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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Why Partner with Arrow for Microsoft CSP?
sponsored by Arrow Electronics, Inc.
WHITE PAPER: Many businesses are finding it challenging to maintain their position as a direct Microsoft CSP partner. Access this white paper to learn how Arrow, 2019 Indirect Provider Partner of the Year Award recipient from Microsoft, can help Microsoft partners grow profit and reduce time spent managing CSP.
Posted: 27 Sep 2021 | Published: 27 Sep 2021

Arrow Electronics, Inc.

Rightsizing Your Salesforce Spend
sponsored by ClearEdge
WHITE PAPER: Without an accurate assessment of your current environment and future needs, you can find yourself at an inherent disadvantage in negotiating the best deal. Access 'Rightsizing your Salesforce Spend and Deal Structure' to learn the mistakes that lead to overspending, discover how to accurately forecast licensing needs, and more.
Posted: 13 Sep 2021 | Published: 13 Sep 2021

ClearEdge

Salesforce Street Pricing & Sales Tactics
sponsored by ClearEdge
WHITE PAPER: This special report provides you with the actual discounts negotiated in more than 100 recent Salesforce deals on products like CRM, Marketing Cloud, Einstein and more.
Posted: 13 Sep 2021 | Published: 13 Sep 2021

ClearEdge

Top 3 Gotchas in a Salesforce Agreement
sponsored by ClearEdge
WHITE PAPER: This eBook identifies traps hidden in the standard language of your Salesforce licensing agreement and provides specific guidance to help minimize your company's exposure.
Posted: 13 Sep 2021 | Published: 13 Sep 2021

ClearEdge

Negotiating with Salesforce
sponsored by ClearEdge
WHITE PAPER: Negotiating with Salesforce is more than a test of wills. Even fierce negotiators undermine their chances of winning without advanced planning and a disciplined approach. This guide provides a detailed set of best practices.
Posted: 10 Sep 2021 | Published: 10 Sep 2021

ClearEdge

Real-time analytics possible fuel for post Covid pandemic growth
sponsored by ComputerWeekly.com
EGUIDE: Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.
Posted: 06 Aug 2021 | Published: 06 Aug 2021

ComputerWeekly.com

A Computer Weekly e-Guide to CRM
sponsored by ComputerWeekly.com
EGUIDE: We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
Posted: 06 Aug 2021 | Published: 06 Aug 2021

ComputerWeekly.com

2020 Media Consumption Series Infographic
sponsored by ComputerWeekly.com
EGUIDE: Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?
Posted: 06 Aug 2021 | Published: 06 Aug 2021

ComputerWeekly.com

CRM enters maturity as customer experience custodian
sponsored by ComputerWeekly.com
EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
Posted: 01 Jul 2021 | Published: 01 Jul 2021

ComputerWeekly.com

The 2021 Guide To Ecommerce
sponsored by Pivotree
WHITE PAPER: Access this white paper to learn the 5 critical components you need to win with ecommerce in 2021, including tips on cloud infrastructure agility, the importance of MDM, and more.
Posted: 14 Jun 2021 | Published: 14 Jun 2021

Pivotree

Nonprofit Trends Report
sponsored by Salesforce
EBOOK: A Salesforce survey found that digital maturity had a connection with innovative and successful nonprofits during this recent period of rapid change. Access this report to define digital maturity and discover how it leads to nonprofits better able to achieve their core mission, connect to and retain donors, reach larger audiences, and more.
Posted: 14 Jun 2021 | Published: 14 Jun 2021

Salesforce

The Connected Center: Deliver superior CX to boost contact center value
sponsored by Verizon
WHITE PAPER: The following document contains some market insights on how trends in mobile technology, data analytics and omnichannel marketing are shaping their operations, empowering agents and strengthening the CX. Access it today to learn how you can boost the value of your contact center with stronger, faster, and personalized customer support.
Posted: 19 May 2021 | Published: 19 May 2021

Verizon

Digital experience focus broadens to encompass employees
sponsored by ComputerWeekly.com
EGUIDE: This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.
Posted: 06 May 2021 | Published: 06 May 2021

ComputerWeekly.com

CX MARKETLEADERS IN RETAIL: A CX NETWORK GUIDE
sponsored by Infobip
EBOOK: Research from global cloud communication solution provider Infobip discovered that almost a quarter (24%) of customers surveyed said receiving messages on their preferred channel would boost their likelihood to engage with a business. Download this eBook to explore more of Infobip’s findings and insights from Amazon, Apple and other retail leaders.
Posted: 18 Feb 2021 | Published: 18 Feb 2021

Infobip

Video: Customer Centric Transformation
sponsored by Alchemer
WEBCAST: To architect a truly customer-centric transformation, you need to collect and analyze customer feedback to better understand where improvements can be made. Watch this brief video to learn about Alchemer, and how it can help make that process easier—so you can focus on creating the optimal CX.
Posted: 08 Feb 2021 | Premiered: Feb 8, 2021

Alchemer

Real-time analytics possible fuel for post Covid pandemic growth
sponsored by ComputerWeekly.com
EGUIDE: Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.
Posted: 18 Jan 2021 | Published: 18 Jan 2021

ComputerWeekly.com

CRM enters maturity as customer experience custodian
sponsored by ComputerWeekly.com
EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
Posted: 21 Dec 2020 | Published: 21 Dec 2020

ComputerWeekly.com

2020 Media Consumption Series Infographic Pack
sponsored by ComputerWeekly.com
EGUIDE: Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?
Posted: 15 Dec 2020 | Published: 15 Dec 2020

ComputerWeekly.com

A Computer Weekly e-Guide to CRM
sponsored by ComputerWeekly.com
EGUIDE: We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
Posted: 10 Dec 2020 | Published: 10 Dec 2020

ComputerWeekly.com

Digital experience focus broadens to encompass employees
sponsored by ComputerWeekly.com
EGUIDE: This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.
Posted: 05 Nov 2020 | Published: 05 Nov 2020

ComputerWeekly.com

CONSUMER MINDSETS IN THE WORLD POST COVID
sponsored by Fractal
EBOOK: Explore some predicted implications of the pandemic on the media & telecom, technology, financial services, healthcare, CPG & retail sectors, and strategies for moving forward in this eBook.
Posted: 21 Aug 2020 | Published: 21 Aug 2020

Fractal

Magic Quadrant for the CRM Customer Engagement Center
sponsored by ServiceNow
RESOURCE: ServiceNow Customer Service Management solves customer problems by bringing front, middle, and back offices together, proactively addressing issues, and instantly handling common requests. Learn more about the solution in this report.
Posted: 29 Jun 2020 | Published: 29 Jun 2020

ServiceNow

Why Emotional Connections Are Vital To Delivering Outstanding Customer Experiences
sponsored by Intrado
WHITE PAPER: Read this white paper to explore research surrounding the impact of emotional connections on good customer experiences, and get tips on establishing these connections with your customers.
Posted: 03 Jun 2020 | Published: 03 Jun 2020

Intrado

Think beyond traditional CRM to elevate your customer service
sponsored by ServiceNow
WHITE PAPER: One of the most effective ways to provide exception customer service is with a modern CRM solution. Learn about ServiceNow’s offering and what it can do for your business in this white paper.
Posted: 19 May 2020 | Published: 19 May 2020

ServiceNow

Managing through and post COVID-19: Digital imperative for banks to reduce Op-Ex and improve CX
sponsored by Fractal
WHITE PAPER: Recently, Fractal analyzed 4 trends—that have occurred as a result of COVID-19—and the potential impacts they could have on banks. Download the article to explore their analysis, and get tips on managing through and post the pandemic.
Posted: 28 Apr 2020 | Published: 28 Apr 2020

Fractal
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