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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Modeling ROI for Personalization
sponsored by Acquia, Inc.
WHITE PAPER: This white paper explores how to make a case for the ROI of personalization. Learn about a personalization value assessment framework that uses 5 key steps to justify the use of personalization for building brand awareness and customer engagement.
Posted: 19 Apr 2018 | Published: 19 Apr 2018

Acquia, Inc.

Use Personalization to Enrich Customer Experience and Drive Revenue
sponsored by Acquia, Inc.
RESEARCH CONTENT: Learn about 6 major approaches to personalization across a variety of different channels, and find out how you can improve customer-facing processes, build a digital personalization engine, and monitor key personalization metrics.
Posted: 13 Apr 2018 | Published: 20 Dec 2017

Acquia, Inc.

Conversation AI: Driving the Next Generation of the Mobile Customer Experience
sponsored by Oracle Corporation
RESOURCE: Find out why conversational AI is a trend for digitally empowered customers and why chatbots are going to stay to improve mobile customer experiences.
Posted: 12 Apr 2018 | Published: 12 Apr 2018

Oracle Corporation

10 Most Significant Sales Force Automation Providers
sponsored by Microsoft
ANALYST REPORT: Find out why buyers increasingly wield more power and influence over their customer journey, and how customer leverage sales force automation tools with an overview of the 10 most significant sales force automation providers.
Posted: 09 Apr 2018 | Published: 27 Jun 2017

Microsoft

Trusted Customer Data: The Foundation of Modern B2B Marketing
sponsored by Informatica
RESOURCE: Learn about strategic customer data management and how B2B marketers can quickly find the data they need, discover the relationships that deliver the most value, and make the best decisions.
Posted: 06 Apr 2018 | Published: 06 Apr 2018

Informatica

Intelligent Disruptors: Meet the Experts Behind Customer 360 Initiatives
sponsored by Informatica
RESOURCE: Learn how 5 ambitious companies planned, managed, and implemented customer 360 initiatives with intelligent customer data.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

7 Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
RESOURCE: Learn about the root cause of customer experience chaos and why it takes intelligent data management to establish a foundation of trusted data that represents a consistent and 360-degree view of your customer relationships.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

A Primer: Oracle Intelligent Bots
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines the rise of chatbots in the modern enterprise. From machine learning apps to NLP, discover how AI is changing the face of business. Plus, learn about Oracle Intelligent Bots and find out how you can start building chatbots for your own organization with accessible, low-code tools.
Posted: 05 Apr 2018 | Published: 31 Dec 2017

Oracle Corporation

10 Tips for Better Salesforce Reporting
sponsored by Informatica
WHITE PAPER: Find out how to use trusted data as the backbone of accurate Salesforce reporting for CRM and marketing automation strategies with 10 best practices for Salesforce data quality and governance.
Posted: 05 Apr 2018 | Published: 31 Dec 2017

Informatica

Salesforce Integration for Dummies
sponsored by Informatica
BOOK: Learn about the increasing role of Salesforce within businesses and what characteristics to look for when choosing integration tools.
Posted: 04 Apr 2018 | Published: 29 Dec 2017

Informatica

The Best Customer Experiences Start with a 360-degree Customer View
sponsored by Informatica
EBRIEF: Learn how you can better understand the relationship of your customers across products, channels, and touch points for a 360-degree view by managing and sharing customer data.
Posted: 04 Apr 2018 | Published: 04 Apr 2018

Informatica

Bonobos Case Study: The Future of Retail is Personal
sponsored by Adyen
CASE STUDY: Learn more about how Bonobos utilized a payment platform in-store and online, that allowed them to focus on the customer and not processing payments.
Posted: 04 Apr 2018 | Published: 07 Dec 2017


Differentiate Your Apps with Intelligent Technology
sponsored by Microsoft
EBOOK: Learn more about how software vendors are using artificial intelligence to bring greater value to customers, and more.
Posted: 03 Apr 2018 | Published: 02 Apr 2018

Microsoft

How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
WHITE PAPER: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 30 Mar 2018 | Published: 29 Mar 2018

Microsoft

Critical Capabilities for the CRM Customer Engagement Center
sponsored by Zendesk
ANALYST REPORT: Learn more about the market research and guidelines needed to help application leaders understand and select suitable customer service software, with 4 use cases and 8 critical capabilities to consider.
Posted: 23 Mar 2018 | Published: 19 Dec 2017

Zendesk

Potential Cost Savings and Benefits of a Cloud-Based Omnichannel Contact Center
sponsored by Genesys
RESEARCH CONTENT: In this Forrester Research Total Economic Impact report, learn about the potential financial effects of a modern, cloud-based contact center management platform.
Posted: 21 Mar 2018 | Published: 31 Dec 2017

Genesys

Shining a Light on Cloud-Based Contact Centers
sponsored by Genesys
RESEARCH CONTENT: This TEC spotlight report examines a cloud-based contact center management platform. Find out how to support omnichannel customer engagement processes and discover how you can manage workforce collaboration, communications, and engagement workflows on a single platform.
Posted: 20 Mar 2018 | Published: 30 Nov 2017

Genesys

Is your customer experience making an impact? Or not?
sponsored by Avanade
RESOURCE: Find out how you can meet your business objectives through human-centered, possibility-driven, options-focused and iterative objectives to accelerate to your next great customer experience.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

Avanade

eBook: Blended AI for Customer Experience
sponsored by Genesys
EBOOK: Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide.
Posted: 13 Mar 2018 | Published: 31 Dec 2017

Genesys

Healthcare CRM systems for connecting patients
sponsored by Salesforce.com
RESEARCH CONTENT: Learn how the world's #1 CRM can help you succeed in value-based care.KLAS — a leading healthcare research organization — recently named Salesforce a leader in healthcare CRM systems for connecting patients, physicians, care teams, and staff in a whole new way.
Posted: 02 Mar 2018 | Published: 31 Jan 2018

Salesforce.com

NetSuite For Retail: Designed To Satisfy Your Omnichannel Shoppers
sponsored by Oracle NetSuite
WHITE PAPER: Learn about a cloud platform that helps you connect each part of your multi-channel, multi-location retail business, including POS, e-commerce, CRM, marketing, inventory management, and financials.
Posted: 02 Mar 2018 | Published: 31 Dec 2016

Oracle NetSuite

Future-Proof Your Marketing Technology
sponsored by Tealium
WHITE PAPER: Find out how marketers and their teams can attempt to future-proof their architecture by taking a flexibility-first approach that enables seamless data integration, access to unified customer data, analytics, and more.
Posted: 13 Feb 2018 | Published: 31 Dec 2016

Tealium

Report: ROI on a Move to Adyen
sponsored by Adyen
RESEARCH CONTENT: There are 3 major market shifts that put payment vendor decisions at the center of a successful transformation to being customer-centric.
Posted: 07 Feb 2018 | Published: 31 Jan 2018


5 Steps for Building a Business Case for Customer Journey Mapping
sponsored by Mega International
WHITE PAPER: Customer journey mapping can help you understand your customers, improve buyer engagement and make you more agile to changing customer demands.
Posted: 18 Jan 2018 | Published: 18 Jan 2018

Mega International

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Businesses that use the most modern levels of digital technology – such as CRM and advanced analytics tools – enjoy a 50% increase in revenue growth, according to Microsoft's survey of sales leaders.
Posted: 17 Jan 2018 | Published: 17 Jan 2018

Microsoft
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