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How Citrix Leverages Intent & Multi-Layered Engagement to Innovate in Its ABM Programs
sponsored by TechTarget
EBOOK:In this e-book, global digital workspace leader Citrix shares how it is winning with strategies that identify, influence and deliver opportunities from existing and net-new ABM accounts. Download your copy to learn more.
Posted: 07 Dec 2021 | Published: 08 Dec 2021
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TOPICS:  .NET

USING INTENT DATA TO POWER MORE FULLY INTEGRATED ABM
sponsored by TechTarget
EBOOK:82% of revenue teams say their investment in intent data will increase over the next 12 months, with 34% indicating it will increase significantly.Discover why teams are shifting to intent data to power more fully integrated ABM—and how your team can do the same—in this DemandGen report.Download the report here.
Posted: 06 Dec 2021 | Published: 06 Dec 2021
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TOPICS:  .NET

Is Bad Outreach Killing Your Business?
sponsored by TechTarget
WHITE PAPER:While there are now more total touches across a buyer’s journey, there’s also been a reduction in the time available for meaningful sales interaction. In this infographic, explore how—by acknowledging the problem and implementing real intent data—your high-velocity teams can eliminate bad touches and realize the benefits of more relevant outreach.
Posted: 03 Dec 2021 | Published: 03 Dec 2021
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TOPICS:  .NET

The Frightening Realities of Your SDR Program ... and What to Do About Them
sponsored by TechTarget
EBOOK:To compete for pipeline in their markets, companies have had to add more and more SDRs to their prospecting program. This e-book, The Frightening Realities of Your SDR Program ... and What to Do About Them, explores recent research that highlights key failures and how to go about solving them. Download your copy to get started.
Posted: 03 Dec 2021 | Published: 03 Dec 2021
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TOPICS:  .NET

Customer-Centric Growth in a Shapeshifting Cybersecurity Market
sponsored by TechTarget
EBOOK:Cybersecurity vendors that have found success while weathering the many changes occurring across the landscape have one thing in common: they put their customers at the center of everything they do. Download this e-book to gain insights to help you take advantage of the market.
Posted: 03 Dec 2021 | Published: 03 Dec 2021
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TOPICS:  .NET

Password Security Guidelines
sponsored by TechTarget
RESOURCE:In this expert guide to Password Security Guidelines, learn how you can keep your enterprise safe by improving your password policies today. We ask you to participate in our Security Market Research Program to receive a free download of the guide.
Posted: 04 Oct 2021 | Published: 12 Jun 2019
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Implementing a Zero-Trust Approach to Network Security
sponsored by TechTarget
RESOURCE:Implementing zero trust requires creating detailed policies and devising certain "hoops" through which those wanting access to critical infrastructure must jump. Not an easy task. Luckily, searchSecurity is here to help. Participate in our IAM research program for access to our guide, Implementing a Zero-Trust Approach to Network Security.
Posted: 04 Oct 2021 | Published: 04 Feb 2020
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Is Bad Outreach Killing Your Business?
sponsored by TechTarget
WHITE PAPER:There are many ways an opportunity can go sour—in some cases it’s out of Sales’ hands. But other times, it’s caused at least partly by bad interaction. Buyers identified 6 behaviors that are “immediate killers”. Discover the 6 here.
Posted: 20 Aug 2021 | Published: 20 Aug 2021
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TOPICS:  .NET

Resource Library
sponsored by TechTarget
RESOURCE CENTER:Join Jon Brown, VP & Publisher of Market Insights at TechTarget, as he explores how AI, automation, hybrid cloud, remote work, edge computing, and enhanced security impact systems management solutions buyers—and how they’re responding. Tune in to the conversation here.
Posted: 20 Aug 2021 | Published: 20 Aug 2021
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TOPICS:  .NET

Bridging the Engagement Gap for Sales
sponsored by TechTarget
WHITE PAPER:When it comes to identifying and unifying buyers, tech sellers face an uphill battle. The recent acceleration of virtual selling has only amplified their pain. Read on to learn how Sales and Marketing organizations can better identify and bring buying teams together so sellers can more effectively engage their target accounts.
Posted: 05 Aug 2021 | Published: 05 Aug 2021
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TOPICS:  .NET

The B2B Buyer Persona Framework
sponsored by TechTarget
WHITE PAPER:In this B2B Buyer Persona Framework, explore how B2B buyers differ from B2C personas, B2B functional and emotive attributes, and much more. Save the exclusive Forrester framework here.
Posted: 04 Aug 2021 | Published: 04 Aug 2021
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Delivering On The Promise Of Intent
sponsored by TechTarget
WEBCAST:The B2B tech market is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. Now, companies are trying purchase intent data but are unsure of how to adjust or optimize effectively to deliver better results faster. Watch this webinar to learn how to address these challenges head-on.
Posted: 02 Aug 2021 | Premiered: Aug 2, 2021
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TOPICS:  .NET

Introducing The Insights-Driven Targeting Spectrum
sponsored by TechTarget
WHITE PAPER:In this report, explore the Forrester Insights-Driven Targeting Spectrum, gain a comprehensive view of 6 sequential capabilities to more effectively target buyers, and discover the best guidelines to ensure evolving levels of data maturity.
Posted: 02 Aug 2021 | Published: 02 Aug 2021
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Assigning Buying Groups Using Standard Functionality In Sales Force Automation Systems
sponsored by TechTarget
WHITE PAPER:B2B technologies and processes should reflect how B2B buyers buy — as buying groups. In this brief, discover how organizations can operationalize buying groups using currently available sales force automation (SFA) system functionality.
Posted: 02 Aug 2021 | Published: 02 Aug 2021
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TOPICS:  .NET

Security in the supply chain: Lessons learned from SolarWinds
sponsored by TechTarget
RESOURCE:Explore some of the key lessons we've learned from SolarWinds, and tips for applying them to your supply chain, in our expert guide—which you can download after a brief survey.
Posted: 30 Jul 2021 | Published: 31 Jul 2021
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Account-Based Selling: A Foundation
sponsored by TechTarget
WHITE PAPER:In this brief, explore the concept of account-based selling in the B2B market, and learn how to define the conditions that must be in place to realize the desired return on effort and investment. Download the brief here to start learning.
Posted: 29 Jul 2021 | Published: 29 Jul 2021
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TOPICS:  .NET

2021 DevOps Pulse Survey Results
sponsored by TechTarget
RESOURCE CENTER:This short webinar is designed to offer practical insights to tech vendor marketing and sales professionals on the state of global DevOps adoption across today’s enterprise organizations. Tune in here.
Posted: 29 Jul 2021 | Published: 29 Jul 2021
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TOPICS:  .NET

Buying Group Service-Level Agreements 101: Defining What To Pass Between Revenue Engine Teams
sponsored by TechTarget
ANALYST BRIEF:In this exclusive Forrester report, explore the importance of standardizing service-level agreements (SLAs).
Posted: 28 Jul 2021 | Published: 28 Jul 2021
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Growing Sales Revenue Using High-Value Offers for ABM Engagement
sponsored by TechTarget
RESOURCE CENTER:In this e-book, explore how, through a shift in thinking and close collaboration between teams, Sales and Marketing together can develop High-Value Offers (HVO) to deliver stronger, more impactful engagement with the accounts that matter most.
Posted: 28 Jul 2021 | Published: 28 Jul 2021
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TOPICS:  .NET

The Evolving Role of Strategic IT Leaders
sponsored by TechTarget
LANDING PAGE:In this webinar, join Director of Market Insights Susan Smith as she shares an update on CIO trends, plus a deep dive into IT leaders’ responses to TechTarget’s 2021 IT Priorities and Media Consumption surveys. Watch here.
Posted: 27 Jul 2021 | Published: 27 Jul 2021
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TOPICS:  .NET

Practical Ways to Turbocharge Marketing and Sales with Intent Data
sponsored by TechTarget
BRIGHTTALK:Many companies are trying out purchase intent data, but are unsure of how to adjust or optimize what they’re doing to deliver better results faster. View this webinar for an insightful discussion reflecting first-hand input from dozens of B2B providers on how they are tackling these challenges head-on.
Posted: 14 Jul 2021 | Published: 14 Jul 2021
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TOPICS:  .NET

Achieving Channel Growth by Recruiting Influential MSPs
sponsored by TechTarget
WHITE PAPER:Managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners. In this e-book, learn how to define and execute successful MSP recruitment initiatives. Discover how you can generate more recurring revenue and create a salesforce multiplier effect here.
Posted: 25 Jun 2021 | Published: 25 Jun 2021
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TOPICS:  .NET

Digital Demand Generation
sponsored by TechTarget
WHITE PAPER:In this e-book, “Digital Demand Generation,” part of a new series, Digital Skills Acceleration, we discuss how more intelligent content syndication can drive results in the short term and set you up for long-term success. Check it out now.
Posted: 14 Jun 2021 | Published: 14 Jun 2021
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TOPICS:  .NET

Could BANT Be Killing Your Business?
sponsored by TechTarget
WHITE PAPER:In this white paper, “Could BANT Be Killing Your Business?” you’ll explore the limitations of BANT (budget, authority, need, timing) and how to overcome challenges to better qualify leads and maximize productivity. Check it out now.
Posted: 10 Jun 2021 | Published: 10 Jun 2021
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TOPICS:  .NET

Digital Skills Acceleration: Brand Advertising
sponsored by TechTarget
WHITE PAPER:Google’s decision to eliminate third-party cookies sent a shockwave through the advertising industry. The changes will prevent organizations from leveraging third-party data to run targeted campaigns and as a result more marketers will turn to brand advertising to reach prospects. Open this e-book to learn more.
Posted: 10 Jun 2021 | Published: 10 Jun 2021
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TOPICS:  .NET

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