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Customer Profiles

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ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Customer Profiles Reports
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5 Reasons to put People at the Center of Your Business
sponsored by Axway
RESOURCE: What does it mean to put people at the center of your business? It starts by re-evaluating your company’s track record on customer experience—and identifying key areas of improvement. Explore the top 5 reasons to centralize people as part of your CX strategy, in this infographic.
Posted: 17 Mar 2021 | Published: 17 Mar 2021

Axway

Empathetic Customer Experience - Changing the Thinking
sponsored by Alchemer
WEBCAST: Check out this webcast from Alchemer to hear VP of Customer Experience at IDC and CEO at Alchemer discuss how to build an empathetic relationship between customers and brands, the importance of technology in strengthening customer experience and driving business outcomes, and more.
Posted: 18 Feb 2021 | Premiered: Feb 18, 2021

Alchemer

Video: Alchemer Product Overview
sponsored by Alchemer
WEBCAST: When it comes to customer feedback, collecting it is only the first step. You then must analyze those insights to improve the overall CX. In this brief video, learn about Alchemer’s solution, and how it can help you better utilize feedback throughout the customer journey.
Posted: 05 Feb 2021 | Premiered: Feb 5, 2021

Alchemer

4 Key Drivers of Change in Customer Experience
sponsored by ServiceNow
WHITE PAPER: Contact centers are no longer the unresponsive, slow, frustrating call centers of yesteryear. With the help of digital technologies, businesses are able to provide their consumers with new levels of support. Read on to learn 4 key trends, inside and outside the contact center, that are elevating customer experiences to new heights.
Posted: 26 Jan 2021 | Published: 22 Jan 2021

ServiceNow

Improve the Contact Center Customer Experience with Digital Technologies
sponsored by ServiceNow
WHITE PAPER: While the contact center customer experience is generally better than ever, too many businesses are simply purchasing cutting edge solutions without a thoughtful technology strategy— a dangerous game to play. Access this expert guide to learn 4 steps to successful contact center technology implementation.
Posted: 26 Jan 2021 | Published: 22 Jan 2021

ServiceNow

Forrester TEI - The Total Economic Impact of ServiceNow Field Service Management
sponsored by ServiceNow
ANALYST REPORT: Forrester recently conducted a study to determine the potential ROI and key benefits enterprises may realize by deploying ServiceNow’s Field Service Management solution. Examine their findings in this report.
Posted: 05 Jan 2021 | Published: 05 Jan 2021

ServiceNow

Demand Sensing Improving Inventory & Customer Fulfillment Levels
sponsored by NexInfo
CASE STUDY: Demand sensing is key to improving inventory and customer fulfillment levels. Just ask one manufacturer, who recently worked with NexInfo to replace E2Open with Oracle Demantra, to improve their demand planning process. Learn about the company’s experience working with NexInfo and the importance of demand sensing in this case study.
Posted: 28 Dec 2020 | Published: 28 Dec 2020

NexInfo

EXCELLING IN THE EXPERIENCE ECONOMY
sponsored by RingCentral
WHITE PAPER: Experiences are a vital part of the economy, with 86% of consumers reporting that they’re willing to pay more for great service. Read this white paper to explore research on the experience economy, and learn about strategies that can help you acquire and retain customers more efficiently.
Posted: 18 Dec 2020 | Published: 18 Dec 2020

RingCentral

Customer Engagement: How To Expand Capacity For Whatever Comes Next
sponsored by ServiceNow
EBOOK: What can be done to prepare customer service to handle whatever tomorrow may bring? Explore the 6 best practices of customer service leaders in this eBook.
Posted: 23 Nov 2020 | Published: 23 Nov 2020

ServiceNow

Evolving your customer journeys to the next normal
sponsored by ServiceNow
EBOOK: Download this eBook to discover how to reinvent your customer journey for a new era of service expectations.
Posted: 29 Sep 2020 | Published: 29 Sep 2020

ServiceNow

How AI enabled this Fortune 500 company to improve its customer care interactions and operational performance up to 20%
sponsored by Fractal
RESOURCE: Read this brief case study to see how using Fractal's AI-powered tool, dCrypt, helped one Fortune 500 retailer improve their overall customer care operations framework, and customer experience—while improving operational performance by 20%.
Posted: 28 Sep 2020 | Published: 28 Sep 2020

Fractal

Three Ways Personas Can Improve Your ABM Performance
sponsored by TechTarget
EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
Posted: 11 Sep 2020 | Published: 11 Sep 2020

TechTarget

Delivering unified customer experience
sponsored by Fractal
RESOURCE: What does it mean to deliver a unified customer experience? It means combining data, AI, and analytics to offer proactive, memorable service—something that’s easier said than done. Learn how you can get started creating a unified customer experience, and the benefits that offers in this blog post.
Posted: 19 Aug 2020 | Published: 19 Aug 2020

Fractal

Remote Agent Playbook
sponsored by RingCentral
EBOOK: Access this e-book to learn what changes with remote support teams, what strategies you can implement now, and how to manage your teams across locations to service customers.
Posted: 31 Jul 2020 | Published: 31 Jul 2020

RingCentral

Why Service Design is the Key to Delivering Outstanding Customer Experiences
sponsored by Intrado
WHITE PAPER: Learn about the key role service design plays in delivering outstanding customer experiences, and how to get started in this white paper.
Posted: 04 Jun 2020 | Published: 04 Jun 2020

Intrado

Webinar: Who You Gonna Call?
sponsored by TechTarget
WEBCAST: Are you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.
Posted: 01 Jun 2020 | Premiered: Jun 1, 2020

TechTarget

THE RETURN ON MANAGING CUSTOMER CONVENIENCE IN MODERN SERVICE PROGRAMS
sponsored by ServiceNow
RESEARCH CONTENT: Download this Aberdeen report to explore why customer convenience is increasingly important in modern service programs, and get expert recommendations on how to minimize customer effort.
Posted: 13 Apr 2020 | Published: 13 Apr 2020

ServiceNow

How Sales and Marketing Can Thrive on Real Purchase Intent
sponsored by TechTarget
WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
Posted: 09 Apr 2020 | Premiered: Apr 9, 2020

TechTarget

Consumer Insights/Analytics leading in defining New Normal
sponsored by Fractal
RESOURCE: Health emergencies, like COVID-19, often bring about changes in consumer behavior—which, in turn, affects many organizations’ operations. So, how should you plan for the next few months? Start by downloading this blog post, which offers tips for insights and analytics teams as they try to define a “new normal.”
Posted: 27 Mar 2020 | Published: 27 Mar 2020

Fractal

Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
Posted: 16 Feb 2018 | Published: 16 Feb 2018

ComputerWeekly.com

CRM Evolves Towards Digital Customer Engagement
sponsored by ComputerWeekly.com
EGUIDE: This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
Posted: 23 Oct 2017 | Published: 23 Oct 2017

ComputerWeekly.com

Creating a Positive Customer Experience with 15 Steps
sponsored by ConvergeOne
EGUIDE: Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
Posted: 09 May 2018 | Published: 09 May 2018

ConvergeOne

Social Media Monitoring Long on Promise, Short on Results
sponsored by SearchContentManagement
EBOOK: Every company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.
Posted: 03 Aug 2016 | Published: 04 Aug 2016

SearchContentManagement

Service Cloud Brings Intuitive UI to Customer Service and Support
sponsored by Salesforce.com
EGUIDE: Call center agents need to be able to access customer account information, but historically they have struggled to do so. In this guide, explore how Service Cloud can help you streamline your agents' access to critical customer information, and how the platform's UI and Lightning development architecture play large roles in that.
Posted: 21 Jul 2016 | Published: 19 Jul 2016

Salesforce.com

Customer experience strategy hinges on insight from analytics
sponsored by [24]7.ai
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016

[24]7.ai
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