Advanced analytics and CRM: Measuring the customer experience
Today, many businesses are honing in on the importance of the customer experience. As a result, there is an increased focus on mining customer feedback with new and developing strategies.
But how do you know which tactics will be the most helpful to your organization now and in the future?
In this expert e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to successfully integrate analytics into CRM systems.
Plus, find out how you can leverage big data analytics to derive actionable insights that can help you create a more personalized customer experience.