This resource is no longer available
Your buyers’ behavior is changing. Their expectations for how you will engage with them and meet their needs are changing. Therefore, you need to change behavior as B2B marketers. You need to move towards the customer-driven lifecycle.
In this e-book, explore how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and learn about:
- Why you need to create a customer-driven lifecycle
- The mandate for change and how buyer behavior is changing
- The current state and future state of intent data
- And more