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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Reports
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4 Tech Trends Driving CRM Software in 2018
sponsored by Oracle Corporation
RESOURCE: Inside, uncover 4 tech trends that are driving innovation in 2018, and helping organizations reach and engage their target audiences across channels.
Posted: 25 May 2018 | Published: 24 Jan 2018

Oracle Corporation

3 Ways to Build Customer Loyalty
sponsored by Oracle Corporation
RESOURCE: Uncover the challenge of building customer loyalty, why customers are more than twice as valuable as highly satisfied customers, and 3 ways to keep your customers coming back for more.
Posted: 25 May 2018 | Published: 01 Mar 2018

Oracle Corporation

The Executive's Handbook to Modern Digital Commerce
sponsored by Oracle Corporation
RESOURCE: Learn about a modern and customer-centric approach to digital commerce and the importance of overcoming barriers to agility to keep up with customer needs.
Posted: 25 May 2018 | Published: 25 May 2018

Oracle Corporation

3 Ways Your Shoppers Have Changed
sponsored by Oracle Corporation
RESOURCE: Find out how you can fulfill the modern retail shopper's desire and expectation for a highly personalized, efficient, omnichannel experience, and learn the 3 ways shoppers have changed.
Posted: 18 May 2018 | Published: 18 May 2018

Oracle Corporation

Get Smarter with Your Service, and Differentiate Yourself from the Competition
sponsored by Oracle Corporation
WHITE PAPER: Find out how you can deliver the innovative service experiences your customers want and build a truly personalized, seamless customer journey across all channels.
Posted: 17 May 2018 | Published: 17 May 2018

Oracle Corporation

Customer Experience: Evolving Technologies to Match Evolving Expectations
sponsored by ConvergeOne - Avaya
RESOURCE: Find out why customer expectations of their contact center experiences are now evolving and how you can innovate to create high expectations and consistently deliver excellent customer experience.
Posted: 14 May 2018 | Published: 14 May 2018

ConvergeOne - Avaya

Creating a Positive Customer Experience with 15 Steps
sponsored by ConvergeOne
EGUIDE: Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
Posted: 09 May 2018 | Published: 09 May 2018

ConvergeOne

The Guide to Omnichannel Customer Engagement
sponsored by Genesys
RESOURCE: Find out how you can provide your contact center agents and supervisors with omnichannel customer information, while taking your customer experience to the next level.
Posted: 09 May 2018 | Published: 29 Dec 2017

Genesys

Optimize Customer Engagement with a Cloud Contact Center
sponsored by Genesys
RESOURCE: Explore why your customer's move to a competitor is only a click away, and how a modern contact center can help to maintain customer loyalty.
Posted: 09 May 2018 | Published: 29 Dec 2017

Genesys

Automating the Contact Center with AI and NLP
sponsored by Luminoso
RESOURCE: Find out how artificial intelligence and natural language understanding applies to understanding, classifying, and labeling contact enter interactions.
Posted: 04 May 2018 | Published: 04 May 2018

Luminoso

5 Critical Requirements for Customer Experience in an Ultra-Connected Era
sponsored by Genesys
RESOURCE: Learn how adding technology to your dated infrastructure and putting the customer at the center of your business strategy can help drive loyalty and revenue.
Posted: 03 May 2018 | Published: 29 Dec 2017

Genesys

Running on Experience: A Digital Marketing Study
sponsored by Adobe Systems, Inc.
RESOURCE: Learn how you can put customers at the forefront and successfully transform into an experience business, with key questions regarding you digital maturity.
Posted: 03 May 2018 | Published: 29 Dec 2017

Adobe Systems, Inc.

The Key to Making Meaningful Real-Time Experiences
sponsored by Adobe Systems, Inc.
ANALYST REPORT: Find out how real-time interaction management vendors can provide the technology, roadmap and services to empower marketers to act in milliseconds and deliver personalized experiences.
Posted: 23 Apr 2018 | Published: 06 Jun 2017

Adobe Systems, Inc.

Cross-Channel Campaign Management for B2C Marketing Professionals
sponsored by Adobe Systems, Inc.
ANALYST REPORT: In this Forrester report, learn about the 12 most significant cross-channel campaign management providers, and how they measure up and help B2C marketing professionals make the right choice.
Posted: 19 Apr 2018 | Published: 19 Apr 2018

Adobe Systems, Inc.

Modeling ROI for Personalization
sponsored by Acquia, Inc.
WHITE PAPER: This white paper explores how to make a case for the ROI of personalization. Learn about a personalization value assessment framework that uses 5 key steps to justify the use of personalization for building brand awareness and customer engagement.
Posted: 19 Apr 2018 | Published: 19 Apr 2018

Acquia, Inc.

Use Personalization to Enrich Customer Experience and Drive Revenue
sponsored by Acquia, Inc.
RESEARCH CONTENT: Learn about 6 major approaches to personalization across a variety of different channels, and find out how you can improve customer-facing processes, build a digital personalization engine, and monitor key personalization metrics.
Posted: 13 Apr 2018 | Published: 20 Dec 2017

Acquia, Inc.

Analyst Report: Connecting Process to Customer: Take the Customer Journey
sponsored by Acquia, Inc.
RESEARCH CONTENT: Improving the customer experience at your organization may mean a change of approach. In this Gartner report, learn how you can implement an outside-in approach to your organization's customer-facing processes.
Posted: 13 Apr 2018 | Published: 16 Nov 2015

Acquia, Inc.

How Teachers Mutual Bank Used Dell Boomi
sponsored by Dell Boomi
VIDEO: Learn why Teachers Mutual Bank chose to partner with Dell EMC as their business has been affected by the rise of digital in the marketing and productivity space.
Posted: 12 Apr 2018 | Premiered: 31 Oct 2017

Dell Boomi

10 Tips for Better Salesforce Reporting
sponsored by Informatica
WHITE PAPER: Find out how to use trusted data as the backbone of accurate Salesforce reporting for CRM and marketing automation strategies with 10 best practices for Salesforce data quality and governance.
Posted: 05 Apr 2018 | Published: 31 Dec 2017

Informatica

Improve Sales and Service with a Single Customer View
sponsored by Informatica
WHITE PAPER: Find out how a cloud-based MDM solution, integrated tightly with your CRM system can be instrumental in providing a single view of the customer.
Posted: 04 Apr 2018 | Published: 04 Apr 2018

Informatica

Chatbots 101
sponsored by Oracle Corporation
RESOURCE: With the rise of omnichannel engagement across a variety of digital mediums – from mobile apps to traditional websites – chatbots have grown in their capacity to shape positive customer experiences. Learn about the developing relationship between chatbots, messaging apps, and customer engagement.
Posted: 04 Apr 2018 | Published: 31 Dec 2017

Oracle Corporation

Potential Cost Savings and Benefits of a Cloud-Based Omnichannel Contact Center
sponsored by Genesys
RESEARCH CONTENT: In this Forrester Research Total Economic Impact report, learn about the potential financial effects of a modern, cloud-based contact center management platform.
Posted: 21 Mar 2018 | Published: 31 Dec 2017

Genesys

Shining a Light on Cloud-Based Contact Centers
sponsored by Genesys
RESEARCH CONTENT: This TEC spotlight report examines a cloud-based contact center management platform. Find out how to support omnichannel customer engagement processes and discover how you can manage workforce collaboration, communications, and engagement workflows on a single platform.
Posted: 20 Mar 2018 | Published: 30 Nov 2017

Genesys

The Financial Impact of Cloud-Based Contact Centers
sponsored by Genesys
RESEARCH CONTENT: In this Forrester Research Total Economic Impact report, learn about the potential financial effects of deploying a cloud-based platform for managing omnichannel contact centers.
Posted: 20 Mar 2018 | Published: 31 Dec 2017

Genesys

Digital Intelligence Briefing: 2018 Marketing Trends
sponsored by Adobe Systems, Inc.
RESEARCH CONTENT: To investigate how top performing companies are riding the digital wave, Econsultancy's 2018 Digital Trends report details the findings from a global survey of 12,795 marketing, creative, and technology professionals. Explore the report's key findings to learn how CX, AI, and integrated platforms are changing marketing.
Posted: 01 Mar 2018 | Published: 01 Mar 2018

Adobe Systems, Inc.
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