Unified platform for retailers: Expert advice to avoid inaccurate data
More than 85% of retailers are looking to implement a unified platform within the next 10 years, according to Demandware.
The hope is that by sharing data, retailers gain a single customer view. However, when a unified platform is adopted incorrectly, it can lead to redundant data and inaccurate information.
Download this guide to get expert advice from researchers and workers in the field on successfully implementing a unified platform.
- Feb 8, 2021
- Apr 26, 2017