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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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How Teachers Mutual Bank Used Dell Boomi
sponsored by Dell Boomi
VIDEO: Learn why Teachers Mutual Bank chose to partner with Dell EMC as their business has been affected by the rise of digital in the marketing and productivity space.
Posted: 12 Apr 2018 | Premiered: 31 Oct 2017

Dell Boomi

10 Most Significant Sales Force Automation Providers
sponsored by Microsoft
ANALYST REPORT: Find out why buyers increasingly wield more power and influence over their customer journey, and how customer leverage sales force automation tools with an overview of the 10 most significant sales force automation providers.
Posted: 09 Apr 2018 | Published: 27 Jun 2017

Microsoft

How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
RESOURCE: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 06 Apr 2018 | Published: 06 Apr 2018

Microsoft

Superior Customer Experience With MDM and Big Data Insights
sponsored by Informatica
WHITE PAPER: Find out how you can ensure that your customer data remains reliable and trustworthy as you access, consolidate, and manage it, making it more complex than ever.
Posted: 06 Apr 2018 | Published: 29 Dec 2017

Informatica

Intelligent Disruptors: Meet the Experts Behind Customer 360 Initiatives
sponsored by Informatica
RESOURCE: Learn how 5 ambitious companies planned, managed, and implemented customer 360 initiatives with intelligent customer data.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

7 Steps Closer to Intelligent Customer Engagement
sponsored by Informatica
RESOURCE: Learn about the root cause of customer experience chaos and why it takes intelligent data management to establish a foundation of trusted data that represents a consistent and 360-degree view of your customer relationships.
Posted: 05 Apr 2018 | Published: 29 Dec 2017

Informatica

Salesforce Integration for Dummies
sponsored by Informatica
BOOK: Learn about the increasing role of Salesforce within businesses and what characteristics to look for when choosing integration tools.
Posted: 04 Apr 2018 | Published: 29 Dec 2017

Informatica

Improve Sales and Service with a Single Customer View
sponsored by Informatica
WHITE PAPER: Find out how a cloud-based MDM solution, integrated tightly with your CRM system can be instrumental in providing a single view of the customer.
Posted: 04 Apr 2018 | Published: 04 Apr 2018

Informatica

The Best Customer Experiences Start with a 360-degree Customer View
sponsored by Informatica
EBRIEF: Learn how you can better understand the relationship of your customers across products, channels, and touch points for a 360-degree view by managing and sharing customer data.
Posted: 04 Apr 2018 | Published: 04 Apr 2018

Informatica

How Adyen Helped Casper Build a Dream Pop-Up Business
sponsored by Adyen
CASE STUDY: Find out why Casper created a unique point-of-sale system inside their 15 pop-up stores, and how Casper is taking its retail presence to the next level.
Posted: 03 Apr 2018 | Published: 06 Feb 2018


How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
WHITE PAPER: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 30 Mar 2018 | Published: 29 Mar 2018

Microsoft

Report: ROI on a Move to Adyen
sponsored by Adyen
RESEARCH CONTENT: There are 3 major market shifts that put payment vendor decisions at the center of a successful transformation to being customer-centric.
Posted: 07 Feb 2018 | Published: 31 Jan 2018


The Modernization of Selling
sponsored by Microsoft
WEBCAST: Discover how to navigate the selling tactics that are changing the way organizations increase revenue.
Posted: 26 Jan 2018 | Premiered: Jan 26, 2018

Microsoft

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by Scribe Software Corporation
WHITE PAPER: Explore these 8 integration scenarios that can increase the value of your Salesforce CRM system, and see which 1 best suits your business' needs.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

Scribe Software Corporation

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Are your sales leaders strivers, followers, skeptics or drivers when it comes to the digital transformation of your sales department? Learn how (and why) top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth. Plus, learn how to get your teams on board for your own transformation journey.
Posted: 09 Oct 2017 | Published: 09 Oct 2017

Microsoft

A Modern Approach to Marketing Product Information
sponsored by Censhare
WHITE PAPER: CMOs are investing in an array of marketing tools, but now need a way to consolidate data into an efficient, easily accessible package. Access this white paper to learn about product information management tools and how they are helping marketing teams work more effectively.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Censhare

CPQ software Salesforce tools support and speed the sales process
sponsored by SearchSalesforce
EBOOK: Configure price quote (CPQ) tools in Salesforce save time for sales staff in creating quotes for customers – even when a company may have complex pricing rules to determine quotes. In this expert guide, learn the latest strategies on using CPQ software tools in Salesforce, sometimes coupled with quote-to-cash.
Posted: 27 Jul 2017 | Published: 27 Jul 2017

SearchSalesforce

The Salesforce Analytics Cloud: Challenges, Benefits, & Uses
sponsored by Salesforce.com
EGUIDE: Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.
Posted: 20 Jun 2017 | Published: 19 Jun 2017

Salesforce.com

The Salesforce Wave Analytics Platform: An Overview
sponsored by Salesforce.com
EGUIDE: In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Salesforce.com

Digital Commerce: 21-Vendor Comparison
sponsored by Salesforce
RESEARCH CONTENT: The number of digital commerce platform vendors continues to grow, adding to the complexity of vendor evaluations. This research report by Gartner evaluates 21 providers of digital commerce platforms to assist application leaders supporting digital commerce.
Posted: 15 May 2017 | Published: 24 Apr 2016

Salesforce

Scorpion Powers Lead Conversion With Call Tracking Built Using Twilio
sponsored by Twilio
JOURNAL ARTICLE: How does digital marketing firm Scorpion track customer leads in real-time and power lead conversion? Learn how Scorpion arrived at the decision to build, rather than buy, their call tracking system by asking themselves which option would benefit their clients.
Posted: 08 May 2017 | Published: 08 May 2017

Twilio

How CPQ Software Can Boost Your Sales Processes
sponsored by Conga
EGUIDE: The sales process is riddled with obstacles, but determining price and delivering an accurate quote should not be one of those obstacles. In this e-guide, discover how configure price quote (CPQ) software and Salesforce tools can help speed the sales process and bring BI to your sales processes.
Posted: 24 Apr 2017 | Published: 24 Apr 2017

Conga

How to Turn Insight into Performance with Analytics
sponsored by Salesforce.com
WHITE PAPER: This guide explores how to design and implement key sales analytics dashboards across integrated Salesforce and cloud environments. Discover how to empower each person in your sales organization to get the answers they need to make data-driven decisions about your customers and their behaviors.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

Salesforce.com

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com
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