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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Reinventing Sales Teams: Shifting from Road Warriors to Digital Warriors
sponsored by Seismic
WHITE PAPER: Now may be the perfect time to build a stronger digital sales organization—one that not only survives these challenging times, but thrives well beyond them. Explore some of the new strategies that have successfully embraced the changes of this year in this report.
Posted: 24 Nov 2020 | Published: 24 Nov 2020

Seismic

The Buyer’s Guide to Sales Enablement Platforms
sponsored by Seismic
WHITE PAPER: Sales enablement platforms have proven benefits—including 350% increases in content usage, 275% boosts in conversions, and 13.7% annual increases in deal size. Download this guide to sales enablement platforms to better understand the criteria you should be using as you look for a sales enablement platform that will take you to the next level.
Posted: 20 Nov 2020 | Published: 20 Nov 2020

Seismic

Breaking Through the Content Clutter: Using Personalization to Engage Buyers
sponsored by Seismic
WHITE PAPER: Read this white paper to learn how personalization can automatically create engaging content across all stages of a customer’s journey, allowing you to reap the benefits of the most digitally engaged time in human history—including increases in content usage, conversion, and more.
Posted: 20 Nov 2020 | Published: 20 Nov 2020

Seismic

The Ultimate Guide To Sales Enablement
sponsored by Seismic
EGUIDE: Access this sales enablement guide to see how the right sales enablement strategy can help you improve content creation, storage, and retrieval, as well as, how smart sales enablement platforms unlock insights that lead to better outcomes, and much more.
Posted: 19 Nov 2020 | Published: 19 Nov 2020

Seismic

Vendor Analyst Breakdown: Sales Content Solutions, Q3 2020
sponsored by Seismic
WHITE PAPER: Vendors, particularly B2B sellers, are always looking to better understand customer behavior, analyze trends, and create the best customer experience. Access this Forrester Wave: Sales Content Solutions report to see why Seismic was named as a sales content leader in an era when digital sales success is more important than ever.
Posted: 18 Nov 2020 | Published: 18 Nov 2020

Seismic

Essential Tools For Your Sales Team And Why You Need Them
sponsored by CloudCall Ltd
RESOURCE: If you don’t have the right tools to support your sales team, it can severely hinder their abilities and potential progress. Explore some of the essential tools for your sales team and reasons you need them in this infographic.
Posted: 06 Nov 2020 | Published: 06 Nov 2020

CloudCall Ltd

The surprising links between sales happiness, performance and technology
sponsored by Freshworks
WHITE PAPER: A recent study underwritten by Freshworks and Harvard Business Review Analytic Services found that the sales executives who rate their workforces as “Very Happy” also report the highest annual sales growth over the last 2 years. Explore more results from their research and happiness’ true effect on sales team performance in this white paper.
Posted: 14 Sep 2020 | Published: 14 Sep 2020

Freshworks

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
sponsored by TechTarget
ANALYST REPORT: A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.
Posted: 31 Aug 2020 | Published: 31 Aug 2020

TechTarget

How Intent Data Impacts Tech Buying and Selling in Today’s Market
sponsored by TechTarget
WEBCAST: In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
Posted: 20 Jul 2020 | Premiered: Jul 20, 2020

TechTarget

How to Use Purchase Intent to Refocus ABM Priorities
sponsored by TechTarget
EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 25 Jun 2020 | Published: 25 Jun 2020

TechTarget

The Science of Cross-Sell and Upsell
sponsored by TechTarget
RESEARCH CONTENT: Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
Posted: 09 Jun 2020 | Published: 09 Jun 2020

TechTarget

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
sponsored by TechTarget
WEBCAST: Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.
Posted: 15 May 2020 | Premiered: May 15, 2020

TechTarget

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
sponsored by TechTarget
WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
Posted: 08 Apr 2020 | Premiered: Apr 8, 2020

TechTarget

GET SALES LEADS WORTH FIGHTING OVER —WITHOUT THE FIGHT
sponsored by Salesforce
RESOURCE: If you're in business-to-business (B2B) sales, you likely have one overarching goal: Acquire new customers. Leads are your starting point, your currency, your ticket to success.
Posted: 27 Feb 2020 | Published: 27 Feb 2020

Salesforce

Insights and trendsfrom over 2,900 salesprofessionals worldwide
sponsored by Salesforce
RESOURCE: Which overall trends are changing the role of sales? What challenges do sales teams face in the midst of these changes? What are the current and future roles of new technologies like artificial intelligence (AI) as they relate to the sales profession?
Posted: 27 Feb 2020 | Published: 27 Feb 2020

Salesforce

Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
Posted: 27 Sep 2019 | Published: 27 Sep 2019

TechTarget

How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples
sponsored by Contentstack
RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.
Posted: 20 Sep 2019 | Published: 29 May 2019

Contentstack

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)
sponsored by Contentstack
RESOURCE: In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.
Posted: 17 Sep 2019 | Published: 19 May 2019

Contentstack

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

The Business Value of Adobe Experience Manager Sites
sponsored by Adobe
RESEARCH CONTENT: View this case study to learn about the business value of Adobe Experience Manager Sites (AEM Sites), and decide if AEM Sites is right for your organization's engagement goals.
Posted: 13 Sep 2019 | Published: 28 Feb 2018

Adobe

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WEBCAST: Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.
Posted: 03 Sep 2019 | Premiered: Sep 3, 2019

TechTarget
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