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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Successfully integrating marketing automation & CRM
sponsored by Rackspace
EBOOK: Integrating marketing automation and CRM systems is often easier said than done and requires a carefully thought-out plan. Read this guide for tips on successfully navigating and getting the most out of your marketing-sales integration journey.
Posted: 06 Aug 2020 | Published: 06 Aug 2020

Rackspace

Customer service for government agencies: Responding to changing citizen expectations
sponsored by ServiceNow
EBOOK: How do you start streamlining and digitizing all these operations to serve citizens faster, in a more cohesive way? Find out in this eBook, which explores how you can organize resilient operations to resolve citizen issues faster, manage location-based work efficiently and safely, and deliver consumer-like experiences at each touch point.
Posted: 14 Jul 2020 | Published: 14 Jul 2020

ServiceNow

Connect Sales and Service Around the Customer
sponsored by Salesforce
WHITE PAPER: Download this white paper to explore common deployment methods for CRM systems, and considerations you should review prior to an investment.
Posted: 08 Jul 2020 | Published: 08 Jul 2020

Salesforce

How to Jumpstart Growth in Commerce
sponsored by Salesforce
EBOOK: How can companies keep up with changing customer demands while also tackling their daily challenges? Download this guide for 15 ways to drive your business forward and reach customers everywhere—on their terms.
Posted: 08 Jul 2020 | Published: 08 Jul 2020

Salesforce

Becoming One of the Most Modern Retail Chains in the World
sponsored by Neptune Software
WHITE PAPER: In search of a new and more flexible digital retail solution, companies are replacing entire sales systems. The key is finding an e-commerce solution that benefits customers and employees equally. This article follows Elkjøp as they pursue transformation with Neptune Software’s low code platform for retail success.
Posted: 07 Jul 2020 | Published: 07 Jul 2020

Neptune Software

Get up, running, and operating with Adobe's in-house solution experts
sponsored by Adobe
WHITE PAPER: Organizations are increasingly turning to solutions like Adobe's Experience Full Services to help them deliver the best possible experience for their customers. Learn about the platform and its features in this white paper.
Posted: 07 Jul 2020 | Published: 07 Jul 2020

Adobe

Freshworks Named in Gartner's 2019 Magic Quadrant for Sales Force Automation
sponsored by Freshworks
PRESS RELEASE: Freshsales, a cloud-based sales CRM software, was recently recognized in the Gartner Magic Quadrant for Sales Force Automtion. Learn about the next generation of CRM—read more about Freshsales here.
Posted: 02 Jul 2020 | Published: 17 Jul 2019

TOPICS:  CRM | CRM Software
Freshworks

Budgeting, Planning and Forecasting
sponsored by OneStream Software LLC
WHITE PAPER: Access this white paper to learn the 6 steps to gain agility in strategic, financial, and operational planning with OneStream.
Posted: 01 Jul 2020 | Published: 01 Jul 2020

OneStream Software LLC

From SalesforceIQ to Freshsales: How CovalentCareers increased revenue by 100%
sponsored by Freshworks
CASE STUDY: Access this case study to learn 4 Freshsales features that eye care start up CovalentCareers is using to their advantage.
Posted: 30 Jun 2020 | Published: 30 Jun 2020

Freshworks

ServiceNow Named a Leader for the CRM Customer Engagement Center
sponsored by ServiceNow
RESOURCE: ServiceNow Customer Service Management solves customer problems by bringing front, middle, and back offices together, proactively addressing issues, and instantly handling common requests. Learn more about the solution in this report.
Posted: 29 Jun 2020 | Published: 29 Jun 2020

ServiceNow

Conversational support made easy with Zendesk
sponsored by Zendesk
WHITE PAPER: Read this guide to see how you can simplify the process of providing conversational customer support across multiple channels with Zendesk.
Posted: 26 Jun 2020 | Published: 26 Jun 2020

Zendesk

4 Ways AI Can Help Build an Omnichannel Customer Experience
sponsored by Verizon
WHITE PAPER: A company with a quality online, and offline, presence is one that lets its customers interact with it no matter where the customer is. Rather than relying solely on humans, companies can deploy AI to help deliver a consistent and accurate experience across channels. Check out this white paper to learn more about omnichannel customer experience.
Posted: 25 Jun 2020 | Published: 18 Mar 2019

Verizon

The secret sauce helping CX leaders create loyal clients: Convenience
sponsored by ServiceNow
WHITE PAPER: Today, customer convenience is key. Read this webinar recap to get expert insight from the Aberdeen Group on how to get started on your convenience strategy and foster more customer loyalty.
Posted: 25 Jun 2020 | Published: 24 Jun 2020

ServiceNow

The Role Human Touch Plays in the Digital Customer Experience.
sponsored by Verizon
WHITE PAPER: Digital transformation has deeply impacted the customer experience. As technology and automation take on greater roles in customer service, it’s more important than ever to show customers you care about them as human beings. Read on to learn how to create the best possible customer experience, and create lifelong customers, in the digital age.
Posted: 25 Jun 2020 | Published: 02 May 2018

Verizon

How to Create Value Through Empathy & Impactful Engagement
sponsored by ServiceNow
WHITE PAPER: Read this webinar recap for insight on how to engage and transform your customer experience process in order to provide more value on both sides of the exchange.
Posted: 25 Jun 2020 | Published: 24 Jun 2020

ServiceNow

Unleashing Business Value with Contact Center Testing
sponsored by Empirix
WHITE PAPER: Now more than ever, contact centers need DevOps practices and a test automation strategy that can ensure end-to-end quality of experience for both agents and customers. Get expert insight on integrating DevOps practices into the contact center and embracing digital innovation for better customer service in this IDC white paper.
Posted: 23 Jun 2020 | Published: 23 Jun 2020

Empirix

The ROI of a Testing and Monitoring Solution in the Contact Center
sponsored by Empirix
WHITE PAPER: In this customer-centric age, it’s vital to have a testing and monitoring solution that can provide a complete view of how customers experience voice, video and other channels. Explore the cost savings you could experience with a monitoring solution in this white paper.
Posted: 19 Jun 2020 | Published: 19 Jun 2020

Empirix

Reimagining IVR For Retail
sponsored by Twilio
WHITE PAPER: Download this e-book to explore insights and real-world examples of Interactive Voice Response (IVR) in retail that can help you develop your strategy and improve CX.
Posted: 17 Jun 2020 | Published: 17 Jun 2020

Twilio

Business Continuity: Pivoting to New Demands While Preparing for the Future
sponsored by Adobe
WHITE PAPER: Download this white paper to explore 6 pillars identified by Adobe that can help you navigate potential changes in your digital experience strategy, and manage customer experiences amid times of uncertainty.
Posted: 12 Jun 2020 | Published: 12 Jun 2020

Adobe

Effective Sales Operations: Are We There Yet?
sponsored by Freshworks
WHITE PAPER: Access this white paper to learn the results of Forrester’s findings which includes barriers to SaaS CRM adoption, key challenges when using current SaaS CRM solutions, and 3 recommendations to successfully leverage SaaS CRM to achieve more effective sales operations and greater business benefits.
Posted: 10 Jun 2020 | Published: 10 Jun 2020

Freshworks

Orchestrate, Measure, & Master Cross-channel Success
sponsored by Adobe
EBOOK: Customer experience management (CXM) is the leading edge of marketing, sales, and branding today. Read this eBook for tips on orchestrating, measuring and mastering cross-channel customer interactions for true CXM.
Posted: 08 Jun 2020 | Published: 08 Jun 2020

Adobe

Deal-Makers' Guide to Salesforce
sponsored by ClearEdge
WHITE PAPER: This 33-page guide unlocks insights into how to get your best Salesforce deal by giving you, 3 tactics to help you get the best pricing on your contract, the best practices to negotiate your best deal – because negotiating without leverage is just another form of begging, tips on how to avoid over-buying or under-buying, and more.
Posted: 04 Jun 2020 | Published: 04 Jun 2020

ClearEdge

Why Emotional Connections Are Vital to Delivering Outstanding Customer Experiences
sponsored by Intrado
WHITE PAPER: Read this white paper to explore research surrounding the impact of emotional connections on good customer experiences, and get tips on establishing these connections with your customers.
Posted: 03 Jun 2020 | Published: 03 Jun 2020

Intrado

2020 Global Customer Experience Benchmarking Report
sponsored by NTT
RESEARCH CONTENT: Download the 2020 NTT Customer Experience report, which outlines the key CX trends and how you can provide an effortless experience for today’s connected customer.
Posted: 29 May 2020 | Published: 29 May 2020

NTT

3 Customer Service Megatrends In 2020: Using AI & Automation to Drive Better Experiences
sponsored by ServiceNow
RESEARCH CONTENT: Read this report to explore the top 3 AI and automation customer service trends that experts say will play a big role in your strategy for 2020.
Posted: 19 May 2020 | Published: 19 May 2020

ServiceNow
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