeOne
EGUIDE: Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.
Posted: 09 May 2018 | Published: 09 May 2018

ConvergeOne

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText

Improve Customer Experience through Personalization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett Packard Enterprise

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Real-time Personalization: 6 fundamental tips for marketers
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

IBM

UPMC Health Plan Optimizes Customer Conversations to Ensure Service Excellence
sponsored by Genesys
CASE STUDY: Consult this case study today to learn how UPMC Health Plan developed an innovative customer service strategy that provided consistent, personal customer experiences, enabled constant service improvements, and more.
Posted: 16 Sep 2013 | Published: 16 Sep 2013

Genesys

Implementing business tablets instead of BYOD
sponsored by Kensington
EGUIDE: Discover why tablets are overtaking BYOD, use cases of tablets in the workplace, plus which tablet is leading the change.
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Kensington

eBook: The Shortcut Guide to User Workspace Management - Chapter 2: Personalization Equals Content + Context
sponsored by RES Software
EBOOK: That’s why personality - and the preservation of personality, no matter how our users might connect—is so incredibly important. Read Chapter 2 of this series to learn more about the importance of personalization.
Posted: 03 Nov 2010 | Published: 03 Nov 2010

RES Software
1 - 25 of 35 Matches Previous Page    1 2    Next Page

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific websites, magazines and events.

Definitions:

All Rights Reserved, Copyright 2000 - 2021, TechTarget | Read our Privacy Statement  | Do Not Sell My Personal Info  | Cookie Preferences