Business of Information Technology  >   Business Processes  >   Marketing  >  

Customer Profiles

RSS Feed   
ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Customer Profiles Reports
1 - 25 of 69 Matches Previous Page  |  Next Page
The Two Tribes of Marketing: GDPR has Created a Cultural Split in Marketing - Only one side can win...
sponsored by Marketo
ANALYST REPORT: 55% of businesses are marketing first, using GDPR compliance as an opportunity to improve customer engagement. In this report, take an in-depth look at the legal-first and marketing-first culture split and the importance of customer sentiment to how businesses use data.
Posted: 15 Aug 2018 | Published: 15 Aug 2018

Marketo

Delivering a Consistent Brand Experience: One Point of Truth for all Brand Management
sponsored by Censhare
WHITE PAPER: Inside, explore 5 concepts of protecting your brand, learn how digital and social media has impacted brand management, and uncover the most efficient drivers of successful brand marketing.
Posted: 15 Aug 2018 | Published: 15 Aug 2018

Censhare

Vegas.com Adds Search to Mobile and Desktop Sites, Making Sin City Planning Even Speedier
sponsored by Lucidworks
CASE STUDY: Find out how you can create a relevant, responsive, mobile search experiences for customers that reduce friction and increase conversions, much like Vegas.com was able to.
Posted: 25 Jul 2018 | Published: 25 Jul 2018

Lucidworks

How to Create an Amazon-Like Experience with Fusion
sponsored by Lucidworks
WHITE PAPER: In this white paper, find out how you can improve the experience on your website and compete with Amazon, by updating the user interface with all the same features.
Posted: 25 Jul 2018 | Published: 25 Jul 2018

Lucidworks

Transforming Retail for the Digital Age
sponsored by Microsoft
WHITE PAPER: In this white paper, uncover the opportunities for the retail industry to grow, adapt and evolve to address the changing needs of customers and capture new business potential.
Posted: 17 Jul 2018 | Published: 17 Jul 2018

Microsoft

Life Time Fitness Case Study: Data Management & Integration for Improved CX
sponsored by Informatica
CASE STUDY: Life Time Fitness struggled to integrate data from a variety of cloud and on-prem applications. In this case study, discover how Life Time Fitness used a data management platform to integrate data, keep data clean, and create personalized customer experiences for all members.
Posted: 12 Jul 2018 | Published: 31 Dec 2017

Informatica

Connecting Digital and Physical Experiences for the Online Shopper
sponsored by Oracle Cloud
WEBCAST: In this webcast, learn about the Trunk Club experience for customers, and how the Customer First Experience and Customer Engagement teams create fun and convenient ways for customers to interact with stylists.
Posted: 02 Jul 2018 | Premiered: Jun 29, 2018

Oracle Cloud

The Keys to Email Delivery for App Developers & Product Managers
sponsored by SparkPost
WHITE PAPER: Find out why customer have increasingly come to expect smooth, cohesive experiences across devices and channels, and why email delivery is one of the top challenges for businesses trying to serve customers online.
Posted: 01 Jun 2018 | Published: 31 May 2018

SparkPost

The Body Shop's Fresh Take on Lasting Customer Relationships
sponsored by Axway
CASE STUDY: The Body Shop, an international ethical beauty business, recognized that they needed to take a different approach to understanding its customers and building relationships. Find out how they built a connected mobile app to gain a deeper understanding of customer preferences and revamp their customer loyalty program.
Posted: 31 May 2018 | Published: 31 May 2018

Axway

The Rise of Customer Experience Networks
sponsored by Axway
RESOURCE: An IDC survey found that senior execs are unhappy with their omnichannel marketing system. 41% said they failed to deliver a unified, real-time view of the digital customer experience. In this infographic, learn how APIs play a big factor in connecting disparate digital marketing channels.
Posted: 31 May 2018 | Published: 31 May 2018

Axway

Hyper-Personalized Mobile Shopping
sponsored by Cognitive Scale
CASE STUDY: In this case study, discover how Under Armour uses AI automated processes, machine learning (ML) and natural language processing (NLP) to boost customer experiences by creating a personalized shopping profile for each customer on their mobile shopping app.
Posted: 08 May 2018 | Published: 08 May 2018

Cognitive Scale

Aeroporti di Roma Lands Digital Transformation Right on Time: Complete data integration, correlation, and visibility on customer behaviors
sponsored by TIBCO
CASE STUDY: Learn why Aeroporti di Roma adopted a connected intelligence cloud platform to drive the future of their digital transformation and enhance customer service.
Posted: 19 Apr 2018 | Published: 17 Oct 2017


Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
Posted: 16 Feb 2018 | Published: 16 Feb 2018

ComputerWeekly.com

CRM Evolves Towards Digital Customer Engagement
sponsored by ComputerWeekly.com
EGUIDE: This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
Posted: 23 Oct 2017 | Published: 23 Oct 2017

ComputerWeekly.com

Modern Relationships: Predictive Analytics, Machine Learning and Meaningful Customer Relationships
sponsored by Zendesk
VIDEO: Join Jason Maynard, Director of Data and Analytics, and Dave Dyson, Senior Customer Service Evangelist to learn how machine learning can help improve your customer relationships, and how predictive analytics can further improve support and raise customer satisfaction.
Posted: 19 Apr 2017 | Premiered: 30 Dec 2016

Zendesk

How to Bolster Your Businesses' Self-Service and Improve Customer Experience
sponsored by Coveo
EBOOK: 96% of customers feel disloyal to a brand after a high-effort interaction. But what does it take to enable great self-service? Access this e-book to explore 5 capabilities that are going to strengthen your self-service, raise case deflection, improve customer experience, and bolster your bottom line.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Coveo

9 Use Cases in Sales and How CRM Software Can Help
sponsored by Freshworks
RESOURCE: CRM software exists to help sales reps and managers meet sales needs irrespective of their complexity and magnitude. Inside, uncover 9 sales use cases and what CRM can do in each case.
Posted: 11 Jun 2018 | Published: 28 Mar 2018

Freshworks

8 Reasons Why you Should Move From Excel to CRM
sponsored by Freshworks
RESOURCE: Businesses around the world use CRM to create and nurture relationships with their leads, but others use it for marketing automation, and for sales teams to manage their business relationships. Keep reading to explore 8 capabilities that a CRM system can offer you that Excel can't.
Posted: 11 Jun 2018 | Published: 27 Sep 2017

Freshworks

Creating a Positive Customer Experience with 15 Steps
sponsored by ConvergeOne
EGUIDE: Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
Posted: 09 May 2018 | Published: 09 May 2018

ConvergeOne

Social Media Monitoring Long on Promise, Short on Results
sponsored by SearchContentManagement
EBOOK: Every company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.
Posted: 03 Aug 2016 | Published: 04 Aug 2016

SearchContentManagement

Service Cloud Brings Intuitive UI to Customer Service and Support
sponsored by Salesforce.com
EGUIDE: Call center agents need to be able to access customer account information, but historically they have struggled to do so. In this guide, explore how Service Cloud can help you streamline your agents' access to critical customer information, and how the platform's UI and Lightning development architecture play large roles in that.
Posted: 21 Jul 2016 | Published: 19 Jul 2016

Salesforce.com

Customer experience strategy hinges on insight from analytics
sponsored by [24]7.ai
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016

[24]7.ai

Driving multichannel engagement with the voice of the customer
sponsored by Oracle Corporation
EGUIDE: In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation

The Struggle to Make Multichannel Singular
sponsored by SearchCRM
EBOOK: This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

SearchCRM

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com
1 - 25 of 69 Matches Previous Page    1 2 3    Next Page

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2018, TechTarget | Read our Privacy Statement