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Customer Profiles

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ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Customer Profiles Reports
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Workforce Engagement for Contact Centers
sponsored by ConvergeOne
WHITE PAPER: Learn why call recording is an essential foundation for call center success, and how you can supply agents with advanced workforce engagement tools to ensure customer satisfaction. These can include QA coaching, emotional analytics, predictive scheduling, and even gamification to drum up competition among agents.
Posted: 21 May 2018 | Published: 21 May 2018


Millennials vs Baby Boomers Reveal In-Store Shopping Expectations
sponsored by Oracle Corporation
RESOURCE: Learn about in-store shopping expectations of milennials and baby boomers and why the use of AI and IoT in the in-store experience is becoming more desirable and sought-after, from a survey of 13,250 consumers across 12 countries.
Posted: 20 May 2018 | Published: 20 May 2018

Oracle Corporation

10 Most Significant Sales Force Automation Provider to Consider
sponsored by Oracle Corporation
ANALYST REPORT: In this Forrester report, explore the offerings of today's top 10 most significant SFA providers. See which vendors use AI and machine learning to help guide selling actions, enhance seller productivity, and more.
Posted: 18 May 2018 | Published: 27 Jun 2017

Oracle Corporation

3 Ways Your Shoppers Have Changed
sponsored by Oracle Corporation
RESOURCE: Find out how you can fulfill the modern retail shopper's desire and expectation for a highly personalized, efficient, omnichannel experience, and learn the 3 ways shoppers have changed.
Posted: 18 May 2018 | Published: 18 May 2018

Oracle Corporation

Going Mobile Keeps Customers from Going Elsewhere
sponsored by ConvergeOne - Avaya
BROCHURE: Find out why the needs of customers should always remain at the center of your mobile transformation and the importance of keeping the pace with the expectations of your customer in this increasingly mobile-driven world.
Posted: 15 May 2018 | Published: 15 May 2018

ConvergeOne - Avaya

The Road to Intelligent Digital Customer Experience
sponsored by ConvergeOne - Avaya
BROCHURE: Explore the future that is coming your way with AI and bots and learn how you can use journey mapping to better understand your customers and their digital expectations, and in turn, increase customer satisfaction.
Posted: 15 May 2018 | Published: 15 May 2018

ConvergeOne - Avaya

Creating a Positive Customer Experience with 15 Steps
sponsored by ConvergeOne
EGUIDE: Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
Posted: 09 May 2018 | Published: 09 May 2018


Hyper-Personalized Mobile Shopping
sponsored by Cognitive Scale
CASE STUDY: In this case study, discover how Under Armour uses AI automated processes, machine learning (ML) and natural language processing (NLP) to boost customer experiences by creating a personalized shopping profile for each customer on their mobile shopping app.
Posted: 08 May 2018 | Published: 08 May 2018

Cognitive Scale

The New Content Frontier: Go Boldly Into the Web Content Management Universe
sponsored by Adobe Systems, Inc.
RESOURCE: Explore a list of best practices to help you build the right foundation to solve the content challenge with a new class of personalization in the digital content universe.
Posted: 26 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

Aeroporti di Roma Lands Digital Transformation Right on Time: Complete data integration, correlation, and visibility on customer behaviors
sponsored by TIBCO
CASE STUDY: Learn why Aeroporti di Roma adopted a connected intelligence cloud platform to drive the future of their digital transformation and enhance customer service.
Posted: 19 Apr 2018 | Published: 17 Oct 2017

Analyst Report: Connecting Process to Customer: Take the Customer Journey
sponsored by Acquia, Inc.
RESEARCH CONTENT: Improving the customer experience at your organization may mean a change of approach. In this Gartner report, learn how you can implement an outside-in approach to your organization's customer-facing processes.
Posted: 13 Apr 2018 | Published: 16 Nov 2015

Acquia, Inc.

Trusted Customer Data: The Foundation of Modern B2B Marketing
sponsored by Informatica
RESOURCE: Learn about strategic customer data management and how B2B marketers can quickly find the data they need, discover the relationships that deliver the most value, and make the best decisions.
Posted: 06 Apr 2018 | Published: 06 Apr 2018


Superior Customer Experience With MDM and Big Data Insights
sponsored by Informatica
WHITE PAPER: Find out how you can ensure that your customer data remains reliable and trustworthy as you access, consolidate, and manage it, making it more complex than ever.
Posted: 06 Apr 2018 | Published: 29 Dec 2017


Improve Sales and Service with a Single Customer View
sponsored by Informatica
WHITE PAPER: Find out how a cloud-based MDM solution, integrated tightly with your CRM system can be instrumental in providing a single view of the customer.
Posted: 04 Apr 2018 | Published: 04 Apr 2018


The Best Customer Experiences Start with a 360-degree Customer View
sponsored by Informatica
EBRIEF: Learn how you can better understand the relationship of your customers across products, channels, and touch points for a 360-degree view by managing and sharing customer data.
Posted: 04 Apr 2018 | Published: 04 Apr 2018


Is your customer experience making an impact? Or not?
sponsored by Avanade
RESOURCE: Find out how you can meet your business objectives through human-centered, possibility-driven, options-focused and iterative objectives to accelerate to your next great customer experience.
Posted: 13 Mar 2018 | Published: 13 Mar 2018


Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers
sponsored by
EZINE: In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
Posted: 16 Feb 2018 | Published: 16 Feb 2018

CRM Evolves Towards Digital Customer Engagement
sponsored by
EGUIDE: This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
Posted: 23 Oct 2017 | Published: 23 Oct 2017

Modern Relationships: Predictive Analytics, Machine Learning and Meaningful Customer Relationships
sponsored by Zendesk
VIDEO: Join Jason Maynard, Director of Data and Analytics, and Dave Dyson, Senior Customer Service Evangelist to learn how machine learning can help improve your customer relationships, and how predictive analytics can further improve support and raise customer satisfaction.
Posted: 19 Apr 2017 | Premiered: 30 Dec 2016


Social Media Monitoring Long on Promise, Short on Results
sponsored by SearchContentManagement
EBOOK: Every company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.
Posted: 03 Aug 2016 | Published: 04 Aug 2016


Service Cloud Brings Intuitive UI to Customer Service and Support
sponsored by
EGUIDE: Call center agents need to be able to access customer account information, but historically they have struggled to do so. In this guide, explore how Service Cloud can help you streamline your agents' access to critical customer information, and how the platform's UI and Lightning development architecture play large roles in that.
Posted: 21 Jul 2016 | Published: 19 Jul 2016

Customer experience strategy hinges on insight from analytics
sponsored by [24]
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016


Driving multichannel engagement with the voice of the customer
sponsored by Oracle Corporation
EGUIDE: In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation

The Struggle to Make Multichannel Singular
sponsored by SearchCRM
EBOOK: This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.
Posted: 19 Jan 2016 | Published: 19 Jan 2016


5 Questions Every Marketing Department Should Be Able to Answer
sponsored by
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015
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