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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Build Competitive Advantage Through Customer Engagement and AI
sponsored by LogMeIn, Inc.
ANALYST REPORT: Download this Forrester report to uncover recommendations that companies can consider to help meet customer expectations to garner their satisfaction, which drives engagement, conversion, loyalty, and ultimately revenue.
Posted: 20 Jun 2019 | Published: 20 Jun 2019

LogMeIn, Inc.

Leverage AI To Drive Measurable Improvements And Move Your Customer Experience To The Top
sponsored by LogMeIn, Inc.
ANALYST REPORT: Download this Forrester report to uncover the current customer engagement maturity, the challenges and benefits as a result of their maturity level, and tactics to improve overall CX.
Posted: 18 Jun 2019 | Published: 18 Jun 2019

LogMeIn, Inc.

Survey Results: Customer Expectations and Experiences with Online Shopping
sponsored by LogMeIn, Inc.
RESEARCH CONTENT: Inside, explore survey findings about the current state of CX for online shopping and discover how intelligent customer engagement tools can provide businesses with the actionable insights needed to efficiently deliver richer and more personalized experiences in real time.
Posted: 17 Jun 2019 | Published: 17 Jun 2019

LogMeIn, Inc.

Create the Ideal Customer Experience Without Giving Up Control
sponsored by Lucidworks
VIDEO: In this video from Lucidworks, CEO and President of Cirrus10, Peter Curran, and VP of Product Marketing at Lucidworks, Justin Sears, discus how organizations can use AI to create better customer experiences without sacrificing business control.
Posted: 17 Jun 2019 | Premiered: 10 Apr 2019

Lucidworks

Watch, Listen, Learn: Winning in the Age of the Informed Buyer
sponsored by TechTarget
RESEARCH CONTENT: In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

The Evolving Contact Center: From Call Center to Customer Experience Center
sponsored by Burwood
WHITE PAPER: In this white paper, learn how to upgrade your contact center's capabilities through understanding and meeting the demands of the 21st century consumer. Explore the 3 stages of a successful contact center evolution, and review guiding principles for leveraging your customer service center.
Posted: 12 Jun 2019 | Published: 12 Jun 2019

Burwood

It's Good to Talk Even in a High Tech World
sponsored by BT
WHITE PAPER: View this white paper to learn how those in the media and technology industry can improve their customer service experience through the use of a strong voice channel.
Posted: 07 Jun 2019 | Published: 07 Jun 2019

BT

How to Choose the Best CRM System & Strategy
sponsored by SugarCRM
EGUIDE: Download this expert guide to explore a Q&A with Drew Whitcomb, Business Development Manager of SaaS consultancy Lunar, and learn about the dos and don'ts for choosing a CRM system, whether you're licensing one for the first time or migrating to a new system.
Posted: 07 Jun 2019 | Published: 07 Jun 2019

SugarCRM

5 Signs It's Time to Change Your IT Service Desk
sponsored by Freshworks
BROCHURE: In this informative brochure, explore 5 signs of a failing IT service desk. Learn why modern organizations are retiring their legacy IT software, and review your software options with Freshservice.
Posted: 07 Jun 2019 | Published: 07 Jun 2019

Freshworks

Raising the Bar for Digital Employee Experience
sponsored by Freshworks
WHITE PAPER: In this white paper, discover 7 ways your IT service desk can contribute to a positive employee experience. Explore the technologies raising the bar for digital employee experience, and see what your service desk can do to improve employee satisfaction across your organization.
Posted: 06 Jun 2019 | Published: 06 Jun 2019

Freshworks

Prepare Your Service Desk for Digital Transformation
sponsored by Freshworks
RESEARCH CONTENT: View this research report to gain a better understanding of the role the service desk plays in digital business transformation. Discover the major motivations behind digital transformation projects, and explore how service desk professionals feel about digital business transformation.
Posted: 06 Jun 2019 | Published: 31 Dec 2018

Freshworks

Surviving the Amazon Effect: Differentiating and Optimizing to Thrive in the Age of Amazon
sponsored by NetSuite
WHITE PAPER: In this white paper, explore how manufacturers and wholesale distributors are rising to the meet the expectations of the 21st century consumer. Discover how businesses can thrive in this competitive climate through differentiation and optimization, and learn how to survive and thrive in the age of Amazon.
Posted: 05 Jun 2019 | Published: 30 Jun 2018

NetSuite

Three Pitfalls Financial Institutions Must Avoid in the Contact Center
sponsored by Appian
WHITE PAPER: Download this white paper to learn about the critical role of contact centers in building lasting customer relationships, and why it is important to deliver the best experiences at every touch point, especially in financial services.
Posted: 04 Jun 2019 | Published: 04 Jun 2019

Appian

Want a Better MarTech Stack? Think Like A (M)Architect
sponsored by Workato
WHITE PAPER: View this white paper to discover the fundamental features of a successful marketing technology architecture. Uncover useful steps for designing a marketing technology architecture that suits your organization's unique needs, and explore how to avoid the hidden costs of poor architecture.
Posted: 04 Jun 2019 | Published: 04 Jun 2019

Workato

IBM Partner Engagement Manager Simplifies Trading Partner Onboarding
sponsored by IBM
WHITE PAPER: Digitalization is driving major changes in partner and customer expectations, and enterprises can no longer rely on largely manual onboarding processes and discrete tools to satisfy current expectations—read this white paper to learn how IBM PEM addresses these pain points and more.
Posted: 28 May 2019 | Published: 28 May 2019

IBM

The Ultimate Guide to Workflow Automations Across Marketing Apps
sponsored by Workato
EBOOK: In this e-book, learn how marketers can improve their customer engagement and customer experience strategy with Workato. Discover Workato product features and benefits, and explore how Workato can help your organization achieve marketing workflow automation, stay on top of key customer touchpoints, and more.
Posted: 24 May 2019 | Published: 24 May 2019

Workato

The Future of the Contact Center
sponsored by Avaya
RESEARCH CONTENT: In this Gartner research report, discover what to expect from the future contact center. Learn how AI can help revolutionize your engagement and interactions, and explore the technological changes paving the way for the contact center of the future, including cloud technology, chatbots, and more.
Posted: 24 May 2019 | Published: 25 Apr 2019

Avaya

How to Solve the Top 10 Customer Master Data Challenges in SAP
sponsored by Winshuttle
EBOOK: In this e-book, explore the 10 most common master data challenges. Review practical tips on improving your data quality and workflows, and learn how a smart automation platform from Winshuttle can help your organization improve compliance, automate data postings in SAP, and more.
Posted: 22 May 2019 | Published: 20 May 2019

Winshuttle

North Face Improves Online Customer Care with Bold360
sponsored by LogMeIn, Inc.
CASE STUDY: In this case study, explore how The North Face improved their online customer care with a live chat and email management tool from Bold 360. Review Bold360 product features and benefits, and decide if Bold360 is right for your organization.
Posted: 21 May 2019 | Published: 31 Dec 2018

LogMeIn, Inc.

How to Choose the Right Customer Service Software for Your Business
sponsored by LogMeIn, Inc.
RESEARCH CONTENT: In this report from Forrester, discover the best methodology for selecting a customer service platform. Learn what to look for in your next CRM suite, and explore top tips for evaluating specialty customer service vendors.
Posted: 21 May 2019 | Published: 03 Jul 2018

LogMeIn, Inc.

The Customer Experience Role in Best-Run Midsize Companies: Embedding Intelligence to Drive CX
sponsored by SAP
RESEARCH CONTENT: In this research report, discover how an improved CX can help midmarket companies transform into intelligent enterprises. Explore why the best-run midmarket companies prioritize customer experiences, and explore how CX can drive your organization's digital transformation.
Posted: 20 May 2019 | Published: 20 May 2019

SAP

Slow Data Kills Business: Improve CX with the Right Data Management System
sponsored by InterSystems
EBOOK: In this e-book, discover how data can help enhance your customer experience and drive business value. Explore the power of modern data management platforms, and learn how to deliver successful customer experiences with data-driven insights.
Posted: 15 May 2019 | Published: 15 May 2019

InterSystems

Realize Your Digital Ambition: 4 Areas Energy Organizations can Power Digital Initiatives Today
sponsored by Appian
WHITE PAPER: In this e-book, learn how digital technologies can help those in the energy industry improve operations. Discover the 4 ways in which energy organizations can realize their digital ambitions, and explore how those already embracing digital technologies can drive business value and deliver tangible results.
Posted: 13 May 2019 | Published: 13 May 2019

Appian

Simple Data-Driven Strategies for Successful Account-Based Marketing
sponsored by TechTarget
EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 09 May 2019 | Published: 09 May 2019

TechTarget
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