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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 

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Customer Data Integration White Papers (View All Report Types)
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3 Major Trends Impacting Healthcare Customer Experience
sponsored by Appian
WHITE PAPER: Read this white paper to learn how to evolve your customer experience to meet changes in regulations and customer demand that will set your healthcare organization up for long-term success.
Posted: 17 Oct 2019 | Published: 17 Oct 2019

Appian

Mastering Financial Customer Data at Multinational Scale
sponsored by Tamr
WHITE PAPER: Organizations with a wealth of customer data distributed across a variety of systems need a way to unify this data. Read this white paper to find out about a new MDM reference architecture, based on Tamr, that applies machine learning algorithms to remedy these problems—and more.
Posted: 10 Oct 2019 | Published: 10 Oct 2019

Tamr

Analytics Tools: 5 Reasons Free Isn't Always the Best Option
sponsored by Adobe Inc
WHITE PAPER: Companies using paid analytics solutions are 58% more likely to report discovering actionable insights than their peers that don’t, according to London Research. Read this white paper for 5 reasons that using paid analytics tools can deliver better customer intelligence than free alternatives.
Posted: 10 Oct 2019 | Published: 10 Oct 2019

Adobe Inc

Evolution of the DMP: A Guide to Data Management Problems
sponsored by Adobe Inc
WHITE PAPER: Read this guide to learn in more detail how the DMP’s real-time activation capabilities mean that it is increasingly being seen as critical to customer experience.
Posted: 09 Oct 2019 | Published: 09 Oct 2019

Adobe Inc

Put Data at the Centre of Your Business
sponsored by Adobe Inc
WHITE PAPER: View this white paper to discover how your organization can gain a competitive advantage by becoming more data-centric. Additionally, explore 4 steps to becoming a data-centric organization, and review how to reposition and unleash the true power of your customer data with expert advice from Adobe.
Posted: 02 Oct 2019 | Published: 31 Dec 2018

Adobe Inc

APAC: The CX Optimists
sponsored by Verizon
WHITE PAPER: Compared to rest of the world, APAC consumers are most likely to willingly give up their personal data to improve the overall customer experience (CX). Read this white paper to learn how to take advantage of this opportunity, and use the APAC consumer willingness-to-share for testing new CX strategies for your brand before a global rollout.
Posted: 30 Sep 2019 | Published: 30 Sep 2019

Verizon

Europe: High-stakes CX
sponsored by Verizon
WHITE PAPER: How can your organization break through Europe's unique set of CX challenges? Inside, discover the ways brands can overcome the que set of challenges Europe provides to enjoy significant CX success in the region, and learn why Europeans are so distrusting of brands using their data.
Posted: 30 Sep 2019 | Published: 30 Sep 2019

Verizon

Top Tips to Boost Conversions with Personalized Site Search
sponsored by Coveo
WHITE PAPER: Read this white paper for best practices and technical notes that will ensure you—and your customers—get the most from your site search.
Posted: 30 Sep 2019 | Published: 30 Sep 2019

Coveo

25+ Data-Driven Tips for Customer Service Teams
sponsored by Nextiva
WHITE PAPER: The average consumer expects a near perfect customer experience (CX), and can jump brands at the drop of a hat. Meeting these expectations is tough, but not impossible. Read this white paper for 25 data-driven tips to improve your customer service teams and create a consistently bar-raising CX.
Posted: 27 Sep 2019 | Published: 27 Sep 2019

Nextiva

Why Headless CMS and Microservices are Synonymous with Hyper Agility in Content Management
sponsored by Jahia
WHITE PAPER: A next-generation CMS utilizes customer data in order to deliver truly personalized user experiences. Good news, though—headless technology and microservices are already revolutionizing content management to optimize for techniques like these. Read this white paper to find out how.
Posted: 13 Sep 2019 | Published: 13 Sep 2019

Jahia

How Cloud is Influencing Data Warehousing
sponsored by CMOLDS
WHITE PAPER: View this white paper to learn how cloud is influencing the modern day data warehouse. Discover the key functionalities of data warehousing, and learn how a cloud data warehouse can help give your organization a competitive edge.
Posted: 21 Aug 2019 | Published: 21 Aug 2019

CMOLDS

How Independent Software Vendors Can Quickly Migrate Customers to the Cloud
sponsored by Cintra
WHITE PAPER: View this white paper to learn how to move your customers to state-of-the-art cloud platforms. Discover the benefits of a cloud customer migration, and review your software options with Oracle.
Posted: 19 Aug 2019 | Published: 19 Aug 2019

Cintra

Seven Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
WHITE PAPER: Personalizing the customer experience (CX) is the most important goal of leading data-driven marketers—but, there is an obstacle commonly found when approaching a new personalization initiative. Read this e-book to learn the root cause of CX chaos that is preventing proper customer data use, and how to overcome it.
Posted: 14 Aug 2019 | Published: 14 Aug 2019

Informatica

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

Boost Website Content Engagement with Personalized Content Recommendations
sponsored by Act-On Software
WHITE PAPER: Read this white paper to learn how personalization bridges the gaps in customer engagement that segmentation strategies could not fill and how you can capitalize on this burgeoning technology to improve website customer engagement.
Posted: 01 Jul 2019 | Published: 31 Dec 2018

Act-On Software

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by TIBCO
WHITE PAPER: Reaching your goals in the digital age requires a solid customer data integration strategy. In this white paper, uncover 8 high-impact integration strategies involving Salesforce CRM—and learn how to achieve digital success with customer data integration.
Posted: 23 Jan 2019 | Published: 31 Oct 2018

TIBCO

The Definitive Guide to Integrating HubSpot with Your CRM
sponsored by TIBCO
WHITE PAPER: Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.
Posted: 23 Jan 2019 | Published: 20 Nov 2018

TIBCO

10 Best Practices for Integrating Your Customer Data
sponsored by TIBCO
WHITE PAPER: In this white paper, learn how to leverage customer information with 10 best practices from industry experts. Download now to learn more about how the following best practices can help you not only better understand your current customers, but target larger audiences with increased accuracy.
Posted: 22 Jan 2019 | Published: 31 Oct 2018

TIBCO

Enforce a Zero Trust Security Model in Today's Hostile Environment
sponsored by Akamai Technologies
WHITE PAPER: Companies are pursuing digital transformation to improve customer value, operate with greater efficiency & agility, & increase innovation. As companies leverage new workflows, security has not kept pace, & cybercriminals are becoming more sophisticated. This white paper describes a security paradigm for today's environment: zero trust.
Posted: 22 Jun 2018 | Published: 22 Jun 2018

Akamai Technologies

12 Best Practices for Modern Data Consumption
sponsored by StreamSets
WHITE PAPER: In this white paper, discover 12 tips to help you manage the performance of data movement as a system and maximize value from your enterprise data.
Posted: 18 Apr 2018 | Published: 31 Dec 2017

StreamSets

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

Simple is STILL Better: Embrace Speed & Simplicity for a Competitive Edge
sponsored by IBM
WHITE PAPER: Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
Posted: 27 Oct 2015 | Published: 27 Oct 2015

IBM

Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
sponsored by MuleSoft
WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

MuleSoft

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com
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