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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
CRM Analytics Reports
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How to Become a CX Superhero: All You Need to Know
sponsored by Concentrix
EGUIDE: If your VOC program is falling flat, you are not alone. CX teams are often too small and bogged down with administrative tasks to spend as much time as they need on customers. This e-book will teach you how to free up your CX team to do what is really important for your business – maintaining CRM.
Posted: 09 Jan 2019 | Published: 01 Jan 2019

Concentrix

E-Book: Advancing Digital Maturity in Financial Services
sponsored by Akamai Technologies
BOOK: Download this e-book for guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience.
Posted: 20 Dec 2018 | Published: 20 Dec 2018

Akamai Technologies

The Action Gap: What's Causing All the Disappointment in your VOC Program and How to Fix it
sponsored by Concentrix
WHITE PAPER: Sentiment around voice of the customer (VOC) software has changed from enthusiasm to disappointment due to their continued failure to deliver on promised ROIs. Download this guide to uncover 4 steps to help deliver on missing ROIs and improve the overall customer experience.
Posted: 17 Dec 2018 | Published: 17 Dec 2018

Concentrix

BIG Experimentation Ideas Retail Edition
sponsored by Optimizely
EBOOK: Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.
Posted: 10 Dec 2018 | Published: 10 Dec 2018

Optimizely

Digital Experimentation - Discover the secret weapon
sponsored by Optimizely
VIDEO: In this brief company video, find out how experimentation has helped start-up company, Secret Escapes, address key strategy concerns and establish a place for themselves in the highly competitive travel market.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018

Optimizely

Digital Experimentation - Making their money go further
sponsored by Optimizely
VIDEO: Digital Experimentation can make your money go further. In this brief video, hear how Product Director of MoneySuperMarket, Manish Gajria, is using experimentation to maximize company investments and outperform the competition.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018

Optimizely

The Surprising Power of Online Experiments
sponsored by Optimizely
WHITE PAPER: Read this white paper to learn how you can properly design and execute A/B tests and other controlled experiments, ensure their integrity, interpret their results, and avoid pitfalls.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

Optimizely Stats Engine
sponsored by Optimizely
WHITE PAPER: Today's leading digital businesses are dominating the market by taking advantage of experimentation to improve their digital products, online commerce, and marketing campaigns. See what Harvard Business professionals are raving about, and explore how this essential software is changing the game by separating the professionals from the amateurs.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

The Big Book of Experimentation
sponsored by Optimizely
CASE STUDY: With Optimizely's experimentation software, businesses are delivering consistent and quality results. In this comprehensive e-book, see the success stories of leading brands who have used Optimizely to boost their revenue, improve lead quality, and beat the odds.
Posted: 07 Dec 2018 | Published: 07 Dec 2018

Optimizely

Drive Quality and Velocity with Feature Flags
sponsored by Optimizely
WHITE PAPER: Download this white paper to learn about the Optimizely Full Stack, which combines product experimentation and feature flag management to enable product development teams to prove the impact and reduce the risk of every release.
Posted: 06 Dec 2018 | Published: 06 Dec 2018

Optimizely

Build vs. Buy: Implementing the Right Experimentation Solution
sponsored by Optimizely
WHITE PAPER: Learn how you can implement an experimentation platform for your product and engineering team, just like Uber, Netflix, Airbnb, Google, and Facebook do.
Posted: 04 Dec 2018 | Published: 04 Dec 2018

Optimizely

Optimizely Guide Book
sponsored by Optimizely
RESOURCE: There are plenty of A/B testing tools on the market, and plenty of marketing and web management tools with testing capabilities. However, many of them are costly, time consuming, and can lead to skewed results. In this guidebook, Nucleus Research highlights the Optimizely platform and top benefits customers have experienced since implementing.
Posted: 30 Nov 2018 | Published: 31 Mar 2017

Optimizely

VOC and Culture Change: Cracking the Code
sponsored by Concentrix
VIDEO: In this webinar, learn 7 valuable tips from Gina Massa, Senior Director of CX insights at Concentrix, for developing a culture that uses customer feedback to differentiate on experiences.
Posted: 26 Nov 2018 | Premiered: 26 Nov 2018

Concentrix

A Practical Guide to B2B Purchase Intent
sponsored by TechTarget
WHITE PAPER: There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.
Posted: 20 Nov 2018 | Published: 20 Nov 2018

TechTarget

Comparing B2B Purchase Intent Vendors
sponsored by TechTarget
WHITE PAPER: Purchase Intent Data is the hot topic of conversation in the B2B tech space today. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. Read on for more information.
Posted: 20 Nov 2018 | Published: 20 Nov 2018

TechTarget

How Companies Transform Their Customer Experience in the Age of the Customer
sponsored by Zendesk
CASE STUDY: Inside, find out how brands like Uber, Peloton, and Stanley Black & Decker were able to transform their customer experiences. Learn about the importance of tailoring CRM tools to create unique experiences that are honest and data-driven.
Posted: 31 Oct 2018 | Published: 31 Oct 2018

Zendesk

The Modern Analytics Platform: Balancing Dual and Dueling Imperatives
sponsored by Domo Technologies
ANALYST REPORT: In this Eckerson Group guide, see how modern analytics platforms are changing the game for business intelligence and analytics. Learn and understand the many core functions that will drive data insights into the future for competitive business and much, much more.
Posted: 04 Oct 2018 | Published: 28 Feb 2017

Domo Technologies

Vendor Spotlight: Information Discovery and Knowledge Discovery in the Era of Cognitive Applications
sponsored by Sinequa
WHITE PAPER: In this IDC vendor spotlight, learn about the evolution of the enterprise software industry and how AI techniques are being combined to provide intelligent automation.
Posted: 19 Sep 2018 | Published: 31 Jul 2017

Sinequa

A 3 Step Approach to Personalization Success
sponsored by Acquia, Inc.
EBOOK: Download this e-book to discover how the powers of personalization can help reach those in a customer-empowered world. Gain expert insight from marketing leader, Eric Fullerton, as he unveils the secret 3 step methodology needed to turn any personalization dream into a reality.
Posted: 02 Jan 2019 | Published: 02 Jan 2019

Acquia, Inc.

The Value of Personalization for B2B Companies
sponsored by Acquia, Inc.
VIDEO: Leading corporations are employing personalization to boost business and build brand loyalty. In this webinar, discover why 67% of marketers trust personalization, and uncover the benefits industry leaders don't want you to know about.
Posted: 12 Dec 2018 | Premiered: 16 Sep 2018

Acquia, Inc.

Driving Personalization with AI and Chatbots
sponsored by Oracle Cloud
WHITE PAPER: Data and analytics are at the heart of customer experience, and companies are embracing AI to help them use data better. Discover how inside.
Posted: 03 Dec 2018 | Published: 03 Dec 2018

Oracle Cloud

Go Beyond the Contact Center with Mobile-First Customer Experiences
sponsored by Oracle
EBOOK: Customer experience is a core pillar of your digital transformation strategy. It is about delivering a truly personalized, contextual, and meaningful experience to customers across the entire engagement lifecycle. Uncover 10 considerations for redefining the engagement model and reinventing the customer experience.
Posted: 05 Nov 2018 | Published: 05 Nov 2018

Oracle

Ten Imperatives to Build Digital Customer Engagement
sponsored by Oracle
RESOURCE: To keep up with unpredictable markets, 24% of organizations said enabling digital capabilities is their top priority. Inside, explore an outline of 10 imperatives for true digital customer engagement that can help you deliver transformative customer experience.
Posted: 02 Nov 2018 | Published: 02 Nov 2018

Oracle

Global Law Firm Embraces AI-Powered Search and Recommendations
sponsored by Coveo
CASE STUDY: Like many modern businesses, a global law firm needed to deliver more personalized experiences and increase conversions. Download this case study to learn more about how the law firm used AI search personalization to increase conversions and create more personalized experiences.
Posted: 09 Oct 2018 | Published: 09 Oct 2018

Coveo

The Artificial Intelligence Starter Guide for IT Leaders
sponsored by Dell EMC and Intel®
WHITE PAPER: Deploying AI at your business is a transformative process – it changes the way organizations interact, the amount of intelligence within products and services, and unlocks hidden insights from vast pools of data. Explore business drivers, common applications for machine learning and deep learning, as well as how to deploy AI successfully.
Posted: 10 Sep 2018 | Published: 31 May 2018

Dell EMC and Intel®
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