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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Headless Commerce: The Unseen Strategy Retailers Use to Win E-Commerce Market Share
sponsored by BigCommerce
WHITE PAPER: Headless commerce has changed the life of digital brands, but shifting from a b2b wholesale model isn't easy. In this white paper, discover how a headless commerce model is helping retailers keep up with the changing e-commerce landscape, and learn why companies like Amazon and Netflix have already made the switch.
Posted: 15 Jan 2019 | Published: 04 Dec 2018

BigCommerce

A New Era of E-Commerce: Headless Commerce
sponsored by BigCommerce
WHITE PAPER: A headless commerce platform can help businesses with high-volume meet changing customer demands with flexibility and a content-first approach. Download this white paper to explore how headless commerce can help your business by removing the need to compromise content, commerce or experience with an array customizable and flexible business tools.
Posted: 14 Jan 2019 | Published: 14 Jan 2019

BigCommerce

Recommendation Metrics: Which One Should You Recommend?
sponsored by Concentrix
EBOOK: The net promoter score (NPS) schism has begun, leaving many businesses asking if their NPS is overhyped—and unreliable. In this e-book, learn about the NPS divide, and how digital disruption is changing the one-size-fits-all model of existing CX measurement tools.
Posted: 11 Jan 2019 | Published: 11 Jan 2019

Concentrix

Personalizing Healthcare: Engaging Patients in a Digital Age
sponsored by Microsoft
EBOOK: Consumer expectations are evolving at an increasingly fast pace globally, as customers demand seamless, personalized experiences across all aspects of their lives. Read on to find out how healthcare providers are finding new ways to engage with patients in a digital age.
Posted: 02 Jan 2019 | Published: 31 Dec 2018

Microsoft

Brand Management Software Comparison Guide
sponsored by Bynder
EGUIDE: Today, there is more pressure than ever for brands to stamp out their unique impression on consumers. A brand management software system can help ensure brands stay relevant in the growing digital market. Read on, and explore how a successful brand management software system can prevent early brand death, and separate you from the competition.
Posted: 28 Dec 2018 | Published: 28 Dec 2018

Bynder

The Marketer's Guide to DAM
sponsored by Bynder
EGUIDE: Digital asset management (DAM) can help marketers build strong, coherent brands by keeping distributed teams, creative content and brand guidelines in sync. Download the e-guide and learn how DAM can help you conquer the 21st century content monster.
Posted: 27 Dec 2018 | Published: 27 Dec 2018

Bynder

4 Core Essential Marketing Technologies
sponsored by Bynder
WHITE PAPER: Chances are you know 3 of the 4 core essential marketing technologies in use today. But do you know the 4th essential technology for digital transformation? According to Forrester, probably not. Read on to discover the missing ingredient to your marketing success and explore overall considerations for choosing the right technology.
Posted: 24 Dec 2018 | Published: 24 Dec 2018

Bynder

The last mile to the individual customer: Sales and marketing software trends
sponsored by ComputerWeekly.com
EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
Posted: 21 Dec 2018 | Published: 21 Dec 2018

ComputerWeekly.com

The Action Gap: What's Causing All the Disappointment in your VOC Program and How to Fix it
sponsored by Concentrix
WHITE PAPER: Sentiment around voice of the customer (VOC) software has changed from enthusiasm to disappointment due to their continued failure to deliver on promised ROIs. Download this guide to uncover 4 steps to help deliver on missing ROIs and improve the overall customer experience.
Posted: 17 Dec 2018 | Published: 17 Dec 2018

Concentrix

How Digital CX Nurtures The Human Connection To Your Brand
sponsored by Avaya
EGUIDE: As an extension of in-person customer experience, digital engagements are often the most frequent opportunities marketers have to entice personal interaction with their brand. Read this resource for advice from marketing executives at companies such as SAP and Pearle Vision on how they are making personalized connections with customers.
Posted: 14 Dec 2018 | Published: 30 Nov 2018

Avaya

BIG Experimentation Ideas Retail Edition
sponsored by Optimizely
EBOOK: Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.
Posted: 10 Dec 2018 | Published: 10 Dec 2018

Optimizely

Digital Experimentation - Discover the secret weapon
sponsored by Optimizely
VIDEO: In this brief company video, find out how experimentation has helped start-up company, Secret Escapes, address key strategy concerns and establish a place for themselves in the highly competitive travel market.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018

Optimizely

Digital Experimentation - Making their money go further
sponsored by Optimizely
VIDEO: Digital Experimentation can make your money go further. In this brief video, hear how Product Director of MoneySuperMarket, Manish Gajria, is using experimentation to maximize company investments and outperform the competition.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018

Optimizely

The Surprising Power of Online Experiments
sponsored by Optimizely
WHITE PAPER: Read this white paper to learn how you can properly design and execute A/B tests and other controlled experiments, ensure their integrity, interpret their results, and avoid pitfalls.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

Optimizely Stats Engine
sponsored by Optimizely
WHITE PAPER: Today's leading digital businesses are dominating the market by taking advantage of experimentation to improve their digital products, online commerce, and marketing campaigns. See what Harvard Business professionals are raving about, and explore how this essential software is changing the game by separating the professionals from the amateurs.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

The Big Book of Experimentation
sponsored by Optimizely
CASE STUDY: With Optimizely's experimentation software, businesses are delivering consistent and quality results. In this comprehensive e-book, see the success stories of leading brands who have used Optimizely to boost their revenue, improve lead quality, and beat the odds.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

Bringing an Experimentation Mindset to Personalization
sponsored by Optimizely
WHITE PAPER: Learn how your organization can benefit from delivering more impactful and personalized experiences through experimentation strategy.
Posted: 05 Dec 2018 | Published: 05 Dec 2018

Optimizely

Build vs. Buy: Implementing the Right Experimentation Solution
sponsored by Optimizely
WHITE PAPER: Learn how you can implement an experimentation platform for your product and engineering team, just like Uber, Netflix, Airbnb, Google, and Facebook do.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

A Culture of Success: Adopting Experimentation in the Travel Industry
sponsored by Optimizely
RESOURCE: Learn how travel organizations are implementing experimentation platforms to improve their overall customer experience.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

How to Succeed with Digital Experimentation
sponsored by Optimizely
WHITE PAPER: To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Optimizely

Fairness in the Customer Relationship
sponsored by Zendesk
EBOOK: Download this e-book to find out why the care, efficiency, and thoughtfulness that companies put in customer interactions can ultimately leave a longer-lasting impression than whether or not a customer gets their desired outcome in a conflict.
Posted: 28 Nov 2018 | Published: 28 Nov 2018

Zendesk

Leverage Your Entire Team to Create the Best Self-Service Content
sponsored by Zendesk
WHITE PAPER: Download this white paper to learn about Zendesk's article lifecycle management tool designed to simplify the publishing processes from writing and reviewing, to approving and sharing.
Posted: 27 Nov 2018 | Published: 27 Nov 2018

Zendesk

A 3 Step Approach to Personalization Success
sponsored by Acquia, Inc.
EBOOK: Download this e-book to discover how the powers of personalization can help reach those in a customer-empowered world. Gain expert insight from marketing leader, Eric Fullerton, as he unveils the secret 3 step methodology needed to turn any personalization dream into a reality.
Posted: 02 Jan 2019 | Published: 02 Jan 2019

Acquia, Inc.

The Value of Personalization for B2B Companies
sponsored by Acquia, Inc.
VIDEO: Leading corporations are employing personalization to boost business and build brand loyalty. In this webinar, discover why 67% of marketers trust personalization, and uncover the benefits industry leaders don't want you to know about.
Posted: 12 Dec 2018 | Premiered: 16 Sep 2018

Acquia, Inc.

Closting the CX Gap: Customer Experience Trends Report 2019
sponsored by Acquia, Inc.
RESEARCH CONTENT: There's a 66% chance that you're paving the way to an early brand death, according to Acquia's global survey of more than 5,000 consumers and 500 marketers. In this global report, explore how brands can overcome fatal CX barriers by closing the gap between marketer and consumer CX expectations. Read on to discover how.
Posted: 11 Dec 2018 | Published: 11 Dec 2018

Acquia, Inc.
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