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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019

TechTarget

State of Branding Report: Key Insights into the Thoughts, Challenges and Priorities of the Modern Brand Marketer
sponsored by Bynder
RESEARCH CONTENT: In this report, discover the thoughts and working habits of the modern marketer. Explore 5 key findings, and dive deeper into the results of this report to unveil invaluable insights into current and future states of branding.
Posted: 15 Apr 2019 | Published: 15 Apr 2019

Bynder

The Core 4 Essential Marketing Technologies
sponsored by Bynder
EGUIDE: Chances are you know 3 of the 4 core essential marketing technologies in use today. But do you know the 4th essential technology for digital transformation? According to Forrester, probably not. Read on to discover the missing ingredient to your marketing success and explore overall considerations for choosing the right technology.
Posted: 15 Apr 2019 | Published: 31 Dec 2018

Bynder

Increase Operational Efficiency with Intelligent Store Support
sponsored by IBM
WHITE PAPER: View this white paper to learn how a wall-to-wall customer support software from IBM can help your organization survive and thrive in the digital era. Discover the advantages of a customer-centric maintenance and support platform, and explore your software options with IBM Retail Technology Support Solutions.
Posted: 12 Apr 2019 | Published: 31 Dec 2018

IBM

Create a Team of CX Heroes: How to Change the Fabric of Your Company's Culture
sponsored by Concentrix
EBOOK: With this e-book, learn how to create a customer-first culture in the workplace, and uncover a 7-point methodology for making CX and VOC feedback an embedded part of your company's DNA.
Posted: 11 Apr 2019 | Published: 11 Apr 2019

Concentrix

Is There a Silver Bullet for B2B Marketing Data?; Real Advantages Companies Are Gaining Right Now
sponsored by TechTarget
EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 10 Apr 2019 | Published: 10 Apr 2019

TechTarget

Why B2B Marketers Can't Afford to Ignore Digital Advertising
sponsored by TechTarget
EBOOK: In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Posted: 09 Apr 2019 | Published: 31 Dec 2018

TechTarget

Fire-Breathing ABM: Orchestrating Target Account Plays "In-Fuze-d" with Rich Purchase Intent
sponsored by TechTarget
EBOOK: Many companies jump into ABM as if it were the equivalent of another campaign idea. Download this e-book to learn how purchase intent data can help sales & marketing teams drive success with fire-breathing ABM.
Posted: 09 Apr 2019 | Published: 09 Apr 2019

TechTarget

Beyond Predictive: What You Can't See Is Hurting Your ROI
sponsored by TechTarget
EBOOK: In this e-book, learn how your organization can leverage real purchase intent insight for more demand and better orchestration. Discover how TechTarget's Priority Engine can help B2B tech companies understand behavioral data about buyer's journey to drive ROI market insights with our groundbreaking software.
Posted: 09 Apr 2019 | Published: 31 Dec 2018

TechTarget

Using Interaction Analytics to Digitize & Optimize Contact Center Performance
sponsored by CallMiner
WHITE PAPER: In this white paper, learn about interaction analytics and explore how interaction analytics can help give contact center agents and managers the tools they need to perform at their best.
Posted: 04 Apr 2019 | Published: 31 Dec 2018

CallMiner

Microsoft Dynamics 365: A Map to Your Customers' Sales Expectations
sponsored by Microsoft
RESOURCE: Download this infographic to explore how Microsoft Dynamics 365 for Sales can help sales teams navigate common challenges and deliver unique experiences to their customers.
Posted: 04 Apr 2019 | Published: 04 Apr 2019

Microsoft

How AI Improves the Customer Experience
sponsored by CallMiner
WHITE PAPER: Customer experience has emerged as a critical driver in competitive differentiation and revenue growth. As a result, the tools needed to manage customer interactions are changing. In this white paper, explore how AI is revolutionizing the customer experience, and decide if AI is right for your organization's customer service strategy.
Posted: 03 Apr 2019 | Published: 03 Apr 2019

CallMiner

10 Speech Analytics Needs to Know for CX Pros
sponsored by CallMiner
WHITE PAPER: With this white paper, learn about the opportunities speech analytics can offer your organization. Explore the benefits of speech analytics in the contact center, and uncover 10 'need to know' facts about speech analytics perfect for the CX and marketing professional.
Posted: 03 Apr 2019 | Published: 03 Apr 2019

CallMiner

The Total Economic Impact of Microsoft Dynamics 365 for Customer Service
sponsored by Microsoft
RESEARCH CONTENT: The rate of technology advances in customer service applications has made it easier to deliver great customer service. In this Total Economic Impact study from Forrester, examine the potential ROI organizations may realize by deploying Microsoft Dynamics 365 for Customer Service and find out how you can enable better CX with fewer employees.
Posted: 03 Apr 2019 | Published: 31 Mar 2018

Microsoft

Tone Matters! Gain Insights on Sentiment Through Speech Analytics
sponsored by CallMiner
VIDEO: In this webinar, discover the value speech analytics can bring to your organization. Glean expert insight from industry experts, and explore real-world use cases from those already employing speech analytics within their organizations.
Posted: 02 Apr 2019 | Premiered: 30 Jun 2018

CallMiner

Achieve Optimal Contact Center Efficiency & Agent Performance with Speech Analytics
sponsored by CallMiner
WHITE PAPER: In this white paper, explore how interaction analytics can help your organization increase efficiency and improve CX. Discover the core capabilities of interaction analytics, and review the best practices you'll need to get your to make your contact center transformation.
Posted: 02 Apr 2019 | Published: 31 Dec 2018

CallMiner

How Unsolicited Feedback Can Be Rocket Fuel For Your CX Engine
sponsored by CallMiner
WHITE PAPER: According to Forrester, organizations that use behavioral data from customer interactions are more successful than those who use customer surveys—but why? In this white paper, learn about the benefits of behavioral data, and explore use cases from organizations already putting behavioral data and analytics into play.
Posted: 01 Apr 2019 | Published: 01 Apr 2019

CallMiner

How Contact Centers Can Use Interaction Analytics to Reduce Risk & Improve Compliance
sponsored by CallMiner
WHITE PAPER: In this white paper, discover how companies are increasing compliance with interaction analytics, and explore how interaction analytics can help organizations improve contact center performance while increasing compliance with regulations from TCPA, HIPAA, EFTA, CFPB, and more.
Posted: 01 Apr 2019 | Published: 31 Dec 2018

CallMiner

The Benefits of an Omnichannel Contact Center
sponsored by West IP Communications
EGUIDE: In this guide, discover the value an omnichannel contact center can bring to your organization, and explore the key differences between a multichannel and omnichannel customer service strategy.
Posted: 29 Mar 2019 | Published: 29 Mar 2019

West IP Communications

Hyper-Growth Company?
sponsored by Onfido
RESOURCE: In a hyper-growth industry like the sharing economy, it can be difficult to balance security against scale. But to continue growing long-term, it's crucial. If you're struggling to build trust and integrity in your business, download this resource for 4 things you can add to your to-do list today.
Posted: 29 Mar 2019 | Published: 29 Mar 2019

Onfido

How to Improve Sales Effectiveness in Contact Centers with Interaction Analytics
sponsored by CallMiner
EBOOK: In this white paper, explore how interaction analytics can make contact center operations more intelligent, and uncover the best practices needed to gain insight into your customers and drive sales.
Posted: 29 Mar 2019 | Published: 31 Dec 2018

CallMiner

Customer Experience Trends Report 2019
sponsored by Zendesk
RESEARCH CONTENT: In this research report, uncover how 45,000 businesses around the world are tackling customer support related issues with the incorporation of new technology, and learn how AI, analytics, omnichannel support are influencing the success of customer support related experiences.
Posted: 28 Mar 2019 | Published: 28 Mar 2019

Zendesk

Digital Journeys: 4 Mistakes You're Making, and How to Fix Them
sponsored by Concentrix
WHITE PAPER: In this white paper, explore the 4 common mistakes companies make when looking to deliver next-generation CX, and learn how you can fix the mistakes that lead to digital breakdowns and customer aggravation.
Posted: 28 Mar 2019 | Published: 28 Mar 2019

Concentrix

Customer Experience Trends 2019
sponsored by Zendesk
EGUIDE: How can you make sure your customer support team is keeping up with the top technological trends in the industry? In this how-to guide, uncover current leading customer support technology trends, and explore the steps you need to take in order to implement them successfully.
Posted: 27 Mar 2019 | Published: 27 Mar 2019

Zendesk

State of Service: Insights and Trends from over 3,500 Service Leaders and Agents Worldwide
sponsored by Salesforce
RESEARCH CONTENT: In this research report from Salesforce, uncover what over 3,500 customer service agents and decision makers around the world are doing to secure digital transformation, and uncover
Posted: 26 Mar 2019 | Published: 26 Mar 2019

Salesforce
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