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ALSO CALLED: Sell Side
DEFINITION: This refers to selling and the selling of information technology.
Sales Reports
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Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019

TechTarget

How Digital Branding Drives B2B Demand
sponsored by TechTarget
WHITE PAPER: In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.
Posted: 17 Apr 2019 | Published: 17 Apr 2019

TechTarget

State of Branding Report: Key Insights into the Thoughts, Challenges and Priorities of the Modern Brand Marketer
sponsored by Bynder
RESEARCH CONTENT: In this report, discover the thoughts and working habits of the modern marketer. Explore 5 key findings, and dive deeper into the results of this report to unveil invaluable insights into current and future states of branding.
Posted: 15 Apr 2019 | Published: 15 Apr 2019

Bynder

Marketing Technology: Too Much of a Good Thing?
sponsored by Bynder
WHITE PAPER: View this guide to learn how marketers can make more responsible technology purchases. Discover fundamental marketing technologies for each core function of your team, and review how to make the most of your existing tech.
Posted: 12 Apr 2019 | Published: 31 Dec 2018

Bynder

Tried and Tested: An Introduction to Digital Experimentation
sponsored by Optimizely
WHITE PAPER: In this white paper, get an overview of digital experimentation and learn why leading businesses trust digital experimentation to lead their digital transformation strategy.
Posted: 11 Apr 2019 | Published: 11 Apr 2019

Optimizely

How ISRs Improved Sales Appointment Rates by 19X
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
Posted: 11 Apr 2019 | Published: 11 Apr 2019

TechTarget

Delivering on a Full Funnel Strategy for High-Velocity Sales and Marketing
sponsored by TechTarget
CASE STUDY: Download this case study to learn how partnering with TechTarget allowed Turbonomic to deliver on a full funnel strategy for high-velocity sales and marketing, and examine the impact of TechTarget's Priority Engine platform on Turbonomic's brand performance.
Posted: 11 Apr 2019 | Published: 11 Apr 2019

TechTarget

Is There a Silver Bullet for B2B Marketing Data?; Real Advantages Companies Are Gaining Right Now
sponsored by TechTarget
EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
Posted: 10 Apr 2019 | Published: 10 Apr 2019

TechTarget

Why B2B Marketers Can't Afford to Ignore Digital Advertising
sponsored by TechTarget
EBOOK: In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Posted: 09 Apr 2019 | Published: 31 Dec 2018

TechTarget

Market Intelligence Report; NVMe Storage for Marketers
sponsored by TechTarget
WHITE PAPER: In this white paper, discover how NVMe storage vendors can expand their business opportunities with TechTarget. Explore purchase-intent insights from the NVMe storage market, and decide if TechTarget is right for your organization's marketing goals.
Posted: 09 Apr 2019 | Published: 09 Apr 2019

TechTarget

Fire-Breathing ABM: Orchestrating Target Account Plays "In-Fuze-d" with Rich Purchase Intent
sponsored by TechTarget
EBOOK: Many companies jump into ABM as if it were the equivalent of another campaign idea. Download this e-book to learn how purchase intent data can help sales & marketing teams drive success with fire-breathing ABM.
Posted: 09 Apr 2019 | Published: 09 Apr 2019

TechTarget

Advancing High-Tech Inside Sales
sponsored by TechTarget
EBOOK: Download this e-book to explore best practices for overcoming challenges with data-driven best practices from 2 inside sales leaders – Alex Hudzik, Director of Inside Sales at Nasuni and Malachi Threadgil, Director of Demand Generation & Global Sales Development at Masergy.
Posted: 08 Apr 2019 | Published: 08 Apr 2019

TechTarget

How Inside Sales Wins with "Insider Insights"
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn about key differences that distinguish the best inside sales organizations from the rest, and find out how 15 enterprise tech companies are using better data to give their sales teams a winning edge.
Posted: 08 Apr 2019 | Published: 08 Apr 2019

TechTarget

Microsoft Dynamics 365: A Map to Your Customers' Sales Expectations
sponsored by Microsoft
RESOURCE: Download this infographic to explore how Microsoft Dynamics 365 for Sales can help sales teams navigate common challenges and deliver unique experiences to their customers.
Posted: 04 Apr 2019 | Published: 04 Apr 2019

Microsoft

Accelerate the Contract Process and Lose Fewer Deals
sponsored by Conga
EBOOK: 70% of all deals fall apart due to slow-downs during the late phase of contract negotiation. In this e-book, discover how contract process automation can help your sales teams accelerate the contract process, and transform your end of sales cycle from the place where deals die to the place where your sales reps become heroes.
Posted: 19 Mar 2019 | Published: 19 Mar 2019

Conga

Improve Your Sales Process with Document Generation
sponsored by Conga
WHITE PAPER: In this white paper, explore why sales teams are using document generation systems in their business processes, and uncover how a document generation system from Conga can help your sales team eliminate manual errors, and increase sales process optimization.
Posted: 18 Mar 2019 | Published: 31 Dec 2017

Conga

State of Sales: Insights and Trends from over 2,900 Sales Professionals Worldwide
sponsored by Salesforce
RESEARCH CONTENT: Technology is pushing customer expectations to all-time highs, and sales organizations into uncharted territory. With this research report, discover how 2,900+ sales professionals and leaders are coping with changes to their industry, and learn how AI and data-driven insights are helping sales teams meet customer expectations around the globe.
Posted: 12 Mar 2019 | Published: 12 Mar 2019

Salesforce

The Value of Customer Support Across Your Organization
sponsored by Squelch
EBOOK: As customer experience becomes a key differentiator for businesses in today's competitive landscape it takes a company-wide, integrated approach to equip support agents with the knowledge they need to deliver the quality of services your customers demand. Download this e-book to explore what this looks like in practice.
Posted: 11 Mar 2019 | Published: 11 Mar 2019

Squelch

The last mile to the individual customer: Sales and marketing software trends
sponsored by ComputerWeekly.com
EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
Posted: 21 Dec 2018 | Published: 21 Dec 2018

ComputerWeekly.com

The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TechTarget

Research: Preparing for Account-Based Marketing
sponsored by TechTarget
RESEARCH CONTENT: According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TOPICS:  CRM | Marketing | Sales
TechTarget

High-Growth Demand Acceleration
sponsored by TechTarget
CASE STUDY: Leveraging Priority Engine and content syndication across TechTarget's network of enterprise technology-specific sites, Instaclustr grew their marketable database 3x and improved SQL-to-opportunity conversion by 42%. Read on for more information.
Posted: 29 Nov 2018 | Published: 29 Nov 2018

TOPICS:  CRM | Marketing | Sales
TechTarget

Market Intelligence Report: Hybrid Cloud for Marketers
sponsored by TechTarget
WHITE PAPER: We've developed this white paper specifically for marketers, strategists and leaders within the Hybrid Cloud computing market. To make sure this material is instantly actionable, we've included specific guidance to use in your content creation efforts. Read on for more information.
Posted: 29 Nov 2018 | Published: 29 Nov 2018

TechTarget

Peer-to-Peer Insights for 2019 Marketing Plans
sponsored by TechTarget
EGUIDE: Continue reading for more information about patterns and trends in the types of challenges that marketers face and predict project areas that will be a focus in 2019.
Posted: 28 Nov 2018 | Published: 28 Nov 2018

TechTarget

Managing Customer Data in the GDPR Era
sponsored by GearsDesign
EGUIDE: Download this expert guide to learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining GDPR compliance.
Posted: 17 Jan 2019 | Published: 17 Jan 2019

GearsDesign
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