All resources sponsored by:

TechTarget

1 - 25 of 206 Matches
A Practical Guide to B2B Purchase Intent
sponsored by TechTarget
WHITE PAPER:There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.
Posted: 20 Nov 2018 | Published: 20 Nov 2018
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Comparing B2B Purchase Intent Vendors
sponsored by TechTarget
WHITE PAPER:Purchase Intent Data is the hot topic of conversation in the B2B tech space today. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. Read on for more information.
Posted: 20 Nov 2018 | Published: 20 Nov 2018
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How the Right Content & Delivery Strategies Double Demand Gen ROI
sponsored by TechTarget
PRESENTATION:Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.
Posted: 19 Nov 2018 | Published: 31 Oct 2017
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A Practical Guide to Implementing Account-Based Marketing
sponsored by TechTarget
RESOURCE:In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Learn how to know who's in market for your solutions beyond the insights available through traditional inbound and outbound marketing.
Posted: 19 Nov 2018 | Published: 19 Nov 2018
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Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution
sponsored by TechTarget
WHITE PAPER:Download this white paper to learn how implementing Priority Engine impacted the business success of sales and marketing teams at Reduxio.
Posted: 16 Nov 2018 | Published: 16 Nov 2018
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Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline
sponsored by TechTarget
VIDEO:VAR Focus Technology Solutions needed to acquire more net-new customers and accelerate their deals. To help discover these buyers at exactly the right time, they used purchase intent insight from TechTarget's Priority Engine. Read on for more information on how Priority Engine works.
Posted: 16 Nov 2018 | Premiered: 16 Nov 2018
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Druva: Driving Revenue and Consideration with a Fully Integrated Demand Gen Engine
sponsored by TechTarget
VIDEO:With real purchase intent insight from Priority Engine, Druva was able to create a "single source of the truth" through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle. Watch this video for more on how Druva drove revenue through improved leads.
Posted: 15 Nov 2018 | Premiered: 15 Nov 2018
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Demand Generation in the Age of Intent
sponsored by TechTarget
WHITE PAPER:While many lead generation providers claim they can fulfill this need, the reality is what they are really selling you is: "Quantity over Quality." In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics. Read on for more information.
Posted: 15 Nov 2018 | Published: 15 Nov 2018
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3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER:Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER:Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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If That Data Deal Seems Too Good to Be True, It Probably Is
sponsored by TechTarget
WHITE PAPER:In an environment where GDPR is raising good questions about data quality, this white paper discusses key issues and guidance for marketers—whether the data is sourced for simple appending and other hygiene or as a catalyst for delivering significant business performance gains.
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK:If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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Why B2B Marketers Neglect Their Brands
sponsored by TechTarget
RESOURCE:Download this e-book to explore how data-driven branding improves outcomes at every stage of the funnel.
Posted: 13 Nov 2018 | Published: 13 Nov 2018
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TOPICS:  CRM | CRM Software | Marketing

What Are Low-Cost Leads Really Costing You?
sponsored by TechTarget
RESOURCE:This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality. Download to learn more.
Posted: 13 Nov 2018 | Published: 13 Nov 2018
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3 Data-Based Ways to Improve ABM Now
sponsored by TechTarget
RESOURCE:Growth beyond the level of your historical demand generation success fundamentally depends on access to new types of insight. Download this e-book from TechTarget and HG Data to understand new sources of data and how to apply them to drive greater value from your ABM programs.
Posted: 08 Nov 2018 | Published: 08 Nov 2018
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Harnessing the Power of Search: A Guide to Capturing Buyer Intent
sponsored by TechTarget
RESOURCE:This e-book showcases how TechTarget helps B2B technology marketers harness the power of search to more effectively find, engage and convert buyers. Read on to discover exactly how TechTarget uniquely captures buyer intent, and how it can help your business find new customers.
Posted: 08 Nov 2018 | Published: 08 Nov 2018
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Chart a Course to Better ROI: A Guide to Real Purchase Intent
sponsored by TechTarget
EBOOK:View this e-book to learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant content they're interested in.
Posted: 07 Nov 2018 | Published: 07 Nov 2018
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Finding the right APM tool for your specific use cases
sponsored by TechTarget
RESOURCE:An APM tool can provide businesses insight into an application's health and manage it like no other piece of software. In this guide, find important features to look for in an APM tool, a comparison of today's top APM software, and top product overviews from APM experts. Download now.
Posted: 05 Nov 2018 | Published: 05 Nov 2018
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TOPICS:  Software

How to choose a hybrid cloud management tool
sponsored by TechTarget
RESOURCE:Hybrid cloud management tools are still young, and it can be difficult to break through the vendor hype surrounding each of them to uncover which will fit best with your unique workloads. In this guide, sort through our experts' analysis of hybrid cloud management tools from AWS, Azure, VMware, and more, and find the top tool for your needs.
Posted: 03 Nov 2018 | Published: 03 Nov 2018
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TOPICS:  Cloud Archive

UCaaS evolution: Common features, risks, and benefits
sponsored by TechTarget
RESOURCE:As the UCaaS market matures, service providers are seeking out ways to differentiate their offerings, essentially creating the next generation of UCaaS platforms. Participate in our market research program and receive this complimentary guide to learn about common features of UCaaS platforms, as well as risk and benefits associated with using one.
Posted: 03 Nov 2018 | Published: 03 Nov 2018
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Mobile device security: Malware mitigation, recent attacks and more
sponsored by TechTarget
RESOURCE:Are you prepared? Improper access or limited visibility can lead to unintended data exposure or insider theft. Your free application security guide awaits. Guide includes: • Recent mobile attacks • Android vulnerabilities • Janus malware mitigation• And more
Posted: 03 Nov 2018 | Published: 03 Nov 2018
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TOPICS:  Passwords

Expert Guide to Cloud ERP Decisions
sponsored by TechTarget
RESOURCE:If you've been paying attention to major ERP vendors, you've probably heard that businesses should move to a cloud ERP system. But a cloud ERP migration can be disruptive for the whole business and could cost you more in the long run. Take our survey to access our vendor-neutral guide on how companies are approaching this dilemma.
Posted: 03 Nov 2018 | Published: 03 Nov 2018
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TOPICS:  ERP

UCaaS evolution: Common features, risks, and benefits
sponsored by TechTarget
RESOURCE:As the UCaaS market matures, service providers are seeking out ways to differentiate their offerings, essentially creating the next generation of UCaaS platforms. Participate in our market research program and receive this complimentary guide to learn about common features of UCaaS platforms, as well as risk and benefits associated with using one.
Posted: 03 Nov 2018 | Published: 03 Nov 2018
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Top DevOps tool to use in your career
sponsored by TechTarget
RESOURCE:Everyone knows there's no such thing as a best DevOps tool. But what tools are best to start your career using? Do recruiters look for experience with certain tools during the hiring process? What do DevOps experts recommend? In this guide, learn what DevOps professionals at ChefConf 2018 recommended as the top tools to know.
Posted: 03 Nov 2018 | Published: 03 Nov 2018
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TOPICS:  CIOs

Managing Multiple Clouds for Strong Data Protection
sponsored by TechTarget
RESOURCE:How is your company using the multicloud to its advantage, while also ensuring data is accessible, safe, and compliant? We want your expertise. In exchange for sharing with us your own multicloud strategies, our e-book on Managing Multiple Clouds for Strong Data Protection is yours.
Posted: 03 Nov 2018 | Published: 03 Nov 2018
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TOPICS:  Backup Software

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