Managing customer data in Salesforce during the GDPR era
Some of the ways GDPR affects e-commerce in particular relate to practices around capturing CRM information about customer or online prospects visiting an e-commerce site, including cookies, IP addresses, purchase history and more.
In this expert guide, learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining compliance.
Uncover GDPR compliance strategies for CRM and marketing, including basic concepts such as:
- Personal data
- And more