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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Marketing Reports
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The Insider’s Guide to Webinars
sponsored by LogMeIn, Inc.
EBOOK: Today there are so many ways to digitally interact with customers it can be tough for businesses to actually break through and connect with the proper audiences. That’s why so many organizations are turning to webinars. Read this eBook to learn how you can get started using webinars.
Posted: 05 Nov 2020 | Published: 05 Nov 2020

LogMeIn, Inc.

The Insider’s Guide to Webinars
sponsored by LogMeIn, Inc.
EBOOK: Amid remote work and stay-at-home orders, webinars have become an important part of the new marketing mix. Explore this in-depth guide to learn how you can develop a successful webinar strategy.
Posted: 04 Nov 2020 | Published: 04 Nov 2020

LogMeIn, Inc.

Today’s Market Realities Require New Demand Gen Strategies
sponsored by TechTarget
EBOOK: In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
Posted: 03 Nov 2020 | Published: 03 Nov 2020

TechTarget

Using Intent Data for Effective Persona Development in ABM
sponsored by TechTarget
EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.
Posted: 03 Nov 2020 | Published: 03 Nov 2020

TechTarget

Customer Testimonial: Tim Pickard, NewVoiceMedia
sponsored by Adobe
WEBCAST: In this Marketo video testimonial, Tim Pickard, NewVoiceMedia's CMO, discusses their experience implementing and using the marketing solution, as well as the benefits they’ve experienced since. Watch now to learn more.
Posted: 28 Oct 2020 | Premiered: Oct 28, 2020

Adobe

Marketing Nation Success Series - Panasonic Europe
sponsored by Adobe
VIDEO: In this 2-minute video, explore how Panasonic Europe uses Marketo. Panasonic Europe went from delivering 80 campaigns a year to delivering 375 campaigns a year thanks to the right customer engagement tools from Marketo. Learn about their journey here.
Posted: 27 Oct 2020 | Premiered: 29 Jun 2015

Adobe

Marketo Customer Testimonial: Mary Rosai, Charles Schwab
sponsored by Adobe
VIDEO: In this 3-minute video, hear from the Senior Vice President of Institutional Marketing at Charles Schwab as she discusses the company’s journey with Marketo. Watch the testimonial here.
Posted: 26 Oct 2020 | Premiered: 30 Sep 2014

TOPICS:  Marketing
Adobe

Attracting more students to study in New Zealand with Marketo Engage
sponsored by Adobe
CASE STUDY: Despite a website that attracted more than one million unique visitors annually, Education New Zealand (ENZ) was not collecting data or tracking interactions with potential students—and dropping enrollment numbers were proof of insufficient engagement. Learn how ENZ revamped their direct marketing approach with Marketo Engage in this guide.
Posted: 22 Oct 2020 | Published: 22 Oct 2020

Adobe

3 C’s for Understanding Real Intent Data: Context, Content and Contacts
sponsored by TechTarget
EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
Posted: 21 Oct 2020 | Published: 21 Oct 2020

TechTarget

Televerde doubles productivity while empowering customers, women, and communities with Marketo Engage
sponsored by Adobe
CASE STUDY: To support their own marketing goals and maximize success for client campaigns, marketing and sales solution provider, Televerde, relies on Marketo Engage. Learn about their experience using Marketo and how its helped increase marketing efficiency by 4x in this case study.
Posted: 21 Oct 2020 | Published: 21 Oct 2020

Adobe

Analyst Report: The ROI of Marketo Engage
sponsored by Adobe
ANALYST REPORT: Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential ROI for companies that implement Marketo Engage. Forrester interviewed real customers who had experience using the marketing solution. Read the complete report for their in-depth observations and analysis
Posted: 21 Oct 2020 | Published: 21 Oct 2020

Adobe

Case Study: Bandwidth Drastically Improves Webinar Performance with Predictive Audiences
sponsored by Adobe
CASE STUDY: As API platform provider, Bandwidth, grew, they began struggling with a common marketing challenge—reaching and exceeding goals without fatiguing the audience. To help address this issue, Bandwidth decided to implement Predictive Audiences by Adobe. Read this case study to learn about their experience and the benefits they achieved with Adobe.
Posted: 20 Oct 2020 | Published: 20 Oct 2020

Adobe

The Marketing Value of Marketing Automation.
sponsored by Adobe
WHITE PAPER: Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.
Posted: 16 Oct 2020 | Published: 16 Oct 2020

Adobe

Bank of New Zealand pioneers a pathway to transformation with Marketo
sponsored by Adobe
CASE STUDY: As they grew, financial institution, Bank of New Zealand, realized they would need to upgrade their marketing technology to meet customers’ evolving expectations. Read this brief case study to see why Bank of N.Z. chose to implement Marketo and how it helped them meet strategic goals.
Posted: 16 Oct 2020 | Published: 16 Oct 2020

Adobe

Evolving Persona Thinking to Win More Business
sponsored by TechTarget
WEBCAST: Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
Posted: 30 Sep 2020 | Premiered: Sep 30, 2020

TechTarget

How to Plan and Execute your Marketing Strategies Effortlessly
sponsored by Asana
EBOOK: Access this 6-chapter e-book to explore the most common challenges facing marketing teams today, why they exist, how work management can help you overcome them, and more.
Posted: 22 Sep 2020 | Published: 22 Sep 2020

Asana

Secret Ingredient for Revenue Growth
sponsored by TechTarget
WEBCAST: Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.
Posted: 11 Sep 2020 | Premiered: Sep 11, 2020

TechTarget

Three Ways Personas Can Improve Your ABM Performance
sponsored by TechTarget
EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
Posted: 11 Sep 2020 | Published: 11 Sep 2020

TechTarget

What Makes an Enterprise Video Content Management Platform
sponsored by Vbrick
RESOURCE: Once enterprises start creating and sharing video content, video content management becomes an essential part of their business operations. Read this blog post for a full breakdown of what video content management is and its benefits, as well as considerations to help organizations pick the right one.
Posted: 24 Aug 2020 | Published: 24 Aug 2020

Vbrick

How to Run a Virtual Event in 2020
sponsored by Vbrick
WHITE PAPER: Even before the COVID-19 pandemic, more and more companies were making their events virtual. But now, virtual events are even more critical to organizations in a time of social distancing and restricted travel. In this white paper, explore everything you need to know to plan and execute a virtual event.
Posted: 21 Aug 2020 | Published: 21 Aug 2020

Vbrick

Because Your MQLs Just Won’t Cut It
sponsored by TechTarget
WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
Posted: 10 Aug 2020 | Premiered: Aug 10, 2020

TechTarget

How to Use Purchase Intent to Refocus ABM Priorities
sponsored by TechTarget
EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 25 Jun 2020 | Published: 25 Jun 2020

TechTarget

The Ultimate Guide to Marketing AI
sponsored by Dataiku
WHITE PAPER: To compete and stay relevant in a rapidly changing world, businesses need to embrace the idea of using data and AI for their marketing activities. Download this guidebook for an end-to-end framework for getting started on your path to marketing AI.
Posted: 19 Jun 2020 | Published: 19 Jun 2020

Dataiku

Billion Dollar Blindness
sponsored by TechTarget
EBOOK: Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
Posted: 10 Jun 2020 | Published: 10 Jun 2020

TechTarget

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 29 May 2020 | Published: 29 May 2020

TechTarget
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