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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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The State of IT Work-Life Balance
sponsored by PagerDuty
WHITE PAPER: Download "The State of IT Work-Life Balance" report to learn how poor work-life balance affects an IT professional's ability to manage stress, why 72 percent of IT professionals indicated their managers have little to no visibility in knowing when they are experiencing a difficult on-call, and more.
Posted: 20 Aug 2018 | Published: 20 Aug 2018


The Role of Human Talent in a Digital-First World
sponsored by Convergys
WHITE PAPER: As more and more of customers' simple needs are being addressed with digital self-service, human support interactions are becoming centered on more complex tasks. In this white paper, take a look at 7 high priority actions for making digital technologies and human talent work in harmony.
Posted: 20 Aug 2018 | Published: 20 Aug 2018


Digital Intelligence: The Heart of Driving Your Customer Experience
sponsored by SAS
WHITE PAPER: Big data isn't just a trend; it's a core element to digital transformation and the development of a powerful customer experience. In this white paper, discover the benefits of data in improving customer experience.
Posted: 16 Aug 2018 | Published: 31 Oct 2017


The Key to Unlocking Customer Insights and Driving the Customer Experience
sponsored by SAS
ANALYST REPORT: Only 16% of companies think they are very effective at delivering real-time customer interactions across touch points and devices. Download this Harvard Business Review report for survey results and findings on real-time customer analytics.
Posted: 14 Aug 2018 | Published: 31 Mar 2018


The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
RESOURCE: In this 156-page email marketing guide, uncover the 5 attributes of engaging email, which will help you tell richer and more compelling stories within your email marketing and beyond.
Posted: 10 Aug 2018 | Published: 10 Aug 2018


The Definitive Guide to Marketing Automation
sponsored by Marketo
RESOURCE: In this guide, explore answers to any and all questions about marketing automation, insight into selecting the right system, and what investments are required for success.
Posted: 10 Aug 2018 | Published: 10 Aug 2018


Running Your Oracle Database on Oracle Linux
sponsored by Oracle Corporation
WHITE PAPER: If your core business applications—like ERP, CRM, order entry, and other mission-critical apps—all run on 1 Oracle Database, you want to ensure you have an OS that can handle that. Access this report to learn why Oracle Linux continues to be a popular choice for running your Oracle Database environments.
Posted: 09 Aug 2018 | Published: 27 Jul 2018

Oracle Corporation

8 Reasons Site Search is Crucial to Your Digital Transformation
sponsored by Coveo
WHITE PAPER: Site search is often overlooked in favor of more eye-catching streams of investment. But it could be the key to creating a better user experience for your customers. Download this report for the 8 main reasons site search is crucial to your digital transformation, and how it can help your marketing strategy.
Posted: 08 Aug 2018 | Published: 08 Aug 2018


Personalized Marketing at Scale: How and Why
sponsored by Coveo
RESOURCE: Many companies are already seeing measurable results with personalized marketing which justify the incredible amount of work it takes to create the personalized content and experiences. Learn how you can make creating and implementing your personalized marketing strategy easier, and uncover how companies are doing it right and seeing results.
Posted: 06 Aug 2018 | Published: 06 Aug 2018


Enterprise Search in 2025: How Site Search is Predicted to Change
sponsored by Lucidworks
WHITE PAPER: As data rapidly increases in quantity, organizations struggle to find ways to recall and analyze it. But new tools, like site search integrated with AI, can make finding the needed data—both at work and as a consumer—a lot easier. Tap into this report to learn how new enterprise search tools can help your organization gain a competitive edge.
Posted: 06 Aug 2018 | Published: 31 Dec 2017


Returns with Results: Personalizing Consumer Experience With Intelligent Search
sponsored by Coveo
WHITE PAPER: An increasing number of organizations are seeing the benefits of integrating AI and machine learning with their site search tool, which enables users to search and find their desired results faster. Download this report to learn how you could use an intelligent search tool to attract and retain customers.
Posted: 06 Aug 2018 | Published: 06 Aug 2018


AI-Powered Site Search Best Practices
sponsored by Coveo
WHITE PAPER: AI and machine learning are changing the way people search, delivering more personalized results and increasing customer satisfaction. Download this report to learn the 8 best practices of AI-powered site search, and how you can provide more accurate search results to your users.
Posted: 03 Aug 2018 | Published: 03 Aug 2018


4 Challenges of Reverse Logistics
sponsored by IFS
WHITE PAPER: How organizations handle returned products is just as crucial as selling them in the first place. You need a way to deal with reverse logistics—the steps involved with taking products, parts and subcomponents back into inventory. Read this white paper to learn 4 challenges of reverse logistics, and how to handle them.
Posted: 01 Aug 2018 | Published: 01 Aug 2018


All Things Data: A Collection of Customer Stories
sponsored by Splunk
CASE STUDY: Data can help you do amazing things, especially machine data. Download this 50-page resource to explore 42 customer success stories, each of which use machine data to drive actionable insights, enhance operation efficiencies, enhance the customer experience, and more.
Posted: 31 Jul 2018 | Published: 31 Dec 2017


The 8 Biggest Digital Marketing Mistakes & How to Avoid Them
sponsored by Marketo
EBOOK: Whether you are a seasoned digital marketer or a novice, you'll likely make mistakes – or already have – as you undertake your programs and campaigns. This e-book covers the 8 most common digital marketing pitfalls and how to avoid or fix your mistakes.
Posted: 27 Jul 2018 | Published: 27 Jul 2018


Search and Retail: What’s next for online retail and ecommerce
sponsored by Lucidworks
RESOURCE: As shoppers moved to online purchases, the industry followed and retailers started to deploy the kind of online storefronts we see today. Search has become the center of retail. Take a look inside to learn about new technologies, customer expectations and more.
Posted: 26 Jul 2018 | Published: 26 Jul 2018


Webinar: Personalized Retail Search & Recommendations with Fusion
sponsored by Lucidworks
VIDEO: In this webinar, listen to Grant Ingersoll of Lucidworks as he discusses trends in e-commerce, and how to improve conversion and customer satisfaction in a retail environment.
Posted: 20 Jul 2018 | Premiered: 24 May 2017


The 2018 Data Value Report
sponsored by SnapLogic UK Ltd
WHITE PAPER: Research indicates that while data might be a top priority for organizations worldwide, the majority of IT decision makers have not achieved the value they were looking for. Explore key findings from this research and the implications for data management in your organizations.
Posted: 19 Jul 2018 | Published: 19 Jul 2018

SnapLogic UK Ltd

The Impact of AI Text Analytics: Listening to the Voice of the Customer
sponsored by Luminoso
WHITE PAPER: With such high volume of customer feedback from modern channels such as social media, it's impossible for businesses to manually respond to everyone. Download this white paper to explore 5 benefits of an AI text analytics platform for automating the analysis of customer feedback.
Posted: 19 Jul 2018 | Published: 19 Jul 2018


Webinar: AI and Machine Learning for Omnichannel Retailers
sponsored by Lucidworks
VIDEO: Retailers pursuing an omnichannel strategy now must deploy more advanced features to attract, retain, and service their most loyal customers. In this webinar, find out why advanced search, AI, and machine learning capabilities are core to helping retailers gain a competitive advantage.
Posted: 18 Jul 2018 | Premiered: 13 Feb 2018


Fusion E-Commerce Case Study: Bluestem Brands, Inc.
sponsored by Lucidworks
VIDEO: How can you modernize your company's search capabilities? In this webinar, Jake Wagner talks about Bluestem Brands' transition from their legacy e-commerce search implementation to a more advanced solution.
Posted: 18 Jul 2018 | Premiered: 29 Sep 2017


Transform Customer Experience with AI-Based Analytics
sponsored by Guavus
RESOURCE: Most customer care teams struggle to locate service issues easily and rapidly. In this resource, discover how real-time, AI-based analytics can enhance your customer satisfaction scores by boosting performance from customer care ops.
Posted: 13 Jul 2018 | Published: 10 Jul 2018


Life Time Fitness Case Study: Data Management & Integration for Improved CX
sponsored by Informatica
CASE STUDY: Life Time Fitness struggled to integrate data from a variety of cloud and on-prem applications. In this case study, discover how Life Time Fitness used a data management platform to integrate data, keep data clean, and create personalized customer experiences for all members.
Posted: 12 Jul 2018 | Published: 31 Dec 2017


Case Study: Honda Deploys Machine Learning with IBM Watson
sponsored by IBM
CASE STUDY: IDC estimates that unstructured data is growing by 40% per year. This IDC case study explores how Honda used machine learning and text analytics to respond faster to the unstructured data from customer feedback.
Posted: 11 Jul 2018 | Published: 31 May 2017


2018 Digital Trends in IT
sponsored by Adobe Systems, Inc.
RESOURCE: Adobe research shows that companies are right to focus on developing their technology infrastructure, and the IT department is at the forefront of the decision-making process. Download your copy of this 2018 Digital Trends in IT report, which includes survey results from over 13k digital professionals uncovering top priorities and challenges.
Posted: 28 Jun 2018 | Published: 28 Jun 2018

Adobe Systems, Inc.
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