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ALSO CALLED: eCRM Services
DEFINITION: Services that include strategy formulation, software selection, software implementation, business process improvement, team/end-user training, and deployment.
CRM Services Reports
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Fusion E-Commerce Case Study: Bluestem Brands, Inc.
sponsored by Lucidworks
VIDEO: How can you modernize your company's search capabilities? In this webinar, Jake Wagner talks about Bluestem Brands' transition from their legacy e-commerce search implementation to a more advanced solution.
Posted: 18 Jul 2018 | Premiered: 29 Sep 2017

Lucidworks

The Evolution of a Business System Hairball and How to Avoid It
sponsored by Oracle NetSuite
RESOURCE: Inside, learn more about a good old fashioned business system hairball, going from zero to 20+ systems in just a few years, and find out, how businesses can get their sales teams under control by investing in an ERP system.
Posted: 18 Jun 2018 | Published: 18 Jun 2018

Oracle NetSuite

The Action Gap: What's Causing all the Disappointment in your Voice of the Customer Program and How to Fix it
sponsored by Convergys
RESOURCE: Today, most companies are failing to realize the payoff of their voice of the customer (VOC) investment. According to Forrester Research, VOC programs are still not taken seriously because they struggle to drive action and prove value. Keep reading to uncover 4 dimensions of your VOC program, the role of VOC software and more.
Posted: 13 Jun 2018 | Published: 13 Jun 2018

Convergys

Self-Service Soars, Increasing Customer Satisfaction
sponsored by Convergys
RESOURCE: Customers want to interact with your company digitally 68% of the time, and they expect it to be quick and easy. As resounding 56% of customers select self-service options first for easy inquiries. Keep reading to learn about the key takeaways and find out how to make customer satisfaction results soar.
Posted: 13 Jun 2018 | Published: 13 Jun 2018

Convergys

CX Extends Beyond the Initial Sale: The Business Case for a Seamless Customer Experience Management System
sponsored by Oracle Corporation
RESOURCE: A great customer experience (CX) develops strong lifetime customer relationships, which boosts the customer lifetime value (CLV) – providing a very high ROI on all monies spent on CX. Inside, find out why 86% of customers will pay more for a better CX and the features and benefits of engagement platforms.
Posted: 12 Jun 2018 | Published: 12 Jun 2018

Oracle Corporation

The Product Manager’s Guide to Email
sponsored by SparkPost
RESOURCE: Explore how email notifications and other app-generated email messages can help product teams building fast-growing services make the most of email in their products, and how product development teams can messages in their apps to nurture user engagement.
Posted: 06 Jun 2018 | Published: 06 Jun 2018

SparkPost

Transactional Email Benchmark Report 2018
sponsored by SparkPost
ANALYST REPORT: Inside, uncover results from a survey conducted by SparkPost and view a snapshot of the state of transactional email in 2018, as well as 8 key findings and 5 core recommendations.
Posted: 06 Jun 2018 | Published: 06 Jun 2018

SparkPost

The Body Shop's Fresh Take on Lasting Customer Relationships
sponsored by Axway
CASE STUDY: The Body Shop, an international ethical beauty business, recognized that they needed to take a different approach to understanding its customers and building relationships. Find out how they built a connected mobile app to gain a deeper understanding of customer preferences and revamp their customer loyalty program.
Posted: 31 May 2018 | Published: 31 May 2018

Axway

The Rise of Customer Experience Networks
sponsored by Axway
RESOURCE: An IDC survey found that senior execs are unhappy with their omnichannel marketing system. 41% said they failed to deliver a unified, real-time view of the digital customer experience. In this infographic, learn how APIs play a big factor in connecting disparate digital marketing channels.
Posted: 31 May 2018 | Published: 31 May 2018

Axway

Airbnb's Custom 360-View of the Customer
sponsored by Zendesk
CASE STUDY: Uncover how Airbnb's Global Customer Experience team aims to ensure a positive customer experience that begins on Airbnb's platform and extends the duration of a stay.
Posted: 14 Mar 2018 | Published: 14 Mar 2018

Zendesk

5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
RESOURCE: In this resource, explore 5 ways that you can bridge the gaps between sales and marketing, and work to ensure that your business is on a path that best serves customers while boosting the bottom line.
Posted: 01 Mar 2018 | Published: 01 Mar 2018

Microsoft

What is a Customer Journey Map and Why Do You Need One?
sponsored by Signavio
WHITE PAPER: Take an in-depth look at how your business can benefit from customer journey mapping, and what steps can lead to improved CX and a boost in customer loyalty.
Posted: 24 Jan 2018 | Published: 31 Aug 2017

Signavio

Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
RESEARCH CONTENT: Per Nuclear Research, Microsoft Relationship Sales users can receive a 12%-15% sales productivity boost. Access this research note for an overview of the solution.
Posted: 17 Jan 2018 | Published: 30 Jun 2017

Microsoft

Report: A 36-Criteria Evaluation of CRM Suites
sponsored by Microsoft
RESEARCH CONTENT: In this Forrester report, explore a 36-criteria evaluation of CRM suites to help you identify which tools may best fit your organization's needs.
Posted: 17 Jan 2018 | Published: 21 Nov 2017

Microsoft

Bright Ideas: Line of Business (IT)
sponsored by Zendesk
CASE STUDY: Discover how companies like Xerox and L'Oreal adapted and refined their customer support offerings to help with their workforce and IT struggles.
Posted: 29 Nov 2017 | Published: 29 Nov 2017

Zendesk

The Total Economic Impact™ Of Zendesk
sponsored by Zendesk
WHITE PAPER: Discover how your organization can provide friction-free customer service experiences, with technology that taps into 5 functional areas, as well as Forrester's Total Economic Impact framework to choose the best customer relationship platform for your business.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Zendesk

How Uber Grew With Customer Support and Chat Behind the Wheel
sponsored by Zendesk
CASE STUDY: Everyone knows Uber, but behind the wheel? A complex ecosystem that keeps the driver and rider connected and processes running smoothly. Discover how customer support and chat tools supported Uber's business growth.
Posted: 25 Oct 2017 | Published: 25 Oct 2017

Zendesk

Choosing a Sales CRM: 11 Factors That'll Help you Decide Easily, and Faster
sponsored by Freshworks
RESOURCE: If you've gone through the grind of picking a CRM, realizing it didn't fit, dusting yourself off and making a difference choice, keep reading to explore a cheat sheet to help streamline your CRM hunt.
Posted: 12 Jun 2018 | Published: 22 Aug 2017

Freshworks

8 Reasons Why you Should Move From Excel to CRM
sponsored by Freshworks
RESOURCE: Businesses around the world use CRM to create and nurture relationships with their leads, but others use it for marketing automation, and for sales teams to manage their business relationships. Keep reading to explore 8 capabilities that a CRM system can offer you that Excel can't.
Posted: 11 Jun 2018 | Published: 27 Sep 2017

Freshworks

The Future of E-Commerce and CRM
sponsored by Oracle Corporation
EGUIDE: Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.
Posted: 01 Jun 2018 | Published: 30 May 2018

Oracle Corporation

How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
WHITE PAPER: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 30 Mar 2018 | Published: 29 Mar 2018

Microsoft

eBook: Blended AI for Customer Experience
sponsored by Genesys
EBOOK: Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide.
Posted: 13 Mar 2018 | Published: 31 Dec 2017

Genesys

Healthcare CRM systems for connecting patients
sponsored by Salesforce.com
RESEARCH CONTENT: Learn how the world's #1 CRM can help you succeed in value-based care.KLAS — a leading healthcare research organization — recently named Salesforce a leader in healthcare CRM systems for connecting patients, physicians, care teams, and staff in a whole new way.
Posted: 02 Mar 2018 | Published: 31 Jan 2018

Salesforce.com

Sentiment analysis software takes social media monitoring to new level
sponsored by SearchContentManagement
EBOOK: AI, BI and big data coupled with social media sentiment analysis tools show potential for marketing automation and next-generation sales.
Posted: 16 Jan 2018 | Published: 16 Jan 2018

SearchContentManagement

Patient engagement strategy heavily influences tech investment
sponsored by Salesforce.com
EGUIDE: Patient engagement is widely considered as a critical component of achieving high-quality care. Inside this expert guide, uncover survey results from the purchasing intentions survey by TechTarget and CHIME, the influence of patient engagement on tech investments and value-based reimbursement, and how IoT and CRM can enhance patient care.
Posted: 04 Dec 2017 | Published: 30 Nov 2017

Salesforce.com
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