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Customer Profiles

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ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Customer Profiles Reports
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Artificial Intelligence & Intelligent Technologies: 3 Strategies for Driving Customer Service Innovation
sponsored by ServiceNow
WHITE PAPER: Customer service organizations are making significant investments in emerging technologies like AI and analytics to deliver exceptional experiences. Learn how you can integrate intelligent technologies to improve customer service with the help of ServiceNow in this white paper.
Posted: 24 Jan 2020 | Published: 24 Jan 2020

ServiceNow

The Customer Experience Perspective
sponsored by ServiceNow
EBOOK: businesses need to evaluate their current customer service approach and embark on a journey to ensure they are steering their leaders and enterprise in the right direction. Access this eBook to read about the 5 keys to a successful customer service operation.
Posted: 24 Jan 2020 | Published: 24 Jan 2020

ServiceNow

360 View: Enhance and scale your customer experience strategy
sponsored by Adobe Inc
WEBCAST: Open this webcast to review the key ways you should be engaging customer in modern contexts, and how you can leverage audience analytics for more effective connections.
Posted: 20 Dec 2019 | Premiered: Dec 20, 2019

Adobe Inc

Managing experiences across the customer lifecycle
sponsored by Adobe Inc
WEBCAST: Customer experience is quickly becoming the centerpiece of business operations – those that ignore or neglect their CX will likely struggle to keep pace with competitors. Watch this webinar to see how Travelocity leveraged 5 pillars of CX to enhance their own customer-centric approach.
Posted: 20 Dec 2019 | Premiered: Dec 20, 2019

Adobe Inc

Digital Trends Webinar 2019: Data is the new everything and customer experience is king
sponsored by Adobe Inc
WEBCAST: While technology is prevalent for virtually every business operation, the way these digital solutions coexist is, more often than not, disjointed and inefficient. Use this webinar to review 4 data-driven priorities that CX-centered businesses should pursue in 2020.
Posted: 20 Dec 2019 | Premiered: Dec 20, 2019

Adobe Inc

Incredible content, incredible experiences.
sponsored by Adobe Inc
WHITE PAPER: Users want more personal experiences – which means the content you produce and share better align with those expectations or you lose out on those opportunities. Open this whitepaper to learn 3 ways you can create content that better aligns with CX goals, and intelligently personalizes for each user.
Posted: 13 Dec 2019 | Published: 13 Dec 2019

Adobe Inc

2019 Digital Trends: Creativity in Focus
sponsored by Adobe Inc
WHITE PAPER: With CX at the heart of modern digital initiatives, the way enterprises design these experiences can create your competitive advantage – or erase it. Download this insightful overview to explore the 3 key elements of creative UX and see how UX design stacks up against other methods of differentiation.
Posted: 13 Dec 2019 | Published: 13 Dec 2019

Adobe Inc

10 Talking Points from the Customer Insight & Analytics Exchange
sponsored by Genesys
WHITE PAPER: With rising standards set by customer demands, businesses are forced to rely even more on their data to predict, contextualize, and personalize experiences. Read this white paper to explore 10 guiding question that you should consider when evaluating -- and possibly rebooting -- your approach to customer data analytics.
Posted: 13 Dec 2019 | Published: 13 Dec 2019

Genesys

Banking on a Connected Future: FSI insights and inspiration from Connected Customer 2019
sponsored by Genesys
WHITE PAPER: With 79% of customers believing self-service gives them control, this has to become a major priority for organizations providing digital banking services heading into 2020. Download this guide to explore how emerging innovations like AI, voice commands, and mobile messaging can play a role in improving digital banking experiences.
Posted: 13 Dec 2019 | Published: 13 Dec 2019

Genesys

The UK Contact Centre Decision-Maker's Guide 2019-20
sponsored by Genesys
WHITE PAPER: Download this 22-page guide to learn about 8 potential uses cases for AI within your own contact center.
Posted: 12 Dec 2019 | Published: 12 Dec 2019

Genesys

Digital Transformation in the Financial Industry 5 Steps to Customer Centricity
sponsored by Hitachi Vantara
WHITE PAPER: Download this white paper, which lays out 5 steps for financial services institutions to take when pushing for a customer centric digital transformation.
Posted: 12 Dec 2019 | Published: 12 Dec 2019

Hitachi Vantara

Top 5 CX Technology Trends for Midsize Contact Centres
sponsored by Genesys
WHITE PAPER: Download this whitepaper, which dives into 5 key trends of CX that will impact call center success heading into 2020.
Posted: 11 Dec 2019 | Published: 11 Dec 2019

Genesys

Magic Quadrant for Personalization Engines
sponsored by Adobe Inc
WHITE PAPER: Download this personalization engine (PE) vendor report, which can help your prepare for your next PE purchase by cross-comparing 14 leading solutions from companies like Adobe, Oracle, and Evergage.
Posted: 11 Dec 2019 | Published: 11 Dec 2019

Adobe Inc

Digital Transformation 2.0 For FSI
sponsored by Genesys
VIDEO: Watch this video to explore tips for reshaping your customer experiences journey in 2020, and how to standout in the crowded financial services space.
Posted: 10 Dec 2019 | Premiered: 10 Dec 2019

Genesys

4 Principles of CX Transformation
sponsored by Genesys
WHITE PAPER: Successful CX transformations all come down to understanding the foundational principles of how you service customers. Download these 4 principles of CX transformation to start your project without a hitch.
Posted: 09 Dec 2019 | Published: 09 Dec 2019

Genesys

Next-Generation Customer 360° and Data Hubs in Financial Services
sponsored by Hitachi Vantara
EBOOK: Hitachi Vantara and Pentaho can link all meaningful data to customer records to provide a much deeper understanding of your customers with a 360-degree customer-centric data hub. To read about the specific values of this solution a relevant case study, access this e-book.
Posted: 09 Dec 2019 | Published: 09 Dec 2019

Hitachi Vantara

HSBC Australia: Unifying customer experiences
sponsored by Pegasystems
WHITE PAPER: The key to modernizing marketing lies in tools that enable you to target consumers with the right contextual information, without overloading them. Click through to this overview to learn how HSBC Australia transformed their marketing processes and achieved 3 key results.
Posted: 09 Dec 2019 | Published: 09 Dec 2019

Pegasystems

Expanding Your Service Offerings with Recurring IT Assessments
sponsored by RapidFire
EBOOK: This white paper shares how MSPs can make regular and ongoing IT assessments feasible from a both a resource and cost perspective and presents a blueprint for incorporating recurring assessments into your standard service offerings. Read on here to learn how to add recurring IT assessments to your service arsenal.
Posted: 05 Dec 2019 | Published: 05 Dec 2019

RapidFire

Achieving digital customer service transformation
sponsored by Pegasystems
WHITE PAPER: Download this guide to a explore what a modern approach to customer experience management looks like. Also explore 5 tactics of better customer engagement and 3 qualities customers are demanding of businesses.
Posted: 05 Dec 2019 | Published: 05 Dec 2019

Pegasystems

Commonwealth Bank of Australia: Exceeding customer expectations with personalized conversations
sponsored by Pegasystems
WHITE PAPER: With digitalization enabling all-time levels of daily customer interactions, capitalizing on these experiences has become business critical to business success. Watch this brief 3-minute video which outlines how Australia’s biggest financial institution used a customer engagement engine to enhance their customer experience satisfaction.
Posted: 04 Dec 2019 | Published: 04 Dec 2019

Pegasystems

Transforming Customer Experience in Financial Services
sponsored by Appian
WEBCAST: In this webinar, Appian thought leaders Michael Heffner and Todd Marthaler discuss why some financial institutions struggle to create personalized experiences that drive satisfaction and how new technologies can help leverage existing investments while modernizing contact center CX.
Posted: 05 Nov 2019 | Premiered: Nov 5, 2019

Appian

The KPIs You Should Be Measuring
sponsored by ConnectWise
WHITE PAPER: This white paper explains how MSPs can measure performance and evaluate their relationships with clients, improve service with those clients, and increase loyalty. Download now to learn how to accurately calculate the KPIs that are critical for MSPs, such as revenue valuation, customer acquisition cost, and more.
Posted: 05 Nov 2019 | Published: 04 Nov 2019

ConnectWise

Winning with Superior Customer Experiences
sponsored by Adobe Inc
WHITE PAPER: View this white paper to learn how brands can create, optimize, and deliver personalized customer experiences at scale with the help of Adobe Experience Manager.
Posted: 01 Oct 2019 | Published: 01 Oct 2019

Adobe Inc

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
sponsored by TechTarget
VIDEO: In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

Navigating the CX Technology Landscape
sponsored by Avtex
VIDEO: View this webinar to review a number of trends impacting the CX technology landscape, and uncover everything you need to know about navigating its changes.
Posted: 30 Sep 2019 | Premiered: 04 Jul 2018

Avtex
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