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Customer Data Management Reports
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Cross-Channel Campaign Management for B2C Marketing Professionals
sponsored by Adobe Systems, Inc.
ANALYST REPORT: In this Forrester report, learn about the 12 most significant cross-channel campaign management providers, and how they measure up and help B2C marketing professionals make the right choice.
Posted: 19 Apr 2018 | Published: 19 Apr 2018

Adobe Systems, Inc.

Using Analytics to Improve Customer Engagement
sponsored by SAS
RESEARCH CONTENT: This MIT Sloan Research Report details a statistical overview of the many competitive advantages organizations gain when prioritizing analytics for business insights. Learn about the challenges of using analytics, key trends and how to turn data into stronger customer engagement.
Posted: 19 Apr 2018 | Published: 31 Jan 2018

SAS

Modeling ROI for Personalization
sponsored by Acquia, Inc.
WHITE PAPER: This white paper explores how to make a case for the ROI of personalization. Learn about a personalization value assessment framework that uses 5 key steps to justify the use of personalization for building brand awareness and customer engagement.
Posted: 19 Apr 2018 | Published: 19 Apr 2018

Acquia, Inc.

12 Best Practices for Modern Data Consumption
sponsored by StreamSets
WHITE PAPER: In this white paper, discover 12 tips to help you manage the performance of data movement as a system and maximize value from your enterprise data.
Posted: 18 Apr 2018 | Published: 31 Dec 2017

StreamSets

Vision from the Harbor: Make Your Customer Journey Legendary
sponsored by Adobe Systems, Inc.
RESOURCE: Find out how marketing has changed so rapidly in the last decade, leaving many businesses paralyzed, and how you can use testing, analysis, and optimization to create a customer journey consumers will never forget.
Posted: 18 Apr 2018 | Published: 30 Dec 2016

Adobe Systems, Inc.

Use Personalization to Enrich Customer Experience and Drive Revenue
sponsored by Acquia, Inc.
RESEARCH CONTENT: Learn about 6 major approaches to personalization across a variety of different channels, and find out how you can improve customer-facing processes, build a digital personalization engine, and monitor key personalization metrics.
Posted: 13 Apr 2018 | Published: 20 Dec 2017

Acquia, Inc.

Analyst Report: Connecting Process to Customer: Take the Customer Journey
sponsored by Acquia, Inc.
RESEARCH CONTENT: Improving the customer experience at your organization may mean a change of approach. In this Gartner report, learn how you can implement an outside-in approach to your organization's customer-facing processes.
Posted: 13 Apr 2018 | Published: 16 Nov 2015

Acquia, Inc.

How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
RESOURCE: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 06 Apr 2018 | Published: 06 Apr 2018

Microsoft

Trusted Customer Data: The Foundation of Modern B2B Marketing
sponsored by Informatica
RESOURCE: Learn about strategic customer data management and how B2B marketers can quickly find the data they need, discover the relationships that deliver the most value, and make the best decisions.
Posted: 06 Apr 2018 | Published: 06 Apr 2018

Informatica

Superior Customer Experience With MDM and Big Data Insights
sponsored by Informatica
WHITE PAPER: Find out how you can ensure that your customer data remains reliable and trustworthy as you access, consolidate, and manage it, making it more complex than ever.
Posted: 06 Apr 2018 | Published: 29 Dec 2017

Informatica

Intelligent Disruptors: Meet the Experts Behind Customer 360 Initiatives
sponsored by Informatica
RESOURCE: Learn how 5 ambitious companies planned, managed, and implemented customer 360 initiatives with intelligent customer data.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

7 Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
RESOURCE: Learn about the root cause of customer experience chaos and why it takes intelligent data management to establish a foundation of trusted data that represents a consistent and 360-degree view of your customer relationships.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

10 Tips for Better Salesforce Reporting
sponsored by Informatica
WHITE PAPER: Find out how to use trusted data as the backbone of accurate Salesforce reporting for CRM and marketing automation strategies with 10 best practices for Salesforce data quality and governance.
Posted: 05 Apr 2018 | Published: 31 Dec 2017

Informatica

Improve Sales and Service with a Single Customer View
sponsored by Informatica
WHITE PAPER: Find out how a cloud-based MDM solution, integrated tightly with your CRM system can be instrumental in providing a single view of the customer.
Posted: 04 Apr 2018 | Published: 04 Apr 2018

Informatica

Chatbots 101
sponsored by Oracle Corporation
RESOURCE: With the rise of omnichannel engagement across a variety of digital mediums – from mobile apps to traditional websites – chatbots have grown in their capacity to shape positive customer experiences. Learn about the developing relationship between chatbots, messaging apps, and customer engagement.
Posted: 04 Apr 2018 | Published: 31 Dec 2017

Oracle Corporation

The Best Customer Experiences Start with a 360-degree Customer View
sponsored by Informatica
EBRIEF: Learn how you can better understand the relationship of your customers across products, channels, and touch points for a 360-degree view by managing and sharing customer data.
Posted: 04 Apr 2018 | Published: 04 Apr 2018

Informatica

Customer Data Strategies for Dummies
sponsored by Informatica
BOOK: Learn about the new competitive battleground of customer experience, and how the best marketing strategies are strengthened by a proven data strategy that gives you a 360-degree view of your customer.
Posted: 03 Apr 2018 | Published: 29 Dec 2017

Informatica

Customer Personalization: What Do Shoppers Actually Want?
sponsored by Adyen
RESOURCE: Find out why customer personalization is a hot-topic at the moment, and how you can deliver an experience your shoppers will love with examples of customer personalization that shoppers actually want.
Posted: 03 Apr 2018 | Published: 05 Feb 2018


Critical Capabilities for the CRM Customer Engagement Center
sponsored by Zendesk
ANALYST REPORT: Learn more about the market research and guidelines needed to help application leaders understand and select suitable customer service software, with 4 use cases and 8 critical capabilities to consider.
Posted: 23 Mar 2018 | Published: 19 Dec 2017

Zendesk

Use Gamification and Workforce Optimization to Help Improve Your Customer Experience
sponsored by Verizon
VIDEO: Learn about the right tools to kindle employee excitement and the importance of attracting and retaining high quality talent with workforce optimization. Also uncover why you need to provide unique, personalized CX to gain new customers and keep the ones you have.
Posted: 22 Mar 2018 | Premiered: 05 Oct 2016

Verizon

Shining a Light on Cloud-Based Contact Centers
sponsored by Genesys
RESEARCH CONTENT: This TEC spotlight report examines a cloud-based contact center management platform. Find out how to support omnichannel customer engagement processes and discover how you can manage workforce collaboration, communications, and engagement workflows on a single platform.
Posted: 20 Mar 2018 | Published: 30 Nov 2017

Genesys

Airbnb's Custom 360-View of the Customer
sponsored by Zendesk
CASE STUDY: Uncover how Airbnb's Global Customer Experience team aims to ensure a positive customer experience that begins on Airbnb's platform and extends the duration of a stay.
Posted: 14 Mar 2018 | Published: 14 Mar 2018

Zendesk

Is your customer experience making an impact? Or not?
sponsored by Avanade
RESOURCE: Find out how you can meet your business objectives through human-centered, possibility-driven, options-focused and iterative objectives to accelerate to your next great customer experience.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

Avanade

Is Your Customer Experience Making an Impact?
sponsored by Avanade
RESOURCE: 86% of organizations feel that they are behind the curve in regards to their customers' expectations. Find out why organizations lack understanding of what great customer experiences look like, and how they can get there.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

Avanade

Consumer Packaged Goods Retailer Unifies Omnichannel Data with Self-Service Integration
sponsored by SnapLogic UK Ltd
CASE STUDY: Find out how a Consumer Packaged Goods Retailer deployed a self-service data integration platform so that marketers could get the most up-to-date omnichannel customer data to drive their decision-making.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

SnapLogic UK Ltd
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