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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Serving The Everything Customer
sponsored by Avaya
RESOURCE: Modern customers have expectations that are so varied and high that Gartner has named them the “Everything Customer,” which begs an important question—how can you meet these seemingly impossible demands? Read this short Avaya blog post to learn how memorable, personalized, intelligent experiences can help satisfy increasingly lofty CX expectations.
Posted: 08 Apr 2021 | Published: 10 Nov 2020

Avaya

Evolving Customer Expectations Drive Adoption Of Visual Engagement Tools
sponsored by LogMeIn Rescue
WHITE PAPER: To meet customer experience expectations, businesses need to strengthen their personalization efforts and build customer trust. Access the results of this Forrester Thought Leadership Paper to learn why many businesses are struggling to meet CX expectations, and what CX leaders are doing to set themselves ahead.
Posted: 31 Mar 2021 | Published: 31 Dec 2019

LogMeIn Rescue

Crm Role In Omnichannel And The Journey Towards Multiexperience
sponsored by Avaya
RESOURCE: Read this short blog post to learn how technologies like AI and CRM solutions can best be used, alongside with human expertise and experience, to create a truly omnichannel experience where others have failed.
Posted: 30 Mar 2021 | Published: 10 Mar 2021

Avaya

2021 Digital Trends Experience
sponsored by Adobe
ANALYST REPORT: For brands and marketers, 2021 is a year of recovery, making difficult decisions and turning the lessons of 2020 into plans for growth. Download this 2021 Digital Trends Experience report to learn how to do so, with a spotlight on how to target new customers as behaviors change, guiding principles for 2021, and more.
Posted: 26 Feb 2021 | Published: 26 Feb 2021

Adobe

Cx Market Leaders In Retail: A Cx Network Guide
sponsored by Infobip
EBOOK: Research from global cloud communication solution provider Infobip discovered that almost a quarter (24%) of customers surveyed said receiving messages on their preferred channel would boost their likelihood to engage with a business. Download this eBook to explore more of Infobip’s findings and insights from Amazon, Apple and other retail leaders.
Posted: 18 Feb 2021 | Published: 18 Feb 2021

Infobip

6 Steps To Running A Successful Business In 2020 And Beyond.
sponsored by 8x8, Inc.
EBOOK: In this guide, explore some of the areas you should focus to maintain a healthy business operation, and employee environment.
Posted: 16 Feb 2021 | Published: 16 Feb 2021

8x8, Inc.

Activated NPS Solution
sponsored by Alchemer
DATA SHEET: If you’re struggling to generate actionable insights from Net Promoter Score (NPS) feedback, you’re not alone—many organizations do. Fortunately, using a feedback collection solution like, Alchemer, can help. Read this data sheet to learn about Alchemer and how it can help you increase NPS by up to 15%, improve renewal rates, and more.
Posted: 16 Feb 2021 | Published: 16 Feb 2021

Alchemer

E-Guide Becoming Customercentric
sponsored by Alchemer
EGUIDE: Becoming customer-centric is a major goal of many organizations today. But what exactly does that look like? Download this eGuide to explore the 5 steps that can help you become a customer-centric organization.
Posted: 12 Feb 2021 | Published: 12 Feb 2021

Alchemer

Video: Customer Centric Transformation
sponsored by Alchemer
WEBCAST: To architect a truly customer-centric transformation, you need to collect and analyze customer feedback to better understand where improvements can be made. Watch this brief video to learn about Alchemer, and how it can help make that process easier—so you can focus on creating the optimal CX.
Posted: 08 Feb 2021 | Premiered: Feb 8, 2021

Alchemer

Building a successful client engagement strategy
sponsored by Cafex
WHITE PAPER: Clients expect a high level of communication and personalization from their advisors, and these demands have continued to grow throughout the uncertainty of COVID-19. Keeping up with these client expectations can be hard—especially when everyone is remote—but a collaboration platform, like Challo, can help. See how in this product overview.
Posted: 03 Feb 2021 | Published: 03 Feb 2021

Cafex

Real-time analytics possible fuel for post Covid pandemic growth
sponsored by ComputerWeekly.com
EGUIDE: Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.
Posted: 18 Jan 2021 | Published: 18 Jan 2021

ComputerWeekly.com

Disconnected Customer Experience
sponsored by Reltio
RESOURCE: Only 13% of customers feel like their digital and physical experiences are aligned. It’s something most organizations struggle with, so what can be done to unify the two? Grab a copy of this infographic to get tips on connecting your data and achieving a 360-degree view of your customers.
Posted: 21 Dec 2020 | Published: 21 Dec 2020

Reltio

CRM enters maturity as customer experience custodian
sponsored by ComputerWeekly.com
EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
Posted: 21 Dec 2020 | Published: 21 Dec 2020

ComputerWeekly.com

2020 Media Consumption Series Infographic Pack
sponsored by ComputerWeekly.com
EGUIDE: Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?
Posted: 15 Dec 2020 | Published: 15 Dec 2020

ComputerWeekly.com

A Computer Weekly e-Guide to CRM
sponsored by ComputerWeekly.com
EGUIDE: We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
Posted: 10 Dec 2020 | Published: 10 Dec 2020

ComputerWeekly.com

Delivering the continuous, connected customer journey
sponsored by OpenText
EBOOK: Regardless of the many terrains customers tread, they expect consistent and personalized experiences. This seamless customer journey can generate game-changing rewards for your enterprise. Read this eBook to learn how you can get started optimizing your digital customer experience.
Posted: 08 Dec 2020 | Published: 08 Dec 2020

OpenText

Bold360 customer video Jenny Craig
sponsored by LogMeIn, Inc.
VIDEO: For the first time in 35 years, Jenny Craig changed their customer chat and live support strategy—and got a record number of customers to make positive lifestyle changes. See how Bold360 customer engagement software helped them transform their customer experience in this video.
Posted: 23 Nov 2020 | Premiered: 23 Nov 2020

LogMeIn, Inc.

Our Guide To Perfecting The Www.Cloudcall.Com Art Of Conversation
sponsored by CloudCall Ltd
WHITE PAPER: In the age of digital transformation, our conversations have become fragmented across a range of communication channels. This causes difficulties when trying to keep track of what was said, when and on which communication tool. In this guide, explore an overview of the communication landscape and how people converse across the range of channels.
Posted: 11 Nov 2020 | Published: 11 Nov 2020

CloudCall Ltd

5 Reasons You Need To Invest In An Integrated Business Phone System
sponsored by CloudCall Ltd
RESOURCE: There are a lot of factors to consider when choosing a phone system. These can range from price, to functionality, to time saving potential. Additionally, integrating a phone system with your CRM can have a range of benefits that will make your life easier. In this brief, uncover the top 5 benefits of using an Integrated Business Phone System.
Posted: 10 Nov 2020 | Published: 10 Nov 2020

CloudCall Ltd

Cloudcall Insight Perfecting The Art Of Conversation With Your Customers
sponsored by CloudCall Ltd
RESEARCH CONTENT: What exactly makes a ‘good’ conversation with a customer, and what role does each channel play? CloudCall wanted to find out, so they commissioned RedFox Research to survey over 1000 customers. Explore the results in this report
Posted: 06 Nov 2020 | Published: 06 Nov 2020

CloudCall Ltd

If You Don't Live And Breathe Crm Culture, You're Missing Out
sponsored by CloudCall Ltd
WHITE PAPER: CRM has the power to improve management efficiencies, boost customer service and increase profits. But if staff aren’t using it to its full potential, it becomes little more than a glorified address book. What should companies do if they want to make the most of their CRM? Download this white paper to explore 5 actionable tips.
Posted: 05 Nov 2020 | Published: 05 Nov 2020

CloudCall Ltd

Digital experience focus broadens to encompass employees
sponsored by ComputerWeekly.com
EGUIDE: This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.
Posted: 05 Nov 2020 | Published: 05 Nov 2020

ComputerWeekly.com

Boost Customer Experience With The Power Of Crm.
sponsored by CloudCall Ltd
RESOURCE: CRM systems enable organizations to develop a complete, 360-degree view of their customers. Explore the benefits of using a CRM solution in this infographic.
Posted: 04 Nov 2020 | Published: 04 Nov 2020

CloudCall Ltd

Klarna Wows its 80M Customers with Instant Responses and Rapid Resolutions with Freshchat
sponsored by Freshworks
CASE STUDY: Fintech company, Klarna, has a lot of ground to cover, and its legacy chat solution just couldn’t keep up. After searching for a new solution, Klarna decided to implement Freshchat by Freshworks. Learn about their experience working with Freschat, and the benefits they’ve achieved since partnering in this case study.
Posted: 21 Sep 2020 | Published: 21 Sep 2020

Freshworks

Achieving Project Visibility and Control
sponsored by Unit4
WHITE PAPER: To ensure project profitability (and ultimately company profitability), your organization must play as a team throughout the lifecycle of each project—something that’s often easier said than done. Download this white paper to explore strategies and tools that can help you implement this level of end-to-end teamwork across your organization.
Posted: 10 Aug 2020 | Published: 10 Aug 2020

Unit4
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