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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
CRM Analytics Reports
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A Unified, Smart Omnichannel Customer Experience
sponsored by 24/7 Customer Inc
WHITE PAPER: Tap into this resource to learn how your business can use AI and machine learning to understand consumer intent and create a unified omnichannel customer experience.
Posted: 23 Feb 2018 | Published: 31 Jan 2018

24/7 Customer Inc

Blended AI for Customer Experience
sponsored by Genesys
RESOURCE: Using artificial intelligence (AI) for customer interactions doesn't mean you have to replace your customer agents. Learn some ways to use AI to augment what your agents already do.
Posted: 23 Feb 2018 | Published: 31 Dec 2017

Genesys

10 Hot-Button CX Topics for Retailers
sponsored by Genesys
RESOURCE: How does your business' customer experience stack up against top performers in other industries, such as Uber and Airbnb? Delve into 10 hot-button CX topics for retailers and discover ways your business can evolve to retain customers.
Posted: 21 Feb 2018 | Published: 31 Dec 2017

Genesys

How to Market in the Right Moment with the Right Message
sponsored by 24/7 Customer Inc
WHITE PAPER: Today's customers expect personalized interactions. With artificial intelligence (AI), machine learning and predictive analytics leading to automated 1-on-1 experiences, this becomes possible at-scale. Discover how current personalization attempts can miss the mark.
Posted: 20 Feb 2018 | Published: 31 Dec 2017

24/7 Customer Inc

Future-Proof Your Marketing Technology
sponsored by Tealium
WHITE PAPER: Find out how marketers and their teams can attempt to future-proof their architecture by taking a flexibility-first approach that enables seamless data integration, access to unified customer data, analytics, and more.
Posted: 13 Feb 2018 | Published: 31 Dec 2016

Tealium

Modernizing the Analytic Database with Cloudera Enterprise
sponsored by Cloudera
WHITE PAPER: A traditional analytic database can hold your business back from aligning your data with your key business objectives. Discover a new kind of analytic database that is designed to provide scale and flexibility.
Posted: 08 Feb 2018 | Published: 31 Dec 2016

Cloudera

Boosting Omnichannel Sales with Data-driven Marketing
sponsored by Reltio
WHITE PAPER: Discover how cloud-based, data-driven applications can help your marketing and sales team by blending internal and third-party data without sapping IT resources.
Posted: 08 Feb 2018 | Published: 08 Feb 2018

Reltio

Hyper-Personalized Shopping Case Study
sponsored by Cognitive Scale
CASE STUDY: Take an in-depth look at how a large, omni-channel retailer turned to augmented intelligence and machine learning to personalize their customers' mobile shopping experience.
Posted: 01 Feb 2018 | Published: 01 Feb 2018

Cognitive Scale

10 Best Practices For Integrating Your Customer Data
sponsored by Scribe Software Corporation
WHITE PAPER: Learn 10 best practices to integrate your customer data so that sales, marketing and financial teams can better position your company for customer retention.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

Scribe Software Corporation

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Businesses that use the most modern levels of digital technology – such as CRM and advanced analytics tools – enjoy a 50% increase in revenue growth, according to Microsoft's survey of sales leaders.
Posted: 17 Jan 2018 | Published: 17 Jan 2018

Microsoft

Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
RESEARCH CONTENT: Per Nuclear Research, Microsoft Relationship Sales users can receive a 12%-15% sales productivity boost. Access this research note for an overview of the solution.
Posted: 17 Jan 2018 | Published: 30 Jun 2017

Microsoft

Sentiment analysis software takes social media monitoring to new level
sponsored by SearchContentManagement
EBOOK: AI, BI and big data coupled with social media sentiment analysis tools show potential for marketing automation and next-generation sales.
Posted: 16 Jan 2018 | Published: 16 Jan 2018

SearchContentManagement

A Best-In-Class Plan for Business Transformation and Improves Customer Experience
sponsored by Mega International
RESEARCH CONTENT: In this Aberdeen Group research paper, find out what the top technology issues are for businesses, and what strategies organizations are using to make these technologies thrive for them.
Posted: 05 Jan 2018 | Published: 30 Nov 2016

Mega International

Cloud-Based Platforms for Marketing and Sales Directors
sponsored by NetSuite
WHITE PAPER: Explore how a cloud-based sales and marketing platform can enable your marketers to understand customer behavior and create seamless and personalized experiences.
Posted: 05 Jan 2018 | Published: 31 Dec 2017

NetSuite

How to Leverage AI to Improve Your Customer Service
sponsored by Zendesk
WEBCAST: In this webcast, see how companies can integrate artificial intelligence into customer support to anticipate new strategies to reclaim customers.
Posted: 26 Dec 2017 | Premiered: Dec 26, 2017

Zendesk

Podcast: How to Leverage AI to Improve Your Customer Service
sponsored by Zendesk
PODCAST: In this webcast, discover how artificial intelligence is customizing automated interactions to customer groups or even specific customers and can sense a customer's tone and mood.
Posted: 22 Dec 2017 | Premiered: Dec 6, 2017

Zendesk

Patient engagement strategy heavily influences tech investment
sponsored by Salesforce.com
EGUIDE: Patient engagement is widely considered as a critical component of achieving high-quality care. Inside this expert guide, uncover survey results from the purchasing intentions survey by TechTarget and CHIME, the influence of patient engagement on tech investments and value-based reimbursement, and how IoT and CRM can enhance patient care.
Posted: 04 Dec 2017 | Published: 30 Nov 2017

Salesforce.com

Bright Ideas: Line of Business (IT)
sponsored by Zendesk
CASE STUDY: Discover how companies like Xerox and L'Oreal adapted and refined their customer support offerings to help with their workforce and IT struggles.
Posted: 29 Nov 2017 | Published: 29 Nov 2017

Zendesk

The Total Economic Impact™ Of Zendesk
sponsored by Zendesk
WHITE PAPER: Discover how your organization can provide friction-free customer service experiences, with technology that taps into 5 functional areas, as well as Forrester's Total Economic Impact framework to choose the best customer relationship platform for your business.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Zendesk

The Challenges of Gaining Contextual Insight
sponsored by Sitecore
WHITE PAPER: Sitecore commissioned independent market research company Vanson Bourne to investigate the data challenges that brands face today. Uncover the key findings about the challenges in trying to create better customer experiences.
Posted: 13 Nov 2017 | Published: 13 Nov 2017

Sitecore

Cloud CRM Software: Vendor Comparison Report
sponsored by Zendesk
RESEARCH CONTENT: According to Gartner, over 85% of customer service and support software will be delivered on a cloud-based model by 2019. In this Gartner report, compare strengths and weaknesses of cloud CRM software from top vendors including CRMNEXT, Microsoft, Oracle, Salesforce and many more.
Posted: 25 Oct 2017 | Published: 25 Oct 2017

Zendesk

Successful Marketing Initiatives: Measuring Quality Over Quantity
sponsored by Sitecore
WHITE PAPER: In the marketing world, it should be quality over quantity. In this white paper, learn how to measure quality with customer engagement value, accelerate your market effectiveness with CRM analytics, and uncover 5 examples of how to improve marketing effectiveness and customer engagement.
Posted: 02 Oct 2017 | Published: 02 Oct 2017

Sitecore

How Financial Services Can Be Customer-Centric in the New Digital Landscape
sponsored by Microsoft
RESEARCH CONTENT: This IDC white paper explores how financial services organizations can build a positive digital customer experience across multiple channels. Learn how to create a connected, customer-centric experience with key enablers for cloud content management, mobility, analytics, and more.
Posted: 20 Nov 2017 | Published: 30 Apr 2017

Microsoft

A Look at 5 Contact Center Automation Tools
sponsored by Genesys
EGUIDE: In this expert e-guide, learn about what you need to consider when making contact center purchasing decisions, 5 contact center automation tools to know, and the top 5 benefits of speech analytics.
Posted: 31 Oct 2017 | Published: 27 Oct 2017

Genesys

Analyst Webinar: Is Your Contact Center an Asset or Road Block to Digital Transformation?
sponsored by Genesys
WEBCAST: Join Art Schoeller, Vice President and Principal Analyst at Forrester Research, to learn how to determine if your contact center is strategic or hindering to your enterprise's digital transformation journey.
Posted: 25 Aug 2017 | Premiered: Aug 22, 2017, 01:00 EDT (05:00 GMT)

Genesys
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