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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Personalization Reports
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Vodafone: Transforming to Always-On Customer Engagement
sponsored by Pegasystems
CASE STUDY: Companies like Vodafone have increasingly seen their consumer based expect cross-channel, personalized engagement. While using Pega Marketing to help them achieve this integrated method of communication, Vodafone has seen a 7% increase in ARPU, 22% reduction in commissions, and a 12% increase in offer acceptance. Check out this post to learn more.
Posted: 13 May 2020 | Published: 13 May 2020

Pegasystems

The Ultimate Guide to Website Personalization
sponsored by Progress Software Corporation Sitefinity
WHITE PAPER: Personalization is something that most consumers demand these days, but successfully personalizing a website doesn’t just require user data—it requires careful planning and execution. Check out this white paper to learn how personalization works, what challenges are associate with it, how it fits with content management strategies, and more.
Posted: 07 May 2020 | Published: 07 May 2016


Take Personalization to the Next Level with Hyper-Personalization
sponsored by Progress Software Corporation Sitefinity
WEBCAST: Watch this webinar to learn about hyper-personalization and how it can help take you existing strategy to the next level.
Posted: 04 May 2020 | Premiered: May 4, 2020


3 Ways to Speed Up Success with CX Personalization
sponsored by Avanade
WHITE PAPER: Download this strategic marketing guide to explore 3 ways you can speed up success with CX personalization.
Posted: 27 Apr 2020 | Published: 27 Apr 2020

Avanade

How advanced self-service platforms open new customer frontiers
sponsored by TechTarget
RESOURCE: When implemented correctly, self-service tools can help companies vastly improve the customer experience. But when done poorly they can lead to frustration and irreparable damage to the brand. So, what can you do to ensure self-service success? Find out in our guide, which you can download after a brief survey.
Posted: 22 Apr 2020 | Published: 04 May 2020

TechTarget

Optimize your content management strategy with AI
sponsored by TechTarget
RESOURCE: AI can upgrade CMS workflows to optimize content creation, streamline content preparation processes and improve customer experiences. Download this expert guide—after a brief survey—to learn how AI technologies, including machine learning, NLP, image recognition and more, can be applied to content management workflows and the benefits that offers.
Posted: 22 Apr 2020 | Published: 24 Mar 2020

TechTarget

Cloud Content Management: Content for everyone, everywhere they go
sponsored by Adobe Inc
WHITE PAPER: A cloud content management system can help you adapt to where your customers are and deliver consistent, personalized experiences. Get details on how in this white paper.
Posted: 09 Mar 2020 | Published: 09 Mar 2020

Adobe Inc

6 Steps IT Can Take to Lead with Personalization
sponsored by Adobe Inc
WHITE PAPER: 98% of marketers say website personalization is quite or highly valuable for increasing conversion rates, according to Ecoconsultancy. Download this eBook to review the 6 steps IT can take to maximize the effectiveness of personalization.
Posted: 27 Feb 2020 | Published: 27 Feb 2020

Adobe Inc

NGCX Innovation Briefing
sponsored by Worldwide Business Research
RESOURCE: In this recent report from Worldwide Business Research (WBR), explore how leading brands such as Netflix, Nike, Delta, and more are expanding their customer experience strategies to connect with today's consumers.
Posted: 11 Feb 2020 | Published: 11 Feb 2020

Worldwide Business Research

Legacy Infrastructure & Disjointed Strategic Vision Are Barriers to Next Gen Customer Experiences
sponsored by Comcast Business
ANALYST REPORT: Despite the ubiquity of technology throughout the customer journey, customers still want human-like interactions with brands. In order to provide this, organizations should focus on providing empathy at scale. In this IDC study, explore the challenges of building out empathy at scale and how you can overcome 3 common barriers.
Posted: 31 Jan 2020 | Published: 09 Jan 2020

Comcast Business

Miami HEAT Delivers Realtime Personalized Digital Experiences with a Headless CMS
sponsored by Contentstack
CASE STUDY: The Miami HEAT needed a more flexible, scalable CMS. By moving to Contentstack headless CMS and focusing on mobile, the HEAT gained additional customer visibility which helped this deliver next-level personalization. Read this case study to learn how they crafted an award-winning app that drove sales and brand engagement.
Posted: 28 Oct 2019 | Published: 28 Oct 2019

Contentstack

5 Competencies You Need For CX Innovation
sponsored by Avtex
WEBCAST: The most effective counter to a consumer culture that bases decisions largely on price is developing a customer experience (CX) that truly differentiates your brand from other market noise. In order to deliver an innovative CX, there are 5 keys that you will want to master—watch this webinar to find out what they are and how you can get started.
Posted: 03 Oct 2019 | Premiered: Oct 3, 2019

Avtex

Navigating the CX Technology Landscape
sponsored by Avtex
VIDEO: View this webinar to review a number of trends impacting the CX technology landscape, and uncover everything you need to know about navigating its changes.
Posted: 30 Sep 2019 | Premiered: 04 Jul 2018

Avtex

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

Create a Great CX Strategy in 6 Steps
sponsored by 4Net
EGUIDE: How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
Posted: 12 Sep 2019 | Published: 10 Sep 2019

4Net

15% of customer service interactions will be handled by AI in 2021
sponsored by TechTarget
RESOURCE: 15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of
Posted: 05 Sep 2019 | Published: 04 Feb 2020

TechTarget

Make Journey Mapping Your Secret to Outstanding Customer Service
sponsored by ServiceNow
WHITE PAPER: View this white paper to explore how you can better asses the quality of your customer experience by gaining a better understanding of your customer journey. Learn how to lay the foundation for a successful customer journey map, and discover how to put your journey map into action.
Posted: 16 Jul 2019 | Published: 16 Jul 2019

ServiceNow

How to be a Great Marketer with AI
sponsored by Contentstack
NEWSLETTER: In this newsletter from Contentstack, learn how to unleash the power of your marketing teams with AI tools. Discover how to create and deliver new digital experiences, and grow your business with smart technology including analytics, personalization, and more.
Posted: 19 Mar 2019 | Published: 19 Mar 2019

Contentstack

The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Achieve CX Optimization with Call Center Transformation
sponsored by Squelch
EGUIDE: In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.
Posted: 03 Jul 2019 | Published: 01 Jul 2019

Squelch

Customer Service Analytics to Enhance CX
sponsored by Freshworks
EGUIDE: Nothing instills customer loyalty as much as being treated like a person. There's an innate note of respect and authenticity that emerges in a process when customers need help and it is offered with a personal touch. Keep reading to learn more about the role of customer service analytics.
Posted: 12 Jun 2018 | Published: 07 Jun 2018

Freshworks

Improving the Customer Experience Journey with Analytics
sponsored by ConvergeOne
EGUIDE: Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.
Posted: 09 May 2018 | Published: 09 May 2018

ConvergeOne
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