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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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How Digital CX Nurtures The Human Connection To Your Brand
sponsored by Avaya
EGUIDE: As an extension of in-person customer experience, digital engagements are often the first and most frequent opportunities marketers have to entice personal interaction with their brand. Read this CMO Solution Guide to learn how to make the best of digital transformation.
Posted: 14 Dec 2018 | Published: 30 Nov 2018

Avaya

The Value of Personalization for B2B Companies
sponsored by Acquia, Inc.
VIDEO: Leading corporations are employing personalization to boost business and build brand loyalty. In this webinar, discover why 67% of marketers trust personalization, and uncover the benefits industry leaders don't want you to know about.
Posted: 12 Dec 2018 | Premiered: 16 Sep 2018

Acquia, Inc.

Closting the CX Gap: Customer Experience Trends Report 2019
sponsored by Acquia, Inc.
RESEARCH CONTENT: There's a 66% chance that you're paving the way to an early brand death, according to Acquia's global survey of more than 5,000 consumers and 500 marketers. In this global report, explore how brands can overcome fatal CX barriers by closing the gap between marketer and consumer CX expectations. Read on to discover how.
Posted: 11 Dec 2018 | Published: 11 Dec 2018

Acquia, Inc.

BIG Experimentation Ideas Retail Edition
sponsored by Optimizely
EBOOK: Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.
Posted: 10 Dec 2018 | Published: 10 Dec 2018

Optimizely

Digital Experimentation - Discover the secret weapon
sponsored by Optimizely
VIDEO: In this brief company video, find out how experimentation has helped start-up company, Secret Escapes, address key strategy concerns and establish a place for themselves in the highly competitive travel market.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018

Optimizely

Digital Experimentation - Making their money go further
sponsored by Optimizely
VIDEO: Digital Experimentation can make your money go further. In this brief video, hear how Product Director of MoneySuperMarket, Manish Gajria, is using experimentation to maximize company investments and outperform the competition.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018

Optimizely

The Surprising Power of Online Experiments
sponsored by Optimizely
WHITE PAPER: Read this white paper to learn how you can properly design and execute A/B tests and other controlled experiments, ensure their integrity, interpret their results, and avoid pitfalls.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

Optimizely Stats Engine
sponsored by Optimizely
WHITE PAPER: Today's leading digital businesses are dominating the market by taking advantage of experimentation to improve their digital products, online commerce, and marketing campaigns. See what Harvard Business professionals are raving about, and explore how this essential software is changing the game by separating the professionals from the amateurs.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

The Big Book of Experimentation
sponsored by Optimizely
CASE STUDY: With Optimizely's experimentation software, businesses are delivering consistent and quality results. In this comprehensive e-book, see the success stories of leading brands who have used Optimizely to boost their revenue, improve lead quality, and beat the odds.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

Bringing an Experimentation Mindset to Personalization
sponsored by Optimizely
WHITE PAPER: Learn how your organization can benefit from delivering more impactful and personalized experiences through experimentation strategy.
Posted: 05 Dec 2018 | Published: 05 Dec 2018

Optimizely

Build vs. Buy: Implementing the Right Experimentation Solution
sponsored by Optimizely
WHITE PAPER: Learn how you can implement an experimentation platform for your product and engineering team, just like Uber, Netflix, Airbnb, Google, and Facebook do.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

A Culture of Success: Adopting Experimentation in the Travel Industry
sponsored by Optimizely
RESOURCE: Learn how travel organizations are implementing experimentation platforms to improve their overall customer experience.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

How to Succeed with Digital Experimentation
sponsored by Optimizely
WHITE PAPER: To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Optimizely

Fairness in the Customer Relationship
sponsored by Zendesk
EBOOK: Download this e-book to find out why the care, efficiency, and thoughtfulness that companies put in customer interactions can ultimately leave a longer-lasting impression than whether or not a customer gets their desired outcome in a conflict.
Posted: 28 Nov 2018 | Published: 28 Nov 2018

Zendesk

Leverage Your Entire Team to Create the Best Self-Service Content
sponsored by Zendesk
WHITE PAPER: Download this white paper to learn about Zendesk's article lifecycle management tool designed to simplify the publishing processes from writing and reviewing, to approving and sharing.
Posted: 27 Nov 2018 | Published: 27 Nov 2018

Zendesk

Compare B2B Marketing Data Providers
sponsored by TechTarget
RESEARCH CONTENT: Understanding how the right data can give your marketing strategy an edge can be the difference between reaching goal or making excuses. In this report, Forrester Research evaluated the strengths and weaknesses of top B2B marketing data providers. Get your copy of the complete report and create an achievable plan for success in 2019.
Posted: 27 Nov 2018 | Published: 24 Sep 2018

TechTarget

VOC and Culture Change: Cracking the Code
sponsored by Concentrix
VIDEO: In this webinar, learn 7 valuable tips from Gina Massa, Senior Director of CX insights at Concentrix, for developing a culture that uses customer feedback to differentiate on experiences.
Posted: 26 Nov 2018 | Premiered: 26 Nov 2018

Concentrix

Moneyball: Using Advanced Account Insights for Effective ABM Activation
sponsored by TechTarget
RESOURCE: In this e-book, you'll learn how to use real purchase intent insight to supercharge your ABM program. Read on to learn more.
Posted: 26 Nov 2018 | Published: 31 Aug 2017

TechTarget

Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER: Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TechTarget

A Practical Guide to Implementing Account-Based Marketing
sponsored by TechTarget
RESOURCE: In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Learn how to know who's in market for your solutions beyond the insights available through traditional inbound and outbound marketing.
Posted: 19 Nov 2018 | Published: 19 Nov 2018

TechTarget

Druva: Driving Revenue and Consideration with a Fully Integrated Demand Gen Engine
sponsored by TechTarget
VIDEO: With real purchase intent insight from Priority Engine, Druva was able to create a "single source of the truth" through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle. Watch this video for more on how Druva drove revenue through improved leads.
Posted: 15 Nov 2018 | Premiered: 15 Nov 2018

TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Why B2B Marketers Neglect Their Brands
sponsored by TechTarget
RESOURCE: Download this e-book to explore how data-driven branding improves outcomes at every stage of the funnel.
Posted: 13 Nov 2018 | Published: 13 Nov 2018

TechTarget

What Are Low-Cost Leads Really Costing You?
sponsored by TechTarget
RESOURCE: This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality. Download to learn more.
Posted: 13 Nov 2018 | Published: 13 Nov 2018

TechTarget

Customer Service 2020
sponsored by Zendesk
RESEARCH CONTENT: Organizations realize that customer experience management will be a major key to success in the future. Read this resource to learn about how technologies such as AI-powered bots and IoT will play a major role in customer experience management in the future.
Posted: 03 Nov 2018 | Published: 03 Nov 2018

Zendesk
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