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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Power Your Pipeline with Purchase Intent
sponsored by TechTarget
EBOOK: With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
Posted: 22 Aug 2019 | Published: 22 Aug 2019

TechTarget

Top 5 Business Factors for Ecommerce Enterprises
sponsored by SFG
WHITE PAPER: Inside, learn about the top 5 business factors for a successful ecommerce enterprise. Learn how to improve the state of your online retail organization with expert advice from SFG, and see what your organization could be doing to streamline your ecommerce operations.
Posted: 16 Aug 2019 | Published: 16 Aug 2019

SFG

4 Reasons Ecommerce Businesses Need an OMS
sponsored by SFG
WHITE PAPER: In this white paper, explore how ecommerce businesses can streamline their business processes with an order management system (OMS). Uncover 4 reasons your ecommerce organization should consider an OMS, and review your software options with SFG.
Posted: 16 Aug 2019 | Published: 16 Aug 2019

SFG

7 Advantages of a Flexible Order Management System
sponsored by SFG
WHITE PAPER: Inside, review how a flexible and robust OMS can keep your customers happy without sacrificing order process visibility. Uncover the essential features of a flexible OMS, and explore how a flexible OMS can help your organization improve its business prospects.
Posted: 15 Aug 2019 | Published: 15 Aug 2019

SFG

The 5 Most Important Factors of an Order Management System
sponsored by SFG
WHITE PAPER: In this white paper, explore how an order management system (OMS) can help your organization improve its entire order fulfillment process. Discover the 5 most important features of a successful OMS for ecommerce organizations, and uncover why an OMS is crucial for web-based businesses looking to succeed.
Posted: 15 Aug 2019 | Published: 15 Aug 2019

SFG

Why Bad Demand Gen Is Holding You Back
sponsored by TechTarget
WHITE PAPER: Download this 4-part e-guide to explore the dangers of ineffective demand gen, and find out how better data sources allow you to access and engage real demand in your market right now.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

From Cold Lead to Closed Deal: How to Use Trello to Optimize Sales Deals
sponsored by Atlassian
WHITE PAPER: In this white paper, explore how to build a process that supports your sales team with Trello. Discover the workflows your sales team can use to optimize processes and deals, and learn how Trello can help your organization move leads along the funnel, organization communications, and more.
Posted: 11 Jul 2019 | Published: 11 Jul 2019

Atlassian

Optimize Your Digital Marketing Efforts with Alibaba Cloud Solutions
sponsored by Alibaba Cloud
WHITE PAPER: View this white paper to learn how Alibaba Cloud can help your marketing team run more efficient marketing campaigns, improve customer-brand interaction, upscale their advertisements, and more.
Posted: 08 Jul 2019 | Published: 08 Jul 2019

Alibaba Cloud

Executive Guide for Marketing: 3 Models for Digital Transformation
sponsored by Bynder
WHITE PAPER: Download this guide to find out why the marketing imperatives for each of the 3 business models, outlined inside, are achievable when you position DAM as foundational tech within your ecosystem.
Posted: 18 Jun 2019 | Published: 18 Jun 2019

Bynder

What an Actual Marketing Transformation Really Looks Like
sponsored by TechTarget
CASE STUDY: Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
Posted: 17 Jun 2019 | Published: 17 Jun 2019

TechTarget

Accelerate ABM with Priority Engine
sponsored by TechTarget
VIDEO: In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.
Posted: 17 Jun 2019 | Premiered: 17 Jun 2019

TechTarget

Watch, Listen, Learn: Winning in the Age of the Informed Buyer
sponsored by TechTarget
RESEARCH CONTENT: In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by TechTarget
WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 05 Jun 2019 | Published: 05 Jun 2019

TechTarget

How to Build, Operate and Run Your Stack to Win in Your Industry
sponsored by TechTarget
CASE STUDY: In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.
Posted: 21 May 2019 | Published: 21 May 2019

TechTarget

Simple Data-Driven Strategies for Successful Account-Based Marketing
sponsored by TechTarget
EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 09 May 2019 | Published: 09 May 2019

TechTarget

Identifying and Overcoming Buying Group Blindness
sponsored by TechTarget
WHITE PAPER: Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
Posted: 01 May 2019 | Published: 31 Dec 2018

TechTarget

Digital Automation Drives a Proactive Sales Culture
sponsored by Adobe Systems Incorporated
CASE STUDY: Download this case study to learn how the Adobe Sign, Salesforce, and Cogna integration allowed Access Intelligence to reduce administration time and transform business processes, delivering a better CX and freeing sales reps to generate leads.
Posted: 29 Apr 2019 | Published: 29 Apr 2019

Adobe Systems Incorporated

Using Intent Data to Improve Event Marketing
sponsored by TechTarget
WHITE PAPER: To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.
Posted: 24 Apr 2019 | Published: 24 Apr 2019

TechTarget

Building an ABM Program That Actually Works
sponsored by TechTarget
EBOOK: TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
Posted: 24 Apr 2019 | Published: 31 Dec 2018

TechTarget

Take Out the Trash
sponsored by TechTarget
EBOOK: Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
Posted: 24 Apr 2019 | Published: 31 Dec 2018

TechTarget

Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019

TechTarget

How Digital Branding Drives B2B Demand
sponsored by TechTarget
WHITE PAPER: In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.
Posted: 17 Apr 2019 | Published: 17 Apr 2019

TechTarget

State of Branding Report: Key Insights into the Thoughts, Challenges and Priorities of the Modern Brand Marketer
sponsored by Bynder
RESEARCH CONTENT: In this report, discover the thoughts and working habits of the modern marketer. Explore 5 key findings, and dive deeper into the results of this report to unveil invaluable insights into current and future states of branding.
Posted: 15 Apr 2019 | Published: 15 Apr 2019

Bynder
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