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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Internal Referrals: How To Find Your Next Deal Without Leaving Your Desk
sponsored by Sansan
WHITE PAPER: Centralizing and sharing contacts for internal referrals is an efficient and productive way for salespeople to take advantage of their existing network. Learn how using a contact management system can make that process easier in this white paper.
Posted: 11 Feb 2021 | Published: 11 Feb 2021

Sansan

Top 10 Tips to Drive More Sales Remotely
sponsored by Sansan
WHITE PAPER: Today, success is defined by adaptability. As virtual sales shift from a temporary mode to a permanent part of the sales process, your team needs the right tools and strategies in place to continue doing your best work. Explore the top 10 tips to drive more sales remotely in this guide. Get started here.
Posted: 10 Feb 2021 | Published: 10 Feb 2021

Sansan

SFA & CRM Aren’t Enough: How To Maximize Their Performance
sponsored by Sansan
WHITE PAPER: Salesforce automation (SFA) and CRM are two of the best tools you can implement if you want to increase opportunities and sales. Download this white paper to explore some of the top challenges associated with SFA and CRM, and methods for overcoming them.
Posted: 09 Feb 2021 | Published: 09 Feb 2021

Sansan

A 5-Step Guide To Drive Business Opportunities
sponsored by Sansan
EBOOK: Solutions like contact management systems, are more important than ever—since they provide an easy way for salespeople to manage and communicate with clients remotely. Download this eBook to learn about implementing a contact management system, and how it can help you close more deals.
Posted: 09 Feb 2021 | Published: 09 Feb 2021

Sansan

Uncover Your Hidden Network. Find Opportunities. Make Deals.
sponsored by Sansan
WHITE PAPER: In a time when many processes are being digitized, one area that is routinely overlooked is: business cards. Read this white paper to learn about the digital platform, Sansan, and how it can help you create a central database to upload and manage your cards.
Posted: 08 Feb 2021 | Published: 08 Feb 2021

Sansan

Evolving Persona Thinking to Win More Business
sponsored by TechTarget
EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
Posted: 30 Dec 2020 | Published: 30 Dec 2020

TechTarget

A Computer Weekly e-Guide to CRM
sponsored by ComputerWeekly.com
EGUIDE: We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
Posted: 10 Dec 2020 | Published: 10 Dec 2020

ComputerWeekly.com

SALESFORCE FOR EMERGENCY RESPONSE MANAGEMENT
sponsored by Salesforce
WHITE PAPER: 2020 called for a wide-range of interdisciplinary and intergovernmental actions, including new strategies for communications, coordination, reporting, tracking, and treatment. Now, Salesforce has identified the top 6 challenges businesses faced when responding to crises. Explore the best emergency response strategies and management solutions here.
Posted: 02 Dec 2020 | Published: 02 Dec 2020

Salesforce

Re-igniting Pipeline Velocity in Turbulent Times
sponsored by Seismic
VIDEO: Right now, marketers have to do a lot more with a lot less. The pandemic has caused a number of unpredicted budget cuts and workforce shortages. For the experts at Seismic, McCorkell, and Artis Group, the solution is leaning into the digital. Tune in to their conversation about the impact of COVID-19 on the market here.
Posted: 30 Nov 2020 | Premiered: 30 Nov 2020

Seismic

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
Posted: 30 Nov 2020 | Premiered: Nov 30, 2020

TechTarget

Reinventing Sales Teams: Shifting from Road Warriors to Digital Warriors
sponsored by Seismic
WHITE PAPER: Now may be the perfect time to build a stronger digital sales organization—one that not only survives these challenging times, but thrives well beyond them. Explore some of the new strategies that can help you embrace the changes of this year in this report.
Posted: 24 Nov 2020 | Published: 24 Nov 2020

Seismic

A Government Leaders Book of Best Practices
sponsored by Salesforce
EBOOK: In this eBook, explore best practices gathered from Salesforce’s years of helping government departments and agencies modernize their services. Create your ideal “to-do list,” based on the experiences of: The city of Chicago, Minnesota Housing, Palm Coast, FL, and more. Download your copy to get started.
Posted: 23 Nov 2020 | Published: 23 Nov 2020

Salesforce

The Buyer’s Guide to Sales Enablement Platforms
sponsored by Seismic
WHITE PAPER: Sales enablement platforms have proven benefits—including 350% increases in content usage, 275% boosts in conversions, and 13.7% annual increases in deal size. Download this guide to sales enablement platforms to better understand the criteria you should be using as you look for a sales enablement platform that will take you to the next level.
Posted: 20 Nov 2020 | Published: 20 Nov 2020

Seismic

Breaking Through the Content Clutter: Using Personalization to Engage Buyers
sponsored by Seismic
WHITE PAPER: Read this white paper to learn how personalization can automatically create engaging content across all stages of a customer’s journey, allowing you to reap the benefits of the most digitally engaged time in human history—including increases in content usage, conversion, and more.
Posted: 20 Nov 2020 | Published: 20 Nov 2020

Seismic

The Ultimate Guide To Sales Enablement
sponsored by Seismic
EGUIDE: Access this sales enablement guide to see how the right sales enablement strategy can help you improve content creation, storage, and retrieval, as well as, how smart sales enablement platforms unlock insights that lead to better outcomes, and much more.
Posted: 19 Nov 2020 | Published: 19 Nov 2020

Seismic

Vendor Analyst Breakdown: Sales Content Solutions, Q3 2020
sponsored by Seismic
WHITE PAPER: Vendors, particularly B2B sellers, are always looking to better understand customer behavior, analyze trends, and create the best customer experience. Access this Forrester Wave: Sales Content Solutions report to see why Seismic was named as a sales content leader in an era when digital sales success is more important than ever.
Posted: 18 Nov 2020 | Published: 18 Nov 2020

Seismic

Essential Tools For Your Sales Team And Why You Need Them
sponsored by CloudCall Ltd
RESOURCE: If you don’t have the right tools to support your sales team, it can severely hinder their abilities and potential progress. Explore some of the essential tools for your sales team and reasons you need them in this infographic.
Posted: 06 Nov 2020 | Published: 06 Nov 2020

CloudCall Ltd

The surprising links between sales happiness, performance and technology
sponsored by Freshworks
WHITE PAPER: A recent study underwritten by Freshworks and Harvard Business Review Analytic Services found that the sales executives who rate their workforces as “Very Happy” also report the highest annual sales growth over the last 2 years. Explore more results from their research and happiness’ true effect on sales team performance in this white paper.
Posted: 14 Sep 2020 | Published: 14 Sep 2020

Freshworks

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
sponsored by TechTarget
ANALYST REPORT: A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.
Posted: 31 Aug 2020 | Published: 31 Aug 2020

TechTarget

Sales Enablement Maturity Model
sponsored by Highspot
WHITE PAPER: Download this white paper to explore the 5 stages that companies go through as they improve the effectiveness of their sales teams, and how you can get started.
Posted: 28 Aug 2020 | Published: 28 Aug 2020

Highspot

The Evolution of Sales Readiness
sponsored by Highspot
WHITE PAPER: In this white paper, explore why traditional sales training processes have become outdated and gain best practices on how to create modern, streamlined sales training.
Posted: 28 Aug 2020 | Published: 28 Aug 2020

Highspot

How to Enable Revenue Teams with Plays that Turn Strategy into Action
sponsored by Highspot
EBOOK: Download this eBook to explore the Guidance Framework by Highspot and how it enables your revenue team to provide value in every conversation, specifically in terms of what to know, say, show, and do in any situation.
Posted: 03 Aug 2020 | Published: 03 Aug 2020

Highspot

State of Sales Enablement 2020
sponsored by Highspot
WHITE PAPER: Sales enablement is facing an unprecedented challenge: supporting sellers in a novel sales environment, even as enablement adapts to this challenge themselves. Read this 2020 edition of the European State of Sales Enablement Report to effectively align your enablement efforts to corporate goals and deliver value even in today’s uncertain world.
Posted: 31 Jul 2020 | Published: 31 Jul 2020

Highspot

How Intent Data Impacts Tech Buying and Selling in Today’s Market
sponsored by TechTarget
WEBCAST: In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
Posted: 20 Jul 2020 | Premiered: Jul 20, 2020

TechTarget

How to Use Purchase Intent to Refocus ABM Priorities
sponsored by TechTarget
EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 25 Jun 2020 | Published: 25 Jun 2020

TechTarget
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