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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Marketing Reports
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The AI-empowered Marketer
sponsored by Marketo
WHITE PAPER: In this infographic, learn how AI advances and accelerates marketers' ability to transform from one-size-fits-most marketing, to developing value through deeply personalized communication.
Posted: 12 Sep 2018 | Published: 12 Sep 2018

Marketo

From Insights to Engagement: Transform Your Customer Relationships with Data
sponsored by Marketo
RESOURCE: Inside, learn why marketers struggle to see a step-by-step path forward for meeting customers' expectations, and find out how and why you can use customer data to improve engagement.
Posted: 12 Sep 2018 | Published: 12 Sep 2018

Marketo

What Marketers Need to Know About GDPR
sponsored by Wrike
RESOURCE: Although GDPR is a company-wide initiative, tightening restrictions surrounding the capturing and storage of personal data have especially significant effects on marketing teams. This article highlights critical factors marketing teams should know about and 4 things you can do now to make sure your team is in compliance with GDPR.
Posted: 07 Sep 2018 | Published: 17 Apr 2018

Wrike

Machine Learning Drives Competitive Advantage in Marketing
sponsored by DataRobot Singapore Pte Ltd
RESOURCE: Marketing agencies that fail to embrace machine learning technology will not keep pace with the competition. Download this resource and learn the ins and outs of machine learning for marketers, including benefits, obstacles and more.
Posted: 05 Sep 2018 | Published: 05 Sep 2018

DataRobot Singapore Pte Ltd

What Marketers Need to Know about Digital Transformation
sponsored by SAS
WEBCAST: In this webinar, hear from Wilson Raj of SAS and Daniel Newman of Futurum Research about the smartest path you can take to becoming digitally intelligent and improve customer journeys along the way.
Posted: 27 Aug 2018 | Premiered: Aug 27, 2018

SAS

Marketing Analytics Meets Artificial Intelligence
sponsored by SAS
RESOURCE: This checklist explores how AI can be used to enhance marketing analytics and to help companies both better understand their customers and deliver a great CX.
Posted: 15 Aug 2018 | Published: 31 Oct 2016

SAS

The Two Tribes of Marketing: GDPR has Created a Cultural Split in Marketing - Only one side can win...
sponsored by Marketo
ANALYST REPORT: 55% of businesses are marketing first, using GDPR compliance as an opportunity to improve customer engagement. In this report, take an in-depth look at the legal-first and marketing-first culture split and the importance of customer sentiment to how businesses use data.
Posted: 15 Aug 2018 | Published: 15 Aug 2018

Marketo

The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
RESOURCE: In this 156-page email marketing guide, uncover the 5 attributes of engaging email, which will help you tell richer and more compelling stories within your email marketing and beyond.
Posted: 10 Aug 2018 | Published: 10 Aug 2018

Marketo

The Definitive Guide to Marketing Automation
sponsored by Marketo
RESOURCE: In this guide, explore answers to any and all questions about marketing automation, insight into selecting the right system, and what investments are required for success.
Posted: 10 Aug 2018 | Published: 10 Aug 2018

Marketo

Personalized Marketing at Scale: How and Why
sponsored by Coveo
RESOURCE: Many companies are already seeing measurable results with personalized marketing which justify the incredible amount of work it takes to create the personalized content and experiences. Learn how you can make creating and implementing your personalized marketing strategy easier, and uncover how companies are doing it right and seeing results.
Posted: 06 Aug 2018 | Published: 06 Aug 2018

Coveo

The 7 Reasons Engagement Improves Return on Your Marketing Investment
sponsored by Marketo
RESOURCE: Take a look at these slides to understand the real - and substantial – financial benefits that can come from moving to engagement-focused marketing. Learn how you can better engage with customers to avoid the risk of becoming irrelevant.
Posted: 05 Aug 2018 | Published: 03 Aug 2018

Marketo

The State of Engagement: Insights on Engagement from 2,000 Global Consumers and Marketers
sponsored by Marketo
ANALYST REPORT: In this State of Engagement report, uncover findings from a survey of 1,100+ marketers and 1,000+ consumers that reveal how consumer engagement happens, and how success is measured.
Posted: 30 Jul 2018 | Published: 30 Jul 2018

Marketo

The Definitive Guide to Account Based Marketing
sponsored by Marketo
RESOURCE: In this resource, explore the new way of marketing, selling to, and supporting your customers at an account-level, and why it is critical to your success. Take a look at your account-based marketing playbook and some of the key benefits and the impact.
Posted: 30 Jul 2018 | Published: 30 Jul 2018

Marketo

The 8 Biggest Digital Marketing Mistakes & How to Avoid Them
sponsored by Marketo
EBOOK: Whether you are a seasoned digital marketer or a novice, you'll likely make mistakes – or already have – as you undertake your programs and campaigns. This e-book covers the 8 most common digital marketing pitfalls and how to avoid or fix your mistakes.
Posted: 27 Jul 2018 | Published: 27 Jul 2018

Marketo

Search and Retail: What’s next for online retail and ecommerce
sponsored by Lucidworks
RESOURCE: As shoppers moved to online purchases, the industry followed and retailers started to deploy the kind of online storefronts we see today. Search has become the center of retail. Take a look inside to learn about new technologies, customer expectations and more.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

Lucidworks

3 IVR Transformations That Saved Millions of Dollars
sponsored by Convergys
WHITE PAPER: In this white paper, find out how the right IVR improvement strategy can improve customer experience and reduce cost and how the IVR can be used to drive new revenues and enhance the digital messaging technologies companies have deployed.
Posted: 12 Jun 2018 | Published: 31 Dec 2017

Convergys

Modern Sales and Marketing Efforts, Millennial-approved
sponsored by TechTarget
RESOURCE: AI is taking over, but are you ready to roll with the punches? Companies can adopt better AI algorithms to improve sales, but not without collaborating with the marketing team and embracing the modern ways of millennials.
Posted: 04 Jun 2018 | Published: 30 Jul 2018

TOPICS:  Marketing
TechTarget

Lead Generation Made MSPeasy
sponsored by Datto, Inc.
EBOOK: Read this e-book to find some tried-and-true methods of lead generation from your fellow IT service pros.
Posted: 22 May 2018 | Published: 22 May 2018

Datto, Inc.

From Break-Fix to MSP: Tips from MSPs Who've (Successfully) Made the Jump
sponsored by Datto, Inc.
WHITE PAPER: Read this white paper to find some tips from those that have already made the jump from being a break-fix business to a managed service provider, and learn how to choose the right services to offer your customers, how to profitably price those services, and more.
Posted: 18 May 2018 | Published: 18 May 2018

Datto, Inc.

2018 State of the MSP Report
sponsored by Datto, Inc.
RESEARCH CONTENT: What does the average MSP look like in 2018? Read this white paper, based on a survey of roughly 2,300 MSPs to learn things such as the average number of clients an MSP takes on, the top 10 challenges these service providers face, and more.
Posted: 17 May 2018 | Published: 17 May 2018

Datto, Inc.

Marketing Automation Simplified: The Small Guide to Big Ideas
sponsored by Oracle Cloud
RESOURCE: Find out why the modern marketing era is driven by the self-educated buyer and how marketing automation technology empowers marketers to improve their knowledge of buyer behavior.
Posted: 30 Apr 2018 | Published: 30 Dec 2016

Oracle Cloud

How Teachers Mutual Bank Used Dell Boomi
sponsored by Dell Boomi
VIDEO: Learn why Teachers Mutual Bank chose to partner with Dell EMC as their business has been affected by the rise of digital in the marketing and productivity space.
Posted: 12 Apr 2018 | Premiered: 31 Oct 2017

Dell Boomi

Delivering a Consistent Brand Experience: One Point of Truth for all Brand Management
sponsored by Censhare
WHITE PAPER: Inside, explore 5 concepts of protecting your brand, learn how digital and social media has impacted brand management, and uncover the most efficient drivers of successful brand marketing.
Posted: 15 Aug 2018 | Published: 15 Aug 2018

Censhare

The Evolution of a Business System Hairball and How to Avoid It
sponsored by Oracle NetSuite
RESOURCE: Inside, learn more about a good old fashioned business system hairball, going from zero to 20+ systems in just a few years, and find out, how businesses can get their sales teams under control by investing in an ERP system.
Posted: 18 Jun 2018 | Published: 18 Jun 2018

Oracle NetSuite

Case Study: How HubSpot Automated Security Management
sponsored by ForeScout Technologies, Inc.
CASE STUDY: Looking for an "automatic threat hunter"? Find out how an innovative sales and marketing solutions provider gains device visibility and automates security management, saving IT time and resources.
Posted: 10 May 2018 | Published: 10 May 2018

ForeScout Technologies, Inc.
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