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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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I Have It Here Somewhere: The Challenges of Sales Content in a Millennial World
sponsored by Evernote
RESOURCE: CRM systems can track sales and call history, but it can't track the personal relationships team build with clients. With relationship selling at the core of sales techniques, find out how you can ensure sales reps have access to the content your customers want to hear.
Posted: 19 Jun 2018 | Published: 30 Dec 2016

Evernote

The Evolution of a Business System Hairball and How to Avoid It
sponsored by Oracle NetSuite
RESOURCE: Inside, learn more about a good old fashioned business system hairball, going from zero to 20+ systems in just a few years, and find out, how businesses can get their sales teams under control by investing in an ERP system.
Posted: 18 Jun 2018 | Published: 18 Jun 2018

Oracle NetSuite

CX Extends Beyond the Initial Sale: The Business Case for a Seamless Customer Experience Management System
sponsored by Oracle Corporation
RESOURCE: A great customer experience (CX) develops strong lifetime customer relationships, which boosts the customer lifetime value (CLV) – providing a very high ROI on all monies spent on CX. Inside, find out why 86% of customers will pay more for a better CX and the features and benefits of engagement platforms.
Posted: 12 Jun 2018 | Published: 12 Jun 2018

Oracle Corporation

What Is CPQ? A Guide to Configure, Price, Quote
sponsored by Salesforce
RESOURCE: In this resource, learn why configure, price, quote (CPQ) apps have become vital for producing accurate and professional quotes quickly, while eliminating errors and inefficiencies.
Posted: 25 May 2018 | Published: 29 Dec 2017

Salesforce

B2B Sales Report: Insights on Sales Quoting and Business Trends
sponsored by Salesforce
ANALYST REPORT: This report analyzes survey results of 180+ Salesforce customers across many industries to determine how a CPQ app improves sales quoting accuracy and helps reps close deals faster.
Posted: 25 May 2018 | Published: 29 Dec 2017

Salesforce

Advancing High Tech Inside Sales: Data-Driven Best Practices from ISR/BDR Leaders
sponsored by TechTarget
WEBCAST: The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.
Posted: 24 May 2018 | Premiered: May 23, 2018

TechTarget

Turning Data Into Dollars: The Art & Science of Revenue Automation
sponsored by Salesforce
RESOURCE: Learn how the ASC 606 accounting standard changes the way businesses recognize revenue as well as compensate their sales teams, and find out how Salesforce and Connor Group have teamed up to shed light on what it takes to streamline revenue processes under the standard.
Posted: 23 May 2018 | Published: 29 Dec 2017

Salesforce

Build Your Business With the Power of CPQ
sponsored by Salesforce
RESOURCE: Find out 5 reasons to upgrade your configure, price, quote platform and get more power by automating the quoting process to save you days or weeks of combined resources, all of which turns into increased profits
Posted: 23 May 2018 | Published: 29 Dec 2017

Salesforce

Quote-to-Cash Acceleration: Winning the Last Mile of your Sales Process
sponsored by Salesforce
RESOURCE: Learn about the uses of a quote-to-cash sales process, how effective automation can eliminate potential roadblocks, and 6 things to consider as you look for a quote-to-cash platform.
Posted: 22 May 2018 | Published: 22 May 2018

Salesforce

Empowering the Modern Seller: A New Definition of Engagement
sponsored by Microsoft
RESOURCE: Explore how sales organizations can use fundamental sales strategies and data-driven insights to reach buyers in a seamless sales experience.
Posted: 14 May 2018 | Published: 14 May 2018

Microsoft

Enable Smarter Selling and Boost Customer Relationships
sponsored by Microsoft
RESOURCE: Find out how the power of the Microsoft Dynamics 365 CRM tool with LinkedIn Sales Navigator and Microsoft Office 365 empowers sellers to turn relationships into revenue to grow your business.
Posted: 11 May 2018 | Published: 11 May 2018

Microsoft

Case Study: How HubSpot Automated Security Management
sponsored by ForeScout Technologies, Inc.
CASE STUDY: Looking for an "automatic threat hunter"? Find out how an innovative sales and marketing solutions provider gains device visibility and automates security management, saving IT time and resources.
Posted: 10 May 2018 | Published: 10 May 2018

ForeScout Technologies, Inc.

How Teachers Mutual Bank Used Dell Boomi
sponsored by Dell Boomi
VIDEO: Learn why Teachers Mutual Bank chose to partner with Dell EMC as their business has been affected by the rise of digital in the marketing and productivity space.
Posted: 12 Apr 2018 | Premiered: 31 Oct 2017

Dell Boomi

The Modernization of Selling
sponsored by Microsoft
WEBCAST: Discover how to navigate the selling tactics that are changing the way organizations increase revenue.
Posted: 26 Jan 2018 | Premiered: Jan 26, 2018

Microsoft

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by Scribe Software Corporation
WHITE PAPER: Explore these 8 integration scenarios that can increase the value of your Salesforce CRM system, and see which 1 best suits your business' needs.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

Scribe Software Corporation

A Modern Approach to Marketing Product Information
sponsored by Censhare
WHITE PAPER: CMOs are investing in an array of marketing tools, but now need a way to consolidate data into an efficient, easily accessible package. Access this white paper to learn about product information management tools and how they are helping marketing teams work more effectively.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Censhare

Spring Cleaning for Sales Reps: How to Declutter Your Tools and Applications
sponsored by Oracle Corporation
EGUIDE: New studies show that the abundance of sales tools that has negatively affected the output of sales departments. In this expert e-guide, learn why there can be too much of a good thing and why finding the right tool is just one part of making sure it fits with your sales strategy plan.
Posted: 01 Jun 2018 | Published: 30 May 2018

Oracle Corporation

The Key to Getting Sales Reps to Embrace Analytics Tools
sponsored by Oracle Corporation
EGUIDE: This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and how they can enhance the results of sales reps and managers.
Posted: 01 Jun 2018 | Published: 30 May 2018

Oracle Corporation

Best Practices Guide for Migrating Away from Salesforce
sponsored by Oracle Corporation
WHITE PAPER: If you're looking to move to Oracle for a CRM platform, uncover some tested best practices based on real life case studies. Learn how Hitachi Consulting helped companies make the move -- resulting in significant cost reduction and increased productivity.
Posted: 18 May 2018 | Published: 29 Dec 2017

Oracle Corporation

10 Most Significant Sales Force Automation Providers
sponsored by Microsoft
ANALYST REPORT: Find out why buyers increasingly wield more power and influence over their customer journey, and how customer leverage sales force automation tools with an overview of the 10 most significant sales force automation providers.
Posted: 09 Apr 2018 | Published: 27 Jun 2017

Microsoft

How to Overcome 5 Daunting Sales and Marketing Gaps
sponsored by Microsoft
WHITE PAPER: Examine 5 massive sales and marketing gaps that could be costing you time, customers, top-line growth and profit, and how you can transform your business processes with 3 critical tips.
Posted: 30 Mar 2018 | Published: 29 Mar 2018

Microsoft

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Are your sales leaders strivers, followers, skeptics or drivers when it comes to the digital transformation of your sales department? Learn how (and why) top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth. Plus, learn how to get your teams on board for your own transformation journey.
Posted: 09 Oct 2017 | Published: 09 Oct 2017

Microsoft

CPQ software Salesforce tools support and speed the sales process
sponsored by SearchSalesforce
EBOOK: Configure price quote (CPQ) tools in Salesforce save time for sales staff in creating quotes for customers – even when a company may have complex pricing rules to determine quotes. In this expert guide, learn the latest strategies on using CPQ software tools in Salesforce, sometimes coupled with quote-to-cash.
Posted: 27 Jul 2017 | Published: 27 Jul 2017

SearchSalesforce

The Salesforce Analytics Cloud: Challenges, Benefits, & Uses
sponsored by Salesforce.com
EGUIDE: Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.
Posted: 20 Jun 2017 | Published: 19 Jun 2017

Salesforce.com

The Salesforce Wave Analytics Platform: An Overview
sponsored by Salesforce.com
EGUIDE: In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Salesforce.com
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