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ALSO CALLED: Sell Side
DEFINITION: This refers to selling and the selling of information technology.
Sales Reports
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Why Priority Engine is the Fastest Path to the Deal
sponsored by TechTarget
PRODUCT OVERVIEW: Delivering the industry’s most actionable sales intelligence, Priority Engine captures relevant buyer behavior and uncovers the insights your sellers need to generate more opportunities and close them faster. Learn about it in this product overview.
Posted: 07 Apr 2020 | Published: 07 Apr 2020

TechTarget

Uncover the most active prospects at managed service providers with TechTarget’s Verified MSP Targeting
sponsored by TechTarget
PRODUCT OVERVIEW: Uncovering the most active prospects at managed service providers can be difficult. Fortunately, TechTarget’s Verified MSP Targeting powered by Priority Engine can help simplify the process. Learn how you can get exclusive access to a premium audience of active, in-market managed service providers in this solution brief.
Posted: 07 Apr 2020 | Published: 07 Apr 2020

TechTarget

Birkenstock boosts B2B customer service levels with mobile order processing app
sponsored by Neptune Software
VIDEO: For Birkenstock, improving online and offline services was crucial for maintaining their relationship with B2B customers. The solution was to develop a mobile order processing application that was market-ready and fully SAP-connected. In this video, learn how Birkenstock used Neptune Software’s DX Platform to improve their B2B sales support tools.
Posted: 06 Apr 2020 | Premiered: 06 Apr 2020

Neptune Software

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales
sponsored by TechTarget
CASE STUDY: In this video, Austin Martin, ABM Program Manager at Zoom, explains how they use TechTarget’s Priority Engine™ to not only identify accounts active in their market but to drill down to members of buying teams.
Posted: 06 Apr 2020 | Published: 06 Apr 2020

TOPICS:  CRM | Marketing | Sales
TechTarget

How TechTarget Delivers Gold Standard Prospect Data
sponsored by TechTarget
WHITE PAPER: One of the most important elements of collecting active prospect data is making sure the contact information you have is accurate and reliable. TechTarget’s sales enablement tool, Priority Engine, ensures that’s the case with their rigorous data verification and cleansing process. Learn about their 5-step technique in this white paper.
Posted: 03 Apr 2020 | Published: 03 Apr 2020

TechTarget

SearchUnify’s Cognitive Search Solution for Salesforce
sponsored by SearchUnify
PRODUCT OVERVIEW: How could implementing AI-powered search into your Salesforce environment benefit you? Find out in this product overview, which explores SearchUnify’s cognitive search tool for Salesforce and the benefits you can achieve with it.
Posted: 12 Mar 2020 | Published: 12 Mar 2020

SearchUnify

Empower Sales with End-to-End Digital Workflows to Increase Win Rates & Retention
sponsored by Adobe Inc
WHITE PAPER: Digital transformation leaders are increasingly adopting more modern technologies to revolutionize the entire sales process. Access this white paper to discover 3 recommendations that can help you maximize your digital transformation investment and get a better picture of what is coming next in this new age of sales.
Posted: 03 Mar 2020 | Published: 03 Mar 2020

Adobe Inc

GET SALES LEADS WORTH FIGHTING OVER —WITHOUT THE FIGHT
sponsored by Salesforce
RESOURCE: If you're in business-to-business (B2B) sales, you likely have one overarching goal: Acquire new customers. Leads are your starting point, your currency, your ticket to success.
Posted: 27 Feb 2020 | Published: 27 Feb 2020

Salesforce

How to Host More Effective Sales Meetings with Video Calls
sponsored by 8x8, Inc.
WHITE PAPER: While the use of video has gone mainstream in the workplace, there’s still ample opportunity for sales teams of all sizes to leverage the power of videoconferencing. In this white paper, find advice on how to host a more effective sales call with the help of videoconferencing software.
Posted: 05 Feb 2020 | Published: 05 Feb 2020

8x8, Inc.

Why Cold Prospecting Costs You 50% of Your Deals
sponsored by TechTarget
RESOURCE: View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.
Posted: 31 Dec 2019 | Published: 29 Aug 2019

TechTarget

Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

Fuze Opens the Aperture to Target More Active Accounts in Their Market
sponsored by TechTarget
VIDEO: View this video to learn how global communications and collaboration company, Fuze, used TechTarget's Priority Engine to dramatically scale demand with active accounts in their market and effectively engage and convert prospects into actionable leads.
Posted: 02 Oct 2019 | Premiered: 02 Oct 2019

TechTarget

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
sponsored by TechTarget
VIDEO: In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

How AppNeta Drives Growth with Priority Engine
sponsored by TechTarget
VIDEO: View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
Posted: 27 Sep 2019 | Published: 27 Sep 2019

TechTarget

Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY: How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples
sponsored by Contentstack
RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.
Posted: 20 Sep 2019 | Published: 29 May 2019

Contentstack

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)
sponsored by Contentstack
RESOURCE: In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.
Posted: 17 Sep 2019 | Published: 19 May 2019

Contentstack

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline
sponsored by TechTarget
EBOOK: In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.
Posted: 11 Sep 2019 | Published: 11 Sep 2019

TechTarget

Thinking Differently About Data and Reporting
sponsored by TechTarget
RESOURCE: How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.
Posted: 09 Sep 2019 | Published: 09 Sep 2019

TechTarget

Critical Success Factors for ABM
sponsored by TechTarget
RESOURCE: View this infographic to discover the critical success factors for ABM. Learn how aligning your sales and marketing teams can drastically improve your ABM success rate, and discover why 82% of successful ABM teams have modified their targeting inside accounts.
Posted: 05 Sep 2019 | Published: 05 Sep 2019

TechTarget
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