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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Top 3 'Gotchas' in a Salesforce Contract
sponsored by ClearEdge
WHITE PAPER: Be sure to look closely at the terms in a Salesforce contract. Available exclusively to TechTarget members, this premium download from ClearEdge analyzes the following top 3 Salesforce contract terms to understand and how to fix them: renewal caps, swap rights and restricted use licenses.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Negotiating with Salesforce
sponsored by ClearEdge
WHITE PAPER: Don't negotiate your next Salesforce deal without the correct plan. This download, exclusive to TechTarget members, will provide an overview of the ClearEdge Leverage Management Maturity Model, and drill down into the 4 areas specific to deal execution and how to apply them within your Salesforce negotiation.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Right Sizing Your Spend with Salesforce
sponsored by ClearEdge
WHITE PAPER: Sizing your Salesforce deal incorrectly can cost you in the long run. Download now to learn best practices in planning for license additions and reductions with Salesforce. Key components addressed include: lost leverage from under-purchase, why customers over-purchase, how to forecast accurately, and pros and cons of 4 deal structures.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Salesforce Street Pricing and Sales Tactics
sponsored by ClearEdge
WHITE PAPER: Download now and get tactical advice to increasing your chances of getting the best discounts. Explore price statistics, average discount ranges for common product families, 3 Salesforce tactics and insights on why you should care about them, and a list of sales rep motivations to take advantage of.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

How to Host More Effective Sales Meetings with Video Calls
sponsored by 8x8, Inc.
WHITE PAPER: While the use of video has gone mainstream in the workplace, there’s still ample opportunity for sales teams of all sizes to leverage the power of videoconferencing. In this white paper, find advice on how to host a more effective sales call with the help of videoconferencing software.
Posted: 05 Feb 2020 | Published: 05 Feb 2020

8x8, Inc.

Why Cold Prospecting Costs You 50% of Your Deals
sponsored by TechTarget
RESOURCE: View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.
Posted: 31 Dec 2019 | Published: 29 Aug 2019

TechTarget

Pega Sales Automation
sponsored by Pegasystems
DATA SHEET: Sales automation systems promise to deliver insights and improve sales – but that promise isn’t always met. A common pitfall? Organizations’ sales strategies are often reactive instead of proactive. Check out this datasheet by Pega Sales Automation to see how AI can improve sales automation systems.
Posted: 05 Dec 2019 | Published: 05 Dec 2019

Pegasystems

Land More Clients With Winning Proposals
sponsored by Conga
WHITE PAPER: The sales proposal you deliver to a potential customer defines their first impression of your company—so, how do you ensure that your best foot is put forward to deliver an effective, intelligent proposal that ensures a long-term partnership and drives revenue? Read this white paper to find out.
Posted: 01 Nov 2019 | Published: 01 Nov 2019

Conga

Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

Conga + Salesforce CPQ
sponsored by Conga
WHITE PAPER: Read this white paper for a better, more modern, approach to handling business contracts—by putting a focus on sales, while still delivering value across the organization.
Posted: 07 Oct 2019 | Published: 07 Oct 2019

Conga

Fuze Opens the Aperture to Target More Active Accounts in Their Market
sponsored by TechTarget
VIDEO: View this video to learn how global communications and collaboration company, Fuze, used TechTarget's Priority Engine to dramatically scale demand with active accounts in their market and effectively engage and convert prospects into actionable leads.
Posted: 02 Oct 2019 | Premiered: 02 Oct 2019

TechTarget

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
sponsored by TechTarget
VIDEO: In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

How AppNeta Drives Growth with Priority Engine
sponsored by TechTarget
VIDEO: View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
Posted: 27 Sep 2019 | Published: 27 Sep 2019

TechTarget

Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY: How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples
sponsored by Contentstack
RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.
Posted: 20 Sep 2019 | Published: 29 May 2019

Contentstack

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)
sponsored by Contentstack
RESOURCE: In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.
Posted: 17 Sep 2019 | Published: 19 May 2019

Contentstack

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

The Total Economic Impact of Adobe Experience Cloud
sponsored by Adobe Inc
RESEARCH CONTENT: In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.
Posted: 13 Sep 2019 | Published: 31 Dec 2018

Adobe Inc

How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline
sponsored by TechTarget
EBOOK: In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.
Posted: 11 Sep 2019 | Published: 11 Sep 2019

TechTarget

Thinking Differently About Data and Reporting
sponsored by TechTarget
RESOURCE: How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.
Posted: 09 Sep 2019 | Published: 09 Sep 2019

TechTarget

Critical Success Factors for ABM
sponsored by TechTarget
RESOURCE: View this infographic to discover the critical success factors for ABM. Learn how aligning your sales and marketing teams can drastically improve your ABM success rate, and discover why 82% of successful ABM teams have modified their targeting inside accounts.
Posted: 05 Sep 2019 | Published: 05 Sep 2019

TechTarget
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