Business of Information Technology  >   Business Processes  >  

Marketing

RSS Feed   
ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Marketing Reports
1 - 25 of 293 Matches Previous Page  |  Next Page
Why B2B Marketers Neglect Their Brands
sponsored by TechTarget
RESOURCE: Download this e-book to explore how data-driven branding improves outcomes at every stage of the funnel.
Posted: 13 Nov 2018 | Published: 13 Nov 2018

TechTarget

What Are Low-Cost Leads Really Costing You?
sponsored by TechTarget
RESOURCE: This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality. Download to learn more.
Posted: 13 Nov 2018 | Published: 13 Nov 2018

TechTarget

3 Data-Based Ways to Improve ABM Now
sponsored by TechTarget
RESOURCE: Growth beyond the level of your historical demand generation success fundamentally depends on access to new types of insight. Download this e-book from TechTarget and HG Data to understand new sources of data and how to apply them to drive greater value from your ABM programs.
Posted: 08 Nov 2018 | Published: 08 Nov 2018

TechTarget

Chart a Course to Better ROI: A Guide to Real Purchase Intent
sponsored by TechTarget
EBOOK: View this e-book to learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant content they're interested in.
Posted: 07 Nov 2018 | Published: 07 Nov 2018

TechTarget

Why Digital Will Become the Primary Channel for B2B Engagement
sponsored by Salesforce
RESEARCH CONTENT: Today's business growth is fueled by digital commerce channels. B2B companies that have invested in digital commerce have reaped the rewards and that shows no signs of slowing down. The future is bright for B2B digital leaders. Read this resource to learn more about how your organization can improve digital commerce sales.
Posted: 02 Nov 2018 | Published: 02 Nov 2018

Salesforce

Marketing Trends Across Financial Services
sponsored by Salesforce
RESEARCH CONTENT: Marketing in the financial services industry is facing a loyalty crisis. Financial services must take a very customer-centric approach to business. Read this report to learn more about how companies in the financial services industry are shaping their marketing strategies around the customer experience.
Posted: 01 Nov 2018 | Published: 31 Dec 2016

Salesforce

Marketing Trends Across Retail and Consumer Goods
sponsored by Salesforce
RESEARCH CONTENT: Marketers tasked with selling products are entering uncharted territory. Retailers realize that traditional marketing tactics are not enough to drive sales. Read this report by Salesforce to learn about how marketers of consumer goods are using the customer experience to effectively market to consumers and how you're organization can do the same.
Posted: 31 Oct 2018 | Published: 31 Dec 2016

Salesforce

The Marketing Analytics Evolution
sponsored by Tableau Software
WHITE PAPER: According to a 2017 CMO survey, spending on marketing analytics is forecasted to increase by 376% in the next 3 years. In this white paper you will discover 4 types of data maturity level. Read the criteria for each to locate where your marketing capabilities lie and learn where to go from there.
Posted: 17 Oct 2018 | Published: 17 Oct 2018

Tableau Software

What's Next for Brands in E-Commerce
sponsored by ChannelAdvisor
WHITE PAPER: Due to the ubiquity of e-commerce, manufacturers must create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. Read this white paper to discover the 4 key strategies that manufacturers need to use to compete in this e-commerce dominated world.
Posted: 09 Oct 2018 | Published: 09 Oct 2018

ChannelAdvisor

Global e-commerce: a $4 trillion market by 2020
sponsored by ChannelAdvisor
WHITE PAPER: According to ChannelAdvisor, worldwide retail e-commerce sales are projected to top $4 trillion by 2020. Expanding an e-commerce business globally is not as complex as it once was, and those who do not expand globally could be left behind. Learn how to stay relevant by reading this white paper.
Posted: 08 Oct 2018 | Published: 31 Dec 2017

ChannelAdvisor

Amazon Sponsored Products: A Product Overview
sponsored by ChannelAdvisor
PRODUCT OVERVIEW: With millions of retailers and brand manufacturers on Amazon, selling billions of products annually, the days of listing products on Amazon and waiting for sales to roll in are over. How can Amazon sellers stand out in a crowded market? Find out by reading this resource.
Posted: 08 Oct 2018 | Published: 31 Dec 2017

TOPICS:  CRM | Marketing | Sales
ChannelAdvisor

The Essential Guide to Facebook and Instagram Advertising
sponsored by ChannelAdvisor
WHITE PAPER: Find out Facebook and Instagram can allow you to connect with customers I ways that aren't possible on other channels, and shrink the path to purchase from weeks or months to days or hours.
Posted: 05 Oct 2018 | Published: 05 Oct 2018

ChannelAdvisor

Personalized Marketing at Scale: How and Why
sponsored by Coveo
WHITE PAPER: In this white paper, uncover ways to make creating and implementing your personalized marketing strategy easier, and the importance of clearly understanding what your website visitors want from personalization efforts.
Posted: 05 Oct 2018 | Published: 05 Oct 2018

Coveo

Cisco's Digital Marketing Transformation
sponsored by Domo Technologies
CASE STUDY: In this case study, learn how Cisco conceptualizes its marketing technology landscape and how a business intelligence platform enables Cisco's drive to create best-in-class experiences.
Posted: 02 Oct 2018 | Published: 02 Oct 2018

Domo Technologies

Averting the Fear Factor: How to Impress Customers with Data-Led Personalization
sponsored by Data Republic
EBOOK: This e-book explains how you can use data to personalize marketing practices without making customers nervous or agitated about their individual privacy. It also outlines the vital role that businesses play in building trust. Continue reading to learn more.
Posted: 01 Oct 2018 | Published: 01 Oct 2018

Data Republic

The AI-empowered Marketer
sponsored by Marketo
WHITE PAPER: In this infographic, learn how AI advances and accelerates marketers' ability to transform from one-size-fits-most marketing, to developing value through deeply personalized communication.
Posted: 12 Sep 2018 | Published: 12 Sep 2018

Marketo

From Insights to Engagement: Transform Your Customer Relationships with Data
sponsored by Marketo
RESOURCE: Inside, learn why marketers struggle to see a step-by-step path forward for meeting customers' expectations, and find out how and why you can use customer data to improve engagement.
Posted: 12 Sep 2018 | Published: 12 Sep 2018

Marketo

What Marketers Need to Know About GDPR
sponsored by Wrike
RESOURCE: Although GDPR is a company-wide initiative, tightening restrictions surrounding the capturing and storage of personal data have especially significant effects on marketing teams. This article highlights critical factors marketing teams should know about and 4 things you can do now to make sure your team is in compliance with GDPR.
Posted: 07 Sep 2018 | Published: 17 Apr 2018

Wrike

Machine Learning Drives Competitive Advantage in Marketing
sponsored by DataRobot Singapore Pte Ltd
RESOURCE: Marketing agencies that fail to embrace machine learning technology will not keep pace with the competition. Download this resource and learn the ins and outs of machine learning for marketers, including benefits, obstacles and more.
Posted: 05 Sep 2018 | Published: 05 Sep 2018

DataRobot Singapore Pte Ltd

The Two Tribes of Marketing: GDPR has Created a Cultural Split in Marketing - Only one side can win...
sponsored by Marketo
ANALYST REPORT: 55% of businesses are marketing first, using GDPR compliance as an opportunity to improve customer engagement. In this report, take an in-depth look at the legal-first and marketing-first culture split and the importance of customer sentiment to how businesses use data.
Posted: 15 Aug 2018 | Published: 15 Aug 2018

Marketo

The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
RESOURCE: In this 156-page email marketing guide, uncover the 5 attributes of engaging email, which will help you tell richer and more compelling stories within your email marketing and beyond.
Posted: 10 Aug 2018 | Published: 10 Aug 2018

Marketo

The Definitive Guide to Marketing Automation
sponsored by Marketo
RESOURCE: In this guide, explore answers to any and all questions about marketing automation, insight into selecting the right system, and what investments are required for success.
Posted: 10 Aug 2018 | Published: 10 Aug 2018

Marketo

What Marketers Need to Know about Digital Transformation
sponsored by SAS
WEBCAST: In this webinar, hear from Wilson Raj of SAS and Daniel Newman of Futurum Research about the smartest path you can take to becoming digitally intelligent and improve customer journeys along the way.
Posted: 27 Aug 2018 | Premiered: Aug 27, 2018

SAS

Marketing Analytics Meets Artificial Intelligence
sponsored by SAS
RESOURCE: This checklist explores how AI can be used to enhance marketing analytics and to help companies both better understand their customers and deliver a great CX.
Posted: 15 Aug 2018 | Published: 31 Oct 2016

SAS

Delivering a Consistent Brand Experience: One Point of Truth for all Brand Management
sponsored by Censhare
WHITE PAPER: Inside, explore 5 concepts of protecting your brand, learn how digital and social media has impacted brand management, and uncover the most efficient drivers of successful brand marketing.
Posted: 15 Aug 2018 | Published: 15 Aug 2018

Censhare
1 - 25 of 293 Matches Previous Page    1 2 3 4    Next Page

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2018, TechTarget | Read our Privacy Statement