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Customer Data Management Software Reports
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How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
RESOURCE: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 06 Apr 2018 | Published: 06 Apr 2018

Microsoft

Trusted Customer Data: The Foundation of Modern B2B Marketing
sponsored by Informatica
RESOURCE: Learn about strategic customer data management and how B2B marketers can quickly find the data they need, discover the relationships that deliver the most value, and make the best decisions.
Posted: 06 Apr 2018 | Published: 06 Apr 2018

Informatica

Superior Customer Experience With MDM and Big Data Insights
sponsored by Informatica
WHITE PAPER: Find out how you can ensure that your customer data remains reliable and trustworthy as you access, consolidate, and manage it, making it more complex than ever.
Posted: 06 Apr 2018 | Published: 29 Dec 2017

Informatica

Intelligent Disruptors: Meet the Experts Behind Customer 360 Initiatives
sponsored by Informatica
RESOURCE: Learn how 5 ambitious companies planned, managed, and implemented customer 360 initiatives with intelligent customer data.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

7 Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
RESOURCE: Learn about the root cause of customer experience chaos and why it takes intelligent data management to establish a foundation of trusted data that represents a consistent and 360-degree view of your customer relationships.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

Customer Data Strategies for Dummies
sponsored by Informatica
BOOK: Learn about the new competitive battleground of customer experience, and how the best marketing strategies are strengthened by a proven data strategy that gives you a 360-degree view of your customer.
Posted: 03 Apr 2018 | Published: 29 Dec 2017

Informatica

Is your customer experience making an impact? Or not?
sponsored by Avanade
RESOURCE: Find out how you can meet your business objectives through human-centered, possibility-driven, options-focused and iterative objectives to accelerate to your next great customer experience.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

Avanade

Consumer Packaged Goods Retailer Unifies Omnichannel Data with Self-Service Integration
sponsored by SnapLogic UK Ltd
CASE STUDY: Find out how a Consumer Packaged Goods Retailer deployed a self-service data integration platform so that marketers could get the most up-to-date omnichannel customer data to drive their decision-making.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

SnapLogic UK Ltd

Australian businesses in race to deliver digital convenience
sponsored by DocuSign, Inc.
WHITE PAPER: Could your business be doing more to meet the digital demand? Will you be left behind? Find out what's next and how to stay on pace with customer needs.
Posted: 08 Mar 2018 | Published: 11 Mar 2018

DocuSign, Inc.

GDPR, Personalization Strategies, and the Customer View of Data Protection
sponsored by Tealium
RESEARCH CONTENT: In this DataIQ research report, find out how aware customers are of the way data is collected from their digital footprint, as well as how businesses will have to approach their reliance on customer data to deliver personalized customer experiences in light of GDPR compliance.
Posted: 16 Feb 2018 | Published: 31 Dec 2017

Tealium

A Powerful Marketing Technology Duo: Customer Data and Demand-Side Platforms
sponsored by Tealium
WHITE PAPER: Find out how to take a data-driven, customer-centric approach to your marketing strategies with customer data platforms (CDPs) and demand-side platforms (DSPs).
Posted: 15 Feb 2018 | Published: 31 Dec 2017

Tealium

Future-Proof Your Marketing Technology
sponsored by Tealium
WHITE PAPER: Find out how marketers and their teams can attempt to future-proof their architecture by taking a flexibility-first approach that enables seamless data integration, access to unified customer data, analytics, and more.
Posted: 13 Feb 2018 | Published: 31 Dec 2016

Tealium

Fighting Fraud with Unified Data
sponsored by Adyen
WHITE PAPER: Explore how unified commerce can give retailers a metric to detect potential fraud and note transactions that do not fit a customer's established pattern.
Posted: 07 Feb 2018 | Published: 30 Nov 2017


A Best-In-Class Plan for Business Transformation and Improves Customer Experience
sponsored by Mega International
RESEARCH CONTENT: In this Aberdeen Group research paper, find out what the top technology issues are for businesses, and what strategies organizations are using to make these technologies thrive for them.
Posted: 05 Jan 2018 | Published: 30 Nov 2016

Mega International

The Total Economic Impact™ Of Zendesk
sponsored by Zendesk
WHITE PAPER: Discover how your organization can provide friction-free customer service experiences, with technology that taps into 5 functional areas, as well as Forrester's Total Economic Impact framework to choose the best customer relationship platform for your business.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Zendesk

New Ways of Interacting with Health Care Members
sponsored by HealthEdge
WHITE PAPER: Health plans have a pressing opportunity to engage with their members in meaningful ways. A healthcare consumer survey was conducted to learn how organizations can supply information and services to members in a way that is as convenient as it is in other industries.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

HealthEdge

A 5 Minute Guide to Cognitive Search for Customer Support
sponsored by Attivio, Inc.
WHITE PAPER: Explore the basics of a cognitive search platform – from natural language processing to robust security and big data analytics – and find out how cognitive search apps can help contact centers revitalize customer interactions and self-service.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Attivio, Inc.

ING Bank Śląski S.A. Enables Real-Time Business Decisions With Greater Customer Insight
sponsored by Splunk Services UK Ltd
CASE STUDY: In this case study, learn how financial services company ING Bank Śląski S.A., a member of the ING Group, experienced greater application availability, faster troubleshooting, and improved insight into customer behavior by implementing Splunk for data analytics.
Posted: 25 Aug 2017 | Published: 25 Aug 2017

Splunk Services UK Ltd

How Financial Services Can Be Customer-Centric in the New Digital Landscape
sponsored by Microsoft
RESEARCH CONTENT: This IDC white paper explores how financial services organizations can build a positive digital customer experience across multiple channels. Learn how to create a connected, customer-centric experience with key enablers for cloud content management, mobility, analytics, and more.
Posted: 20 Nov 2017 | Published: 30 Apr 2017

Microsoft

The New Era of Digital Retail
sponsored by Microsoft
WHITE PAPER: Find out what some of the retail industry's brightest thought leaders from Microsoft and NORA had to say about the changing digital landscape in terms of personalization, omnichannel customer engagement, customer data management, and more.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Microsoft

The Salesforce Wave Analytics Platform: An Overview
sponsored by Salesforce.com
EGUIDE: In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Salesforce.com

Personalize the Member Experience to Deepen Member Engagement
sponsored by Infogix
WHITE PAPER: Personalization is the key to success in today's consumer-motivated setting. But in the health care industry, personalization is expected at a challengingly high level. Learn about how to build member engagement through personalization and data analytics, using the health care industry as an example.
Posted: 11 May 2017 | Published: 11 May 2017

Infogix

Top 3 Reasons to Customize Call Tracking for Your Business
sponsored by Twilio
WEBCAST: Register for this on-demand webinar to learn why a custom call tracking tool can help you track, measure, and optimize calls just like clicks.
Posted: 11 May 2017 | Premiered: May 11, 2017

Twilio

8 Ways to Increase Conversions with Call Tracking
sponsored by Twilio
WHITE PAPER: If a customer clicks on an ad but calls the store to make a purchase, how can you track conversion rates? Learn how call tracking is helping advertisers use phone numbers to match online clicks with offline purchasing behavior.
Posted: 11 May 2017 | Published: 11 May 2017

Twilio

Scorpion Powers Lead Conversion With Call Tracking Built Using Twilio
sponsored by Twilio
JOURNAL ARTICLE: How does digital marketing firm Scorpion track customer leads in real-time and power lead conversion? Learn how Scorpion arrived at the decision to build, rather than buy, their call tracking system by asking themselves which option would benefit their clients.
Posted: 08 May 2017 | Published: 08 May 2017

Twilio
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