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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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The Total Economic Impact of Adobe Experience Cloud
sponsored by Adobe Inc
RESEARCH CONTENT: In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.
Posted: 13 Sep 2019 | Published: 31 Dec 2018

Adobe Inc

Create a Great CX Strategy in 6 Steps
sponsored by 4Net
EGUIDE: How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
Posted: 12 Sep 2019 | Published: 10 Sep 2019

4Net

CRM Special Report
sponsored by Avtex
WHITE PAPER: CRM has become the cornerstone of successful businesses around the globe, but what exactly do you know about CRM? In this special report, discover some common misconceptions about CRM. Review 4 pivotal questions that determine the success or failure of a CRM framework, and review how to measure the value of your CRM software..
Posted: 29 Aug 2019 | Published: 15 Nov 2017

Avtex

The Roadmap to Transforming the Patient Experience
sponsored by ServiceNow
RESOURCE: Download this infographic to uncover the roadmap to transforming the customer service experience in health IT.
Posted: 27 Aug 2019 | Published: 27 Aug 2019

ServiceNow

Patient Engagement in Healthcare
sponsored by ServiceNow
EGUIDE: Download this e-guide to explore several methods being used to maximize patient engagement tools and uncover some of the most effective patient care initiative and learn more about the future of CRM-themed caregiving as akin to a one-stop "shopping" experience for patients.
Posted: 27 Aug 2019 | Published: 27 Aug 2019

ServiceNow

Power Your Pipeline with Purchase Intent
sponsored by TechTarget
EBOOK: With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
Posted: 22 Aug 2019 | Published: 22 Aug 2019

TechTarget

How CXone Empowers Contact Center Managers
sponsored by NICE inContact
VIDEO: View this brief video to discover how NICE CXone can help contact center management easily monitor and quickly respond to customer queries while driving agent performance, and decide if CXone is right for your organization.
Posted: 15 Aug 2019 | Premiered: 15 Aug 2019

NICE inContact

How CXone Empowers Contact Center Agents
sponsored by NICE inContact
VIDEO: View this brief video to learn how NICE CXone can help your contact center reduce training time, improve agent retention, and streamline true omnichannel interaction.
Posted: 15 Aug 2019 | Premiered: 15 Aug 2019

NICE inContact

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

12 Ways to Make Your E-Commerce Customers Love You
sponsored by New Relic
RESOURCE: Stop sending your customers to your competitors! In this helpful blog post, discover 12 ways to make your e-commerce customers fall in love with your business, and unlock expert tips for building ongoing customer loyalty.
Posted: 15 Jul 2019 | Published: 09 Feb 2018

New Relic

Customer Service Best Practices
sponsored by Genesys
EBOOK: How do you guarantee the success of your customer experience strategy? In this e-book, discover how to improve your existing customer experience strategy through the integration of customer service best practices from Genesys, and explore 5 ways to deal with customer challenges and burnout.
Posted: 12 Jul 2019 | Published: 12 Jul 2019

Genesys

7 Best Practices for Building Customer Loyalty
sponsored by Genesys
EBOOK: What's the best way to build and keep customer loyalty in the face of shifting customer expectations? View this e-book to unlock the key to steadfast customer loyalty, and discover 7 best practices for building and sustaining customer loyalty in the digital age.
Posted: 12 Jul 2019 | Published: 31 Dec 2018

Genesys

The Essential Migration Checklist for Identifying the Right Customer Experience Solution
sponsored by Genesys
RESOURCE: Start your customer experience migration journey today. View this essential migration checklist for identifying the right customer experience solution, and explore how this migration checklist can help jumpstart your customer experiences and business outcomes.
Posted: 12 Jul 2019 | Published: 12 Jul 2019

Genesys

Your Path, Your Way: 3 Options for Transforming Your Legacy Contact Center
sponsored by Genesys
EBOOK: In this e-book, discover how to transform your contact center with Genesys. Learn how to maximize your customer experience platform migration options while minimizing risk and disruption, and explore how the cloud can help improve your migration prospects.
Posted: 11 Jul 2019 | Published: 11 Jul 2019

Genesys

From Cold Lead to Closed Deal: How to Use Trello to Optimize Sales Deals
sponsored by Atlassian
WHITE PAPER: In this white paper, explore how to build a process that supports your sales team with Trello. Discover the workflows your sales team can use to optimize processes and deals, and learn how Trello can help your organization move leads along the funnel, organization communications, and more.
Posted: 11 Jul 2019 | Published: 11 Jul 2019

Atlassian

Attraction 101: Content Marketing
sponsored by Act-On Software
WHITE PAPER: Intelligent content marketing establishes many profit opportunities throughout the entire customer journey—not the least of which is lead generation. Read this white paper to learn 3 ways to use content marketing to generate leads and fill your sales funnel.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Act-On Software

Build Competitive Advantage Through Customer Engagement and AI
sponsored by LogMeIn, Inc.
ANALYST REPORT: Download this Forrester report to uncover recommendations that companies can consider to help meet customer expectations to garner their satisfaction, which drives engagement, conversion, loyalty, and ultimately revenue.
Posted: 20 Jun 2019 | Published: 20 Jun 2019

LogMeIn, Inc.

Leverage AI To Drive Measurable Improvements And Move Your Customer Experience To The Top
sponsored by LogMeIn, Inc.
ANALYST REPORT: Download this Forrester report to uncover the current customer engagement maturity, the challenges and benefits as a result of their maturity level, and tactics to improve overall CX.
Posted: 18 Jun 2019 | Published: 18 Jun 2019

LogMeIn, Inc.

Survey Results: Customer Expectations and Experiences with Online Shopping
sponsored by LogMeIn, Inc.
RESEARCH CONTENT: Inside, explore survey findings about the current state of CX for online shopping and discover how intelligent customer engagement tools can provide businesses with the actionable insights needed to efficiently deliver richer and more personalized experiences in real time.
Posted: 17 Jun 2019 | Published: 17 Jun 2019

LogMeIn, Inc.

Create the Ideal Customer Experience Without Giving Up Control
sponsored by Lucidworks
VIDEO: In this video from Lucidworks, CEO and President of Cirrus10, Peter Curran, and VP of Product Marketing at Lucidworks, Justin Sears, discus how organizations can use AI to create better customer experiences without sacrificing business control.
Posted: 17 Jun 2019 | Premiered: 10 Apr 2019

Lucidworks

Watch, Listen, Learn: Winning in the Age of the Informed Buyer
sponsored by TechTarget
RESEARCH CONTENT: In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

The Evolving Contact Center: From Call Center to Customer Experience Center
sponsored by Burwood
WHITE PAPER: In this white paper, learn how to upgrade your contact center's capabilities through understanding and meeting the demands of the 21st century consumer. Explore the 3 stages of a successful contact center evolution, and review guiding principles for leveraging your customer service center.
Posted: 12 Jun 2019 | Published: 12 Jun 2019

Burwood

It's Good to Talk Even in a High Tech World
sponsored by British Telecommunications PLC
WHITE PAPER: View this white paper to learn how those in the media and technology industry can improve their customer service experience through the use of a strong voice channel.
Posted: 07 Jun 2019 | Published: 07 Jun 2019

British Telecommunications PLC

5 Signs It's Time to Change Your IT Service Desk
sponsored by Freshworks
BROCHURE: In this informative brochure, explore 5 signs of a failing IT service desk. Learn why modern organizations are retiring their legacy IT software, and review your software options with Freshservice.
Posted: 07 Jun 2019 | Published: 07 Jun 2019

Freshworks
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