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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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The Total Economic Impact of ServiceNow Customer Service Management
sponsored by ServiceNow
RESEARCH CONTENT: Organizations use ServiceNow to improve their customer service. To better understand the benefits, costs, and risks associated with an investment in ServiceNow, Forrester interviewed Epicor Software about their experience using ServiceNow. Read this Forrester research report to discover all of the results that Forrester found.
Posted: 18 Oct 2018 | Published: 18 Oct 2018

ServiceNow

Enrich Client Relationships at Scale with Intelligent Sales Advisor
sponsored by Microsoft
CASE STUDY: In this case study, explore an example of how personalized engagement, powered by cutting-edge technology, helped to rebuild customer trust, loyalty, and satisfaction. Learn how you can deliver differentiated experiences with AI and relationship-based selling to better engage customers with personalized interactions.
Posted: 16 Oct 2018 | Published: 16 Oct 2018

Microsoft

CRM as a CX Enabler
sponsored by Avtex
WHITE PAPER: CX, at its core, is more effective when tailored to a customer's unique needs and preferences. In this white paper, learn how CRM impacts the success of CX programs in many ways. Continue reading to explore more strategies to maximize your CRM's support of CX initiatives.
Posted: 16 Oct 2018 | Published: 16 Oct 2018

Avtex

From Insights to Engagement: Transform Your Customer Relationships with Data
sponsored by Marketo
RESOURCE: Inside, learn why marketers struggle to see a step-by-step path forward for meeting customers' expectations, and find out how and why you can use customer data to improve engagement.
Posted: 12 Sep 2018 | Published: 12 Sep 2018

Marketo

Uncover the True Value of Your Customer Support Organization
sponsored by Zendesk
RESOURCE: Inside, find out how your organization can build a high-quality, effective customer support center that helps you build relationships that are more meaningful, personal, and productive.
Posted: 05 Sep 2018 | Published: 05 Sep 2018

Zendesk

What Are Your Most Important Customer Service Objectives?
sponsored by Zendesk
RESOURCE: In this resource, uncover insight from experts in the customer service field about what goals customer service attempts to achieve, and how those goals contribute to the larger company mission.
Posted: 05 Sep 2018 | Published: 28 Mar 2018

Zendesk

The 16 Customer Service Skills of Great Customer Service Agents
sponsored by Zendesk
RESOURCE: Customer service involves much more than having a conversation on the phone. Responding to tickets over email, live chat, and social media are equally important communication channels for customers. In this resource, uncover 16 customer service skills of great customer service agents and why agents need to be able to move easily between channels.
Posted: 31 Aug 2018 | Published: 31 Aug 2018

Zendesk

The Only Advanced Salesforce Integrations Book You'll Ever Need
sponsored by Workato
EBOOK: In this 81-page e-book, explore 3 questions for choosing the right integration platform to use with Salesforce and a broad overview of the most popular Salesforce integration scenarios in accounting, project management, customer support, and marketing.
Posted: 24 Aug 2018 | Published: 24 Aug 2018

Workato

CX Extends Beyond the Initial Sale: The Business Case for a Seamless Customer Experience Management System
sponsored by Oracle Corporation
RESOURCE: A great customer experience (CX) develops strong lifetime customer relationships, which boosts the customer lifetime value (CLV) – providing a very high ROI on all monies spent on CX. Inside, find out why 86% of customers will pay more for a better CX and the features and benefits of engagement platforms.
Posted: 12 Jun 2018 | Published: 12 Jun 2018

Oracle Corporation

Drive Sales by Fostering a Loyal Customer Base: Personalization Technology is the Key to Building Customer Loyalty
sponsored by Oracle Corporation
RESOURCE: Today, your customers are in control. They choose when, where, and how much they purchase. If your SMB cannot earn their loyalty, they will do business elsewhere, and you will lose your most profitable customer segment. Read on to find out how to stay ahead of competitors with cloud-based loyalty and customer engagement platforms.
Posted: 12 Jun 2018 | Published: 12 Jun 2018

Oracle Corporation

Healthcare CRM systems for connecting patients
sponsored by Salesforce.com
RESEARCH CONTENT: Learn how the world's #1 CRM can help you succeed in value-based care.KLAS — a leading healthcare research organization — recently named Salesforce a leader in healthcare CRM systems for connecting patients, physicians, care teams, and staff in a whole new way.
Posted: 02 Mar 2018 | Published: 31 Jan 2018

Salesforce.com

Prioritize Support Services to Rise Above the Competition
sponsored by LogMeIn Rescue
RESEARCH CONTENT: 60% of users say that support teams provide unsatisfactory service. IDC found that many support teams are reactive rather than proactive, with nearly 30% of support providers valuing cost over customer satisfaction.
Posted: 29 Jan 2018 | Published: 29 Jan 2018

LogMeIn Rescue

Choosing a Sales CRM: 11 Factors That'll Help you Decide Easily, and Faster
sponsored by Freshworks
RESOURCE: If you've gone through the grind of picking a CRM, realizing it didn't fit, dusting yourself off and making a difference choice, keep reading to explore a cheat sheet to help streamline your CRM hunt.
Posted: 12 Jun 2018 | Published: 22 Aug 2017

Freshworks

9 Use Cases in Sales and How CRM Software Can Help
sponsored by Freshworks
RESOURCE: CRM software exists to help sales reps and managers meet sales needs irrespective of their complexity and magnitude. Inside, uncover 9 sales use cases and what CRM can do in each case.
Posted: 11 Jun 2018 | Published: 28 Mar 2018

Freshworks

8 Reasons Why you Should Move From Excel to CRM
sponsored by Freshworks
RESOURCE: Businesses around the world use CRM to create and nurture relationships with their leads, but others use it for marketing automation, and for sales teams to manage their business relationships. Keep reading to explore 8 capabilities that a CRM system can offer you that Excel can't.
Posted: 11 Jun 2018 | Published: 27 Sep 2017

Freshworks

Transactional Email Benchmark Report 2018
sponsored by SparkPost
ANALYST REPORT: Inside, uncover results from a survey conducted by SparkPost and view a snapshot of the state of transactional email in 2018, as well as 8 key findings and 5 core recommendations.
Posted: 06 Jun 2018 | Published: 06 Jun 2018

SparkPost

Spring Cleaning for Sales Reps: How to Declutter Your Tools and Applications
sponsored by Oracle Corporation
EGUIDE: New studies show that the abundance of sales tools that has negatively affected the output of sales departments. In this expert e-guide, learn why there can be too much of a good thing and why finding the right tool is just one part of making sure it fits with your sales strategy plan.
Posted: 01 Jun 2018 | Published: 30 May 2018

Oracle Corporation

The Future of E-Commerce and CRM
sponsored by Oracle Corporation
EGUIDE: Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.
Posted: 01 Jun 2018 | Published: 30 May 2018

Oracle Corporation

The Rise of Customer Experience Networks
sponsored by Axway
RESOURCE: An IDC survey found that senior execs are unhappy with their omnichannel marketing system. 41% said they failed to deliver a unified, real-time view of the digital customer experience. In this infographic, learn how APIs play a big factor in connecting disparate digital marketing channels.
Posted: 31 May 2018 | Published: 31 May 2018

Axway

VanillaSoft Uses Embeded analytics to Increase Inside Sales Team Productivity
sponsored by Izenda
CASE STUDY: This case study explores how VanillaSoft helped their sales professionals improve sales and increase productivity by implementing an embedded BI platform with efficient and sophisticated self-service capabilities.
Posted: 25 Apr 2018 | Published: 25 Apr 2018

Izenda

10 Most Significant Sales Force Automation Providers
sponsored by Microsoft
ANALYST REPORT: Find out why buyers increasingly wield more power and influence over their customer journey, and how customer leverage sales force automation tools with an overview of the 10 most significant sales force automation providers.
Posted: 09 Apr 2018 | Published: 27 Jun 2017

Microsoft

Salesforce Integration for Dummies
sponsored by Informatica
BOOK: Learn about the increasing role of Salesforce within businesses and what characteristics to look for when choosing integration tools.
Posted: 04 Apr 2018 | Published: 29 Dec 2017

Informatica

How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
WHITE PAPER: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 30 Mar 2018 | Published: 29 Mar 2018

Microsoft

Critical Capabilities for the CRM Customer Engagement Center
sponsored by Zendesk
ANALYST REPORT: Learn more about the market research and guidelines needed to help application leaders understand and select suitable customer service software, with 4 use cases and 8 critical capabilities to consider.
Posted: 23 Mar 2018 | Published: 19 Dec 2017

Zendesk

eBook: Blended AI for Customer Experience
sponsored by Genesys
EBOOK: Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide.
Posted: 13 Mar 2018 | Published: 31 Dec 2017

Genesys
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