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ALSO CALLED: User Trends, IT Market Research, Online Research, Market Share, Market Size, Online Market Research
DEFINITION: Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often conducted as a contest. The results may be used to resolve difficult or complex development and marketing issues. Typically, the selected target group in a crowdcast is well-educated  … 
Market Research Reports
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A research report comparing provider strengths, challenges and competitive differentiators
sponsored by IONOS
WHITE PAPER: Cloud computing has continued to experience dramatic growth year after year, but in what way? And how can one possibly know who the quality, major providers are? Read this ISG Provider Lens report to learn about the cloud market across the world—who the major players are, what trends are emerging, and where the market is moving away from.
Posted: 14 Feb 2020 | Published: 01 Nov 2019

IONOS

Activity Matters: Better Response = Recency + Relevance
sponsored by TechTarget
PRODUCT OVERVIEW: Did you know that you could achieve as much as a 12x increase in email response rates by targeting active prospects? Find out how with TechTarget’s Priority Engine in this product overview.
Posted: 06 Feb 2020 | Published: 06 Feb 2020

TechTarget

A Marketer’s Guide to Running Contests
sponsored by Submittable
WHITE PAPER: Running a contest is about more than giving out a prize; it’s a way to understand your audience on a deeper level and learn valuable information that—in turn—can help you improve marketing efforts in the future. Download this white paper for 6 strategies you can use to design more effective contests.
Posted: 05 Feb 2020 | Published: 05 Feb 2020

Submittable

Why Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

Measurement, KPIs & the Role of Awareness in Demand Generation
sponsored by TechTarget
EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

Make Lead Scoring and Action Triggers More Accurate
sponsored by TechTarget
EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
Posted: 10 Jan 2020 | Published: 10 Jan 2020

TechTarget

Your Guide to Creating a Marketing Activity Taxonomy
sponsored by TechTarget
EGUIDE: Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
Posted: 27 Dec 2019 | Published: 27 Dec 2019

TechTarget

Building for the Buying Committee
sponsored by TechTarget
EGUIDE: In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
Posted: 27 Dec 2019 | Published: 27 Dec 2019

TechTarget

How to Establish Organizational Alignment for Lead Generation
sponsored by TechTarget
WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 12 Dec 2019 | Published: 12 Dec 2019

TechTarget

Analysis of the Enterprise Marketing Software Suite Options on the Market Today
sponsored by Adobe Inc
ANALYST REPORT: Download this Forrester Wave report for Enterprise Marketing Software Suites to explore the features to look for when choosing your next EMSS, and find out why Adobe, SAS and Salesforce were named as leaders for this market.
Posted: 11 Dec 2019 | Published: 11 Dec 2019

Adobe Inc

Light at the End of the Funnel
sponsored by TechTarget
EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
Posted: 01 Jul 2019 | Published: 31 Dec 2018

TechTarget

Compare B2B Marketing Data Providers
sponsored by TechTarget
RESEARCH CONTENT: Understanding how the right data can give your marketing strategy an edge can be the difference between reaching goal or making excuses. In this report, Forrester Research evaluated the strengths and weaknesses of top B2B marketing data providers. Get your copy of the complete report and create an achievable plan for success in 2019.
Posted: 27 Nov 2018 | Published: 24 Sep 2018

TechTarget

Social Media: IT Purchasers get social, marketers play catch up ?
sponsored by ComputerWeekly.com
RESEARCH CONTENT: IT decision makers are using social media effectively at work, but marketers are playing catch up, according to this research snapshot.
Posted: 26 Aug 2014 | Published: 26 Aug 2014

ComputerWeekly.com

The Global ICT Supplier Top 50
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from Booz & Co evalutes the 50 largest publicly traded suppliers of ITC products and services and assesses their readiness to meet the demands of an increasingly digital world.
Posted: 24 Aug 2012 | Published: 24 Aug 2012

ComputerWeekly.com

Tablets in the enterprise: five steps for successful adoption
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Tablet devices will give enterprises a competitive advantage according to this in-depth report from Booz&Co.
Posted: 27 Jun 2012 | Published: 27 Jun 2012

ComputerWeekly.com

The western European Datacentre Market
sponsored by ComputerWeekly.com
RESEARCH CONTENT: This report extract from BroadGroup assesses the Western European data centre market and the factors driving its growth.
Posted: 01 Jun 2012 | Published: 01 Jun 2012

ComputerWeekly.com

Capturing opportunity: Cleantech business booms
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Cleantech is emerging as a suitable alternative source of energy or a means of reducing  consumption of expensive resources, this report from Grant Thornton reveals.
Posted: 01 May 2012 | Published: 01 May 2012

ComputerWeekly.com

How Micro-Electro-Mechanical systems are taking over mobile devices
sponsored by ComputerWeekly.com
ANALYST BRIEF: In this report extract Juniper Research looks at the growing use of MEMS (micro-electro-mechanical systems) in mobile devices, tables, laptops and notebooks.
Posted: 23 Apr 2012 | Published: 06 Feb 2012

ComputerWeekly.com

Briefing: Handheld PCs, smart phones and mobile payments.
sponsored by ComputerWeekly.com
IT BRIEFING: The latest trends, market research and analysis, on handheld PCs, smartphones, and the mobile payment market from KPMG.
Posted: 23 Apr 2012 | Published: 23 Apr 2012

ComputerWeekly.com

Unlocking growth potential in emerging markets
sponsored by ComputerWeekly.com
IT BRIEFING: Emerging markets offer huge potential for technology companies to expand. This report from Grant Thornton assess the opportunities in a range of emerging markets.
Posted: 23 Apr 2012 | Published: 23 Apr 2012

ComputerWeekly.com

Ultrabooks & Mobile Computing
sponsored by ComputerWeekly.com
ANALYST BRIEF: In this report extract, Juniper Research looks at the market challenges and opportunities of ultrabooks, the next generation of note book PCs.
Posted: 05 Apr 2012 | Published: 05 Jan 2012

ComputerWeekly.com

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice

Next-Generation Networking Trends
sponsored by Optus
EGUIDE: In this e-guide, learn about innovation in software-defined networking and network functions virtualization technologies for next-generation networks, and one IT pro's strategies for improving Wi-Fi in a device-saturated dormitory.
Posted: 20 Sep 2016 | Published: 13 Sep 2016

Optus

Customer experience strategy hinges on insight from analytics
sponsored by [24]7.ai
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016

[24]7.ai

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise
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