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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
sponsored by TechTarget
WEBCAST: Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.
Posted: 15 May 2020 | Premiered: May 15, 2020

TechTarget

6 Ways to Train Your Team When the Sales Meeting is Canceled
sponsored by Allego
WHITE PAPER: Download this white paper to explore 6 strategies that you can use to train your sales team and maintain training momentum—even when in-person meetings are canceled
Posted: 06 May 2020 | Published: 06 May 2020

Allego

6 Vital Questions for Evaluating Sales Learning Success
sponsored by Allego
EBOOK: What can you do to improve the effectiveness of your sales learning program? Find out in this eBook, which lays out 6 vital questions you should ask when evaluating and improving your sales learning program.
Posted: 06 May 2020 | Published: 06 May 2020

Allego

Your Ultimate ROI: How to Master Growth with Sales Readiness Success
sponsored by Allego
EBOOK: To begin measuring the ROI of your sales learning investment, you must know the right metrics to follow and how to get them. Download this eBook for tips on measuring and quantifying the impact of a potential sales learning investment, as well as advice on predicting impact across 3 key categories.
Posted: 05 May 2020 | Published: 05 May 2020

Allego

CX How to Build Custom Portals with Lightning External Apps
sponsored by Salesforce
WEBCAST: Want to help your partners who are working from home? Build a portal that shares the Salesforce data they need through a rich, mobile-optimized app. Learn how you can do that in this video.
Posted: 21 Apr 2020 | Premiered: Apr 21, 2020

Salesforce

TI Customize, build, and test while protecting sensitive data with Salesforce Data Mask
sponsored by Salesforce
DATA SHEET: Help your remote teams build securely. If your dev teams are building applications that include sensitive data, Data Mask lets them build and test these while complying with privacy regulations. Read the datasheet to learn how. Download now.
Posted: 17 Apr 2020 | Published: 17 Apr 2020

Salesforce

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
sponsored by TechTarget
WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
Posted: 08 Apr 2020 | Premiered: Apr 8, 2020

TechTarget

Why Priority Engine is the Fastest Path to the Deal
sponsored by TechTarget
PRODUCT OVERVIEW: Delivering the industry’s most actionable sales intelligence, Priority Engine captures relevant buyer behavior and uncovers the insights your sellers need to generate more opportunities and close them faster. Learn about it in this product overview.
Posted: 07 Apr 2020 | Published: 07 Apr 2020

TechTarget

Uncover the most active prospects at managed service providers with TechTarget’s Verified MSP Targeting
sponsored by TechTarget
PRODUCT OVERVIEW: Uncovering the most active prospects at managed service providers can be difficult. Fortunately, TechTarget’s Verified MSP Targeting powered by Priority Engine can help simplify the process. Learn how you can get exclusive access to a premium audience of active, in-market managed service providers in this solution brief.
Posted: 07 Apr 2020 | Published: 07 Apr 2020

TechTarget

How TechTarget Delivers Gold Standard Prospect Data
sponsored by TechTarget
WHITE PAPER: One of the most important elements of collecting active prospect data is making sure the contact information you have is accurate and reliable. TechTarget’s sales enablement tool, Priority Engine, ensures that’s the case with their rigorous data verification and cleansing process. Learn about their 5-step technique in this white paper.
Posted: 03 Apr 2020 | Published: 03 Apr 2020

TechTarget

Empower Sales with End-to-End Digital Workflows to Increase Win Rates & Retention
sponsored by Adobe Inc
WHITE PAPER: Digital transformation leaders are increasingly adopting more modern technologies to revolutionize the entire sales process. Access this white paper to discover 3 recommendations that can help you maximize your digital transformation investment and get a better picture of what is coming next in this new age of sales.
Posted: 03 Mar 2020 | Published: 03 Mar 2020

Adobe Inc

Insights and trendsfrom over 2,900 salesprofessionals worldwide
sponsored by Salesforce
RESOURCE: Which overall trends are changing the role of sales? What challenges do sales teams face in the midst of these changes? What are the current and future roles of new technologies like artificial intelligence (AI) as they relate to the sales profession?
Posted: 27 Feb 2020 | Published: 27 Feb 2020

Salesforce

GET SALES LEADS WORTH FIGHTING OVER —WITHOUT THE FIGHT
sponsored by Salesforce
RESOURCE: If you're in business-to-business (B2B) sales, you likely have one overarching goal: Acquire new customers. Leads are your starting point, your currency, your ticket to success.
Posted: 27 Feb 2020 | Published: 27 Feb 2020

Salesforce

Top 3 'Gotchas' in a Salesforce Contract
sponsored by ClearEdge
WHITE PAPER: Be sure to look closely at the terms in a Salesforce contract. Available exclusively to TechTarget members, this premium download from ClearEdge analyzes the following top 3 Salesforce contract terms to understand and how to fix them: renewal caps, swap rights and restricted use licenses.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Negotiating with Salesforce
sponsored by ClearEdge
WHITE PAPER: Don't negotiate your next Salesforce deal without the correct plan. This download, exclusive to TechTarget members, will provide an overview of the ClearEdge Leverage Management Maturity Model, and drill down into the 4 areas specific to deal execution and how to apply them within your Salesforce negotiation.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Right Sizing Your Spend with Salesforce
sponsored by ClearEdge
WHITE PAPER: Sizing your Salesforce deal incorrectly can cost you in the long run. Download now to learn best practices in planning for license additions and reductions with Salesforce. Key components addressed include: lost leverage from under-purchase, why customers over-purchase, how to forecast accurately, and pros and cons of 4 deal structures.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Salesforce Street Pricing and Sales Tactics
sponsored by ClearEdge
WHITE PAPER: Download now and get tactical advice to increasing your chances of getting the best discounts. Explore price statistics, average discount ranges for common product families, 3 Salesforce tactics and insights on why you should care about them, and a list of sales rep motivations to take advantage of.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Why Cold Prospecting Costs You 50% of Your Deals
sponsored by TechTarget
RESOURCE: View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.
Posted: 31 Dec 2019 | Published: 29 Aug 2019

TechTarget

Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

Fuze Opens the Aperture to Target More Active Accounts in Their Market
sponsored by TechTarget
VIDEO: View this video to learn how global communications and collaboration company, Fuze, used TechTarget's Priority Engine to dramatically scale demand with active accounts in their market and effectively engage and convert prospects into actionable leads.
Posted: 02 Oct 2019 | Premiered: 02 Oct 2019

TechTarget

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
sponsored by TechTarget
VIDEO: In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

How AppNeta Drives Growth with Priority Engine
sponsored by TechTarget
VIDEO: View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
Posted: 27 Sep 2019 | Published: 27 Sep 2019

TechTarget

Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY: How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget
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