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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 

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Customer Data Integration White Papers (View All Report Types)
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Using Surveys to Track and Improve Customer Satisfaction
sponsored by Survey Gizmo
WHITE PAPER: Surveys are a powerful tool for keeping track of your customers' and their experiences with your product or service. For key tips and strategies on designing successful customer satisfaction surveys and improving your bran - read this white paper from SurveyGizmo.
Posted: 03 May 2019 | Published: 31 Dec 2018

Survey Gizmo

Build Better Products with Intelligent Product Feedback
sponsored by Survey Gizmo
WHITE PAPER: Collecting product feedback - and making good use of it - is almost as important as the product itself. Read this e-guide for an intelligent product feedback lifecycle walkthrough in order to deliver the absolute most to your customers.
Posted: 02 May 2019 | Published: 31 Dec 2018

Survey Gizmo

GDPR is Just the Beginning for Data Science Programs
sponsored by Immuta, Inc
WHITE PAPER: Download this white paper to learn how you can make data protection a key design feature of your data operations, rather than an afterthought. Explore 7 legal trends as a framework to interpret and prioritize existing and new data regulations, helping you protect your customers' data.
Posted: 13 Mar 2019 | Published: 13 Mar 2019

Immuta, Inc

How to achieve the Single Customer View
sponsored by Experian
WHITE PAPER: The concept of single customer view (SCV) has been around for some time now - but it's never been more crucial to satisfactory customer service. SCV implementation is a challenging process, but read this white paper to learn how to achieve a competitive CEM advantage in your market.
Posted: 11 Mar 2019 | Published: 31 Dec 2018

Experian

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by TIBCO
WHITE PAPER: Reaching your goals in the digital age requires a solid customer data integration strategy. In this white paper, uncover 8 high-impact integration strategies involving Salesforce CRM—and learn how to achieve digital success with customer data integration.
Posted: 23 Jan 2019 | Published: 31 Oct 2018

TIBCO

The Definitive Guide to Integrating HubSpot with Your CRM
sponsored by TIBCO
WHITE PAPER: Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.
Posted: 23 Jan 2019 | Published: 20 Nov 2018

TIBCO

10 Best Practices for Integrating Your Customer Data
sponsored by TIBCO
WHITE PAPER: In this white paper, learn how to leverage customer information with 10 best practices from industry experts. Download now to learn more about how the following best practices can help you not only better understand your current customers, but target larger audiences with increased accuracy.
Posted: 22 Jan 2019 | Published: 31 Oct 2018

TIBCO

How to Make Every Survey a Top Customer Experience
sponsored by Concentrix
WHITE PAPER: Read this white paper to learn the 4 elements of a brand-building survey program. When you put these 4 pieces in place, your surveys can become powerful experiences that deepen – rather than damage – your customer's relationship with your brand.
Posted: 17 Dec 2018 | Published: 30 Nov 2018

Concentrix

How Companies Transform Their Customer Experience in the Age of the Customer
sponsored by Zendesk
WHITE PAPER: Inside, find out how brands like Uber, Peloton, and Stanley Black & Decker were able to transform their customer experiences. Learn about the importance of tailoring CRM tools to create unique experiences that are honest and data-driven.
Posted: 31 Oct 2018 | Published: 31 Oct 2018

Zendesk

Enforce a Zero Trust Security Model in Today's Hostile Environment
sponsored by Akamai Technologies
WHITE PAPER: Companies are pursuing digital transformation to improve customer value, operate with greater efficiency & agility, & increase innovation. As companies leverage new workflows, security has not kept pace, & cybercriminals are becoming more sophisticated. This white paper describes a security paradigm for today's environment: zero trust.
Posted: 22 Jun 2018 | Published: 22 Jun 2018

Akamai Technologies

12 Best Practices for Modern Data Consumption
sponsored by StreamSets
WHITE PAPER: In this white paper, discover 12 tips to help you manage the performance of data movement as a system and maximize value from your enterprise data.
Posted: 18 Apr 2018 | Published: 31 Dec 2017

StreamSets

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

Simple is STILL Better: Embrace Speed & Simplicity for a Competitive Edge
sponsored by IBM
WHITE PAPER: Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
Posted: 27 Oct 2015 | Published: 27 Oct 2015

IBM

Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
sponsored by MuleSoft
WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

MuleSoft

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Consult the new dictionary for customer experience KPIs
sponsored by Oracle Corporation
WHITE PAPER: This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.
Posted: 27 Mar 2014 | Published: 30 Sep 2012

Oracle Corporation

MDM and Data Quality for the Data Warehouse
sponsored by Informatica
WHITE PAPER: This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Choosing the Right Master Data Management Solution for Your Organization
sponsored by Informatica
WHITE PAPER: Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Close the Omni-channel Customer Experience Gap
sponsored by IBM
WHITE PAPER: If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
Posted: 20 Mar 2014 | Published: 31 Aug 2013

IBM

Why the empowered consumer can hinder business success
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM
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