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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Personalization Reports
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Miami HEAT Delivers Realtime Personalized Digital Experiences with a Headless CMS
sponsored by Contentstack
CASE STUDY: The Miami HEAT needed a more flexible, scalable CMS. By moving to Contentstack headless CMS and focusing on mobile, the HEAT gained additional customer visibility which helped this deliver next-level personalization. Read this case study to learn how they crafted an award-winning app that drove sales and brand engagement.
Posted: 28 Oct 2019 | Published: 28 Oct 2019

Contentstack

5 Competencies You Need For CX Innovation
sponsored by Avtex
WEBCAST: The most effective counter to a consumer culture that bases decisions largely on price is developing a customer experience (CX) that truly differentiates your brand from other market noise. In order to deliver an innovative CX, there are 5 keys that you will want to master—watch this webinar to find out what they are and how you can get started.
Posted: 03 Oct 2019 | Premiered: Oct 3, 2019

Avtex

CX Design is More than Just Journey Mapping
sponsored by Avtex
VIDEO: View this webinar from Avtex to discover 7 key topics impacting the success of your CX strategy, and learn how optimizing them can lead to better customer experiences.
Posted: 02 Oct 2019 | Premiered: 25 Jul 2018

Avtex

Navigating the CX Technology Landscape
sponsored by Avtex
VIDEO: View this webinar to review a number of trends impacting the CX technology landscape, and uncover everything you need to know about navigating its changes.
Posted: 30 Sep 2019 | Premiered: 04 Jul 2018

Avtex

CX in Retail: Making Personalization Work While Protecting Customer Privacy
sponsored by DMI Inc
WHITE PAPER: Inside, discover how to make personalization work for your retail organization without compromising customer privacy. Uncover the digital technologies moving retailers closer to seamless digital experience, and review 4 ways to keep your customer secure throughout the personalization process.
Posted: 26 Sep 2019 | Published: 26 Sep 2019

DMI Inc

CX in Automotive 4 Reasons to Think Beyond the Screen
sponsored by DMI Inc
WHITE PAPER: Read this white paper to learn how to work around over-reliance on UI overload, and create a truly unique CX that differentiates by delivering what users don't know they want yet.
Posted: 18 Sep 2019 | Published: 18 Sep 2019

DMI Inc

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

Create a Great CX Strategy in 6 Steps
sponsored by 4Net
EGUIDE: How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
Posted: 12 Sep 2019 | Published: 10 Sep 2019

4Net

How CX Drives Digital Transformation
sponsored by TechTarget
RESOURCE: For organizations looking to transform CX, knowing precisely which digital CX technologies to consider – along with setting a reasonable budget – can be a time-consuming and overwhelming task. That's why experts at SearchCustomerExperience put together a guide on Why CX Should Drive Your Digital Transformation. Grab your copy after a brief survey.
Posted: 05 Sep 2019 | Published: 03 Dec 2019

TechTarget

Ultimate Guide to Member Experience Success
sponsored by Avtex
WHITE PAPER: Desiring competitive differentiation within the crowded financial services sector, many current credit union leaders are realizing that personalized customer experience (CX) is an absolute necessity. Read this white paper for 4 steps toward delivering a stand-out, personalized CX for your customers—and where to find additional help, if you need it.
Posted: 29 Aug 2019 | Published: 29 Aug 2019

Avtex

Seven Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
WHITE PAPER: Personalizing the customer experience (CX) is the most important goal of leading data-driven marketers—but, there is an obstacle commonly found when approaching a new personalization initiative. Read this e-book to learn the root cause of CX chaos that is preventing proper customer data use, and how to overcome it.
Posted: 14 Aug 2019 | Published: 14 Aug 2019

Informatica

Make Journey Mapping Your Secret to Outstanding Customer Service
sponsored by ServiceNow
WHITE PAPER: View this white paper to explore how you can better asses the quality of your customer experience by gaining a better understanding of your customer journey. Learn how to lay the foundation for a successful customer journey map, and discover how to put your journey map into action.
Posted: 16 Jul 2019 | Published: 16 Jul 2019

ServiceNow

7 Best Practices for Building Customer Loyalty
sponsored by Genesys
EBOOK: What's the best way to build and keep customer loyalty in the face of shifting customer expectations? View this e-book to unlock the key to steadfast customer loyalty, and discover 7 best practices for building and sustaining customer loyalty in the digital age.
Posted: 12 Jul 2019 | Published: 31 Dec 2018

Genesys

Achieve CX Optimization with Call Center Transformation
sponsored by Squelch
EGUIDE: In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.
Posted: 03 Jul 2019 | Published: 01 Jul 2019

Squelch

Why a Seamless CX is Essential for Business Success
sponsored by TechTarget
RESOURCE: Now that CX is appearing everywhere, it might be time to expand on the old concept of CRM. Inside our member-exclusive guide, How to Enhance the Customer Journey with CX Management, find out why embracing and crafting a seamless CX is essential for business success. To claim your free download, share your insight in our CRM questionnaire today.
Posted: 30 Apr 2019 | Published: 30 Apr 2019

TechTarget

Is Customer Experience (CX) More Important Than Product?
sponsored by Squelch
RESOURCE: The key to a successful CX culture is developing a sense of connection. At its most basic level, this connection must exist between customer support and success agents and the company itself, as agent satisfaction is critical to the overall success of a business. In this resource, learn how to create a winning CX by providing a seamless experience.
Posted: 30 Apr 2019 | Published: 08 Mar 2019

Squelch

How to be a Great Marketer with AI
sponsored by Contentstack
NEWSLETTER: In this newsletter from Contentstack, learn how to unleash the power of your marketing teams with AI tools. Discover how to create and deliver new digital experiences, and grow your business with smart technology including analytics, personalization, and more.
Posted: 19 Mar 2019 | Published: 19 Mar 2019

Contentstack

The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

The Secrets of Seamless Retailing Success
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Thisresearch from Accenture suggests that consumers may be having second thoughts about the benefits of online shopping and that no one should write off stores just yet.
Posted: 19 May 2014 | Published: 19 May 2014

ComputerWeekly.com

Customer Service Analytics to Enhance CX
sponsored by Freshworks
EGUIDE: Nothing instills customer loyalty as much as being treated like a person. There's an innate note of respect and authenticity that emerges in a process when customers need help and it is offered with a personal touch. Keep reading to learn more about the role of customer service analytics.
Posted: 12 Jun 2018 | Published: 07 Jun 2018

Freshworks

Improving the Customer Experience Journey with Analytics
sponsored by ConvergeOne
EGUIDE: Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.
Posted: 09 May 2018 | Published: 09 May 2018

ConvergeOne

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText
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