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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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GDPR, Personalization Strategies, and the Customer View of Data Protection
sponsored by Tealium
RESEARCH CONTENT: In this DataIQ research report, find out how aware customers are of the way data is collected from their digital footprint, as well as how businesses will have to approach their reliance on customer data to deliver personalized customer experiences in light of GDPR compliance.
Posted: 16 Feb 2018 | Published: 31 Dec 2017

Tealium

The Inevitable Healthcare IT Shift to Cloud
sponsored by Five9
EBOOK: Explore the drivers of digital transformation in health IT, healthcare experience disruptors (like virtual care), challenges and benefits of cloud-based operations, and more.
Posted: 15 Feb 2018 | Published: 15 Feb 2018

Five9

How RedMart Powers Customer-Centric Online Shopping Experiences
sponsored by Tealium
CASE STUDY: In this case study, learn about the platform RedMart, a leading online grocery service in Singapore, used to build a holistic view of their customers across channels and optimize their digital marketing initiatives.
Posted: 14 Feb 2018 | Published: 31 Dec 2016

Tealium

Shifting from Device Management to Workforce Management
sponsored by Dell and Intel
EGUIDE: Download this e-guide to discover how device hyper-convergence, Devices as a Service, virtualization and cloud computing, help organizations better manage their workforces by focusing more on the users, access, identity and data.
Posted: 13 Feb 2018 | Published: 07 Feb 2018

Dell and Intel

Future-Proof Your Marketing Technology
sponsored by Tealium
WHITE PAPER: Find out how marketers and their teams can attempt to future-proof their architecture by taking a flexibility-first approach that enables seamless data integration, access to unified customer data, analytics, and more.
Posted: 13 Feb 2018 | Published: 31 Dec 2016

Tealium

Brand Uptime: The Key to Unlocking Exceptional Customer Experience
sponsored by ServiceChannel
RESOURCE: Discover how you can apply IoT, artificial intelligence (AI) and machine learning to your facilities to help better serve your customers.
Posted: 12 Feb 2018 | Published: 12 Feb 2018

ServiceChannel

Boosting Omnichannel Sales with Data-driven Marketing
sponsored by Reltio
WHITE PAPER: Discover how cloud-based, data-driven applications can help your marketing and sales team by blending internal and third-party data without sapping IT resources.
Posted: 08 Feb 2018 | Published: 08 Feb 2018

Reltio

Report: ROI on a Move to Adyen
sponsored by Adyen
RESEARCH CONTENT: There are 3 major market shifts that put payment vendor decisions at the center of a successful transformation to being customer-centric.
Posted: 07 Feb 2018 | Published: 31 Jan 2018


Customer Service Report
sponsored by Five9
RESEARCH CONTENT: According to this study by Zogby Analytics, 76% of customers are unlikely to return to a business after a poor customer experience.
Posted: 02 Feb 2018 | Published: 30 Nov 2017

Five9

Hyper-Personalized Shopping Case Study
sponsored by Cognitive Scale
CASE STUDY: Take an in-depth look at how a large, omni-channel retailer turned to augmented intelligence and machine learning to personalize their customers' mobile shopping experience.
Posted: 01 Feb 2018 | Published: 01 Feb 2018

Cognitive Scale

Mobile Support: No Longer Optional
sponsored by LogMeIn Rescue
RESOURCE CENTER: It's traditional thinking to limit support to desktop computers and laptops. Here are 7 reasons why that line of thinking is outdated.
Posted: 30 Jan 2018 | Published: 31 Dec 2017

LogMeIn Rescue

Prioritize Support Services to Rise Above the Competition
sponsored by LogMeIn Rescue
RESEARCH CONTENT: 60% of users say that support teams provide unsatisfactory service. IDC found that many support teams are reactive rather than proactive, with nearly 30% of support providers valuing cost over customer satisfaction.
Posted: 29 Jan 2018 | Published: 29 Jan 2018

LogMeIn Rescue

Make Your IT Organization More Strategic and Valuable with iPaaS
sponsored by Scribe Software Corporation
WEBCAST: Find out how to simplify and accelerate data integration and support bimodal IT with a centralized, hub-and-spoke style integration PaaS (iPaaS).
Posted: 26 Jan 2018 | Premiered: Apr 13, 2017

Scribe Software Corporation

What is a Customer Journey Map and Why Do You Need One?
sponsored by Signavio
WHITE PAPER: Take an in-depth look at how your business can benefit from customer journey mapping, and what steps can lead to improved CX and a boost in customer loyalty.
Posted: 24 Jan 2018 | Published: 31 Aug 2017

Signavio

How to Improve E-Commerce with Scribe's iPaaS
sponsored by Scribe Software Corporation
WEBCAST: Find out how to seamlessly integrate an e-commerce platform like Magento with key systems like fulfillment, ERP, manufacturing, and CRM while having a positive impact on your customers.
Posted: 23 Jan 2018 | Premiered: Dec 14, 2017

Scribe Software Corporation

Top 5 Retail Industry Trends from 2017: Personalized, Accessible Experiences Win
sponsored by Vonage
RESOURCE: In this resource, uncover the top 5 retail industry trends from 2017 and how to use personalization, AI, and digital wallets to successfully reach your customer experience management goals.
Posted: 23 Jan 2018 | Published: 20 Dec 2017

Vonage

ERP Software That Prepares Manufacturing and High-Tech Organizations for What's Next
sponsored by IFS
WHITE PAPER: ERP systems can help manage modern concerns by enabling your business to be agile and responsive to changing demands.
Posted: 19 Jan 2018 | Published: 31 May 2017

IFS

10 Best Practices For Integrating Your Customer Data
sponsored by Scribe Software Corporation
WHITE PAPER: Learn 10 best practices to integrate your customer data so that sales, marketing and financial teams can better position your company for customer retention.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

Scribe Software Corporation

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by Scribe Software Corporation
WHITE PAPER: Explore these 8 integration scenarios that can increase the value of your Salesforce CRM system, and see which 1 best suits your business' needs.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

Scribe Software Corporation

5 Steps for Building a Business Case for Customer Journey Mapping
sponsored by Mega International
WHITE PAPER: Customer journey mapping can help you understand your customers, improve buyer engagement and make you more agile to changing customer demands.
Posted: 18 Jan 2018 | Published: 18 Jan 2018

Mega International

Sentiment analysis software takes social media monitoring to new level
sponsored by SearchContentManagement
EBOOK: AI, BI and big data coupled with social media sentiment analysis tools show potential for marketing automation and next-generation sales.
Posted: 16 Jan 2018 | Published: 16 Jan 2018

SearchContentManagement

2017 State of Global Customer Service Report
sponsored by Microsoft
RESEARCH CONTENT: In this global report on the state of customer service, explore how CX expectations vary by age group and region. Take note of several particular trends that are important across all demographics.
Posted: 15 Jan 2018 | Published: 15 Jan 2018

Microsoft

Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
WHITE PAPER: Per Nuclear Research, Microsoft Relationship Sales users can receive a 12%-15% sales productivity boost. Access this research note for an overview of the solution.
Posted: 12 Jan 2018 | Published: 30 Jun 2017

Microsoft

The Ultimate Guide to Digital Transformation & Enterprise Architecture
sponsored by Mega International
WHITE PAPER: Uncover how several prominent businesses embraced digital technologies to improve their customer experience, which helped them retain customers and increase profits.
Posted: 08 Jan 2018 | Published: 30 Sep 2016

Mega International

A Best-In-Class Plan for Business Transformation and Improves Customer Experience
sponsored by Mega International
RESEARCH CONTENT: In this Aberdeen Group research paper, find out what the top technology issues are for businesses, and what strategies organizations are using to make these technologies thrive for them.
Posted: 05 Jan 2018 | Published: 30 Nov 2016

Mega International
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