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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Marketing Reports
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Priority Engine: A Faster Path to More Deals
sponsored by TechTarget
VIDEO: Just because you're a startup doesn't mean you can't beat your larger competitors to critical sales opportunities that can level the playing field in the long-term. Watch this video to learn how Priority Engine can help you move faster than your competition by focusing on the opportunities you know you can win.
Posted: 15 Aug 2019 | Premiered: 15 Aug 2019

TOPICS:  CRM | Marketing
TechTarget

Power Marketing Attribution with Machine Learning
sponsored by Dataiku
WHITE PAPER: Read this white paper for a deep dive into using machine learning models (as opposed to heuristic models) for marketing attribution across digital channels—both the why and how will be covered.
Posted: 09 Aug 2019 | Published: 09 Aug 2019

Dataiku

Commitment and Dedication
sponsored by TechTarget
RESOURCE: ABM is not a campaign—it's a multi-faceted strategy. Read this infographic to learn just how much more effective your marketing efforts can be by making use of an ABM strategy.
Posted: 06 Aug 2019 | Published: 06 Aug 2019

TOPICS:  Marketing | Sales
TechTarget

Segment Your Data to Reach the Right Prospects
sponsored by Act-On Software
RESOURCE: Read this blog post to learn how marketing automation and segmentation can keep customer personalization simple and effective while also delivering maximized conversion rates.
Posted: 29 Jul 2019 | Published: 31 Dec 2018

Act-On Software

Best Practices for CRM and Marketing Automation Integration and Alignment
sponsored by Act-On Software
RESOURCE: Marketers and sales professionals may realize that a solid marketing automation and CRM integration can minimize costs and increase productivity—but there are other benefits to combining these technologies too. Read this blog post for 4 big benefits to the marketing automation/CRM relationship, and 5 tips on how to get the most from it.
Posted: 29 Jul 2019 | Published: 31 Dec 2018

Act-On Software

How to Hire the Perfect Person to Run Your Social Media
sponsored by Act-On Software
RESOURCE: In this blog post, learn everything you need to know about the criteria you should consider when looking to hire a social media expert.
Posted: 24 Jul 2019 | Published: 25 Jul 2018

Act-On Software

15 Best Practices for Email Unsubscribes
sponsored by Act-On Software
RESOURCE: Email list churn on average can be anywhere from 25 to 30 percent YOY—meaning marketers need to attract 25 to 30 percent more subscribers annually just to break even. There are ways to abide to unsubscribe requests while still maintaining your audience base. Read this resource to learn 15 best practices to ethically reduce email list churn.
Posted: 23 Jul 2019 | Published: 31 Mar 2019

TOPICS:  CRM | Marketing
Act-On Software

Keep Existing Customers to Maximize ROI
sponsored by Act-On Software
RESOURCE: Investing in customer retention not only saves you time and resources, but it can also lead to cross-selling and upselling opportunities in the future. Read this resource to learn the many benefits of nurturing your existing customers, and how to maximize ROI while doing it.
Posted: 23 Jul 2019 | Published: 31 Mar 2019

TOPICS:  CRM | Marketing
Act-On Software

5 Killer Tips for Creating LinkedIn Posts that Hook Readers
sponsored by Act-On Software
RESOURCE: If you're in B2B marketing, then you may already know that LinkedIn is where your customers are connecting, communicating, and reading content. But, do you know how to optimize your content to grab their attention? Read this resource for 5 killer tips on creating LinkedIn posts that hook readers and attract new customers.
Posted: 22 Jul 2019 | Published: 31 Mar 2019

Act-On Software

63 Digital Advertising Terms Every Marketer Should Know
sponsored by Act-On Software
RESOURCE: If you've explored the world of digital marketing for even a moment, you likely noticed the abundance of complex techniques and terms that require external research to understand. Fortunately, as a shortcut, you can also read this blog post for 63 digital advertising terms (from A-Z) that every marketer should know.
Posted: 22 Jul 2019 | Published: 31 Mar 2019

Act-On Software

Why Bad Demand Gen Is Holding You Back
sponsored by TechTarget
WHITE PAPER: Download this 4-part e-guide to explore the dangers of ineffective demand gen, and find out how better data sources allow you to access and engage real demand in your market right now.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

These Tips Will Help You Make Your Next Trade Show a Success
sponsored by Act-On Software
RESOURCE: Not every marketing initiative can be executed online—building personal relationships with customers can prove a major factor in retention. Read this resource to learn why trade shows are great opportunities to connect with your target audience, and why this traditional tactic should not be overlooked.
Posted: 19 Jul 2019 | Published: 30 Apr 2019

TOPICS:  CRM | Marketing
Act-On Software

Physicians Insurance Uses Act-On to Personalize Communications and Retain Customers
sponsored by Act-On Software
CASE STUDY: Targeted communications leading to open rates up to 31%, personalized content that contributes to massively improved customer retention, and more—read this case study to learn how Act-On boosted Physicians Insurance' content conversion rates using their AI-powered marketing automation solution.
Posted: 19 Jul 2019 | Published: 28 Feb 2019

Act-On Software

Webinar Planning Fundamentals That Will Set You Up for Success
sponsored by Act-On Software
WHITE PAPER: Webinars are a powerful, but underutilized, marketing tactic that can help you ramp up your demand generation and retention efforts. Read this resource for a few essential tips to help you plan your first event or help you make your current structure even more effective.
Posted: 18 Jul 2019 | Published: 31 Mar 2019

Act-On Software

Act-On Helps Trungale Egan + Associates (TE+A) Increase Customer LTV and Drive Client Success
sponsored by Act-On Software
CASE STUDY: Read this case study to learn how, thanks to Act-On, TE+A is now able to provide their clients with top tier demand generation services that keep them coming back for more.
Posted: 18 Jul 2019 | Published: 31 Mar 2019

Act-On Software

What's the Difference Between B2B vs. B2C Marketing?
sponsored by Act-On Software
RESOURCE: B2C marketing requires unique considerations when compared to B2B marketing. The two fields have different audiences, different decision-making processes, and, thusly, require different tactics. Read this resource for the key differences between the B2B and B2C markets, and tips on how to succeed in both.
Posted: 16 Jul 2019 | Published: 28 Feb 2019

TOPICS:  CRM | Marketing
Act-On Software

5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers
sponsored by Act-On Software
RESOURCE: Read this resource for 5 ways you can use marketing automation to capture leads in the 150 moments per day that the average millennial checks their smartphone.
Posted: 16 Jul 2019 | Published: 31 Jan 2019

TOPICS:  CRM | Marketing
Act-On Software

5 Reasons Why Marketing Automation Software Implementations Fail
sponsored by Act-On Software
RESOURCE: Marketing automation can be a game-changer when it comes to driving conversions and improving ROI. But, it's not as simple as implementing a strong platform. Read this resource for 5 common obstacles to successful marketing automation implementation—and how to overcome them.
Posted: 15 Jul 2019 | Published: 31 Mar 2019

Act-On Software

Marketing Personalization Strategies You Might Be Missing
sponsored by Act-On Software
RESOURCE: The entry point for revenue-driving personalization isn't as hard to reach as you might think—if you have a website, a CRM tool and an adaptive marketing platform, then you have a wide array of marketing personalization opportunities available. Read this resource to learn more.
Posted: 15 Jul 2019 | Published: 31 Dec 2018

Act-On Software

How AI Will Change Marketing in 2019
sponsored by Act-On Software
RESOURCE: Read this white paper to learn about the 5 P's of artificial intelligence, and better understand why this technology can bring big ROI when implemented into daily marketing efforts.
Posted: 12 Jul 2019 | Published: 31 Mar 2019

Act-On Software

How to Use Segmentation and Automated Programs for Better Results
sponsored by Act-On Software
RESOURCE: According to the 2018 B2B Lead Gen Outlook, engaging prospects and converting them to sales remains to be one of the biggest challenges for marketers. Read this resource to learn how combining audience segmentation and marketing automation can pave the way for lead nurturing campaigns that deliver actual results.
Posted: 12 Jul 2019 | Published: 31 Mar 2019

TOPICS:  CRM | Marketing
Act-On Software

Why You Should Invest in Marketing as a Service
sponsored by Act-On Software
RESOURCE: Read this resource to learn why you may want to consider investing in Marketing-as-a-Service to help target your most responsive audience with intelligent, personalized marketing automation.
Posted: 11 Jul 2019 | Published: 28 Feb 2019

Act-On Software

What's in an Email? Great Email Content Leads to Great Engagement
sponsored by Act-On Software
RESOURCE: What often makes a great piece of standalone content doesn't necessarily work in email form, resulting in poor deliverability and engagement. Read this resource to learn 5 best practices that can improve your email conversion rates.
Posted: 10 Jul 2019 | Published: 31 Mar 2019

Act-On Software

How and Why to Move from an ESP to Marketing Automation
sponsored by Act-On Software
RESOURCE: For many businesses, email service providers can help realize short-term marketing goals by driving leads from blanket audiences—but for those looking to get higher conversion rates, it may be time to delve into marketing automation. Read this blog post to learn why marketing automation could be the next step in your email campaign strategy.
Posted: 10 Jul 2019 | Published: 31 Jan 2019

Act-On Software
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