All resources sponsored by:

TechTarget

1 - 25 of 208 Matches
What an Actual Marketing Transformation Really Looks Like
sponsored by TechTarget
CASE STUDY:In this extensive 38-page case study from TechTarget, learn how TIBCO—a TechTarget client since 2014—achieved true marketing transformation through the use of TechTarget marketing technology.
Posted: 17 Jun 2019 | Published: 17 Jun 2019
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Accelerate ABM with Priority Engine
sponsored by TechTarget
VIDEO:In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.
Posted: 17 Jun 2019 | Premiered: 17 Jun 2019
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Watch, Listen, Learn: Winning in the Age of the Informed Buyer
sponsored by TechTarget
RESEARCH CONTENT:In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.
Posted: 13 Jun 2019 | Published: 13 Jun 2019
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3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER:How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019
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How to Improve VDI Performance with the Right Storage Strategy
sponsored by TechTarget
RESOURCE:If your VDI is buggy, laggy, or slow don't worry. Having the right storage for VDI deployments can diminish those issues. Download this E-Guide to learn how moving to a flash-based storage array can solve some of your most pressing VDI challenges and prevent performance-related issues.
Posted: 12 Jun 2019 | Published: 12 Jun 2019
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The Evolution of NVMe: Trends, and Developments
sponsored by TechTarget
RESOURCE:What are NVMe's main misconceptions? What exactly are the predicted performance gains? Are there any recent NVMe developments of which you should be aware. Read our e-book on The Evolution of NVMe to have all your questions on answered.
Posted: 12 Jun 2019 | Published: 12 Jun 2019
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Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by TechTarget
WHITE PAPER:In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 05 Jun 2019 | Published: 05 Jun 2019
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5 Things IoT Marketers Need to Know for 2019
sponsored by TechTarget
WHITE PAPER:According to research by TechTarget, the biggest challenge of IoT adoption is keeping it secure and connected. Download this market trend report to explore more research surrounding IoT deployment.
Posted: 21 May 2019 | Published: 21 May 2019
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How to Build, Operate and Run Your Stack to Win in Your Industry
sponsored by TechTarget
CASE STUDY:In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.
Posted: 21 May 2019 | Published: 21 May 2019
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Simple Data-Driven Strategies for Successful Account-Based Marketing
sponsored by TechTarget
EBOOK:Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 09 May 2019 | Published: 09 May 2019
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Identifying and Overcoming Buying Group Blindness
sponsored by TechTarget
WHITE PAPER:Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
Posted: 01 May 2019 | Published: 31 Dec 2018
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The Road to NVMe Adoption
sponsored by TechTarget
RESOURCE:How can your company expect NVMe to integrate with its existing systems? What are the predicted performance gains? What other factors are motivating enterprises to adopt? Our e-book NVMe's Evolution & the Road to Adoption addresses these questions and more. Read it here.
Posted: 30 Apr 2019 | Published: 30 Apr 2019
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Why a Seamless CX is Essential for Business Success
sponsored by TechTarget
RESOURCE:Now that CX is appearing everywhere, it might be time to expand on the old concept of CRM. Inside our member-exclusive guide, How to Enhance the Customer Journey with CX Management, find out why embracing and crafting a seamless CX is essential for business success. To claim your free download, share your insight in our CRM questionnaire today.
Posted: 30 Apr 2019 | Published: 30 Apr 2019
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Converged Data Protection: Benefits, Drawbacks, and Product Comparisons
sponsored by TechTarget
RESOURCE:Because converged data protection is still relatively new, questions and concerns abound regarding the benefits and drawbacks of deployment. That's why we took the time to curate the following e-book for you, Converged Secondary Storage: Expanding the HCI Model, to cover the breadth of questions your company may have. Read it here.
Posted: 30 Apr 2019 | Published: 30 Apr 2019
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Using Intent Data to Improve Event Marketing
sponsored by TechTarget
WHITE PAPER:To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.
Posted: 24 Apr 2019 | Published: 24 Apr 2019
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Building an ABM Program That Actually Works
sponsored by TechTarget
EBOOK:TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
Posted: 24 Apr 2019 | Published: 31 Dec 2018
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Take Out the Trash
sponsored by TechTarget
EBOOK:Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
Posted: 24 Apr 2019 | Published: 31 Dec 2018
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Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT:As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019
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How Digital Branding Drives B2B Demand
sponsored by TechTarget
WHITE PAPER:In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.
Posted: 17 Apr 2019 | Published: 17 Apr 2019
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Choosing the right cloud collaboration tools
sponsored by TechTarget
RESOURCE:When it comes to choosing a cloud collaboration tool, it's crucial to choose something that not only has the features you need, but also has technical support to help the adoption process. Take a multiple-choice survey to get your copy of our cloud collaboration tool comparison chart.
Posted: 16 Apr 2019 | Published: 16 Apr 2019
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What ERP vendor offers the best ROI?
sponsored by TechTarget
RESOURCE:Comparing ERP vendors is no easy task, especially when considering the ROI of your future purchase. With our expert guide on ERP vendors, compare and contrast platforms from SAP, Oracle, Infor, and more, and get a comprehensive look at product features, platform differences, and ROIs from popular ERP vendors and industry underdogs alike.
Posted: 16 Apr 2019 | Published: 16 Apr 2019
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How ISRs Improved Sales Appointment Rates by 19X
sponsored by TechTarget
WHITE PAPER:Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
Posted: 11 Apr 2019 | Published: 11 Apr 2019
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Delivering on a Full Funnel Strategy for High-Velocity Sales and Marketing
sponsored by TechTarget
CASE STUDY:Download this case study to learn how partnering with TechTarget allowed Turbonomic to deliver on a full funnel strategy for high-velocity sales and marketing, and examine the impact of TechTarget's Priority Engine platform on Turbonomic's brand performance.
Posted: 11 Apr 2019 | Published: 11 Apr 2019
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Is There a Silver Bullet for B2B Marketing Data?; Real Advantages Companies Are Gaining Right Now
sponsored by TechTarget
EBOOK:How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 10 Apr 2019 | Published: 10 Apr 2019
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Why B2B Marketers Can't Afford to Ignore Digital Advertising
sponsored by TechTarget
EBOOK:In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Posted: 09 Apr 2019 | Published: 31 Dec 2018
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