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ALSO CALLED: eCRM Services
DEFINITION: Services that include strategy formulation, software selection, software implementation, business process improvement, team/end-user training, and deployment.
CRM Services Reports
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How Digital CX Nurtures The Human Connection To Your Brand
sponsored by Avaya
EGUIDE: As an extension of in-person customer experience, digital engagements are often the first and most frequent opportunities marketers have to entice personal interaction with their brand. Read this CMO Solution Guide to learn how to make the best of digital transformation.
Posted: 14 Dec 2018 | Published: 30 Nov 2018

Avaya

The Value of Personalization for B2B Companies
sponsored by Acquia, Inc.
VIDEO: Leading corporations are employing personalization to boost business and build brand loyalty. In this webinar, discover why 67% of marketers trust personalization, and uncover the benefits industry leaders don't want you to know about.
Posted: 12 Dec 2018 | Premiered: 16 Sep 2018

Acquia, Inc.

Web Content Management Systems: Q4 in Review
sponsored by Acquia, Inc.
ANALYST REPORT: In this 26-criterion evaluation of web content management system (web CMS) providers, Forrester identified the 15 most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital experience (DX) and strategy professionals make the right choice.
Posted: 11 Dec 2018 | Published: 15 Nov 2018

Acquia, Inc.

Closting the CX Gap: Customer Experience Trends Report 2019
sponsored by Acquia, Inc.
RESEARCH CONTENT: There's a 66% chance that you're paving the way to an early brand death, according to Acquia's global survey of more than 5,000 consumers and 500 marketers. In this global report, explore how brands can overcome fatal CX barriers by closing the gap between marketer and consumer CX expectations. Read on to discover how.
Posted: 11 Dec 2018 | Published: 11 Dec 2018

Acquia, Inc.

BIG Experimentation Ideas Retail Edition
sponsored by Optimizely
EBOOK: Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.
Posted: 10 Dec 2018 | Published: 10 Dec 2018

Optimizely

Digital Experimentation - Discover the secret weapon
sponsored by Optimizely
VIDEO: In this brief company video, find out how experimentation has helped start-up company, Secret Escapes, address key strategy concerns and establish a place for themselves in the highly competitive travel market.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018

Optimizely

Digital Experimentation - Making their money go further
sponsored by Optimizely
VIDEO: Digital Experimentation can make your money go further. In this brief video, hear how Product Director of MoneySuperMarket, Manish Gajria, is using experimentation to maximize company investments and outperform the competition.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018

Optimizely

The Surprising Power of Online Experiments
sponsored by Optimizely
WHITE PAPER: Read this white paper to learn how you can properly design and execute A/B tests and other controlled experiments, ensure their integrity, interpret their results, and avoid pitfalls.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

The Big Book of Experimentation
sponsored by Optimizely
CASE STUDY: With Optimizely's experimentation software, businesses are delivering consistent and quality results. In this comprehensive e-book, see the success stories of leading brands who have used Optimizely to boost their revenue, improve lead quality, and beat the odds.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

A Culture of Success: Adopting Experimentation in the Travel Industry
sponsored by Optimizely
RESOURCE: Learn how travel organizations are implementing experimentation platforms to improve their overall customer experience.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

Make your CX smarter
sponsored by Oracle Cloud
EBOOK: Inside, Jay Baer takes you through the process of revitalizing your organization's existing structures, covering data strategy, personalization and managing customer expectations.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Oracle Cloud

Make Your Breakthrough in Customer Engagement
sponsored by Bizagi Ltd
RESEARCH CONTENT: Download this research report to explore insights into the challenges for marketing, customer experience and digital leaders, and 7 steps to digitize customer engagement.
Posted: 03 Dec 2018 | Published: 03 Dec 2018

Bizagi Ltd

How to Succeed with Digital Experimentation
sponsored by Optimizely
WHITE PAPER: To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Optimizely

Fairness in the Customer Relationship
sponsored by Zendesk
EBOOK: Download this e-book to find out why the care, efficiency, and thoughtfulness that companies put in customer interactions can ultimately leave a longer-lasting impression than whether or not a customer gets their desired outcome in a conflict.
Posted: 28 Nov 2018 | Published: 28 Nov 2018

Zendesk

VOC and Culture Change: Cracking the Code
sponsored by Concentrix
VIDEO: In this webinar, learn 7 valuable tips from Gina Massa, Senior Director of CX insights at Concentrix, for developing a culture that uses customer feedback to differentiate on experiences.
Posted: 26 Nov 2018 | Premiered: 26 Nov 2018

Concentrix

Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER: Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TechTarget

MSP E-book: Cold Calling Made Easy
sponsored by Datto, Inc.
EBOOK: Read this e-book, designed for MSPs, for tips on warming up your cold calls, 3 techniques for successful sales prospecting, guidance on what to avoid, and more.
Posted: 19 Nov 2018 | Published: 19 Nov 2018

Datto, Inc.

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

What Are Low-Cost Leads Really Costing You?
sponsored by TechTarget
RESOURCE: This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality. Download to learn more.
Posted: 13 Nov 2018 | Published: 13 Nov 2018

TechTarget

How Companies Transform Their Customer Experience in the Age of the Customer
sponsored by Zendesk
CASE STUDY: Inside, find out how brands like Uber, Peloton, and Stanley Black & Decker were able to transform their customer experiences. Learn about the importance of tailoring CRM tools to create unique experiences that are honest and data-driven.
Posted: 31 Oct 2018 | Published: 31 Oct 2018

Zendesk

Why Omnichannel Customer Support is No Fairytale
sponsored by Zendesk
WHITE PAPER: Omnichannel is how you can meet your customers where they are, wherever they are. In this white paper, explore 5 common misconceptions about omnichannel support, and find out why it's a must-have.
Posted: 25 Oct 2018 | Published: 25 Oct 2018

Zendesk

Beyond CRM: Rethinking Customer Service in a Connected, Digital Age
sponsored by ServiceNow
RESEARCH CONTENT: In this report, explore how forward-thinking business leaders are redefining the fundamentals of customer service by investing in new strategies, processes, and technology that help drive case volumes down & increase customer loyalty.
Posted: 25 Oct 2018 | Published: 25 Oct 2018

ServiceNow

Enrich Client Relationships at Scale with Intelligent Sales Advisor
sponsored by Microsoft
CASE STUDY: In this case study, explore an example of how personalized engagement, powered by cutting-edge technology, helped to rebuild customer trust, loyalty, and satisfaction. Learn how you can deliver differentiated experiences with AI and relationship-based selling to better engage customers with personalized interactions.
Posted: 16 Oct 2018 | Published: 16 Oct 2018

Microsoft

Your Communications System is Determining Your Future
sponsored by 8x8, Inc.
VIDEO: In this webinar, hear from tech visionary Geoffrey Moore and 8x8 CEO Vik Verma, as they discuss why you will never meet your customer experience goals unless you fix your employee experience capabilities. Find out how you can empower employees to innovate, respond and serve customers with actionable insights.
Posted: 02 Nov 2018 | Premiered: 29 Oct 2018

8x8, Inc.

Ten Imperatives to Build Digital Customer Engagement
sponsored by Oracle
RESOURCE: To keep up with unpredictable markets, 24% of organizations said enabling digital capabilities is their top priority. Inside, explore an outline of 10 imperatives for true digital customer engagement that can help you deliver transformative customer experience.
Posted: 02 Nov 2018 | Published: 02 Nov 2018

Oracle
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