Data-driven CEM: 4 ways to create personalized customer experiences

Creating an engaging customer loyalty program will enhance the customer experience, but many companies find themselves scrambling to leverage proliferating sources of customer data and create personalized experiences across multiple platforms.

In this expert e-guide, discover how Marathon Sports and California Pizza Kitchen found their stride (after some trial-and error). Analysts discuss:

4 ways to use personalization and generate customer insights
How not to be creepy, tone-deaf, or stalker-esque
The future of CEM with point-of-sale and mobile apps
How to leverage Salesforce Marketing Cloud
And more

Vendor:: OpenText
Posted:: Apr 2, 2021
Published:: Mar 21, 2017
Format:: PDF
Type:: eGuide

Already a Bitpipe member? Log in here

Download this eGuide!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.