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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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How to prioritize KPIs as an e-commerce CTO
sponsored by Datadog
WHITE PAPER: CTOs from e-commerce and retail firms swim in a sea of business and system health data. It can be hard for them to balance the 2, but that’s why this article exists: to offer an efficient framework for thinking about and prioritizing KPIs, so e-commerce CTOs can check what matters and move on. Download your copy to learn more.
Posted: 24 Jan 2020 | Published: 24 Jan 2020

Datadog

CSM Essentials Guide: Advanced self-service platforms open new customer frontiers
sponsored by ServiceNow
EGUIDE: Gartner recently found that 15% of all customer service interactions will be handled completely by AI by 2021. But many organizations have also reported difficulty with managing AI technologies. Read the 3 articles in this handbook to learn about the benefits and drawbacks of customer service AI and other self-service platforms
Posted: 24 Jan 2020 | Published: 24 Jan 2020

ServiceNow

Third-party marketing automation vs. native CRM tools
sponsored by ComputerWeekly.com
EGUIDE: Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
Posted: 24 Jan 2020 | Published: 24 Jan 2020

ComputerWeekly.com

Customer service technologies revolutionize CX engagements
sponsored by ServiceNow
EGUIDE: Customer service has evolved in ways that were unthinkable just a few short years ago. They now play a strategic and multidimensional role in fulfilling positive customer experiences that lead to brand loyalty and increased revenues. Download this expert guide to explore the evolution of customer service
Posted: 22 Jan 2020 | Published: 22 Jan 2020

ServiceNow

Call Center-Contact Center Comparison Matrix
sponsored by EvolveIP
RESOURCE: How do you know which call center software is best for you? To help you come to a decision, Evolve IP created a comparison chart that looks at Evolve’s own product, Fuze, 8x8, inContact and 4 more vendors. Download your copy today to explore which software is best for you.
Posted: 15 Jan 2020 | Published: 15 Jan 2020

EvolveIP

2020 Digital Trends Deep Dive: Consent Defines our Digital Future
sponsored by Adobe Inc
RESEARCH CONTENT: An average of 74% of consumers across 10 global markets indicate a high degree of concern over online privacy. So, what can your organization do to ease consumers’ qualms? Find out in this report, which explores why consumer consent is so important, and what strategies companies are using to keep customer data safe and secure.
Posted: 15 Jan 2020 | Published: 15 Jan 2020

Adobe Inc

Gain Situational Awareness to Improve Critical Event Management
sponsored by EverBridge Inc.
WHITE PAPER: Access this white paper to learn several techniques to improve your organization’s critical event management (CEM) like the OODA loop, data collection, and the 4 steps to resolving crises.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

EverBridge Inc.

Checklist for an Omnichannel Contact Center
sponsored by EvolveIP
WHITE PAPER: What are the key elements you need for a successful omnichannel contact center? Find out in this checklist, which you can download and use to maximize the effectiveness of your strategy.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

EvolveIP

2020 Digital Trends Deep Dive: AI Gets Marketers Back into Marketing
sponsored by Adobe Inc
RESEARCH CONTENT: AI and ML adoption is projected to grow the most among CX leaders in 2020. Find out why and explore the different ways companies are implementing it in Adobe and Ecoconsultancy’s 2020 Digital Trend report, which focuses on AI and ML adoption among marketers.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

Adobe Inc

Digital Customer Experience Trends for 2020
sponsored by Adobe Inc
RESEARCH CONTENT: What does it take be a CX leader in today’s competitive landscape? Find out in this research report by Adobe and Ecoconsultancy, which looks at the most significant digital-related trends driving marketing and customer experience strategies, with a focus on understanding challenges, opportunities and priorities.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

Adobe Inc

2020 Digital Trends Deep Dive: Putting the Customer in Context
sponsored by Adobe Inc
RESEARCH CONTENT: Today’s larger companies have recognized the need to reorganize themselves around the customer, with cross-functional teams and integrated technologies that break down silos to provide a seamless customer journey. But what’s the best way to do that? Find out in this 2020 trend report, which explores research from Adobe’s recent CX survey.
Posted: 13 Jan 2020 | Published: 13 Jan 2020

Adobe Inc

Revolutionizing Constituent Services: From Document Creation to Output
sponsored by Hyland
CASE STUDY: Outdated technology was throttling productivity within Montana’s Department of Labor and Industry—until they discovered Content Composer by Hyland. Learn how the tool helped the Department of Labor and Industry streamline customer-focused processes and ultimately improve CX for area residents in this case study.
Posted: 08 Jan 2020 | Published: 08 Jan 2020

Hyland

Close Deals Faster with Priority Engine Email Alerts
sponsored by TechTarget
WEBCAST: How do you find prospects and choose which accounts to target? Whatever method your company uses, Priority Engine Email Alerts can help. Learn how it can help you stay on top of your best opportunities and ahead of your competitors in this brief video.
Posted: 27 Dec 2019 | Premiered: Dec 27, 2019

TechTarget

Expanding Your Service Offerings with Recurring IT Assessments
sponsored by RapidFire
EBOOK: This white paper shares how MSPs can make regular and ongoing IT assessments feasible from a both a resource and cost perspective and presents a blueprint for incorporating recurring assessments into your standard service offerings. Read on here to learn how to add recurring IT assessments to your service arsenal.
Posted: 05 Dec 2019 | Published: 05 Dec 2019

RapidFire

Measuring Voice of the Customer
sponsored by CallMiner
WHITE PAPER: With your customers expecting increasingly personalized experiences, there’s one thing you can benefit from understanding better: The Voice of the Customer (VoC). In this whitepaper, learn about the importance of VoC, how to measure it with data-driven strategies and tools you can use to improve to CX with VoC insights.
Posted: 25 Nov 2019 | Published: 25 Nov 2019

CallMiner

CCW Market Study: Trends In Customer Experience Design & Strategy
sponsored by Appian
RESEARCH CONTENT: Improving customer experience (CX) continues to be a hot topic, and research shows there’s still a long way to go. Download this “Market Study on Customer Experience Trends, Design, and Strategy,” to learn how you can reboot your strategy and improve CX with findings from a recent study.
Posted: 06 Nov 2019 | Published: 06 Nov 2019

Appian

On the Radar: Conga Contracts for Salesforce
sponsored by Conga
PRODUCT OVERVIEW: While sales force automation systems and most CRM applications focus on helping salespeople sell, the management of the eventual contract is often ignored. Conga fills that gap. Learn about contract management offerings for Salesforce and non-Salesforce environments by Conga in this Ovum product analysis.
Posted: 06 Nov 2019 | Published: 06 Nov 2019

Conga

The KPIs You Should Be Measuring
sponsored by ConnectWise
WHITE PAPER: This white paper explains how MSPs can measure performance and evaluate their relationships with clients, improve service with those clients, and increase loyalty. Download now to learn how to accurately calculate the KPIs that are critical for MSPs, such as revenue valuation, customer acquisition cost, and more.
Posted: 05 Nov 2019 | Published: 04 Nov 2019

ConnectWise

The long march of S/4 Hana
sponsored by ComputerWeekly.com
EGUIDE: S/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.
Posted: 29 Oct 2019 | Published: 29 Oct 2019

ComputerWeekly.com

Put Data at the Centre of Your Business
sponsored by Adobe Inc
WHITE PAPER: View this white paper to discover how your organization can gain a competitive advantage by becoming more data-centric. Additionally, explore 4 steps to becoming a data-centric organization, and review how to reposition and unleash the true power of your customer data with expert advice from Adobe.
Posted: 02 Oct 2019 | Published: 31 Dec 2018

Adobe Inc

Winning with Superior Customer Experiences
sponsored by Adobe Inc
WHITE PAPER: View this white paper to learn how brands can create, optimize, and deliver personalized customer experiences at scale with the help of Adobe Experience Manager.
Posted: 01 Oct 2019 | Published: 01 Oct 2019

Adobe Inc

CX Technology Could vs. Should
sponsored by Avtex
VIDEO: View this webinar to uncover what your organization should be doing with CX technology. Inside, you'll glean expert insight into today's current CX landscape. Review 4 considerations to take into account when contemplating a CX platform investment, and unlock tips for basing your platform decision.
Posted: 27 Sep 2019 | Premiered: 18 Oct 2018

Avtex

Improving Customer Experience Through Enhanced Employee Experience
sponsored by Avtex
WEBCAST: View this webinar from Avtex to discover the direct impact your employee satisfaction has on customer experiences. Review strategies for improving contact center agent efficiency and satisfaction, and uncover the benefits of integrating contact center and CRM platforms.
Posted: 26 Sep 2019 | Premiered: Apr 4, 2018

Avtex

Integrating CRM and Contact Center Technologies to Improve Customer Experience
sponsored by Avtex
WHITE PAPER: View this white paper to learn how your organization can improve contact center performance and customer satisfaction with a CRM integration. Review how a CRM integration can help provide superior customer service on first contact, and learn what to look for in a contact center and CRM integration software.
Posted: 25 Sep 2019 | Published: 31 Dec 2017

Avtex

Why Aren't Your Self-Service Options Landing?
sponsored by Coveo
EGUIDE: Is your organization suffering from poor self-service? Inside, discover the cost of poor customer self-service. Uncover 6 reasons why your self-service options aren't landing, and learn what your organization can do to get back on track.
Posted: 24 Sep 2019 | Published: 23 Sep 2019

Coveo
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