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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
CRM Analytics Reports
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VanillaSoft uses embedded analytics to increase inside sales team productivity
sponsored by Izenda
CASE STUDY: This case study explores how VanillaSoft helped sales professionals overcome the pressure to improve sales by implementing embedded BI platforms with efficient and sophisticated self-service tools.
Posted: 25 Apr 2018 | Published: 25 Apr 2018

Izenda

Making Customer Recommendations Based on Machine Learning
sponsored by Redislabs
RESOURCE: Tap into this resource for ways that you can make customer recommendations using models based on machine learning and predictive analytics.
Posted: 16 Apr 2018 | Published: 16 Apr 2018

Redislabs

AI-Powered Research Assistance
sponsored by Cognitive Scale
CASE STUDY: A global 500 bank was missing out on revenue opportunities when their research analysts overlooked key internal information or significant external events. Explore how the bank turned to an artificial intelligence (AI) platform that efficiently synthesized internal and external data and shepherded personalized insights to the research analysts.
Posted: 13 Apr 2018 | Published: 13 Apr 2018

Cognitive Scale

The Guide to Social Media Marketing
sponsored by Oracle Cloud
WHITE PAPER: There is a big difference between talking to friends on social media and using it for business. Read this guide to learn 5 strategies for driving leads using social media platforms.
Posted: 10 Apr 2018 | Published: 31 Dec 2016

Oracle Cloud

10 Tips for Better Salesforce Reporting
sponsored by Informatica
WHITE PAPER: Find out how to use trusted data as the backbone of accurate Salesforce reporting for CRM and marketing automation strategies with 10 best practices for Salesforce data quality and governance.
Posted: 05 Apr 2018 | Published: 31 Dec 2017

Informatica

Critical Capabilities for the CRM Customer Engagement Center
sponsored by Zendesk
ANALYST REPORT: Learn more about the market research and guidelines needed to help application leaders understand and select suitable customer service software, with 4 use cases and 8 critical capabilities to consider.
Posted: 23 Mar 2018 | Published: 19 Dec 2017

Zendesk

Augmented Intelligence for Financial Services
sponsored by Cognitive Scale
CASE STUDY: Discover how the wealth management group turned to an artificial intelligence platform that combines machine learning and natural language processes to provide more personalized service.
Posted: 20 Mar 2018 | Published: 20 Mar 2018

Cognitive Scale

Ovum Decision Matrix: Selecting a Multichannel Cloud Contact Center Solution, 2017 - 18
sponsored by Genesys
ANALYST REPORT: With all the options in the rapidly changing marketplace for cloud-based contact centers, it's a challenge to find the right solution for your business. Learn why Genesys has been positioned as a leader who has solutions for businesses of all sizes and in all industries around the world.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

Genesys

Is Your Customer Experience Making an Impact?
sponsored by Avanade
RESOURCE: 86% of organizations feel that they are behind the curve in regards to their customers' expectations. Find out why organizations lack understanding of what great customer experiences look like, and how they can get there.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

Avanade

Blended AI for Customer Experience
sponsored by Genesys
RESOURCE: Using artificial intelligence (AI) for customer interactions doesn't mean you have to replace your customer agents. Learn some ways to use AI to augment what your agents already do.
Posted: 23 Feb 2018 | Published: 31 Dec 2017

Genesys

10 Hot-Button CX Topics for Retailers
sponsored by Genesys
RESOURCE: How does your business' customer experience stack up against top performers in other industries, such as Uber and Airbnb? Delve into 10 hot-button CX topics for retailers and discover ways your business can evolve to retain customers.
Posted: 21 Feb 2018 | Published: 31 Dec 2017

Genesys

Future-Proof Your Marketing Technology
sponsored by Tealium
WHITE PAPER: Find out how marketers and their teams can attempt to future-proof their architecture by taking a flexibility-first approach that enables seamless data integration, access to unified customer data, analytics, and more.
Posted: 13 Feb 2018 | Published: 31 Dec 2016

Tealium

Hyper-Personalized Shopping Case Study
sponsored by Cognitive Scale
CASE STUDY: Take an in-depth look at how a large, omni-channel retailer turned to augmented intelligence and machine learning to personalize their customers' mobile shopping experience.
Posted: 01 Feb 2018 | Published: 01 Feb 2018

Cognitive Scale

10 Best Practices For Integrating Your Customer Data
sponsored by Scribe Software Corporation
WHITE PAPER: Learn 10 best practices to integrate your customer data so that sales, marketing and financial teams can better position your company for customer retention.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

Scribe Software Corporation

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Businesses that use the most modern levels of digital technology – such as CRM and advanced analytics tools – enjoy a 50% increase in revenue growth, according to Microsoft's survey of sales leaders.
Posted: 17 Jan 2018 | Published: 17 Jan 2018

Microsoft

Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
RESEARCH CONTENT: Per Nuclear Research, Microsoft Relationship Sales users can receive a 12%-15% sales productivity boost. Access this research note for an overview of the solution.
Posted: 17 Jan 2018 | Published: 30 Jun 2017

Microsoft

Report: A 36-Criteria Evaluation of CRM Suites
sponsored by Microsoft
RESEARCH CONTENT: In this Forrester report, explore a 36-criteria evaluation of CRM suites to help you identify which tools may best fit your organization's needs.
Posted: 17 Jan 2018 | Published: 21 Nov 2017

Microsoft

A Best-In-Class Plan for Business Transformation and Improves Customer Experience
sponsored by Mega International
RESEARCH CONTENT: In this Aberdeen Group research paper, find out what the top technology issues are for businesses, and what strategies organizations are using to make these technologies thrive for them.
Posted: 05 Jan 2018 | Published: 30 Nov 2016

Mega International

Cloud-Based Platforms for Marketing and Sales Directors
sponsored by NetSuite
WHITE PAPER: Explore how a cloud-based sales and marketing platform can enable your marketers to understand customer behavior and create seamless and personalized experiences.
Posted: 05 Jan 2018 | Published: 31 Dec 2017

NetSuite

How to Leverage AI to Improve Your Customer Service
sponsored by Zendesk
WEBCAST: In this webcast, see how companies can integrate artificial intelligence into customer support to anticipate new strategies to reclaim customers.
Posted: 26 Dec 2017 | Premiered: Dec 26, 2017

Zendesk

Podcast: How to Leverage AI to Improve Your Customer Service
sponsored by Zendesk
PODCAST: In this webcast, discover how artificial intelligence is customizing automated interactions to customer groups or even specific customers and can sense a customer's tone and mood.
Posted: 22 Dec 2017 | Premiered: Dec 6, 2017

Zendesk

Patient engagement strategy heavily influences tech investment
sponsored by Salesforce.com
EGUIDE: Patient engagement is widely considered as a critical component of achieving high-quality care. Inside this expert guide, uncover survey results from the purchasing intentions survey by TechTarget and CHIME, the influence of patient engagement on tech investments and value-based reimbursement, and how IoT and CRM can enhance patient care.
Posted: 04 Dec 2017 | Published: 30 Nov 2017

Salesforce.com

How to Turn Customer Insight into Action
sponsored by TIBCO
WHITE PAPER: Explore how data analytics and business process automation can be used to turn customer insight into action, using 2 common applications to illustrate the concepts and processes involved.
Posted: 01 Dec 2017 | Published: 01 Dec 2017


Bright Ideas: Line of Business (IT)
sponsored by Zendesk
CASE STUDY: Discover how companies like Xerox and L'Oreal adapted and refined their customer support offerings to help with their workforce and IT struggles.
Posted: 29 Nov 2017 | Published: 29 Nov 2017

Zendesk

Sentiment analysis software takes social media monitoring to new level
sponsored by SearchContentManagement
EBOOK: AI, BI and big data coupled with social media sentiment analysis tools show potential for marketing automation and next-generation sales.
Posted: 16 Jan 2018 | Published: 16 Jan 2018

SearchContentManagement
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