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ALSO CALLED: User Trends, IT Market Research, Online Research, Market Share, Market Size, Online Market Research
DEFINITION: Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often conducted as a contest. The results may be used to resolve difficult or complex development and marketing issues. Typically, the selected target group in a crowdcast is well-educated  … 
Market Research Reports
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How to Use Intent Monitoring to Maximize Demand Capture
sponsored by TechTarget
EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 15 May 2020 | Published: 15 May 2020

TechTarget

How to Use Email Marketing to Nurture Third-party Leads
sponsored by TechTarget
EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
Posted: 07 May 2020 | Published: 07 May 2020

TechTarget

Moving from Leads to Buying Groups in One Easy Step
sponsored by TechTarget
WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
Posted: 06 May 2020 | Published: 06 May 2020

TechTarget

3 Big Ideas for Capturing More Demand
sponsored by TechTarget
EBOOK: Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
Posted: 29 Apr 2020 | Published: 29 Apr 2020

TechTarget

The Marketing Value of Marketing Automation.
sponsored by Adobe Inc
WHITE PAPER: Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.
Posted: 14 Apr 2020 | Published: 14 Apr 2020

Adobe Inc

Marketing Automation Checklist: Choose the Right Solution for You
sponsored by Adobe Inc
WHITE PAPER: Marketing automation has become a must-have for modern marketing teams. So, what are you waiting for? Grab a copy of this checklist today and follow these 3 steps to help you choose the best software for your organization.
Posted: 14 Apr 2020 | Published: 14 Apr 2020

Adobe Inc

How to Align Sales & Marketing to Convert More Leads
sponsored by Adobe Inc
WHITE PAPER: Many companies still struggle to find a strategy that will keep their marketing and sales departments in sync. Fortunately, Marketo Engage, part of the Adobe Experience Cloud, can help. Download this white paper to learn how you can align sales and marketing and convert more leads with the help of Marketo Engage.
Posted: 09 Apr 2020 | Published: 09 Apr 2020

Adobe Inc

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
sponsored by TechTarget
WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
Posted: 08 Apr 2020 | Premiered: Apr 8, 2020

TechTarget

Virtual Event Services: Ensure Success from Recruitment to Follow-Up
sponsored by TechTarget
PRODUCT OVERVIEW: Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
Posted: 06 Apr 2020 | Published: 06 Apr 2020

TechTarget

How Zoom Finds More Active Buyers and Deals with TechTarget
sponsored by TechTarget
WEBCAST: Watch this brief video to hear from Austin Martin, ABM Program Manager at Zoom, as he explains how TechTarget helps the enterprise video communications platform company uncover active buyers and discover confirmed projects—so Sales can make better decisions, start conversations with the right prospects, and close revenue faster.
Posted: 03 Apr 2020 | Premiered: Apr 3, 2020

TechTarget

5 Tips for Amplifying Your Brand with Purpose-Driven Creative
sponsored by Adobe Inc
WHITE PAPER: 64% of consumers now make buying decisions based on a company’s social or political viewpoint. To connect with them, your brand can take a clear stance on specific issues via purpose-driven content—and then share it in inspiring campaigns. Download this white paper for 5 tips that can guide content creation as you build your strategy.
Posted: 03 Mar 2020 | Published: 03 Mar 2020

Adobe Inc

A Blueprint for Digital Success
sponsored by Adobe Inc
WHITE PAPER: Experience-led businesses have the highest topline revenue growth, highest levels of customer satisfaction and the highest levels of employee satisfaction—but how does one become an “experience-led” organization? Find out in this white paper, which explores a blueprint for a successful transformation.
Posted: 28 Feb 2020 | Published: 28 Feb 2020

Adobe Inc

A research report comparing provider strengths, challenges and competitive differentiators
sponsored by IONOS
WHITE PAPER: Open this research and analysis report to learn about the various types of MSPs available to your organization, their pros and cons, and the ROI you can expect to see when using them.
Posted: 14 Feb 2020 | Published: 01 Nov 2019

IONOS

Activity Matters: Better Response = Recency + Relevance
sponsored by TechTarget
PRODUCT OVERVIEW: Did you know that you could achieve as much as a 12x increase in email response rates by targeting active prospects? Find out how with TechTarget’s Priority Engine in this product overview.
Posted: 06 Feb 2020 | Published: 06 Feb 2020

TechTarget

A Marketer’s Guide to Running Contests
sponsored by Submittable
WHITE PAPER: Running a contest is about more than giving out a prize; it’s a way to understand your audience on a deeper level and learn valuable information that—in turn—can help you improve marketing efforts in the future. Download this white paper for 6 strategies you can use to design more effective contests.
Posted: 05 Feb 2020 | Published: 05 Feb 2020

Submittable

Why Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

Measurement, KPIs & the Role of Awareness in Demand Generation
sponsored by TechTarget
EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

Make Lead Scoring and Action Triggers More Accurate
sponsored by TechTarget
EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
Posted: 10 Jan 2020 | Published: 10 Jan 2020

TechTarget

Your Guide to Creating a Marketing Activity Taxonomy
sponsored by TechTarget
EGUIDE: Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
Posted: 27 Dec 2019 | Published: 27 Dec 2019

TechTarget

Building for the Buying Committee
sponsored by TechTarget
EGUIDE: In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
Posted: 27 Dec 2019 | Published: 27 Dec 2019

TechTarget

How to Establish Organizational Alignment for Lead Generation
sponsored by TechTarget
WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 12 Dec 2019 | Published: 12 Dec 2019

TechTarget

Light at the End of the Funnel
sponsored by TechTarget
EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
Posted: 01 Jul 2019 | Published: 31 Dec 2018

TechTarget

Compare B2B Marketing Data Providers
sponsored by TechTarget
RESEARCH CONTENT: Understanding how the right data can give your marketing strategy an edge can be the difference between reaching goal or making excuses. In this report, Forrester Research evaluated the strengths and weaknesses of top B2B marketing data providers. Get your copy of the complete report and create an achievable plan for success in 2019.
Posted: 27 Nov 2018 | Published: 24 Sep 2018

TechTarget

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice

Next-Generation Networking Trends
sponsored by Optus
EGUIDE: In this e-guide, learn about innovation in software-defined networking and network functions virtualization technologies for next-generation networks, and one IT pro's strategies for improving Wi-Fi in a device-saturated dormitory.
Posted: 20 Sep 2016 | Published: 13 Sep 2016

Optus
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