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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 

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Customer Data Integration Reports
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From Disney to dishwashers: Digital CRM to change customer experience
sponsored by SearchCRM
EGUIDE: Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

SearchCRM

Why the empowered consumer can hinder business success
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Real-time Personalization: 6 fundamental tips for marketers
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

IBM

HPE Social Enterprise Services
sponsored by Hewlett-Packard Enterprise
WEBCAST: Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Enterprise

Customer Strategies & Technologies Summit 2014
sponsored by Gartner
BROCHURE: View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
Posted: 04 Feb 2014 | Published: 31 Dec 2013

Gartner

E-Guide: Rethinking WCM for Effective Customer Experience Management
sponsored by Bridgeline Digital
EGUIDE: Access the following expert e-guide to uncover the 3 rules your WCM initiative needs to follow to help ensure an optimized web presence and successful overall CEM.
Posted: 29 Jan 2014 | Published: 29 Jan 2014

Bridgeline Digital

To Pump up Data Volume, Connect Customer Channels
sponsored by SearchCRM
EBOOK: In this chapter of our e-book series Improving the Customer Experience Through Technology, CRM professionals explain what it takes to maintain a single view of a customer's history and contact information, how multichannel organizations keep all that data in order -- and how they keep it from falling into the wrong hands.
Posted: 10 Dec 2013 | Published: 10 Dec 2013

SearchCRM

Big data and analytics for a holistic customer journey
sponsored by IBM
WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
Posted: 25 Nov 2013 | Published: 31 Aug 2013

IBM

Integrate Quickbooks Desktop and Salesforce
sponsored by Scribe Software Corporation
WEBCAST: View this comprehensive webcast to learn how to integrate QuickBooks® Desktop data with Salesforce® using a CRM integration tool. Discover how integration can empower your sales and support teams to make better decisions and handle customer needs.
Posted: 14 Nov 2013 | Premiered: Jul 26, 2013

Scribe Software Corporation

A Success Model For CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Access this informative white paper to learn how effectively integrating CRM applications into the enterprise can help you turn CRM into a strategic asset, creating actionable advantage for sales and service teams.
Posted: 12 Nov 2013 | Published: 31 May 2013

Scribe Software Corporation

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

Break the IT maintenance vs. innovation gridlock
sponsored by Hewlett Packard Enterprise
WEBCAST: Applications are at the center of today's information intense world. Tune into this video now to learn how to improve efficency, innovation and growth with the right applications. Learn why applications play a key role in the overall strategy of your organization by viewing this helpful webcast now.
Posted: 08 Oct 2013 | Premiered: Oct 8, 2013

Hewlett Packard Enterprise

Deepening Customer Experience: Analyzing, Optimizing, and Integrating CEM
sponsored by OpenText
EGUIDE: In this E-Guide, learn how to plan and allocate resources for CEM, compare the latest types of customer experience analytics applications, and find out how companies can use CEM technology to craft a single view of the customer.
Posted: 11 Sep 2013 | Published: 17 Sep 2013

OpenText

7 Ways Video Can Fuel Customer Engagement, Conversion and Acquisition
sponsored by Limelight Networks, Inc.
WHITE PAPER: Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now.
Posted: 26 Aug 2013 | Published: 26 Aug 2013

Limelight Networks, Inc.

HP AllianceOne Partner Program
sponsored by Hewlett-Packard
WHITE PAPER: In this white paper, resource you will discover a leading vendor's alliance program – providing the resources you need to build innovative solutions and get to market quickly – leading to greater growth and success.
Posted: 14 Aug 2013 | Published: 30 Apr 2013

Hewlett-Packard

Analytics: The real-world use of big data - How innovative enterprises in the midmarket extract value from uncertain data
sponsored by IBM
WHITE PAPER: While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

IBM

Aberdeen Report: Understanding the Complexity of B2B Integration: Insights for Mid-Market Leaders“
sponsored by IBM
WHITE PAPER: Coordinating with partners across multiple channels and sites isn't easy, however, gaps can lead to poor sales performance and lost business due to unhappy customers or suppliers. Explore this analyst report from the Aberdeen Group to learn how mid-market enterprises can improve collaboration with multi-channel and real-time data integration.
Posted: 15 Jul 2013 | Published: 30 Jun 2012

IBM

Forrester Consulting Report - Empowered Customers Drive Collaborative Business Evolution
sponsored by IBM
WHITE PAPER: In this comprehensive Forrester report, explore how successful businesses are adapting to the new demands of customers by transforming processes and technology in order to improve customer experience and leverage collaboration for more effective communication over a number of touchpoints.
Posted: 15 Jul 2013 | Published: 31 May 2012

IBM

Transform customer experiences and relationships: Three disruptive forces combine for breakthrough innovation
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this helpful resource, explore how you can leverage data management, decision support, and agile services to better manage the customer information lifecycle, improve the customer's sentiment about your organization, and turn customers into advocates.
Posted: 28 Jun 2013 | Published: 30 Jun 2012

Hewlett Packard Enterprise

Unlock the Value of Social Media Data
sponsored by Hewlett Packard Enterprise
WEBCAST: Social media data is extremely valuable for businesses, but it doesn't mean anything if you don't have the right tools and processes in place to make sense of it all. In this resource, discover a new approach to business intelligence that responds to the unique analytic challenges of social media data.
Posted: 28 Jun 2013 | Premiered: May 31, 2012

Hewlett Packard Enterprise

Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER: In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

How to Start Your Big Data Journey
sponsored by IBM
WEBCAST: Big data is not just about technology. It's about the value you can extract and the problems you can solve with the technology. This webcast explores five use cases that are excellent starting points for beginning the big data journey. Watch now to learn how to leverage big data technology and strategy for success.
Posted: 12 Jun 2013 | Premiered: Jun 12, 2013

IBM

E-Book: Understanding SaaS/Cloud Application Integration: Tips, Techniques and Getting Started
sponsored by Dell Boomi
EBOOK: Integrating cloud applications with in-house legacy applications can be a difficult undertaking. The good news is that there are more options than ever that allow organizations to do all the integration themselves. This e-book examines what you need to know to develop the right cloud application integration strategy for your organization.
Posted: 22 May 2013 | Published: 27 May 2010

Dell Boomi
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