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Customer Profiles

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ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Customer Profiles Reports
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Gartner Peer Insights 'Voice of the Customer': CRM Lead Management
sponsored by Adobe
ANALYST REPORT: With all the CRM solutions on the market, it can be difficult to know which is best for you. Gartner aims to make that decision easier with their Peer Insights 'Voice of the Customer' report, which summarizes CRM product reviews from IT decision makers. Download a copy to see what customers ranked as the top choices.
Posted: 23 Oct 2020 | Published: 23 Oct 2020

Adobe

Lenovo speaks fluent e-commerce with Adobe
sponsored by Adobe
CASE STUDY: When PC manufacturer, Lenovo, set a goal of doubling digital sales in three years, they knew it was time for a new technology stack and a company-wide change in culture. After some discussion, Lenovo decided to work with Adobe. Learn about the manufacturer’s experience and the benefits they achieved in this case study.
Posted: 19 Oct 2020 | Published: 19 Oct 2020

Adobe

Customer Experience Management (CXM) by Adobe
sponsored by Adobe
RESOURCE: CXM means orchestrating and delivering the end-to-end customer experience across every touch point, at any time, at scale. Hear from the digital leaders that are taking a CXM mindset to their content creation, marketing, advertising, analytics, commerce and more on this Adobe webpage.
Posted: 19 Oct 2020 | Published: 19 Oct 2020

Adobe

Adobe Experience Platform
sponsored by Adobe
WHITE PAPER: Download this white paper to explore a simpler way to deliver the service your customers expect with Adobe’s Experience Platform.
Posted: 19 Oct 2020 | Published: 19 Oct 2020

Adobe

Evolution of the Marketer's Toolkit
sponsored by Adobe
RESEARCH CONTENT: Download this research report to explore data management’s increasingly important role in marketing and customer service, as well as tips to help you decide if a CDP or DMP is better for you.
Posted: 15 Oct 2020 | Published: 15 Oct 2020

Adobe

Empathy in Customer Service
sponsored by Genesys
EBOOK: Recently, MyCustomer and Genesys commissioned Smart Survey to gather customers’ opinions on how well they think companies are responding to the need for empathy in interactions. Download this eBook to explore their results.
Posted: 13 Oct 2020 | Published: 13 Oct 2020

Genesys

How 12 Organizations in Australia and New Zealand Built Trust and Resilience
sponsored by Salesforce
EBOOK: Explore how 12 businesses in Australia and New Zealand have been successfully navigating through the pandemic with the help of Salesforce in this eBook.
Posted: 09 Oct 2020 | Published: 09 Oct 2020

Salesforce

Creating A New Customer Engagement Model for Retail
sponsored by TATA Communications
WHITE PAPER: Read this white paper to learn about Tata Communications Store at Home and how it can help you provide a digital experience that retains the best features of shopping in person while ensuring the health and safety of your customer and employees.
Posted: 06 Oct 2020 | Published: 06 Oct 2020

TATA Communications

Transforming Customer Experience Through Contact-Center-as-a-Service
sponsored by TATA Communications
WHITE PAPER: CX is set to overtake price and product as key brand differentiators. Enhancing the value of CX is essential to increasing customer lifetime value and retention, and now that enterprises are on their way to the cloud, CX must follow suit. Scan this white paper presented by Frost & Sullivan to get a glimpse of Contact-center-as-a-Service.
Posted: 05 Oct 2020 | Published: 05 Oct 2020

TATA Communications

Can Your CIAM Solution Keep Up with the Market?
sponsored by Okta
WEBCAST: Organizations must now respond to increasingly complex requirements to deliver seamless omnichannel experiences for their customers. But they must also work harder to keep sensitive customer data secure. To take customer security to the next level, view this webcast to learn more about customer identity access management.
Posted: 02 Oct 2020 | Premiered: Oct 2, 2020

Okta

Evolving your customer journeys to the next normal
sponsored by ServiceNow
EBOOK: Download this eBook to discover how to reinvent your customer journey for a new era of service expectations.
Posted: 29 Sep 2020 | Published: 29 Sep 2020

ServiceNow

How AI enabled this Fortune 500 company to improve its customer care interactions and operational performance up to 20%
sponsored by Fractal
RESOURCE: Read this brief case study to see how using Fractal's AI-powered tool, dCrypt, helped one Fortune 500 retailer improve their overall customer care operations framework, and customer experience—while improving operational performance by 20%.
Posted: 28 Sep 2020 | Published: 28 Sep 2020

Fractal

So You Think You Want a Chatbot?
sponsored by [24]7.ai
EBOOK: While the pressure to implement chatbots is intense, the fastest route to failure is to push out a request for proposals (RFP) when you haven’t fully researched the topic. Explore some of the key questions to ask about chatbots during the RFP process in this eBook.
Posted: 24 Sep 2020 | Published: 24 Sep 2020

[24]7.ai

Solve your call center’s seasonal capacity problem
sponsored by Genesys
EBOOK: Download this eBook to explore tips and strategies you can implement to solve your call centers seasonal capacity problem.
Posted: 15 Sep 2020 | Published: 15 Sep 2020

Genesys

Moments with meaning: Insights from CX Exchange BFSI 2020
sponsored by Genesys
EBOOK: The UK’s leading customer experience event for the banking, financial services and insurance sector sparked plenty of lively conversations this year. Download this guide to review some of the key ideas from the CX Exchange BFSI that can provide some inspiration as you fight to win the customer loyalty war.
Posted: 14 Sep 2020 | Published: 14 Sep 2020

Genesys

Digital Customer Experience Through E-IoT, and the Need for Increased Security
sponsored by Capgemini
RESOURCE: This blog post highlights recent research from a Gartner survey that identified 5 emerging technologies that will have the biggest impact on improving the customer experience (CX). Read on here to find out more and to take advantage of these technologies.
Posted: 11 Sep 2020 | Published: 06 Apr 2020

Capgemini

Three Ways Personas Can Improve Your ABM Performance
sponsored by TechTarget
EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
Posted: 11 Sep 2020 | Published: 11 Sep 2020

TechTarget

Knowledge Management is Key to Delivering A Great Customer Experience
sponsored by Live Pro
RESEARCH CONTENT: Last year, Ecosystm Research conducted a global study of over 1,000 senior customer service and technology professionals to gain a deeper understanding of initiatives to improve their customer experience—with a concentration on their Knowledge Management solutions. Explore their key findings in this research report.
Posted: 10 Sep 2020 | Published: 10 Sep 2020

Live Pro

Akeneo Global B2B Survey 2020
sponsored by Akeneo
EBOOK: At the start of this year, PIM vendor, Akeneo, set out to understand the state of product information and product experience in 2020. To find out, they interviewed 1,600 professions involved in B2B commerce industries including consumer goods, food and drink, retail and more. Download a copy of this report to review their findings.
Posted: 10 Sep 2020 | Published: 10 Sep 2020


Leading Cable TV and Telecom Provider Enhances Customer Experience with A Customer 360 View, Using StreamAnalytix
sponsored by StreamAnalytix
WHITE PAPER: How was a traditional cable provider able to reduce high customer churn and poor customer data usage, and become a competitive business with real-time analytics powering their growth? Read this white paper to learn how StreamAnalytix was able to help their client gain deeper insight into their consumer behavior and take data-driven action.
Posted: 09 Sep 2020 | Published: 09 Sep 2020

StreamAnalytix

Reopen & Stay Open With Salesforce For Restaurants Trust Accelerator By AllCloud
sponsored by AllCloud
RESOURCE: Amid COVID-19, it’s critical for restaurant leadership to not only embrace a mindset of change to help mitigate risk, but also to streamline and formalize operating procedures with a solution that will ensure compliance. See how Salesforce’s solution can help restaurants reopen and stay open amid uncertainty in this blog post.
Posted: 08 Sep 2020 | Published: 08 Sep 2020

AllCloud

Why to Integrate Your CPQ & ERP Systems, Plus Tips For Getting Started
sponsored by AllCloud
RESOURCE: If your business uses both CPQ and ERP systems and you haven’t yet integrated the two, then these types of benefits are well within reach. Download this blog post for a look at everything you need to know about why integrating these two systems makes such a big difference, common use cases for doing so and pitfalls to avoid along the way.
Posted: 08 Sep 2020 | Published: 08 Sep 2020

AllCloud

Financial Services and Gamification: Building Trust and Revenue
sponsored by Noble Systems
WHITE PAPER: Check out this white paper for a deeper look into the current state of the financial services industry, what gamification offers, how financial service firms benefit from gamification, how gamification can win over millennials, and more.
Posted: 01 Sep 2020 | Published: 01 Sep 2020

Noble Systems

Consumer Pivot to Digital – During and After COVID-19
sponsored by Fractal
WEBCAST: Watch this video for tips on creating an omnichannel experience that can help you support customers during and after COVID-19.
Posted: 01 Sep 2020 | Premiered: Aug 20, 2020

Fractal

Reimagining Healthcare
sponsored by Vonage
WHITE PAPER: Download this guide to learn how using digital communications in healthcare can help you create outstanding patient and practitioner experiences.
Posted: 28 Aug 2020 | Published: 28 Aug 2020

Vonage
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