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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Marketing Reports
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How to Use Intent Monitoring to Maximize Demand Capture
sponsored by TechTarget
EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 15 May 2020 | Published: 15 May 2020

TechTarget

Your Go-To Guide for Web Personalization with Progress Sitefinity
sponsored by Progress Software Corporation Sitefinity
EBOOK: Download this e-book for a refresher of content personalization fundamentals and learn how Progress Sitefinity CMS and Sitefiniity Insight can help manage, organize, and deliver your content.
Posted: 15 May 2020 | Published: 15 May 2020


ServiceNow leverages intent data to make marketing work much better for everyone
sponsored by TechTarget
RESOURCE: Open up this resource to discover how ServiceNow leveraged TechTarget’s purchase intent to refine their marketing strategy and ensure they were targeting the right buyers at the right time. In addition, take a closer look at the direct pipeline and campaign-level impacts of integrated purchase intent data.
Posted: 13 May 2020 | Published: 13 May 2020

TOPICS:  CRM | Marketing
TechTarget

How to Use Email Marketing to Nurture Third-party Leads
sponsored by TechTarget
EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
Posted: 07 May 2020 | Published: 07 May 2020

TechTarget

Personalization vs. Customization: Clarifying the Confusion
sponsored by Progress Software Corporation Sitefinity
WHITE PAPER: Open this white paper to gain a clear understanding of the differences between personalization and customization, and how you can get started better implementing each in your organization.
Posted: 06 May 2020 | Published: 06 May 2020

TOPICS:  Marketing

Moving from Leads to Buying Groups in One Easy Step
sponsored by TechTarget
WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
Posted: 06 May 2020 | Published: 06 May 2020

TechTarget

3 Big Ideas for Capturing More Demand
sponsored by TechTarget
EBOOK: Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
Posted: 29 Apr 2020 | Published: 29 Apr 2020

TechTarget

Magic Quadrant for Multichannel Marketing Hubs
sponsored by Pegasystems
WHITE PAPER: Multichannel marketing is a competitive field, with many competitive solutions vying for the market space. Because of this close competition, it can be hard to know which solution fits your use case or stands above the rest. Access this Gartner Magic Quadrant report for Multichannel Marketing hubs to learn which vendor is right for you.
Posted: 28 Apr 2020 | Published: 18 Apr 2019

Pegasystems

Best Practices for Encouraging Shopper Donations
sponsored by SFG
WHITE PAPER: Retailers find many ways to give or contribute to charitable organizations—by making substantial corporate gifts, donating proceeds or hosting events. But what about shoppers? Download this white paper to explore best practices for enabling—and encouraging—shopper donations
Posted: 28 Apr 2020 | Published: 28 Apr 2020

SFG

Pega Marketing vs. Salesforce Marketing Cloud
sponsored by Pegasystems
WHITE PAPER: When you’re choosing your next marketing or CRM solution, trying to differentiate between all the available market options might seem overwhelming. But when you have clear expectations, the choice for your next tool often makes itself obvious. Check out this paper comparing two popular solutions to see which one fits your needs.
Posted: 27 Apr 2020 | Published: 27 Apr 2015

Pegasystems

How advanced self-service platforms open new customer frontiers
sponsored by TechTarget
RESOURCE: When implemented correctly, self-service tools can help companies vastly improve the customer experience. But when done poorly they can lead to frustration and irreparable damage to the brand. So, what can you do to ensure self-service success? Find out in our guide, which you can download after a brief survey.
Posted: 22 Apr 2020 | Published: 04 May 2020

TechTarget

The Marketing Value of Marketing Automation.
sponsored by Adobe Inc
WHITE PAPER: Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.
Posted: 14 Apr 2020 | Published: 14 Apr 2020

Adobe Inc

Marketing Automation Checklist: Choose the Right Solution for You
sponsored by Adobe Inc
WHITE PAPER: Marketing automation has become a must-have for modern marketing teams. So, what are you waiting for? Grab a copy of this checklist today and follow these 3 steps to help you choose the best software for your organization.
Posted: 14 Apr 2020 | Published: 14 Apr 2020

Adobe Inc

How to Align Sales & Marketing to Convert More Leads
sponsored by Adobe Inc
WHITE PAPER: Many companies still struggle to find a strategy that will keep their marketing and sales departments in sync. Fortunately, Marketo Engage, part of the Adobe Experience Cloud, can help. Download this white paper to learn how you can align sales and marketing and convert more leads with the help of Marketo Engage.
Posted: 09 Apr 2020 | Published: 09 Apr 2020

Adobe Inc

How Sales and Marketing Can Thrive on Real Purchase Intent
sponsored by TechTarget
WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
Posted: 09 Apr 2020 | Premiered: Apr 9, 2020

TechTarget

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
sponsored by TechTarget
WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
Posted: 08 Apr 2020 | Premiered: Apr 8, 2020

TechTarget

Virtual Event Services: Ensure Success from Recruitment to Follow-Up
sponsored by TechTarget
PRODUCT OVERVIEW: Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
Posted: 06 Apr 2020 | Published: 06 Apr 2020

TechTarget

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales
sponsored by TechTarget
CASE STUDY: In this video, Austin Martin, ABM Program Manager at Zoom, explains how they use TechTarget’s Priority Engine™ to not only identify accounts active in their market but to drill down to members of buying teams.
Posted: 06 Apr 2020 | Published: 06 Apr 2020

TOPICS:  CRM | Marketing | Sales
TechTarget

How Zoom Finds More Active Buyers and Deals with TechTarget
sponsored by TechTarget
WEBCAST: Watch this brief video to hear from Austin Martin, ABM Program Manager at Zoom, as he explains how TechTarget helps the enterprise video communications platform company uncover active buyers and discover confirmed projects—so Sales can make better decisions, start conversations with the right prospects, and close revenue faster.
Posted: 03 Apr 2020 | Premiered: Apr 3, 2020

TechTarget

Owner’s Manual for the Modern Demand Gen Engine
sponsored by TechTarget
EBOOK: Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
Posted: 12 Mar 2020 | Published: 12 Mar 2020

TechTarget

Cognitive Search for Efficient & Personalized Customer Support
sponsored by SearchUnify
PRODUCT OVERVIEW: SearchUnify is an AI-powered cognitive search platform that makes data from all your enterprise content sources easily accessible, empowering your contact center agents to instantly resolve queries without leaving the support console. Download this product overview to learn more about it.
Posted: 09 Mar 2020 | Published: 09 Mar 2020

SearchUnify

How AI Is Powering the Next Generation of Support Agents
sponsored by SearchUnify
RESOURCE: When it comes to contact center agents, many support teams still rely on manual processes—preventing them from servicing customers in the most efficient, effective way. Luckily, AI and cognitive search can help. Learn how AI is powering the next generation of support agents in this blog post.
Posted: 09 Mar 2020 | Published: 09 Mar 2020

SearchUnify

5 Tips for Amplifying Your Brand with Purpose-Driven Creative
sponsored by Adobe Inc
WHITE PAPER: 64% of consumers now make buying decisions based on a company’s social or political viewpoint. To connect with them, your brand can take a clear stance on specific issues via purpose-driven content—and then share it in inspiring campaigns. Download this white paper for 5 tips that can guide content creation as you build your strategy.
Posted: 03 Mar 2020 | Published: 03 Mar 2020

Adobe Inc

Service KPIs: 18 Things to Consider
sponsored by Vonage
WHITE PAPER: Download this white paper to explore some of the most regularly used KPIs and their importance when it comes to measuring customer success, as well as 18 considerations that you can use to shape your KPI measurements.
Posted: 02 Mar 2020 | Published: 02 Mar 2020

Vonage

A Blueprint for Digital Success
sponsored by Adobe Inc
WHITE PAPER: Experience-led businesses have the highest topline revenue growth, highest levels of customer satisfaction and the highest levels of employee satisfaction—but how does one become an “experience-led” organization? Find out in this white paper, which explores a blueprint for a successful transformation.
Posted: 28 Feb 2020 | Published: 28 Feb 2020

Adobe Inc
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