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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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The Opportunities and Obstacles of Channel Incentive Programs: 10 Questions Asked & Answered
sponsored by Fielo
WHITE PAPER: Building and running a strong channel incentive program can be a daunting project. In this white paper, read about the 10 commonly asked questions and answers that will give you the insights you need to create a successful and effective program.
Posted: 16 Oct 2019 | Published: 16 Oct 2019

Fielo

Everything You Need to Know About Customer Experience Management
sponsored by Salesforce
RESOURCE: 72 percent of Americans reported being far more likely to shop with brands that are known for delivering top-notch customer service—says SurveyMonkey. Use this blog post to learn why customer experience (CX) is so important right now, and how you can ensure that the CX you provide truly differentiates your brand.
Posted: 11 Oct 2019 | Published: 11 Oct 2019

Salesforce

24 Hour Fitness Customer Success Video
sponsored by Adobe Inc
VIDEO: Digitally transforming your approach to customer relationship management can dramatically differentiate your brand from competitors—watch this video to see how 24 Hour Fitness took advantage of a well-architected CRM strategy that delivered real results.
Posted: 10 Oct 2019 | Premiered: 10 Oct 2019

Adobe Inc

How to Better Maintain your Partner Relationships
sponsored by Fielo
EGUIDE: It's a tale as old as time—finding new customers/partners is always more expensive than maintaining and leveraging your existing relationships.Keep reading to learn how a good Partner Relationship Management (PRM) solution can improve relationship longevity as well as revenue flows.
Posted: 09 Oct 2019 | Published: 09 Oct 2019

Fielo

14 Tips: How To Use Email to Re-engage Cold Prospects
sponsored by PipelineDeals
WHITE PAPER: Re-engaging dead or cold leads is always easier than marketing to new ones. Rather than letting these potential sales go entirely, you can use email effectively to show them that your business is still ready and willing when they are. Read this white paper for 14 tips on how to best use email for lead re-engagement.
Posted: 03 Oct 2019 | Published: 03 Oct 2019

PipelineDeals

How to Improve Your Sales Calls and Emails
sponsored by PipelineDeals
WHITE PAPER: As technology advances, so too should your sales strategies. Research shows that emails and calls are still two of the most effective strategies—so, read this white paper to learn how you can adapt these age old methods to an era of digital consumerism.
Posted: 03 Oct 2019 | Published: 03 Oct 2019

PipelineDeals

CX Design is More than Just Journey Mapping
sponsored by Avtex
VIDEO: View this webinar from Avtex to discover 7 key topics impacting the success of your CX strategy, and learn how optimizing them can lead to better customer experiences.
Posted: 02 Oct 2019 | Premiered: 25 Jul 2018

Avtex

Put Data at the Centre of Your Business
sponsored by Adobe Inc
WHITE PAPER: View this white paper to discover how your organization can gain a competitive advantage by becoming more data-centric. Additionally, explore 4 steps to becoming a data-centric organization, and review how to reposition and unleash the true power of your customer data with expert advice from Adobe.
Posted: 02 Oct 2019 | Published: 31 Dec 2018

Adobe Inc

CRM and Customer Care Working Together to Drive Customer Satisfaction and Loyalty
sponsored by Avtex
WHITE PAPER: It’s a tag-team effort between a strong CRM solution and involved customer care—read this white paper to learn how to empower your customer relationships by embracing both of these tactics harmoniously.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

Avtex

How to Choose a CRM for a Manufacturing Business
sponsored by PipelineDeals
WHITE PAPER: Imagine the ability to—in real-time—pull insights about your team’s sales performance or the status of any jobs. This is the power of a good CRM solution. It can’t be sugar-coated, deciding which tool is best for you will be a hurdle—use this e-book for help choosing the best CRM tool for your manufacturing business.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

PipelineDeals

How to Choose a CRM for a Construction Business
sponsored by PipelineDeals
WHITE PAPER: If you want to be consistently in the know about what your teams are accomplishing and how your sales pipelines are flowing, then a CRM tool is a given. But, how do you decide which CRM tool works best for your business? There are many choices to weigh, but this e-book will help you choose the right one for you.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

PipelineDeals

10 Sales Motivation Tips to Keep You in Your A-Game
sponsored by PipelineDeals
WHITE PAPER: Motivated sales reps drive better results—this is known. But, inspiring your sales reps is still a challenge in itself. Read this white paper for 10 tips from sales experts that will help you to motivate your sales team.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

PipelineDeals

G2 Mid-Market Index Reports
sponsored by PipelineDeals
RESEARCH CONTENT: Those researching CRM solutions will undoubtedly discover a surplus of options all boasting their own competitive advantages in comparison to others. Fortunately, you can use this research report from G2 to compare some top CRM providers right now and decide who has the best offering for you.
Posted: 02 Oct 2019 | Published: 02 Oct 2019

PipelineDeals

Winning with Superior Customer Experiences
sponsored by Adobe Inc
WHITE PAPER: View this white paper to learn how brands can create, optimize, and deliver personalized customer experiences at scale with the help of Adobe Experience Manager.
Posted: 01 Oct 2019 | Published: 01 Oct 2019

Adobe Inc

Europe: High-stakes CX
sponsored by Verizon
WHITE PAPER: How can your organization break through Europe's unique set of CX challenges? Inside, discover the ways brands can overcome the que set of challenges Europe provides to enjoy significant CX success in the region, and learn why Europeans are so distrusting of brands using their data.
Posted: 30 Sep 2019 | Published: 30 Sep 2019

Verizon

Navigating the CX Technology Landscape
sponsored by Avtex
VIDEO: View this webinar to review a number of trends impacting the CX technology landscape, and uncover everything you need to know about navigating its changes.
Posted: 30 Sep 2019 | Premiered: 04 Jul 2018

Avtex

Embedding CX Design into an Organization
sponsored by Avtex
VIDEO: View this webinar to uncover how to embed CX design into your organization. Uncover the benefits of embedded CX, and discover everything you need to get started with your embedded CX design project.
Posted: 30 Sep 2019 | Premiered: 25 Jul 2018

Avtex

CRM Buyers Guide: A Strategy Guide for Buying CRM Software
sponsored by PipelineDeals
WHITE PAPER: Use this CRM Buyers Guide for a comprehensive explanation of the most common business processes that CRM solutions can streamline, and—ultimately—help deciding which CRM solution will best suit your company.
Posted: 27 Sep 2019 | Published: 27 Sep 2019

PipelineDeals

CX Technology Could vs. Should
sponsored by Avtex
VIDEO: View this webinar to uncover what your organization should be doing with CX technology. Inside, you'll glean expert insight into today's current CX landscape. Review 4 considerations to take into account when contemplating a CX platform investment, and unlock tips for basing your platform decision.
Posted: 27 Sep 2019 | Premiered: 18 Oct 2018

Avtex

Improving Customer Experience Through Enhanced Employee Experience
sponsored by Avtex
WEBCAST: View this webinar from Avtex to discover the direct impact your employee satisfaction has on customer experiences. Review strategies for improving contact center agent efficiency and satisfaction, and uncover the benefits of integrating contact center and CRM platforms.
Posted: 26 Sep 2019 | Premiered: Apr 4, 2018

Avtex

Why Aren't Your Self-Service Options Landing?
sponsored by Coveo
EGUIDE: Is your organization suffering from poor self-service? Inside, discover the cost of poor customer self-service. Uncover 6 reasons why your self-service options aren't landing, and learn what your organization can do to get back on track.
Posted: 24 Sep 2019 | Published: 23 Sep 2019

Coveo

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

The Customer Experience Executive's Agenda: Minimize Customer Effort Through Intelligent Journey Management
sponsored by Verint Systems
WHITE PAPER: View this report from Aberdeen to explore the top priorities driving the CX executive's agenda. Review key building blocks firms use to minimize customer effort through intelligent journey management, and get the tools you need to successfully orchestrate your organization's customer journeys.
Posted: 18 Sep 2019 | Published: 31 Mar 2019

Verint Systems

Tech Powering your CX Might be Dragging Revenue
sponsored by The Media Trust
RESOURCE: Unknown third-party code outside of your control can introduce new risks or heighten existing ones. Read on to learn about digital risk scans and how you can reduce digital revenue threats like customer information theft, data leakage, site latency, and more.
Posted: 13 Sep 2019 | Published: 13 Sep 2019

The Media Trust

The Total Economic Impact of Adobe Experience Cloud
sponsored by Adobe Inc
RESEARCH CONTENT: In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.
Posted: 13 Sep 2019 | Published: 31 Dec 2018

Adobe Inc
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