Why MDM is essential to the cutting-edge customer data platform

Why Master Data Management is Critical to the Modern Customer Data Platform

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Master data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service.

By infusing master data management into the core of customer data curation, businesses can now seamlessly access crucial consumer data no matter where it lies and what schema it’s in.

Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.

Vendor:
Deloitte Consulting LLP
Posted:
Apr 21, 2021
Published:
Apr 16, 2021
Format:
Paper
Type:
White Paper
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