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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Salesforce Application Governance
sponsored by AllCloud
WHITE PAPER: Download this white paper to explore a 4-step formal governance strategy that can help you get the most out of your Salesforce investment.
Posted: 10 Sep 2020 | Published: 10 Sep 2020

AllCloud

Best Practices to Achieve High User Adoption During Your Salesforce Implementation
sponsored by AllCloud
RESOURCE: When it comes to Salesforce deployments, it’s important to focus on user adoption from day one, as doing so makes for a smoother overall implementation and helps increase the speed to ROI. Download this blog post to explore 4 best practices for achieving high Salesforce user adoption.
Posted: 08 Sep 2020 | Published: 08 Sep 2020

AllCloud

Preparing for a Successful Marketing Cloud Journey
sponsored by AllCloud
RESOURCE: When it comes to Salesforce Marketing Cloud, and building your customer journeys, creating real time engagement with customers is exciting and has huge benefits. Explore some of the top considerations for crafting a successful marketing cloud journey with Salesforce in this blog post.
Posted: 08 Sep 2020 | Published: 08 Sep 2020

AllCloud

7 Must-Have Salesforce CPQ Product Features to Help Increase Efficiency & Revenue
sponsored by AllCloud
RESOURCE: Explore 7 of the must-have product features that Salesforce CPQ offers to help increase efficiency and revenue in this blog post.
Posted: 04 Sep 2020 | Published: 04 Sep 2020

AllCloud

3 Common Salesforce Design Mistakes & How to Avoid Them
sponsored by AllCloud
RESOURCE: Growing and evolving your organization’s Salesforce environment can unlock enormous opportunities but getting there often proves challenging. There are plenty of reasons why implementations might fail; this article highlights 3 mistakes that specific to the application build and customization. Read on to learn more.
Posted: 04 Sep 2020 | Published: 04 Sep 2020

AllCloud

The Sales Leader's Handbook to CPQ Success
sponsored by AllCloud
EBOOK: Explore the positive impacts an automated CPQ system could deliver, and the steps for getting started in this eBook.
Posted: 03 Sep 2020 | Published: 03 Sep 2020

AllCloud

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
sponsored by TechTarget
ANALYST REPORT: A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.
Posted: 31 Aug 2020 | Published: 31 Aug 2020

TechTarget

Sales Enablement Maturity Model
sponsored by Highspot
WHITE PAPER: Download this white paper to explore the 5 stages that companies go through as they improve the effectiveness of their sales teams, and how you can get started.
Posted: 28 Aug 2020 | Published: 28 Aug 2020

Highspot

The Evolution of Sales Readiness
sponsored by Highspot
WHITE PAPER: In this white paper, explore why traditional sales training processes have become outdated and gain best practices on how to create modern, streamlined sales training.
Posted: 28 Aug 2020 | Published: 28 Aug 2020

Highspot

The Key to Unlocking More Revenue
sponsored by Highspot
EBOOK: Download this eBook to see why sales onboarding is so important, and what you can do to ensure your reps are prepared.
Posted: 28 Aug 2020 | Published: 28 Aug 2020

Highspot

How to Enable Revenue Teams with Plays that Turn Strategy into Action
sponsored by Highspot
EBOOK: Download this eBook to explore the Guidance Framework by Highspot and how it enables your revenue team to provide value in every conversation, specifically in terms of what to know, say, show, and do in any situation.
Posted: 03 Aug 2020 | Published: 03 Aug 2020

Highspot

State of Sales Enablement 2020
sponsored by Highspot
WHITE PAPER: Sales enablement is facing an unprecedented challenge: supporting sellers in a novel sales environment, even as enablement adapts to this challenge themselves. Read this 2020 edition of the European State of Sales Enablement Report to effectively align your enablement efforts to corporate goals and deliver value even in today’s uncertain world.
Posted: 31 Jul 2020 | Published: 31 Jul 2020

Highspot

How Intent Data Impacts Tech Buying and Selling in Today’s Market
sponsored by TechTarget
WEBCAST: In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
Posted: 20 Jul 2020 | Premiered: Jul 20, 2020

TechTarget

How to Use Purchase Intent to Refocus ABM Priorities
sponsored by TechTarget
EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 25 Jun 2020 | Published: 25 Jun 2020

TechTarget

The Science of Cross-Sell and Upsell
sponsored by TechTarget
RESEARCH CONTENT: Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
Posted: 09 Jun 2020 | Published: 09 Jun 2020

TechTarget

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
sponsored by TechTarget
WEBCAST: Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.
Posted: 15 May 2020 | Premiered: May 15, 2020

TechTarget

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
sponsored by TechTarget
WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
Posted: 08 Apr 2020 | Premiered: Apr 8, 2020

TechTarget

Empower Sales with End-to-End Digital Workflows to Increase Win Rates & Retention
sponsored by Adobe
WHITE PAPER: Digital transformation leaders are increasingly adopting more modern technologies to revolutionize the entire sales process. Access this white paper to discover 3 recommendations that can help you maximize your digital transformation investment and get a better picture of what is coming next in this new age of sales.
Posted: 03 Mar 2020 | Published: 03 Mar 2020

Adobe

Insights and trendsfrom over 2,900 salesprofessionals worldwide
sponsored by Salesforce
RESOURCE: Which overall trends are changing the role of sales? What challenges do sales teams face in the midst of these changes? What are the current and future roles of new technologies like artificial intelligence (AI) as they relate to the sales profession?
Posted: 27 Feb 2020 | Published: 27 Feb 2020

Salesforce

GET SALES LEADS WORTH FIGHTING OVER —WITHOUT THE FIGHT
sponsored by Salesforce
RESOURCE: If you're in business-to-business (B2B) sales, you likely have one overarching goal: Acquire new customers. Leads are your starting point, your currency, your ticket to success.
Posted: 27 Feb 2020 | Published: 27 Feb 2020

Salesforce

Top 3 'Gotchas' in a Salesforce Contract
sponsored by ClearEdge
WHITE PAPER: Be sure to look closely at the terms in a Salesforce contract. Available exclusively to TechTarget members, this premium download from ClearEdge analyzes the following top 3 Salesforce contract terms to understand and how to fix them: renewal caps, swap rights and restricted use licenses.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Negotiating with Salesforce
sponsored by ClearEdge
WHITE PAPER: Don't negotiate your next Salesforce deal without the correct plan. This download, exclusive to TechTarget members, will provide an overview of the ClearEdge Leverage Management Maturity Model, and drill down into the 4 areas specific to deal execution and how to apply them within your Salesforce negotiation.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Right Sizing Your Spend with Salesforce
sponsored by ClearEdge
WHITE PAPER: Sizing your Salesforce deal incorrectly can cost you in the long run. Download now to learn best practices in planning for license additions and reductions with Salesforce. Key components addressed include: lost leverage from under-purchase, why customers over-purchase, how to forecast accurately, and pros and cons of 4 deal structures.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Salesforce Street Pricing and Sales Tactics
sponsored by ClearEdge
WHITE PAPER: Download now and get tactical advice to increasing your chances of getting the best discounts. Explore price statistics, average discount ranges for common product families, 3 Salesforce tactics and insights on why you should care about them, and a list of sales rep motivations to take advantage of.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget
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