Data-driven CEM: 4 ways to create personalized customer experiences
Creating an engaging customer loyalty program will enhance the customer experience, but many companies find themselves scrambling to leverage proliferating sources of customer data and create personalized experiences across multiple platforms.
In this expert e-guide, discover how Marathon Sports and California Pizza Kitchen found their stride (after some trial-and error). Analysts discuss:
- 4 ways to use personalization and generate customer insights
- How not to be creepy, tone-deaf, or stalker-esque
- The future of CEM with point-of-sale and mobile apps
- How to leverage Salesforce Marketing Cloud
- And more