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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
CRM Reports
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How Digital CX Nurtures The Human Connection To Your Brand
sponsored by Avaya
EGUIDE: As an extension of in-person customer experience, digital engagements are often the first and most frequent opportunities marketers have to entice personal interaction with their brand. Read this CMO Solution Guide to learn how to make the best of digital transformation.
Posted: 14 Dec 2018 | Published: 30 Nov 2018

Avaya

Finding the Business Potential in Machine Learning
sponsored by Cloudera
RESEARCH CONTENT: Based on research commissioned by Cloudera, 47% of businesses are investing in adopting machine learning into their infrastructure, and 40% plan to do so within the next 2 years. Read this research report to learn why you should be considering ML too.
Posted: 12 Dec 2018 | Published: 30 Nov 2018

Cloudera

The Value of Personalization for B2B Companies
sponsored by Acquia, Inc.
VIDEO: Leading corporations are employing personalization to boost business and build brand loyalty. In this webinar, discover why 67% of marketers trust personalization, and uncover the benefits industry leaders don't want you to know about.
Posted: 12 Dec 2018 | Premiered: 16 Sep 2018

Acquia, Inc.

Web Content Management Systems: Q4 in Review
sponsored by Acquia, Inc.
ANALYST REPORT: In this 26-criterion evaluation of web content management system (web CMS) providers, Forrester identified the 15 most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital experience (DX) and strategy professionals make the right choice.
Posted: 11 Dec 2018 | Published: 15 Nov 2018

Acquia, Inc.

Taking Advantage of Digital Transformation in Global Marketing
sponsored by Acquia, Inc.
VIDEO: In this digital-focused world, organizations must put the customer first. Regardless of brand or enterprise, you must engage individuals and deliver personalized experiences at every opportunity. Watch this video to learn how a cloud-based model can unify your growing number of international touchpoints and create a smooth and consistent CX.
Posted: 11 Dec 2018 | Premiered: 10 Dec 2018

Acquia, Inc.

Solving Modern Retail Challenges in the Cloud
sponsored by West IP Communications
WHITE PAPER: Download this white paper to explore the business benefits of using a UC platform through 6 real-world case studies, and learn about a UCaaS platform that enables you to link colleagues, employees and suppliers anywhere, through IM, voice, contact center and more.
Posted: 11 Dec 2018 | Published: 11 Dec 2018

West IP Communications

BIG Experimentation Ideas Retail Edition
sponsored by Optimizely
EBOOK: Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.
Posted: 10 Dec 2018 | Published: 10 Dec 2018

Optimizely

Digital Experimentation - Discover the secret weapon
sponsored by Optimizely
VIDEO: In this brief company video, find out how experimentation has helped start-up company, Secret Escapes, address key strategy concerns and establish a place for themselves in the highly competitive travel market.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018

Optimizely

Digital Experimentation - Making their money go further
sponsored by Optimizely
VIDEO: Digital Experimentation can make your money go further. In this brief video, hear how Product Director of MoneySuperMarket, Manish Gajria, is using experimentation to maximize company investments and outperform the competition.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018

Optimizely

The Surprising Power of Online Experiments
sponsored by Optimizely
WHITE PAPER: Read this white paper to learn how you can properly design and execute A/B tests and other controlled experiments, ensure their integrity, interpret their results, and avoid pitfalls.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

Optimizely Stats Engine
sponsored by Optimizely
WHITE PAPER: Today's leading digital businesses are dominating the market by taking advantage of experimentation to improve their digital products, online commerce, and marketing campaigns. See what Harvard Business professionals are raving about, and explore how this essential software is changing the game by separating the professionals from the amateurs.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

Transforming Customer Support with Artificial Intelligence Capabilities
sponsored by Zendesk
RESOURCE CENTER: Download this e-guide to learn about the evolving role of AI in CRM and how chatbots can help enterprises transform their customer service functions. You'll also uncover how AI technologies use customer data to provide valuable insights into emotions, buying behaviors, identities and more to help you take action.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Zendesk

The Big Book of Experimentation
sponsored by Optimizely
CASE STUDY: With Optimizely's experimentation software, businesses are delivering consistent and quality results. In this comprehensive e-book, see the success stories of leading brands who have used Optimizely to boost their revenue, improve lead quality, and beat the odds.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

Drive Quality and Velocity with Feature Flags
sponsored by Optimizely
WHITE PAPER: Download this white paper to learn about the Optimizely Full Stack, which combines product experimentation and feature flag management to enable product development teams to prove the impact and reduce the risk of every release.
Posted: 06 Dec 2018 | Published: 06 Dec 2018

Optimizely

Bringing an Experimentation Mindset to Personalization
sponsored by Optimizely
WHITE PAPER: Learn how your organization can benefit from delivering more impactful and personalized experiences through experimentation strategy.
Posted: 05 Dec 2018 | Published: 05 Dec 2018

Optimizely

Build vs. Buy: Implementing the Right Experimentation Solution
sponsored by Optimizely
WHITE PAPER: Learn how you can implement an experimentation platform for your product and engineering team, just like Uber, Netflix, Airbnb, Google, and Facebook do.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

Online Shopping Trends
sponsored by Optimizely
RESOURCE: In this report, explore trends in consumer shopping habits, the challenges of shopping online, and the opportunity for personalization in the customer journey to help your business drive growth.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

The Business-Critical Impact of Experimentation
sponsored by Optimizely
RESOURCE: Learn how retailers are prioritizing their investments in their testing programs to drive business growth.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

TOPICS:  CRM | Marketing
Optimizely

A Culture of Success: Adopting Experimentation in the Travel Industry
sponsored by Optimizely
RESOURCE: Learn how travel organizations are implementing experimentation platforms to improve their overall customer experience.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

Make your CX smarter
sponsored by Oracle Cloud
EBOOK: Inside, Jay Baer takes you through the process of revitalizing your organization's existing structures, covering data strategy, personalization and managing customer expectations.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Oracle Cloud

Make Your Breakthrough in Customer Engagement
sponsored by Bizagi Ltd
RESEARCH CONTENT: Download this research report to explore insights into the challenges for marketing, customer experience and digital leaders, and 7 steps to digitize customer engagement.
Posted: 03 Dec 2018 | Published: 03 Dec 2018

Bizagi Ltd

Driving Personalization with AI and Chatbots
sponsored by Oracle Cloud
WHITE PAPER: Data and analytics are at the heart of customer experience, and companies are embracing AI to help them use data better. Discover how inside.
Posted: 03 Dec 2018 | Published: 03 Dec 2018

Oracle Cloud

How to Succeed with Digital Experimentation
sponsored by Optimizely
WHITE PAPER: To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Optimizely

Optimizely Guide Book
sponsored by Optimizely
RESOURCE: There are plenty of A/B testing tools on the market, and plenty of marketing and web management tools with testing capabilities. However, many of them are costly, time consuming, and can lead to skewed results. In this guidebook, Nucleus Research highlights the Optimizely platform and top benefits customers have experienced since implementing.
Posted: 30 Nov 2018 | Published: 31 Mar 2017

Optimizely

Research: Preparing for Account-Based Marketing
sponsored by TechTarget
RESEARCH CONTENT: According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TOPICS:  CRM | Marketing | Sales
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