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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Marketing Reports
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Headless Commerce: The Unseen Strategy Retailers Use to Win E-Commerce Market Share
sponsored by BigCommerce
WHITE PAPER: Headless commerce has changed the life of digital brands, but shifting from a b2b wholesale model isn't easy. In this white paper, discover how a headless commerce model is helping retailers keep up with the changing e-commerce landscape, and learn why companies like Amazon and Netflix have already made the switch.
Posted: 15 Jan 2019 | Published: 04 Dec 2018

BigCommerce

Recommendation Metrics: Which One Should You Recommend?
sponsored by Concentrix
EBOOK: The net promoter score (NPS) schism has begun, leaving many businesses asking if their NPS is overhyped—and unreliable. In this e-book, learn about the NPS divide, and how digital disruption is changing the one-size-fits-all model of existing CX measurement tools.
Posted: 11 Jan 2019 | Published: 11 Jan 2019

Concentrix

Brand Management Software for Dummies
sponsored by Bynder
EBOOK: It has become increasingly clear that marketers who continually update and reinvent their brand experiences are the ones who will own the future. Download this e-book to explore 7 chapters about why brand management matters, as well as 10 (or so) tips to elevate your brand.
Posted: 03 Jan 2019 | Published: 03 Jan 2019

Bynder

The Art of Brand Storytelling: Creativity That Engages Your Audience
sponsored by Bynder
WHITE PAPER: Storytelling is not just an age-old concept that brings engaged people together, but one of the biggest elements to an effective content marketing strategy. Inside, explore the ingredients for creating content that intrigues, engages and connects, to guarantee your story is the foundation of your brand and winning strategy for future growth.
Posted: 03 Jan 2019 | Published: 03 Jan 2019

Bynder

Seven Deadly Sins of Social Media Marketing
sponsored by Bynder
WHITE PAPER: Marketers want to create positive customer engagement, but a tone-deaf tweet or half-baked idea can burn a brand's reputation in an instant. Find out how brands like KFC and Tesla worked miracles with their social media marketing, and how avoiding 7 deadly sins of social media can help your brand produce great content.
Posted: 02 Jan 2019 | Published: 02 Jan 2019

Bynder

The Retail Marketer's Guide to Accelerating e-Commerce
sponsored by Bynder
RESOURCE: Retail marketers are under an immense pressure to keep up with content demands. In this report, explore how marketing technology is relieving the pressures of peak periods in the retail industry, and why collaboration and streamlined processes are essential to outpacing the competition.
Posted: 31 Dec 2018 | Published: 31 Jan 2017

Bynder

Brand Management Software Comparison Guide
sponsored by Bynder
EGUIDE: Today, there is more pressure than ever for brands to stamp out their unique impression on consumers. A brand management software system can help ensure brands stay relevant in the growing digital market. Read on, and explore how a successful brand management software system can prevent early brand death, and separate you from the competition.
Posted: 28 Dec 2018 | Published: 28 Dec 2018

Bynder

Marketing Technology: Too Much of a Good Thing?
sponsored by Bynder
WHITE PAPER: The abundance of marketing technology is a good thing. It only turns bad when good solutions pile up into a roadblock that impedes marketing's overall success. Download this white paper to explore recent research on marketing technology, and find out how to get the best of tech before it gets the best of you.
Posted: 27 Dec 2018 | Published: 27 Dec 2018

Bynder

Brand Management for Modern Marketers
sponsored by Bynder
EGUIDE: Download this guide to uncover challenges and experiences consumer packaged goods (CPG) brands face and how to overcome these threats to creating and maintaining a strong brand for years to come. Find out how marketers can work faster and maintain control of a brand's destiny with 6 pillars of operational efficiency.
Posted: 27 Dec 2018 | Published: 27 Dec 2018

Bynder

The Marketer's Guide to DAM
sponsored by Bynder
EGUIDE: Digital asset management (DAM) can help marketers build strong, coherent brands by keeping distributed teams, creative content and brand guidelines in sync. Download the e-guide and learn how DAM can help you conquer the 21st century content monster.
Posted: 27 Dec 2018 | Published: 27 Dec 2018

Bynder

Captivate your online user base in 3 simple steps
sponsored by Akamai Technologies
EBOOK: The few seconds online businesses have to captivate their audience are critical, and delivering the wrong material has proven to be just as harmful as delivering the right material too slow. In this PDF, discover how a simple 3-step plan can help businesses gain vital insight into what's slowing them down.
Posted: 24 Dec 2018 | Published: 24 Dec 2018

Akamai Technologies

4 Core Essential Marketing Technologies
sponsored by Bynder
WHITE PAPER: Chances are you know 3 of the 4 core essential marketing technologies in use today. But do you know the 4th essential technology for digital transformation? According to Forrester, probably not. Read on to discover the missing ingredient to your marketing success and explore overall considerations for choosing the right technology.
Posted: 24 Dec 2018 | Published: 24 Dec 2018

Bynder

Find Your Creative Direction
sponsored by Bynder
WHITE PAPER: Everybody seems to agree that creative briefs are important, but only 25% of new projects start with a creative brief. Download this white paper to explore the basics of finding your creative direction to write a great brief.
Posted: 24 Dec 2018 | Published: 24 Dec 2018

Bynder

The last mile to the individual customer: Sales and marketing software trends
sponsored by ComputerWeekly.com
EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
Posted: 21 Dec 2018 | Published: 21 Dec 2018

ComputerWeekly.com

BIG Experimentation Ideas Retail Edition
sponsored by Optimizely
EBOOK: Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.
Posted: 10 Dec 2018 | Published: 10 Dec 2018

Optimizely

The Business-Critical Impact of Experimentation
sponsored by Optimizely
RESOURCE: Learn how retailers are prioritizing their investments in their testing programs to drive business growth.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

TOPICS:  CRM | Marketing
Optimizely

A Culture of Success: Adopting Experimentation in the Travel Industry
sponsored by Optimizely
RESOURCE: Learn how travel organizations are implementing experimentation platforms to improve their overall customer experience.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

No More Digital Guesswork: Generate Product & Marketing Insights
sponsored by Optimizely
WHITE PAPER: Discover how product and marketing teams can use one tool to get feedback on digital products, commerce, and campaigns and improve their decision-making based on evidence and facts. Learn about the Optimizely X experimentation platform and find out how you can deploy new features successfully, personalize digital experiences, and more.
Posted: 03 Dec 2018 | Published: 03 Dec 2018

Optimizely

Cultivating Customer Loyalty
sponsored by Zendesk
WHITE PAPER: Innovation in customer service, as well as customer experience, always means one thing: advancing our respectful understanding of customer as human beings. So, what's the best ways to cultivate customer loyalty? Download this white paper for some answers, and explore research findings on customers and their decision-making processes.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Zendesk

How to Succeed with Digital Experimentation
sponsored by Optimizely
WHITE PAPER: To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Optimizely

Optimizely Guide Book
sponsored by Optimizely
RESOURCE: There are plenty of A/B testing tools on the market, and plenty of marketing and web management tools with testing capabilities. However, many of them are costly, time consuming, and can lead to skewed results. In this guidebook, Nucleus Research highlights the Optimizely platform and top benefits customers have experienced since implementing.
Posted: 30 Nov 2018 | Published: 31 Mar 2017

Optimizely

The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TechTarget

Research: Preparing for Account-Based Marketing
sponsored by TechTarget
RESEARCH CONTENT: According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TOPICS:  CRM | Marketing | Sales
TechTarget

Optimizing Your Online Store
sponsored by Optimizely
RESOURCE: While there's no magic bullet when it comes to the success of your online store, top-performing retailers do have something in common: a growing focus on experience optimization. Find out how experience optimization can help your organization to improve key retail metrics, including purchases, average order value, revenue and more.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Optimizely

A 3 Step Approach to Personalization Success
sponsored by Acquia, Inc.
EBOOK: Download this e-book to discover how the powers of personalization can help reach those in a customer-empowered world. Gain expert insight from marketing leader, Eric Fullerton, as he unveils the secret 3 step methodology needed to turn any personalization dream into a reality.
Posted: 02 Jan 2019 | Published: 02 Jan 2019

Acquia, Inc.
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