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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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The Practical Guide to Giving Your Consumers the Omnichannel Experience
sponsored by Marketo
WHITE PAPER: The best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being a distraction. What makes these brands so successful? Find out in this “Practical Guide to Giving Your Consumers the Omnichannel Experience.”
Posted: 15 Nov 2019 | Published: 15 Nov 2019

Marketo

CCW Market Study: Trends In Customer Experience Design & Strategy
sponsored by Appian
RESEARCH CONTENT: Improving customer experience (CX) continues to be a hot topic, and research shows there’s still a long way to go. Download this “Market Study on Customer Experience Trends, Design, and Strategy,” to learn how you can reboot your strategy and improve CX with findings from a recent study.
Posted: 06 Nov 2019 | Published: 06 Nov 2019

Appian

On the Radar: Conga Contracts for Salesforce
sponsored by Conga
PRODUCT OVERVIEW: While sales force automation systems and most CRM applications focus on helping salespeople sell, the management of the eventual contract is often ignored. Conga fills that gap. Learn about contract management offerings for Salesforce and non-Salesforce environments by Conga in this Ovum product analysis.
Posted: 06 Nov 2019 | Published: 06 Nov 2019

Conga

The KPIs You Should Be Measuring
sponsored by ConnectWise
WHITE PAPER: This white paper explains how MSPs can measure performance and evaluate their relationships with clients, improve service with those clients, and increase loyalty. Download now to learn how to accurately calculate the KPIs that are critical for MSPs, such as revenue valuation, customer acquisition cost, and more.
Posted: 05 Nov 2019 | Published: 04 Nov 2019

ConnectWise

The long march of S/4 Hana
sponsored by ComputerWeekly.com
EGUIDE: S/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.
Posted: 29 Oct 2019 | Published: 29 Oct 2019

ComputerWeekly.com

The Opportunities and Obstacles of Channel Incentive Programs: 10 Questions Asked & Answered
sponsored by Fielo
WHITE PAPER: Building and running a strong channel incentive program can be a daunting project. In this white paper, read about the 10 commonly asked questions and answers that will give you the insights you need to create a successful and effective program.
Posted: 16 Oct 2019 | Published: 16 Oct 2019

Fielo

10 Sales Motivation Tips to Keep You in Your A-Game
sponsored by PipelineDeals
WHITE PAPER: Motivated sales reps drive better results—this is known. But, inspiring your sales reps is still a challenge in itself. Read this white paper for 10 tips from sales experts that will help you to motivate your sales team.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

PipelineDeals

G2 Mid-Market Index Reports
sponsored by PipelineDeals
RESEARCH CONTENT: Those researching CRM solutions will undoubtedly discover a surplus of options all boasting their own competitive advantages in comparison to others. Fortunately, you can use this research report from G2 to compare some top CRM providers right now and decide who has the best offering for you.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

PipelineDeals

Winning with Superior Customer Experiences
sponsored by Adobe Inc
WHITE PAPER: View this white paper to learn how brands can create, optimize, and deliver personalized customer experiences at scale with the help of Adobe Experience Manager.
Posted: 01 Oct 2019 | Published: 01 Oct 2019

Adobe Inc

CX Technology Could vs. Should
sponsored by Avtex
VIDEO: View this webinar to uncover what your organization should be doing with CX technology. Inside, you'll glean expert insight into today's current CX landscape. Review 4 considerations to take into account when contemplating a CX platform investment, and unlock tips for basing your platform decision.
Posted: 27 Sep 2019 | Premiered: 18 Oct 2018

Avtex

Improving Customer Experience Through Enhanced Employee Experience
sponsored by Avtex
WEBCAST: View this webinar from Avtex to discover the direct impact your employee satisfaction has on customer experiences. Review strategies for improving contact center agent efficiency and satisfaction, and uncover the benefits of integrating contact center and CRM platforms.
Posted: 26 Sep 2019 | Premiered: Apr 4, 2018

Avtex

Integrating CRM and Contact Center Technologies to Improve Customer Experience
sponsored by Avtex
WHITE PAPER: View this white paper to learn how your organization can improve contact center performance and customer satisfaction with a CRM integration. Review how a CRM integration can help provide superior customer service on first contact, and learn what to look for in a contact center and CRM integration software.
Posted: 25 Sep 2019 | Published: 31 Dec 2017

Avtex

Why Aren't Your Self-Service Options Landing?
sponsored by Coveo
EGUIDE: Is your organization suffering from poor self-service? Inside, discover the cost of poor customer self-service. Uncover 6 reasons why your self-service options aren't landing, and learn what your organization can do to get back on track.
Posted: 24 Sep 2019 | Published: 23 Sep 2019

Coveo

Deliver a Greater Customer Experience with ServiceNow
sponsored by ServiceNow
RESOURCE: View these video to learn how your organization can improve its customer experiences with ServiceNow Customer Service Management.
Posted: 18 Sep 2019 | Published: 18 Sep 2019

ServiceNow

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

Create a Great CX Strategy in 6 Steps
sponsored by 4Net
EGUIDE: How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
Posted: 12 Sep 2019 | Published: 10 Sep 2019

4Net

CRM Special Report
sponsored by Avtex
WHITE PAPER: CRM has become the cornerstone of successful businesses around the globe, but what exactly do you know about CRM? In this special report, discover some common misconceptions about CRM. Review 4 pivotal questions that determine the success or failure of a CRM framework, and review how to measure the value of your CRM software..
Posted: 29 Aug 2019 | Published: 15 Nov 2017

Avtex

The Roadmap to Transforming the Patient Experience
sponsored by ServiceNow
RESOURCE: Download this infographic to uncover the roadmap to transforming the customer service experience in health IT.
Posted: 27 Aug 2019 | Published: 27 Aug 2019

ServiceNow

Power Your Pipeline with Purchase Intent
sponsored by TechTarget
EBOOK: With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
Posted: 22 Aug 2019 | Published: 22 Aug 2019

TechTarget

How CXone Empowers Contact Center Managers
sponsored by NICE inContact
VIDEO: View this brief video to discover how NICE CXone can help contact center management easily monitor and quickly respond to customer queries while driving agent performance, and decide if CXone is right for your organization.
Posted: 15 Aug 2019 | Premiered: 15 Aug 2019

NICE inContact

How CXone Empowers Contact Center Agents
sponsored by NICE inContact
VIDEO: View this brief video to learn how NICE CXone can help your contact center reduce training time, improve agent retention, and streamline true omnichannel interaction.
Posted: 15 Aug 2019 | Premiered: 15 Aug 2019

NICE inContact

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

12 Ways to Make Your E-Commerce Customers Love You
sponsored by New Relic
RESOURCE: Stop sending your customers to your competitors! In this helpful blog post, discover 12 ways to make your e-commerce customers fall in love with your business, and unlock expert tips for building ongoing customer loyalty.
Posted: 15 Jul 2019 | Published: 09 Feb 2018

New Relic

Customer Service Best Practices
sponsored by Genesys
EBOOK: How do you guarantee the success of your customer experience strategy? In this e-book, discover how to improve your existing customer experience strategy through the integration of customer service best practices from Genesys, and explore 5 ways to deal with customer challenges and burnout.
Posted: 12 Jul 2019 | Published: 12 Jul 2019

Genesys

Patient Engagement in Healthcare
sponsored by ServiceNow
EGUIDE: Download this e-guide to explore several methods being used to maximize patient engagement tools and uncover some of the most effective patient care initiative and learn more about the future of CRM-themed caregiving as akin to a one-stop "shopping" experience for patients.
Posted: 27 Aug 2019 | Published: 27 Aug 2019

ServiceNow
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