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Customer Profiles

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ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Customer Profiles Reports
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5 Reasons to put People at the Center of Your Business
sponsored by Axway
RESOURCE: What does it mean to put people at the center of your business? It starts by re-evaluating your company’s track record on customer experience—and identifying key areas of improvement. Explore the top 5 reasons to centralize people as part of your CX strategy, in this infographic.
Posted: 17 Mar 2021 | Published: 17 Mar 2021

Axway

Empathetic Customer Experience - Changing the Thinking
sponsored by Alchemer
WEBCAST: Check out this webcast from Alchemer to hear VP of Customer Experience at IDC and CEO at Alchemer discuss how to build an empathetic relationship between customers and brands, the importance of technology in strengthening customer experience and driving business outcomes, and more.
Posted: 18 Feb 2021 | Premiered: Feb 18, 2021

Alchemer

Video: Alchemer Product Overview
sponsored by Alchemer
WEBCAST: When it comes to customer feedback, collecting it is only the first step. You then must analyze those insights to improve the overall CX. In this brief video, learn about Alchemer’s solution, and how it can help you better utilize feedback throughout the customer journey.
Posted: 05 Feb 2021 | Premiered: Feb 5, 2021

Alchemer

4 Key Drivers of Change in Customer Experience
sponsored by ServiceNow
WHITE PAPER: Contact centers are no longer the unresponsive, slow, frustrating call centers of yesteryear. With the help of digital technologies, businesses are able to provide their consumers with new levels of support. Read on to learn 4 key trends, inside and outside the contact center, that are elevating customer experiences to new heights.
Posted: 26 Jan 2021 | Published: 22 Jan 2021

ServiceNow

Improve the Contact Center Customer Experience with Digital Technologies
sponsored by ServiceNow
WHITE PAPER: While the contact center customer experience is generally better than ever, too many businesses are simply purchasing cutting edge solutions without a thoughtful technology strategy— a dangerous game to play. Access this expert guide to learn 4 steps to successful contact center technology implementation.
Posted: 26 Jan 2021 | Published: 22 Jan 2021

ServiceNow

Forrester TEI - The Total Economic Impact of ServiceNow Field Service Management
sponsored by ServiceNow
ANALYST REPORT: Forrester recently conducted a study to determine the potential ROI and key benefits enterprises may realize by deploying ServiceNow’s Field Service Management solution. Examine their findings in this report.
Posted: 05 Jan 2021 | Published: 05 Jan 2021

ServiceNow

Demand Sensing Improving Inventory & Customer Fulfillment Levels
sponsored by NexInfo
CASE STUDY: Demand sensing is key to improving inventory and customer fulfillment levels. Just ask one manufacturer, who recently worked with NexInfo to replace E2Open with Oracle Demantra, to improve their demand planning process. Learn about the company’s experience working with NexInfo and the importance of demand sensing in this case study.
Posted: 28 Dec 2020 | Published: 28 Dec 2020

NexInfo

Transform Customer Experience With A Responsive Data Management Platform
sponsored by Reltio
WHITE PAPER: Many organizations struggle to collect, organize and analyze customer data—especially if they’re using a legacy solution. In this white paper, learn about the benefits of using a cloud-native customer data platform—like Reltio’s Connected Customer 360—and how it can help you deliver a better CX. Save the guide now to get started.
Posted: 22 Dec 2020 | Published: 22 Dec 2020

Reltio

10 Questions To Ask Before Considering A Customer Data Platform
sponsored by Reltio
EBOOK: If you struggle with consolidating, organizing and distributing customer data, you’re not alone—many organizations do. That’s why using a customer data platform (CDP) is so helpful. Download this checklist to review 10 questions that you should consider before implementing a CDP.
Posted: 21 Dec 2020 | Published: 21 Dec 2020

Reltio

EXCELLING IN THE EXPERIENCE ECONOMY
sponsored by RingCentral
WHITE PAPER: Experiences are a vital part of the economy, with 86% of consumers reporting that they’re willing to pay more for great service. Read this white paper to explore research on the experience economy, and learn about strategies that can help you acquire and retain customers more efficiently.
Posted: 18 Dec 2020 | Published: 18 Dec 2020

RingCentral

Creating quality customer relationships
sponsored by OpenText
CASE STUDY: FWD is the insurance business arm of the private investment group, Pacific Century Group. As with many insurance companies, FWD struggled with customer communication. Read this case study to see how OpenText has helped FWD strengthen customer relationships, improve efficiency and more.
Posted: 10 Dec 2020 | Published: 10 Dec 2020

OpenText

Customer Engagement: How To Expand Capacity For Whatever Comes Next
sponsored by ServiceNow
EBOOK: What can be done to prepare customer service to handle whatever tomorrow may bring? Explore the 6 best practices of customer service leaders in this eBook.
Posted: 23 Nov 2020 | Published: 23 Nov 2020

ServiceNow

Perfecting The Art Of Conversation: How Businesses Are Managing Increased Call Volumes
sponsored by CloudCall Ltd
EBOOK: Recent research by CloudCall showed that nearly half of all customers prefer to use the phone to make an appointment or service call. Review other key findings from CloudCall’s research in their report, “Perfecting the Art of Conversation: How business are managing increased call volumes,
Posted: 11 Nov 2020 | Published: 11 Nov 2020

CloudCall Ltd

Evolving your customer journeys to the next normal
sponsored by ServiceNow
EBOOK: Download this eBook to discover how to reinvent your customer journey for a new era of service expectations.
Posted: 29 Sep 2020 | Published: 29 Sep 2020

ServiceNow

How AI enabled this Fortune 500 company to improve its customer care interactions and operational performance up to 20%
sponsored by Fractal
RESOURCE: Read this brief case study to see how using Fractal's AI-powered tool, dCrypt, helped one Fortune 500 retailer improve their overall customer care operations framework, and customer experience—while improving operational performance by 20%.
Posted: 28 Sep 2020 | Published: 28 Sep 2020

Fractal

Three Ways Personas Can Improve Your ABM Performance
sponsored by TechTarget
EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
Posted: 11 Sep 2020 | Published: 11 Sep 2020

TechTarget

Delivering unified customer experience
sponsored by Fractal
RESOURCE: What does it mean to deliver a unified customer experience? It means combining data, AI, and analytics to offer proactive, memorable service—something that’s easier said than done. Learn how you can get started creating a unified customer experience, and the benefits that offers in this blog post.
Posted: 19 Aug 2020 | Published: 19 Aug 2020

Fractal

Remote Agent Playbook
sponsored by RingCentral
EBOOK: Access this e-book to learn what changes with remote support teams, what strategies you can implement now, and how to manage your teams across locations to service customers.
Posted: 31 Jul 2020 | Published: 31 Jul 2020

RingCentral

5 Rapid-response digital marketing strategies to win and keep customers
sponsored by Avanade
WHITE PAPER: As businesses struggle through a turbulent economy and more competition than ever, a comparatively easy way to gain customers and earn their loyalty is by improving the experience you offer. Read on to learn 5 quick ways you can augment and improve your strategy for better business results.
Posted: 22 Jul 2020 | Published: 22 Jul 2020

Avanade

From SalesforceIQ to Freshsales: How CovalentCareers increased revenue by 100%
sponsored by Freshworks
CASE STUDY: Access this case study to learn 4 Freshsales features that eye care start up CovalentCareers is using to their advantage.
Posted: 30 Jun 2020 | Published: 30 Jun 2020

Freshworks

How Smart is Your Retail?
sponsored by Zones, Inc.
EBOOK: Download this eBook to explore some ways businesses are already improving their customer experience and see how Zones can help your business implement those same solutions.
Posted: 17 Jun 2020 | Published: 17 Jun 2020

Zones, Inc.

The Future of Customer Experience
sponsored by RingCentral
WEBCAST: Watch this video, to hear from RingCentral’s AVP of Customer Engagement John Finch as he describes the future of effortless customer engagement, and the steps organizations must take to achieve that.
Posted: 16 Jun 2020 | Premiered: Jun 16, 2020

RingCentral

Why Service Design is the Key to Delivering Outstanding Customer Experiences
sponsored by Intrado
WHITE PAPER: Learn about the key role service design plays in delivering outstanding customer experiences, and how to get started in this white paper.
Posted: 04 Jun 2020 | Published: 04 Jun 2020

Intrado

Maximize Revenue Opportunity with Contact-Level Intent Data
sponsored by TechTarget
WEBCAST: Are you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.
Posted: 01 Jun 2020 | Premiered: Jun 1, 2020

TechTarget

Coronavirus: Contactless limit rises as retailers make point-of-sale changes
sponsored by Zones, Inc.
EGUIDE: The spending limit for contactless card payments has increased from £30 to £45 this week in the UK, with the continuing Covid-19 coronavirus crisis accelerating a move that was already in the planning. Learn about the benefits and implications of this increase in this expert guide.
Posted: 26 May 2020 | Published: 26 May 2020

Zones, Inc.
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