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Customer Profiles

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ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Customer Profiles Reports
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Chatbots: Improve Your CX Strategy
sponsored by ServiceNow
EGUIDE: Chatbots are a great option for handling frequent, easy-to-answer questions, but how effective are they in a CX strategy? Inside, explore the benefits of chatbot technology. Learn how chatbots can help improve your CX strategy, and discover how to determine the right point for chatbot-human handoff.
Posted: 17 Jul 2019 | Published: 15 Jul 2019

ServiceNow

12 Ways to Make Your E-Commerce Customers Love You
sponsored by New Relic
RESOURCE: Stop sending your customers to your competitors! In this helpful blog post, discover 12 ways to make your e-commerce customers fall in love with your business, and unlock expert tips for building ongoing customer loyalty.
Posted: 15 Jul 2019 | Published: 09 Feb 2018

New Relic

The 3 Dimensions of Monitoring Digital Customer Experience
sponsored by New Relic
RESOURCE: How can a digital customer experience help your organization? And more importantly, what does digital customer experience even mean? In this article, explore what constitutes a digital customer experience (DCX). Discover the quality of service dimensions for a successful DCX, and learn how a DCX can benefit your organization
Posted: 15 Jul 2019 | Published: 15 Jul 2019

New Relic

Email Deliverability: It Starts with Strategy
sponsored by Act-On Software
WHITE PAPER: Most marketers know that sending one-off emails to an entire database will not deliver results—and worse, it can negatively impact customer experience and potentially damage your brand. Read this white paper to learn how to develop an intelligent email marketing strategy that utilizes segmentation to target the right audience at the right time.
Posted: 28 Jun 2019 | Published: 31 Dec 2018

Act-On Software

The Future of the Contact Center
sponsored by Avaya
RESEARCH CONTENT: In this Gartner research report, discover what to expect from the future contact center. Learn how AI can help revolutionize your engagement and interactions, and explore the technological changes paving the way for the contact center of the future, including cloud technology, chatbots, and more.
Posted: 24 May 2019 | Published: 25 Apr 2019

Avaya

Overcome the Greatest MSP Challenge: Customer Acquisition
sponsored by Unitrends
EBOOK: This e-book is designed to help you overcome the customer acquisition hurdle. Download it for guidance on not only finding new customers, but ensuring their data—as well as that of your existing customers—is secure and protected.
Posted: 01 May 2019 | Published: 14 Mar 2019

Unitrends

A Guide to the Most Common CRM Use Cases
sponsored by Greenhouse
WHITE PAPER: View this e-book to learn about the common questions you should consider before investing in a CRM strategy, and find out how to leverage your CRM effectively with a series of expert tips from Greenhouse CRM.
Posted: 25 Apr 2019 | Published: 25 Apr 2019

Greenhouse

The Blueprint for Your Self-Service Journey Map
sponsored by Coveo
WHITE PAPER: According to a Forrester survey, 25% of customers will abandon a brand if met with sub-par self-service, the worst part? They'll tell their friends about it too. Prevent the embarrassment by exploring these 7 steps to a flawless self-service customer experience, and secure your brand.
Posted: 07 Feb 2019 | Published: 07 Feb 2019

Coveo

Vegas.com Adds Search to Mobile and Desktop Sites, Making Sin City Planning Even Speedier
sponsored by Lucidworks
CASE STUDY: Find out how you can create a relevant, responsive, mobile search experiences for customers that reduce friction and increase conversions, much like Vegas.com was able to.
Posted: 25 Jul 2018 | Published: 25 Jul 2018

Lucidworks

How to Create an Amazon-Like Experience with Fusion
sponsored by Lucidworks
WHITE PAPER: In this white paper, find out how you can improve the experience on your website and compete with Amazon, by updating the user interface with all the same features.
Posted: 25 Jul 2018 | Published: 25 Jul 2018

Lucidworks

Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
Posted: 16 Feb 2018 | Published: 16 Feb 2018

ComputerWeekly.com

CRM Evolves Towards Digital Customer Engagement
sponsored by ComputerWeekly.com
EGUIDE: This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
Posted: 23 Oct 2017 | Published: 23 Oct 2017

ComputerWeekly.com

Microsoft Dynamics CRM For Government
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group, Nucleus research assesses the business benefits achieved by government organisations deploying Microsoft Dynamics CRM.
Posted: 01 Oct 2013 | Published: 01 Oct 2013

ComputerWeekly.com

Solution Spotlight: Creating a Strong Customer Experience Management Strategy
sponsored by SearchCRM
EGUIDE: In this e-guide, learn how to resolve communication issues between the IT and contact center departments by creating internal service-level agreements, recognizing that what's right for the organization is the same as what's right for the customer, and more.
Posted: 05 Dec 2012 | Published: 05 Dec 2012

SearchCRM

Creating a Positive Customer Experience with 15 Steps
sponsored by ConvergeOne
EGUIDE: Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
Posted: 09 May 2018 | Published: 09 May 2018

ConvergeOne

Social Media Monitoring Long on Promise, Short on Results
sponsored by SearchContentManagement
EBOOK: Every company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.
Posted: 03 Aug 2016 | Published: 04 Aug 2016

SearchContentManagement

Service Cloud Brings Intuitive UI to Customer Service and Support
sponsored by Salesforce.com
EGUIDE: Call center agents need to be able to access customer account information, but historically they have struggled to do so. In this guide, explore how Service Cloud can help you streamline your agents' access to critical customer information, and how the platform's UI and Lightning development architecture play large roles in that.
Posted: 21 Jul 2016 | Published: 19 Jul 2016

Salesforce.com

Customer experience strategy hinges on insight from analytics
sponsored by [24]7.ai
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016

[24]7.ai

Driving multichannel engagement with the voice of the customer
sponsored by Oracle Corporation
EGUIDE: In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation

The Struggle to Make Multichannel Singular
sponsored by SearchCRM
EBOOK: This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

SearchCRM

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

4 Ways to Improve Your Mobile and Social CRM
sponsored by SearchCRM
EBOOK: This expert e-book outlines the leading challenges in delivering great customer experiences via mobile and social channels. Discover how to achieve your mobile and social CRM goals with a four-point business strategy.
Posted: 28 May 2015 | Published: 28 May 2015

SearchCRM

Create a strong, dynamic customer experience
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
Posted: 20 Jan 2014 | Published: 30 Nov 2012

Hewlett Packard Enterprise

Industry Credentials Insurance
sponsored by Azzurri
WHITE PAPER: These top case studies highlight three UK insurance providers and their networking challenges with enhancing customer experience and increasing customer loyalty through better communication and end-user engagement, and how they found a solution that streamlined contact management and more.
Posted: 02 Oct 2013 | Published: 02 Oct 2013

Azzurri

E-Guide: Harnessing Social Analytics
sponsored by IBM
EGUIDE: In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.
Posted: 21 Dec 2012 | Published: 21 Dec 2012

IBM
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