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ALSO CALLED: Sell Side
DEFINITION: This refers to selling and the selling of information technology.
Sales Reports
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Evolving Persona Thinking to Win More Business
sponsored by TechTarget
EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
Posted: 30 Dec 2020 | Published: 30 Dec 2020

TechTarget

Supercharge your support agents with Slack
sponsored by Slack
WHITE PAPER: Functional silos create significant hurdles to resolution by distancing agents from the data and the people they need to provide a good CX. In this white paper, learn how using a cloud collaboration tool, like Slack, can help eliminate these silos and unify your agents to provide the best possible service.
Posted: 28 Dec 2020 | Published: 28 Dec 2020

Slack

Build stronger sales relationships faster with Slack
sponsored by Slack
WHITE PAPER: Your sales team alone can’t provide the fast, connected journey that buyers demand. They need tools to help them, like Slack. Slack offers a transparent collaboration framework that enables sales teams to work with prospects and key partners in product, marketing, finance and legal. Read this eBook to see how using Slack can help your sales team.
Posted: 28 Dec 2020 | Published: 28 Dec 2020

Slack

TestFairy Shortens Sales Cycles from Two Months to Two Weeks
sponsored by Panorays
CASE STUDY: The CEO of TestFairy, a prominent mobile testing platform, desired to build his company’s customer base, but the sales process always stalled when attempting to receive security approval. Reason being, security audits were inefficient, and approval took a very long time. Skim through this case study to see how TestFairy cleared this hurdle.
Posted: 01 Dec 2020 | Published: 01 Dec 2020

Panorays

Re-igniting Pipeline Velocity in Turbulent Times
sponsored by Seismic
VIDEO: Right now, marketers have to do a lot more with a lot less. The pandemic has caused a number of unpredicted budget cuts and workforce shortages. For the experts at Seismic, McCorkell, and Artis Group, the solution is leaning into the digital. Tune in to their conversation about the impact of COVID-19 on the market here.
Posted: 30 Nov 2020 | Premiered: 30 Nov 2020

Seismic

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
Posted: 30 Nov 2020 | Premiered: Nov 30, 2020

TechTarget

Reinventing Sales Teams: Shifting from Road Warriors to Digital Warriors
sponsored by Seismic
WHITE PAPER: Now may be the perfect time to build a stronger digital sales organization—one that not only survives these challenging times, but thrives well beyond them. Explore some of the new strategies that can help you embrace the changes of this year in this report.
Posted: 24 Nov 2020 | Published: 24 Nov 2020

Seismic

72 Questions Your Sales Enablement Rfp Should Ask
sponsored by Seismic
EGUIDE: When choosing a sales enablement platform, it's important that your RFP takes into consideration the many different aspects of how the platform will improve your organization's performance and integrate with the rest of your tech stack. Download this white paper to explore 72 questions that can help guide you as put together your RFP.
Posted: 23 Nov 2020 | Published: 23 Nov 2020

Seismic

A Government Leaders Book of Best Practices
sponsored by Salesforce
EBOOK: In this eBook, explore best practices gathered from Salesforce’s years of helping government departments and agencies modernize their services. Create your ideal “to-do list,” based on the experiences of: The city of Chicago, Minnesota Housing, Palm Coast, FL, and more. Download your copy to get started.
Posted: 23 Nov 2020 | Published: 23 Nov 2020

Salesforce

The Buyer’s Guide to Sales Enablement Platforms
sponsored by Seismic
WHITE PAPER: Sales enablement platforms have proven benefits—including 350% increases in content usage, 275% boosts in conversions, and 13.7% annual increases in deal size. Download this guide to sales enablement platforms to better understand the criteria you should be using as you look for a sales enablement platform that will take you to the next level.
Posted: 20 Nov 2020 | Published: 20 Nov 2020

Seismic

Breaking Through the Content Clutter: Using Personalization to Engage Buyers
sponsored by Seismic
WHITE PAPER: Read this white paper to learn how personalization can automatically create engaging content across all stages of a customer’s journey, allowing you to reap the benefits of the most digitally engaged time in human history—including increases in content usage, conversion, and more.
Posted: 20 Nov 2020 | Published: 20 Nov 2020

Seismic

The Ultimate Guide To Sales Enablement
sponsored by Seismic
EGUIDE: Access this sales enablement guide to see how the right sales enablement strategy can help you improve content creation, storage, and retrieval, as well as, how smart sales enablement platforms unlock insights that lead to better outcomes, and much more.
Posted: 19 Nov 2020 | Published: 19 Nov 2020

Seismic

Vendor Analyst Breakdown: Sales Content Solutions, Q3 2020
sponsored by Seismic
WHITE PAPER: Vendors, particularly B2B sellers, are always looking to better understand customer behavior, analyze trends, and create the best customer experience. Access this Forrester Wave: Sales Content Solutions report to see why Seismic was named as a sales content leader in an era when digital sales success is more important than ever.
Posted: 18 Nov 2020 | Published: 18 Nov 2020

Seismic

Essential Tools For Your Sales Team And Why You Need Them
sponsored by CloudCall Ltd
RESOURCE: If you don’t have the right tools to support your sales team, it can severely hinder their abilities and potential progress. Explore some of the essential tools for your sales team and reasons you need them in this infographic.
Posted: 06 Nov 2020 | Published: 06 Nov 2020

CloudCall Ltd

Negotiating with Salesforce
sponsored by ClearEdge
WHITE PAPER: Even the best negotiators can struggle to get a good deal from Salesforce. But if you understand their own strategy entering the meeting, understand viable deal options, and more, you can make sure you get the best possible deal. Access this resource to learn the 4 crucial elements you need to know in order to ensure sure you seal a great deal.
Posted: 03 Nov 2020 | Published: 03 Nov 2020

ClearEdge

The surprising links between sales happiness, performance and technology
sponsored by Freshworks
WHITE PAPER: A recent study underwritten by Freshworks and Harvard Business Review Analytic Services found that the sales executives who rate their workforces as “Very Happy” also report the highest annual sales growth over the last 2 years. Explore more results from their research and happiness’ true effect on sales team performance in this white paper.
Posted: 14 Sep 2020 | Published: 14 Sep 2020

Freshworks

Secret Ingredient for Revenue Growth
sponsored by TechTarget
WEBCAST: Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.
Posted: 11 Sep 2020 | Premiered: Sep 11, 2020

TechTarget

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
sponsored by TechTarget
ANALYST REPORT: A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.
Posted: 31 Aug 2020 | Published: 31 Aug 2020

TechTarget

Sales Enablement Maturity Model
sponsored by Highspot
WHITE PAPER: Download this white paper to explore the 5 stages that companies go through as they improve the effectiveness of their sales teams, and how you can get started.
Posted: 28 Aug 2020 | Published: 28 Aug 2020

Highspot

The Evolution of Sales Readiness
sponsored by Highspot
WHITE PAPER: In this white paper, explore why traditional sales training processes have become outdated and gain best practices on how to create modern, streamlined sales training.
Posted: 28 Aug 2020 | Published: 28 Aug 2020

Highspot

Put an End to Content Chaos
sponsored by Highspot
WHITE PAPER: Download this white paper to explore 6 ways you can effectively manage content to empower—and not inundate—your sales and marketing teams.
Posted: 13 Aug 2020 | Published: 13 Aug 2020

Highspot

Use Intent Data to Adapt Account Strategies in a Shifting Market
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.
Posted: 05 Aug 2020 | Published: 05 Aug 2020

TOPICS:  Sales
TechTarget

How to Enable Revenue Teams with Plays that Turn Strategy into Action
sponsored by Highspot
EBOOK: Download this eBook to explore the Guidance Framework by Highspot and how it enables your revenue team to provide value in every conversation, specifically in terms of what to know, say, show, and do in any situation.
Posted: 03 Aug 2020 | Published: 03 Aug 2020

Highspot

State of Sales Enablement 2020
sponsored by Highspot
WHITE PAPER: Sales enablement is facing an unprecedented challenge: supporting sellers in a novel sales environment, even as enablement adapts to this challenge themselves. Read this 2020 edition of the European State of Sales Enablement Report to effectively align your enablement efforts to corporate goals and deliver value even in today’s uncertain world.
Posted: 31 Jul 2020 | Published: 31 Jul 2020

Highspot

How Intent Data Impacts Tech Buying and Selling in Today’s Market
sponsored by TechTarget
WEBCAST: In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
Posted: 20 Jul 2020 | Premiered: Jul 20, 2020

TechTarget
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