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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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How the Right Content & Delivery Strategies Double Demand Gen ROI
sponsored by TechTarget
PRESENTATION: Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.
Posted: 19 Nov 2018 | Published: 31 Oct 2017

TechTarget

MSP E-book: Cold Calling Made Easy
sponsored by Datto, Inc.
EBOOK: Read this e-book, designed for MSPs, on cold calling for tips on warming up your cold calls, 3 techniques for successful sales prospecting, guidance on what to avoid, and more.
Posted: 19 Nov 2018 | Published: 19 Nov 2018

Datto, Inc.

Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn how implementing Priority Engine impacted the business success of sales and marketing teams at Reduxio.
Posted: 16 Nov 2018 | Published: 16 Nov 2018

TechTarget

Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline
sponsored by TechTarget
VIDEO: VAR Focus Technology Solutions needed to acquire more net-new customers and accelerate their deals. To help discover these buyers at exactly the right time, they used purchase intent insight from TechTarget's Priority Engine. Read on for more information on how Priority Engine works.
Posted: 16 Nov 2018 | Premiered: 16 Nov 2018

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER: Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

3 Data-Based Ways to Improve ABM Now
sponsored by TechTarget
RESOURCE: Growth beyond the level of your historical demand generation success fundamentally depends on access to new types of insight. Download this e-book from TechTarget and HG Data to understand new sources of data and how to apply them to drive greater value from your ABM programs.
Posted: 08 Nov 2018 | Published: 08 Nov 2018

TechTarget

Harnessing the Power of Search: A Guide to Capturing Buyer Intent
sponsored by TechTarget
RESOURCE: This e-book showcases how TechTarget helps B2B technology marketers harness the power of search to more effectively find, engage and convert buyers. Read on to discover exactly how TechTarget uniquely captures buyer intent, and how it can help your business find new customers.
Posted: 08 Nov 2018 | Published: 08 Nov 2018

TechTarget

Chart a Course to Better ROI: A Guide to Real Purchase Intent
sponsored by TechTarget
EBOOK: View this e-book to learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant content they're interested in.
Posted: 07 Nov 2018 | Published: 07 Nov 2018

TechTarget

Connected Field Service with Microsoft: Transforming the Customer Experience
sponsored by Microsoft
EBOOK: In this e-book, learn about connected field service tools and find out how manufacturers can transform their products and services, while improving customer satisfaction. Explore how 5 organizations are transforming their field service and deepening customer loyalty with end-to-end field connected field service tools.
Posted: 17 Oct 2018 | Published: 17 Oct 2018

Microsoft

Global e-commerce: a $4 trillion market by 2020
sponsored by ChannelAdvisor
WHITE PAPER: According to ChannelAdvisor, worldwide retail e-commerce sales are projected to top $4 trillion by 2020. Expanding an e-commerce business globally is not as complex as it once was, and those who do not expand globally could be left behind. Learn how to stay relevant by reading this white paper.
Posted: 08 Oct 2018 | Published: 31 Dec 2017

ChannelAdvisor

11 Secrets to Amazon Success
sponsored by ChannelAdvisor
WHITE PAPER: With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant's influential position continues to expand. In this e-book, uncover some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon.
Posted: 05 Oct 2018 | Published: 05 Oct 2018

ChannelAdvisor

Everything You Need to Know to Change E-Commerce Platforms
sponsored by ChannelAdvisor
RESOURCE: If your current e-commerce platform is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. In this resource find out what it takes to replatform successfully by connecting to more customers, optimize operations, and grow sales channels.
Posted: 04 Oct 2018 | Published: 04 Oct 2018

ChannelAdvisor

Get Reps to Own Metrics
sponsored by Rekener
WHITE PAPER: Metrics are a sales leader's secret weapon. When reps own their metrics, it's a mindset shift that turns reps from reactive into proactive business people with a goal and a plan for how to get there. In this white paper, uncover 3 ways to use a scorecard application to get better ownership and performance out of your team.
Posted: 21 Sep 2018 | Published: 20 Sep 2018

Rekener

Five Best Practices for Ramping Sales Reps
sponsored by Rekener
WHITE PAPER: In this white paper, find out why ramping up your SDRs is key to the success of your business model, and how a scorecard platform can specifically help managers use data to increase productivity and sales across the team.
Posted: 13 Sep 2018 | Published: 13 Sep 2018

Rekener

Track Sales Rep Targets Faster and Easier
sponsored by Rekener
WHITE PAPER: Download this white paper to learn about Sales Rep Scorecards, and how they can automate all of your sales rep tracking--without endless spreadsheets, Salesforce or HubSpot CRM reports.
Posted: 12 Sep 2018 | Published: 12 Sep 2018

Rekener

The Two Tribes of Marketing: GDPR has Created a Cultural Split in Marketing - Only one side can win...
sponsored by Marketo
ANALYST REPORT: 55% of businesses are marketing first, using GDPR compliance as an opportunity to improve customer engagement. In this report, take an in-depth look at the legal-first and marketing-first culture split and the importance of customer sentiment to how businesses use data.
Posted: 15 Aug 2018 | Published: 15 Aug 2018

Marketo

The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
RESOURCE: In this 156-page email marketing guide, uncover the 5 attributes of engaging email, which will help you tell richer and more compelling stories within your email marketing and beyond.
Posted: 10 Aug 2018 | Published: 10 Aug 2018

Marketo

The Definitive Guide to Marketing Automation
sponsored by Marketo
RESOURCE: In this guide, explore answers to any and all questions about marketing automation, insight into selecting the right system, and what investments are required for success.
Posted: 10 Aug 2018 | Published: 10 Aug 2018

Marketo

Personalized Marketing at Scale: How and Why
sponsored by Coveo
RESOURCE: Many companies are already seeing measurable results with personalized marketing which justify the incredible amount of work it takes to create the personalized content and experiences. Learn how you can make creating and implementing your personalized marketing strategy easier, and uncover how companies are doing it right and seeing results.
Posted: 06 Aug 2018 | Published: 06 Aug 2018

Coveo

The 7 Reasons Engagement Improves Return on Your Marketing Investment
sponsored by Marketo
RESOURCE: Take a look at these slides to understand the real - and substantial – financial benefits that can come from moving to engagement-focused marketing. Learn how you can better engage with customers to avoid the risk of becoming irrelevant.
Posted: 05 Aug 2018 | Published: 03 Aug 2018

Marketo

The State of Engagement: Insights on Engagement from 2,000 Global Consumers and Marketers
sponsored by Marketo
ANALYST REPORT: In this State of Engagement report, uncover findings from a survey of 1,100+ marketers and 1,000+ consumers that reveal how consumer engagement happens, and how success is measured.
Posted: 30 Jul 2018 | Published: 30 Jul 2018

Marketo

Solving the Quote-to-Cash Conundrum for Medical Device Sales
sponsored by Salesforce
EBOOK: Price quoting for medical devices and pharmaceuticals is as sophisticated as it is complex. Download this e-book to learn how Salesforce Quote-to-Cash (QTC) can help life sciences companies address the industry's unique sales challenges.
Posted: 29 Aug 2018 | Published: 29 Aug 2018

Salesforce

Delivering a Consistent Brand Experience: One Point of Truth for all Brand Management
sponsored by Censhare
WHITE PAPER: Inside, explore 5 concepts of protecting your brand, learn how digital and social media has impacted brand management, and uncover the most efficient drivers of successful brand marketing.
Posted: 15 Aug 2018 | Published: 15 Aug 2018

Censhare
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