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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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The Culture of Content: 9 Steps to Content Marketing Excellence
sponsored by Adobe Systems, Inc.
RESOURCE: Learn about today's fast changing marketing and ever-growing consumer expectations, and how the evolution will continue as more organizations realize their survival depends on great content and CX.
Posted: 24 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

Modeling ROI for Personalization
sponsored by Acquia, Inc.
WHITE PAPER: This white paper explores how to make a case for the ROI of personalization. Learn about a personalization value assessment framework that uses 5 key steps to justify the use of personalization for building brand awareness and customer engagement.
Posted: 19 Apr 2018 | Published: 19 Apr 2018

Acquia, Inc.

Top Digital Intelligence Platforms You Should Know
sponsored by Adobe Systems, Inc.
ANALYST REPORT: Find out how customer insights pros can use digital intelligence to meet and exceed the expectations of their customers, and how the top 10 digital intelligence platform providers compare.
Posted: 19 Apr 2018 | Published: 04 Apr 2017

Adobe Systems, Inc.

Making Customer Recommendations Based on Machine Learning
sponsored by Redislabs
RESOURCE: Tap into this resource for ways that you can make customer recommendations using models based on machine learning and predictive analytics.
Posted: 16 Apr 2018 | Published: 16 Apr 2018

Redislabs

AI-Powered Research Assistance
sponsored by Cognitive Scale
CASE STUDY: A global 500 bank was missing out on revenue opportunities when their research analysts overlooked key internal information or significant external events. Explore how the bank turned to an artificial intelligence (AI) platform that efficiently synthesized internal and external data and shepherded personalized insights to the research analysts.
Posted: 13 Apr 2018 | Published: 13 Apr 2018

Cognitive Scale

Use Personalization to Enrich Customer Experience and Drive Revenue
sponsored by Acquia, Inc.
RESEARCH CONTENT: Learn about 6 major approaches to personalization across a variety of different channels, and find out how you can improve customer-facing processes, build a digital personalization engine, and monitor key personalization metrics.
Posted: 13 Apr 2018 | Published: 20 Dec 2017

Acquia, Inc.

Conversation AI: Driving the Next Generation of the Mobile Customer Experience
sponsored by Oracle Corporation
RESOURCE: Find out why conversational AI is a trend for digitally empowered customers and why chatbots are going to stay to improve mobile customer experiences.
Posted: 12 Apr 2018 | Published: 12 Apr 2018

Oracle Corporation

Computer Weekly buyer's guide to fintech
sponsored by ComputerWeekly.com
EBOOK: In this 14-page buyer's guide, Computer Weekly weighs up thecompetition from tech-based challenger banks, the importanceof customer experience and the value of leaving conventionalbanking in the past.
Posted: 11 Apr 2018 | Published: 11 Apr 2018

ComputerWeekly.com

The Guide to Social Media Marketing
sponsored by Oracle Cloud
WHITE PAPER: There is a big difference between talking to friends on social media and using it for business. Read this guide to learn 5 strategies for driving leads using social media platforms.
Posted: 10 Apr 2018 | Published: 31 Dec 2016

Oracle Cloud

10 Most Significant Sales Force Automation Providers
sponsored by Microsoft
ANALYST REPORT: Find out why buyers increasingly wield more power and influence over their customer journey, and how customer leverage sales force automation tools with an overview of the 10 most significant sales force automation providers.
Posted: 09 Apr 2018 | Published: 27 Jun 2017

Microsoft

How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
RESOURCE: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 06 Apr 2018 | Published: 06 Apr 2018

Microsoft

Trusted Customer Data: The Foundation of Modern B2B Marketing
sponsored by Informatica
RESOURCE: Learn about strategic customer data management and how B2B marketers can quickly find the data they need, discover the relationships that deliver the most value, and make the best decisions.
Posted: 06 Apr 2018 | Published: 06 Apr 2018

Informatica

Superior Customer Experience With MDM and Big Data Insights
sponsored by Informatica
WHITE PAPER: Find out how you can ensure that your customer data remains reliable and trustworthy as you access, consolidate, and manage it, making it more complex than ever.
Posted: 06 Apr 2018 | Published: 29 Dec 2017

Informatica

Intelligent Disruptors: Meet the Experts Behind Customer 360 Initiatives
sponsored by Informatica
RESOURCE: Learn how 5 ambitious companies planned, managed, and implemented customer 360 initiatives with intelligent customer data.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

7 Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
RESOURCE: Learn about the root cause of customer experience chaos and why it takes intelligent data management to establish a foundation of trusted data that represents a consistent and 360-degree view of your customer relationships.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

A Primer: Oracle Intelligent Bots
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines the rise of chatbots in the modern enterprise. From machine learning apps to NLP, discover how AI is changing the face of business. Plus, learn about Oracle Intelligent Bots and find out how you can start building chatbots for your own organization with accessible, low-code tools.
Posted: 05 Apr 2018 | Published: 31 Dec 2017

Oracle Corporation

10 Tips for Better Salesforce Reporting
sponsored by Informatica
WHITE PAPER: Find out how to use trusted data as the backbone of accurate Salesforce reporting for CRM and marketing automation strategies with 10 best practices for Salesforce data quality and governance.
Posted: 05 Apr 2018 | Published: 31 Dec 2017

Informatica

Salesforce Integration for Dummies
sponsored by Informatica
BOOK: Learn about the increasing role of Salesforce within businesses and what characteristics to look for when choosing integration tools.
Posted: 04 Apr 2018 | Published: 29 Dec 2017

Informatica

Improve Sales and Service with a Single Customer View
sponsored by Informatica
WHITE PAPER: Find out how a cloud-based MDM solution, integrated tightly with your CRM system can be instrumental in providing a single view of the customer.
Posted: 04 Apr 2018 | Published: 04 Apr 2018

Informatica

The Best Customer Experiences Start with a 360-degree Customer View
sponsored by Informatica
EBRIEF: Learn how you can better understand the relationship of your customers across products, channels, and touch points for a 360-degree view by managing and sharing customer data.
Posted: 04 Apr 2018 | Published: 04 Apr 2018

Informatica

Bonobos Case Study: The Future of Retail is Personal
sponsored by Adyen
CASE STUDY: Learn more about how Bonobos utilized a payment platform in-store and online, that allowed them to focus on the customer and not processing payments.
Posted: 04 Apr 2018 | Published: 07 Dec 2017


Customer Data Strategies for Dummies
sponsored by Informatica
BOOK: Learn about the new competitive battleground of customer experience, and how the best marketing strategies are strengthened by a proven data strategy that gives you a 360-degree view of your customer.
Posted: 03 Apr 2018 | Published: 29 Dec 2017

Informatica

Differentiate Your Apps with Intelligent Technology
sponsored by Microsoft
EBOOK: Learn more about how software vendors are using artificial intelligence to bring greater value to customers, and more.
Posted: 03 Apr 2018 | Published: 02 Apr 2018

Microsoft

How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
WHITE PAPER: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 30 Mar 2018 | Published: 29 Mar 2018

Microsoft

Critical Capabilities for the CRM Customer Engagement Center
sponsored by Zendesk
ANALYST REPORT: Learn more about the market research and guidelines needed to help application leaders understand and select suitable customer service software, with 4 use cases and 8 critical capabilities to consider.
Posted: 23 Mar 2018 | Published: 19 Dec 2017

Zendesk
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