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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Transforming the Digital Customer Experience
sponsored by 24/7 Customer Inc
RESOURCE: There are several myths about what exactly a digital transformation means for customer experience, such as whether it's an added cost of doing business. It's time for you to sort out fact from fiction.
Posted: 21 Feb 2018 | Published: 31 Dec 2017

24/7 Customer Inc

Everything you Should Know about Chatbots for Customer Engagement
sponsored by 24/7 Customer Inc
EBOOK: In this e-book, learn about the true capabilities of chatbots and the role they can play in your CRM strategy. Plus, explore the differences between simple vs. intelligent chatbots, the pros and cons of building your own chatbot, and more.
Posted: 21 Feb 2018 | Published: 31 Dec 2017

24/7 Customer Inc

The Inevitable Healthcare IT Shift to Cloud
sponsored by Five9
EBOOK: Explore the drivers of digital transformation in health IT, healthcare experience disruptors (like virtual care), challenges and benefits of cloud-based operations, and more.
Posted: 15 Feb 2018 | Published: 15 Feb 2018

Five9

Future-Proof Your Marketing Technology
sponsored by Tealium
WHITE PAPER: Find out how marketers and their teams can attempt to future-proof their architecture by taking a flexibility-first approach that enables seamless data integration, access to unified customer data, analytics, and more.
Posted: 13 Feb 2018 | Published: 31 Dec 2016

Tealium

Report: ROI on a Move to Adyen
sponsored by Adyen
RESEARCH CONTENT: There are 3 major market shifts that put payment vendor decisions at the center of a successful transformation to being customer-centric.
Posted: 07 Feb 2018 | Published: 31 Jan 2018


Prioritize Support Services to Rise Above the Competition
sponsored by LogMeIn Rescue
RESEARCH CONTENT: 60% of users say that support teams provide unsatisfactory service. IDC found that many support teams are reactive rather than proactive, with nearly 30% of support providers valuing cost over customer satisfaction.
Posted: 29 Jan 2018 | Published: 29 Jan 2018

LogMeIn Rescue

5 Steps for Building a Business Case for Customer Journey Mapping
sponsored by Mega International
WHITE PAPER: Customer journey mapping can help you understand your customers, improve buyer engagement and make you more agile to changing customer demands.
Posted: 18 Jan 2018 | Published: 18 Jan 2018

Mega International

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Businesses that use the most modern levels of digital technology – such as CRM and advanced analytics tools – enjoy a 50% increase in revenue growth, according to Microsoft's survey of sales leaders.
Posted: 17 Jan 2018 | Published: 17 Jan 2018

Microsoft

Sentiment analysis software takes social media monitoring to new level
sponsored by SearchContentManagement
EBOOK: AI, BI and big data coupled with social media sentiment analysis tools show potential for marketing automation and next-generation sales.
Posted: 16 Jan 2018 | Published: 16 Jan 2018

SearchContentManagement

Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
WHITE PAPER: Per Nuclear Research, Microsoft Relationship Sales users can receive a 12%-15% sales productivity boost. Access this research note for an overview of the solution.
Posted: 12 Jan 2018 | Published: 30 Jun 2017

Microsoft

The Ultimate Guide to Digital Transformation & Enterprise Architecture
sponsored by Mega International
WHITE PAPER: Uncover how several prominent businesses embraced digital technologies to improve their customer experience, which helped them retain customers and increase profits.
Posted: 08 Jan 2018 | Published: 30 Sep 2016

Mega International

Cloud-Based Platforms for Marketing and Sales Directors
sponsored by NetSuite
WHITE PAPER: Explore how a cloud-based sales and marketing platform can enable your marketers to understand customer behavior and create seamless and personalized experiences.
Posted: 05 Jan 2018 | Published: 31 Dec 2017

NetSuite

Involve Your Customers in Self-Service CRM Applications
sponsored by K2
VIDEO: In this webcast, find out how to create self-service CRM apps, facilitate data integration, customize customer portals, and more without having to write any code.
Posted: 03 Jan 2018 | Premiered: 02 Jan 2018

K2

The Digital Transformation Race Has Begun
sponsored by Virtusa
RESEARCH CONTENT: Forrester Consulting conducted a study to evaluate the state of digital transformation across 6 industries, including retail, banking, healthcare, insurance, telco, and media. Uncover the report's key findings and find out how each of these industries is faring in a digital and customer-first world.
Posted: 26 Dec 2017 | Published: 30 Sep 2017

Virtusa

2017 State Of Global Customer Service Report
sponsored by Microsoft
WHITE PAPER: Uncover the Microsoft 2017 State of Global Customer Service report's key findings about digital brand engagement, customer self-service, omnichannel strategies, and more.
Posted: 08 Dec 2017 | Published: 08 Dec 2017

Microsoft

Everyone Wins When Registration Is Easy
sponsored by Janrain
CASE STUDY: Explore how the Dr. Pepper Snapple Group uses a customer identity management platform to facilitate a seamless registration process, provide a personalized experience on brand sites, welcome back returning visitors with a one-click login experience, and more.
Posted: 05 Dec 2017 | Published: 05 Dec 2017

Janrain

Major Midwest Grocery Retailer Increases Loyalty with New CIAM Solution
sponsored by Janrain
CASE STUDY: Explore how a major Midwest grocery retailer customized its platform to add data from loyalty and digital coupon programs and personalize its marketing to customers.
Posted: 05 Dec 2017 | Published: 31 Oct 2016

Janrain

Get Up Close and Personal with Customers
sponsored by Janrain
WHITE PAPER: Personalization done well is a surprising delight, giving users relevant information at an appropriate time and place – but companies are better off doing nothing if they don't know how to apply it properly.
Posted: 04 Dec 2017 | Published: 04 Dec 2017

Janrain

Patient engagement strategy heavily influences tech investment
sponsored by Salesforce.com
EGUIDE: Patient engagement is widely considered as a critical component of achieving high-quality care. Inside this expert guide, uncover survey results from the purchasing intentions survey by TechTarget and CHIME, the influence of patient engagement on tech investments and value-based reimbursement, and how IoT and CRM can enhance patient care.
Posted: 04 Dec 2017 | Published: 30 Nov 2017

Salesforce.com

Bright Ideas: Line of Business (IT)
sponsored by Zendesk
CASE STUDY: Discover how companies like Xerox and L'Oreal adapted and refined their customer support offerings to help with their workforce and IT struggles.
Posted: 29 Nov 2017 | Published: 29 Nov 2017

Zendesk

The Total Economic Impact™ Of Zendesk
sponsored by Zendesk
WHITE PAPER: Discover how your organization can provide friction-free customer service experiences, with technology that taps into 5 functional areas, as well as Forrester's Total Economic Impact framework to choose the best customer relationship platform for your business.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Zendesk

Bright Ideas: Line of Business (IT)
sponsored by Zendesk
CASE STUDY: Uncover stories shared by customers who used Zendesk in innovative ways for CRM, including Xerox, L'Oreal, and more.
Posted: 15 Nov 2017 | Published: 15 Nov 2017

Zendesk

Proven Practices for Strategically Blending Content and Commerce
sponsored by Sitecore
WHITE PAPER: Today's brand and retail executives are hungering for guidance on how to successfully blend content and commerce to deliver a superior customer experience. Inside, uncover a behind-the-scenes look at how real-world businesses have gone from vision to reality.
Posted: 13 Nov 2017 | Published: 13 Nov 2017

Sitecore

How Financial Services Can Be Customer-Centric in the New Digital Landscape
sponsored by Microsoft
RESEARCH CONTENT: This IDC white paper explores how financial services organizations can build a positive digital customer experience across multiple channels. Learn how to create a connected, customer-centric experience with key enablers for cloud content management, mobility, analytics, and more.
Posted: 20 Nov 2017 | Published: 30 Apr 2017

Microsoft

The New Era of Digital Retail
sponsored by Microsoft
WHITE PAPER: Find out what some of the retail industry's brightest thought leaders from Microsoft and NORA had to say about the changing digital landscape in terms of personalization, omnichannel customer engagement, customer data management, and more.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Microsoft
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