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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Marketing Reports
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Fuze Opens the Aperture to Target More Active Accounts in Their Market
sponsored by TechTarget
VIDEO: View this video to learn how global communications and collaboration company, Fuze, used TechTarget's Priority Engine to dramatically scale demand with active accounts in their market and effectively engage and convert prospects into actionable leads.
Posted: 02 Oct 2019 | Premiered: 02 Oct 2019

TechTarget

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
sponsored by TechTarget
VIDEO: In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

How AppNeta Drives Growth with Priority Engine
sponsored by TechTarget
VIDEO: View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

How to Sell to C-Level Executives
sponsored by PipelineDeals
RESOURCE: View this article to uncover tips and tricks for selling to C-level executives. Explore the primary challenges you'll face in a C-level sales pitch, and learn how to take your sales strategy to the next level.
Posted: 30 Sep 2019 | Published: 22 Jul 2019

PipelineDeals

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
Posted: 27 Sep 2019 | Published: 27 Sep 2019

TechTarget

Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY: How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples
sponsored by Contentstack
RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.
Posted: 20 Sep 2019 | Published: 29 May 2019

Contentstack

The Ultimate Guide to Conversion Rate Optimization
sponsored by Coveo
WHITE PAPER: Your site search function is the unsung hero of your brand, and if you are delivering an intelligent, AI-fueled search experience like users expect, then you are setting your business up for huge opportunities in both CRM and quality sales opportunities.
Posted: 19 Sep 2019 | Published: 19 Sep 2019

Coveo

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)
sponsored by Contentstack
RESOURCE: In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.
Posted: 17 Sep 2019 | Published: 19 May 2019

Contentstack

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

The Total Economic Impact of Adobe Experience Cloud
sponsored by Adobe Inc
RESEARCH CONTENT: In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.
Posted: 13 Sep 2019 | Published: 31 Dec 2018

Adobe Inc

The Business Value of Adobe Experience Manager Sites
sponsored by Adobe Inc
RESEARCH CONTENT: View this case study to learn about the business value of Adobe Experience Manager Sites (AEM Sites), and decide if AEM Sites is right for your organization's engagement goals.
Posted: 13 Sep 2019 | Published: 28 Feb 2018

Adobe Inc

How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline
sponsored by TechTarget
EBOOK: In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.
Posted: 11 Sep 2019 | Published: 11 Sep 2019

TechTarget

Thinking Differently About Data and Reporting
sponsored by TechTarget
RESOURCE: How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.
Posted: 09 Sep 2019 | Published: 09 Sep 2019

TechTarget

Critical Success Factors for ABM
sponsored by TechTarget
RESOURCE: View this infographic to discover the critical success factors for ABM. Learn how aligning your sales and marketing teams can drastically improve your ABM success rate, and discover why 82% of successful ABM teams have modified their targeting inside accounts.
Posted: 05 Sep 2019 | Published: 05 Sep 2019

TechTarget

CMOs: How to Leverage Data to Enhance Customer Experiences
sponsored by Verizon
WHITE PAPER: In this white paper, learn how CMOs can drive cutting-edge customer experiences by leveraging their existing business data, and review how leveraging your data effectively can help attract new prospects, increase conversion rates, and reduce customer churn.
Posted: 30 Aug 2019 | Published: 30 Aug 2019

Verizon

The Model for Modern Marketing
sponsored by Adobe Inc
RESEARCH CONTENT: View this white paper to learn how outdated marketing strategies are failing today's businesses and consumers. Uncover how CMOs can improve their marketing strategies by taking on a new, truly customer-centric approach, and explore how a modern day marketing model can help improve customer satisfaction and jumpstart your business success.
Posted: 27 Aug 2019 | Published: 27 Aug 2019

Adobe Inc

Priority Engine: A Faster Path to More Deals
sponsored by TechTarget
VIDEO: Just because you're a startup doesn't mean you can't beat your larger competitors to critical sales opportunities that can level the playing field in the long-term. Watch this video to learn how Priority Engine can help you move faster than your competition by focusing on the opportunities you know you can win.
Posted: 15 Aug 2019 | Premiered: 15 Aug 2019

TOPICS:  CRM | Marketing
TechTarget

Power Marketing Attribution with Machine Learning
sponsored by Dataiku
WHITE PAPER: Read this white paper for a deep dive into using machine learning models (as opposed to heuristic models) for marketing attribution across digital channels—both the why and how will be covered.
Posted: 09 Aug 2019 | Published: 09 Aug 2019

Dataiku

Commitment and Dedication
sponsored by TechTarget
RESOURCE: ABM is not a campaign—it's a multi-faceted strategy. Read this infographic to learn just how much more effective your marketing efforts can be by making use of an ABM strategy.
Posted: 06 Aug 2019 | Published: 06 Aug 2019

TOPICS:  Marketing | Sales
TechTarget

Segment Your Data to Reach the Right Prospects
sponsored by Act-On Software
RESOURCE: Read this blog post to learn how marketing automation and segmentation can keep customer personalization simple and effective while also delivering maximized conversion rates.
Posted: 29 Jul 2019 | Published: 31 Dec 2018

Act-On Software

Best Practices for CRM and Marketing Automation Integration and Alignment
sponsored by Act-On Software
RESOURCE: Marketers and sales professionals may realize that a solid marketing automation and CRM integration can minimize costs and increase productivity—but there are other benefits to combining these technologies too. Read this blog post for 4 big benefits to the marketing automation/CRM relationship, and 5 tips on how to get the most from it.
Posted: 29 Jul 2019 | Published: 31 Dec 2018

Act-On Software

How to Hire the Perfect Person to Run Your Social Media
sponsored by Act-On Software
RESOURCE: In this blog post, learn everything you need to know about the criteria you should consider when looking to hire a social media expert.
Posted: 24 Jul 2019 | Published: 25 Jul 2018

Act-On Software
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