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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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The Retail Marketer's Guide to Accelerating e-Commerce
sponsored by Bynder
RESOURCE: Retail marketers are under an immense pressure to keep up with content demands. In this report, explore how marketing technology is relieving the pressures of peak periods in the retail industry, and why collaboration and streamlined processes are essential to outpacing the competition.
Posted: 31 Dec 2018 | Published: 31 Jan 2017

Bynder

Marketing Technology: Too Much of a Good Thing?
sponsored by Bynder
WHITE PAPER: The abundance of marketing technology is a good thing. It only turns bad when good solutions pile up into a roadblock that impedes marketing's overall success. Download this white paper to explore recent research on marketing technology, and find out how to get the best of tech before it gets the best of you.
Posted: 27 Dec 2018 | Published: 27 Dec 2018

Bynder

The last mile to the individual customer: Sales and marketing software trends
sponsored by ComputerWeekly.com
EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
Posted: 21 Dec 2018 | Published: 21 Dec 2018

ComputerWeekly.com

The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TechTarget

Peer-to-Peer Insights for 2019 Marketing Plans
sponsored by TechTarget
EGUIDE: Continue reading for more information about patterns and trends in the types of challenges that marketers face and predict project areas that will be a focus in 2019.
Posted: 28 Nov 2018 | Published: 28 Nov 2018

TechTarget

Capturing More Active Demand: A 4-Step Guide
sponsored by TechTarget
EGUIDE: New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.
Posted: 28 Nov 2018 | Published: 28 Nov 2018

TechTarget

The Complete Guide to Optimizing Demand Generation
sponsored by Optimizely
EBOOK: How is your organization ensuring that every digital touchpoint with a visitor guides them towards becoming a customer as efficiently as possible? In this e-book, learn how optimization can amplify your current campaigns across all channels, allowing you to reduce the risk of developing digital campaigns that don't generate leads.
Posted: 27 Nov 2018 | Published: 27 Nov 2018

Optimizely

Lessons from the Front Lines: Making ABM Work for You
sponsored by TechTarget
PRESENTATION: This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.
Posted: 27 Nov 2018 | Published: 31 Mar 2017

TechTarget

Tips for Providing Great Customer Service on Twitter
sponsored by Zendesk
WHITE PAPER: Download this white paper to learn about Twitter's evolving role as an interface for company-customer relations and how organizations can take advantage of the platform's key features to advance the work of customer service teams.
Posted: 27 Nov 2018 | Published: 27 Nov 2018

Zendesk

Cisco: Breaking the Mold for Channel Marketing with Data-Driven Marketing Services
sponsored by TechTarget
CASE STUDY: Inside, find out specifically how Cisco used TechTarget's Priority Engine Active Prospects solution to better enable their channel partners with real insight at the account and contact level to arm their sales teams with the resources and confidence to prioritize the right opportunities.
Posted: 26 Nov 2018 | Published: 26 Nov 2018

TechTarget

Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER: Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TechTarget

The Only Advanced Salesforce Integrations Book You'll Ever Need
sponsored by Workato
EBOOK: In this e-book, find out why you need a platform that helps you innovate faster than ever to create value for your business and new experiences for your customers. Continue reading to explore a broad overview of the most popular Salesforce integration scenarios in accounting, project management, customer support, and marketing.
Posted: 20 Nov 2018 | Published: 20 Nov 2018

Workato

How the Right Content & Delivery Strategies Double Demand Gen ROI
sponsored by TechTarget
PRESENTATION: Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.
Posted: 19 Nov 2018 | Published: 31 Oct 2017

TechTarget

MSP E-book: Cold Calling Made Easy
sponsored by Datto, Inc.
EBOOK: Read this e-book, designed for MSPs, for tips on warming up your cold calls, 3 techniques for successful sales prospecting, guidance on what to avoid, and more.
Posted: 19 Nov 2018 | Published: 19 Nov 2018

Datto, Inc.

Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn how implementing Priority Engine impacted the business success of sales and marketing teams at Reduxio.
Posted: 16 Nov 2018 | Published: 16 Nov 2018

TechTarget

Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline
sponsored by TechTarget
VIDEO: VAR Focus Technology Solutions needed to acquire more net-new customers and accelerate their deals. To help discover these buyers at exactly the right time, they used purchase intent insight from TechTarget's Priority Engine. Read on for more information on how Priority Engine works.
Posted: 16 Nov 2018 | Premiered: 16 Nov 2018

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER: Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

3 Data-Based Ways to Improve ABM Now
sponsored by TechTarget
RESOURCE: Growth beyond the level of your historical demand generation success fundamentally depends on access to new types of insight. Download this e-book from TechTarget and HG Data to understand new sources of data and how to apply them to drive greater value from your ABM programs.
Posted: 08 Nov 2018 | Published: 08 Nov 2018

TechTarget

Harnessing the Power of Search: A Guide to Capturing Buyer Intent
sponsored by TechTarget
RESOURCE: This e-book showcases how TechTarget helps B2B technology marketers harness the power of search to more effectively find, engage and convert buyers. Read on to discover exactly how TechTarget uniquely captures buyer intent, and how it can help your business find new customers.
Posted: 08 Nov 2018 | Published: 08 Nov 2018

TechTarget

Chart a Course to Better ROI: A Guide to Real Purchase Intent
sponsored by TechTarget
EBOOK: View this e-book to learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant content they're interested in.
Posted: 07 Nov 2018 | Published: 07 Nov 2018

TechTarget

Connected Field Service with Microsoft: Transforming the Customer Experience
sponsored by Microsoft
EBOOK: In this e-book, learn about connected field service tools and find out how manufacturers can transform their products and services, while improving customer satisfaction. Explore how 5 organizations are transforming their field service and deepening customer loyalty with end-to-end field connected field service tools.
Posted: 17 Oct 2018 | Published: 17 Oct 2018

Microsoft

Reimagine Productivity with Microsoft Dynamics 365
sponsored by Microsoft
EBOOK: Businesses around the world are seeing the benefits of helping employees work smarter together, automating cumbersome manual tasks, and using customer data as a factor in deciding what to offer. Download this e-book to find out how business solutions from Microsoft help you move away from the complexity of traditional ERP and CRM systems.
Posted: 20 Nov 2018 | Published: 20 Nov 2018

Microsoft

Global e-commerce: a $4 trillion market by 2020
sponsored by ChannelAdvisor
WHITE PAPER: According to ChannelAdvisor, worldwide retail e-commerce sales are projected to top $4 trillion by 2020. Expanding an e-commerce business globally is not as complex as it once was, and those who do not expand globally could be left behind. Learn how to stay relevant by reading this white paper.
Posted: 08 Oct 2018 | Published: 31 Dec 2017

ChannelAdvisor
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