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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Marketing Reports
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Experimentation-Driven Product Development
sponsored by Optimizely
WEBCAST: Find out how organizations like Google and Netflix have created continuous A/B testing and highly adaptive iteration for their key apps and services with experimentation-driven product development.
Posted: 08 Jan 2018 | Premiered: Jan 8, 2018

Optimizely

Building a Robust A/B Testing Strategy to Deliver Positive User Experiences
sponsored by Optimizely
EBOOK: Find out how to create a robust and scalable A/B testing strategy that encompasses customer-facing teams to maximize the impact of tests across channels, apps, and services so that you can deliver high-performing products with differentiated user experiences.
Posted: 08 Jan 2018 | Published: 31 Dec 2017

Optimizely

Get Up Close and Personal with Customers
sponsored by Janrain
WHITE PAPER: Personalization done well is a surprising delight, giving users relevant information at an appropriate time and place – but companies are better off doing nothing if they don't know how to apply it properly.
Posted: 04 Dec 2017 | Published: 04 Dec 2017

Janrain

AdTech & MarTech: How Data is Transforming the Customer Journey
sponsored by Aerospike
WHITE PAPER: The convergence of advertising technology (AdTech) and marketing technology (MarTech) is a popular topic among advertising and marketing leaders today. Learn what's driving the convergence of AdTech and MarTech, real-life case studies, and how to develop an effective AdTech/MarTech strategy.
Posted: 24 Oct 2017 | Published: 24 Oct 2017


A Modern Approach to Marketing Product Information
sponsored by Censhare
WHITE PAPER: CMOs are investing in an array of marketing tools, but now need a way to consolidate data into an efficient, easily accessible package. Access this white paper to learn about product information management tools and how they are helping marketing teams work more effectively.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Censhare

5 Steps to Automate Website and Social Media Monitoring for Lenders
sponsored by Smarsh
WHITE PAPER: Social media and modern website marketing have changed how lenders grow their business. With no room for error, how can you keep your marketing engines revving while you stay on course with the regulators? The key to success is automation. Inside, learn the 5 steps for lenders to automate website and social media monitoring.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Smarsh

Modernizing the Marketing Organization: 6 Real-World Examples of Marketing Analytics at Work
sponsored by SAS
CASE STUDY: Many marketing organizations today are modernizing and championing analytical transformations in their campaigns. Inside, discover 6 practical accounts of how to create a new marketing culture that adds value through data and analytics.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

How to get a 360-degree view of your customers
sponsored by TechTarget
RESOURCE: Many companies still struggle with siloed customer information that's outdated, poorly managed or poorly integrated with other systems. Learn about data integration capabilities, legacy systems and data quality initiatives to help you get the big picture of your customers in our expert guide, CEM handbook: The 360 degree view.
Posted: 03 May 2017 | Published: 03 Nov 2015

TechTarget

Digital Signage Displays: LCD, Direct View LED, and OLED Explained
sponsored by TechData - LG
EBOOK: Find out how digital signage can be a strong marketing differentiator, and learn about your different options for displays, including advanced OLED, LCD/LED, and more.
Posted: 28 Apr 2017 | Published: 31 Dec 2016

TechData - LG

Why Your Contact Center Needs Closer Integration With Marketing
sponsored by West UC
WHITE PAPER: Customer experience and engagement are the newest concerns of the modern marketer, having traditionally been the area of the contact center. But while marketing is embracing a customer-centric, multichannel universe, the contact center is lagging behind. Learn why your contact center needs closer integration with marketing, and how to achieve it.
Posted: 23 Mar 2017 | Published: 23 Mar 2017

West UC

How To Help Your Contact Center and Keep Customers Happy
sponsored by Genesys
PRODUCT OVERVIEW: The ability to manage interactions across channels as a single, coherent conversation is key to keeping your customers engaged and happy. In this product overview, learn about how Conversation Manager from Genesys, a customer experience management platform, can help your contact center.
Posted: 24 Feb 2017 | Published: 24 Feb 2017

Genesys

IoT Revamps Field Services & Customer Engagement
sponsored by Microsoft
EGUIDE: Including insights from Andrew Leigh (VP of Alliances at Jitterbit) and Scott Amyx (CEO of Amyx+), this expert guide explores how field services can be supercharged with an integrated IoT strategy, and how the IoT enhances customer engagement for brands and marketers.
Posted: 16 Oct 2017 | Published: 16 Oct 2017

Microsoft

Tools of Today's Trade
sponsored by TechData - Samsung
WHITE PAPER: Access this white paper to learn how the tools of the modern workforce have evolved over the last 20 years, and find out what kind of tools your workforce needs right now, to enhance productivity.
Posted: 13 Sep 2017 | Published: 13 Sep 2017

TechData - Samsung

MSP Marketing: Learn the Fishing and Farming Methods
sponsored by SolarWinds, Inc.
EGUIDE: This e-guide recaps the MSP 2 marketing tactics, fishing and farming, that Angela Leavitt explored at the MSPWorld conference.
Posted: 26 Jul 2017 | Published: 20 Jul 2017

SolarWinds, Inc.

Infographic: Europe Media Consumption Study Results
sponsored by ComputerWeekly.com
DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

ComputerWeekly.com

Scorpion Powers Lead Conversion With Call Tracking Built Using Twilio
sponsored by Twilio
JOURNAL ARTICLE: How does digital marketing firm Scorpion track customer leads in real-time and power lead conversion? Learn how Scorpion arrived at the decision to build, rather than buy, their call tracking system by asking themselves which option would benefit their clients.
Posted: 08 May 2017 | Published: 08 May 2017

Twilio

Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017

TechTarget and Marketo

Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

TechTarget and Marketo

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com

Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText

Improving Your Sales Performance with the Right Tools, Strategy
sponsored by Xactly
EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
Posted: 07 Mar 2017 | Published: 01 Mar 2017


Building a Winning Sales Management Strategy
sponsored by Xactly
EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
Posted: 27 Feb 2017 | Published: 27 Feb 2017


Strategic Marketing Software Boosts Inbound Marketing Tactics
sponsored by SearchCRM
EBOOK: Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
Posted: 22 Feb 2017 | Published: 15 Feb 2017

SearchCRM
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