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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

These Tips Will Help You Make Your Next Trade Show a Success
sponsored by Act-On Software
RESOURCE: Not every marketing initiative can be executed online—building personal relationships with customers can prove a major factor in retention. Read this resource to learn why trade shows are great opportunities to connect with your target audience, and why this traditional tactic should not be overlooked.
Posted: 19 Jul 2019 | Published: 30 Apr 2019

TOPICS:  CRM | Marketing
Act-On Software

What's the Difference Between B2B vs. B2C Marketing?
sponsored by Act-On Software
RESOURCE: B2C marketing requires unique considerations when compared to B2B marketing. The two fields have different audiences, different decision-making processes, and, thusly, require different tactics. Read this resource for the key differences between the B2B and B2C markets, and tips on how to succeed in both.
Posted: 16 Jul 2019 | Published: 28 Feb 2019

TOPICS:  CRM | Marketing
Act-On Software

5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers
sponsored by Act-On Software
RESOURCE: Read this resource for 5 ways you can use marketing automation to capture leads in the 150 moments per day that the average millennial checks their smartphone.
Posted: 16 Jul 2019 | Published: 31 Jan 2019

TOPICS:  CRM | Marketing
Act-On Software

5 Reasons Why Marketing Automation Software Implementations Fail
sponsored by Act-On Software
RESOURCE: Marketing automation can be a game-changer when it comes to driving conversions and improving ROI. But, it's not as simple as implementing a strong platform. Read this resource for 5 common obstacles to successful marketing automation implementation—and how to overcome them.
Posted: 15 Jul 2019 | Published: 31 Mar 2019

Act-On Software

Marketing Personalization Strategies You Might Be Missing
sponsored by Act-On Software
RESOURCE: The entry point for revenue-driving personalization isn't as hard to reach as you might think—if you have a website, a CRM tool and an adaptive marketing platform, then you have a wide array of marketing personalization opportunities available. Read this resource to learn more.
Posted: 15 Jul 2019 | Published: 31 Dec 2018

Act-On Software

12 Ways to Make Your E-Commerce Customers Love You
sponsored by New Relic
RESOURCE: Stop sending your customers to your competitors! In this helpful blog post, discover 12 ways to make your e-commerce customers fall in love with your business, and unlock expert tips for building ongoing customer loyalty.
Posted: 15 Jul 2019 | Published: 09 Feb 2018

New Relic

The 3 Dimensions of Monitoring Digital Customer Experience
sponsored by New Relic
RESOURCE: How can a digital customer experience help your organization? And more importantly, what does digital customer experience even mean? In this article, explore what constitutes a digital customer experience (DCX). Discover the quality of service dimensions for a successful DCX, and learn how a DCX can benefit your organization
Posted: 15 Jul 2019 | Published: 15 Jul 2019

New Relic

How to Use Segmentation and Automated Programs for Better Results
sponsored by Act-On Software
RESOURCE: According to the 2018 B2B Lead Gen Outlook, engaging prospects and converting them to sales remains to be one of the biggest challenges for marketers. Read this resource to learn how combining audience segmentation and marketing automation can pave the way for lead nurturing campaigns that deliver actual results.
Posted: 12 Jul 2019 | Published: 31 Mar 2019

TOPICS:  CRM | Marketing
Act-On Software

Customer Service Best Practices
sponsored by Genesys
EBOOK: How do you guarantee the success of your customer experience strategy? In this e-book, discover how to improve your existing customer experience strategy through the integration of customer service best practices from Genesys, and explore 5 ways to deal with customer challenges and burnout.
Posted: 12 Jul 2019 | Published: 12 Jul 2019

Genesys

Sales and Operations Planning: Meet Halfway
sponsored by Elementum
EGUIDE: In the early stages of your sales and operations planning (S&OP), don't make the common mistake of placing too much focus into sales and demand management. Sales teams and operations teams must meet in the middle through a joint, cooperative effort. Download this e-guide to learn more about the benefits and challenges of cooperative S&OP.
Posted: 12 Jul 2019 | Published: 31 Jan 2019

Elementum

7 Best Practices for Building Customer Loyalty
sponsored by Genesys
EBOOK: What's the best way to build and keep customer loyalty in the face of shifting customer expectations? View this e-book to unlock the key to steadfast customer loyalty, and discover 7 best practices for building and sustaining customer loyalty in the digital age.
Posted: 12 Jul 2019 | Published: 31 Dec 2018

Genesys

The Essential Migration Checklist for Identifying the Right Customer Experience Solution
sponsored by Genesys
RESOURCE: Start your customer experience migration journey today. View this essential migration checklist for identifying the right customer experience solution, and explore how this migration checklist can help jumpstart your customer experiences and business outcomes.
Posted: 12 Jul 2019 | Published: 12 Jul 2019

Genesys

Why You Should Invest in Marketing as a Service
sponsored by Act-On Software
RESOURCE: Read this resource to learn why you may want to consider investing in Marketing-as-a-Service to help target your most responsive audience with intelligent, personalized marketing automation.
Posted: 11 Jul 2019 | Published: 28 Feb 2019

Act-On Software

Co-Marketing Relationships Guaranteed to Expand Your Reach
sponsored by Act-On Software
RESOURCE: Co-marketing is when two or more companies team-up to communicate with their distinct audiences in a collaborative fashion—and it is an extremely lucrative marketing tactic for businesses of all sizes. Read this resource to learn why if you don't have co-marketing strategies planned for this year, you could be missing out—and how to remedy this.
Posted: 11 Jul 2019 | Published: 31 Mar 2019

Act-On Software

Your Path, Your Way: 3 Options for Transforming Your Legacy Contact Center
sponsored by Genesys
EBOOK: In this e-book, discover how to transform your contact center with Genesys. Learn how to maximize your customer experience platform migration options while minimizing risk and disruption, and explore how the cloud can help improve your migration prospects.
Posted: 11 Jul 2019 | Published: 11 Jul 2019

Genesys

From Cold Lead to Closed Deal: How to Use Trello to Optimize Sales Deals
sponsored by Atlassian
WHITE PAPER: In this white paper, explore how to build a process that supports your sales team with Trello. Discover the workflows your sales team can use to optimize processes and deals, and learn how Trello can help your organization move leads along the funnel, organization communications, and more.
Posted: 11 Jul 2019 | Published: 11 Jul 2019

Atlassian

Upgrading Retail: 5 Key Tools for Digital Transformation
sponsored by Alibaba Cloud
EBOOK: In this e-book, discover the ways in which technology has reshaped the retail industry. Explore how Alibaba Cloud is helping retailers achieve digital transformation, and learn how to build digital success in retail by unlocking 5 key tools to retail transformation.
Posted: 09 Jul 2019 | Published: 09 Jul 2019

Alibaba Cloud

Smart Shopping: Digital Transformation Strategies for Retail
sponsored by Alibaba Cloud
EBOOK: In this e-book, discover the key ways in which digital transformation is affecting the retail industry. Learn how Alibaba Cloud is helping retailers achieve digital transformation, and explore how Alibaba Cloud can help your retail organization digitize in-store experiences, improve CX and more.
Posted: 09 Jul 2019 | Published: 09 Jul 2019

Alibaba Cloud

Optimize Your Digital Marketing Efforts with Alibaba Cloud Solutions
sponsored by Alibaba Cloud
WHITE PAPER: View this white paper to learn how Alibaba Cloud can help your marketing team run more efficient marketing campaigns, improve customer-brand interaction, upscale their advertisements, and more.
Posted: 08 Jul 2019 | Published: 08 Jul 2019

Alibaba Cloud

Achieve CX Optimization with Call Center Transformation
sponsored by Squelch
EGUIDE: In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.
Posted: 03 Jul 2019 | Published: 01 Jul 2019

Squelch

Joyride experiences a 200% increase in leads in one month with Act-On
sponsored by Act-On Software
CASE STUDY: Read this case study to learn why Joyride Coffee's Marketing Director decided Act-On would be the CRM and marketing automation solution they needed to reach new sales lead heights.
Posted: 03 Jul 2019 | Published: 31 Dec 2018

TOPICS:  CRM | Marketing
Act-On Software

Act-On Helps Ultimo Software Solutions Rev Up Their Demand Engine and Transform Their Marketing
sponsored by Act-On Software
WHITE PAPER: Read this case study to learn how the implementation of marketing automation technologies led this company to see increased click-through rates by more than 5% YOY.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Act-On Software

Attraction 101: Content Marketing
sponsored by Act-On Software
WHITE PAPER: Intelligent content marketing establishes many profit opportunities throughout the entire customer journey—not the least of which is lead generation. Read this white paper to learn 3 ways to use content marketing to generate leads and fill your sales funnel.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Act-On Software

How to Raise the Customer Experience Bar in the Digital Age
sponsored by Actico
WHITE PAPER: Read this white paper to discover how you can boost your customer experience in the digital age with technologies like AI and automation, and more.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Actico
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