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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Pega Sales Automation
sponsored by Pegasystems
DATA SHEET: Sales automation systems promise to deliver insights and improve sales – but that promise isn’t always met. A common pitfall? Organizations’ sales strategies are often reactive instead of proactive. Check out this datasheet by Pega Sales Automation to see how AI can improve sales automation systems.
Posted: 05 Dec 2019 | Published: 05 Dec 2019

Pegasystems

Land More Clients With Winning Proposals
sponsored by Conga
WHITE PAPER: The sales proposal you deliver to a potential customer defines their first impression of your company—so, how do you ensure that your best foot is put forward to deliver an effective, intelligent proposal that ensures a long-term partnership and drives revenue? Read this white paper to find out.
Posted: 01 Nov 2019 | Published: 01 Nov 2019

Conga

5 Steps for Selecting an RFP & Proposal Automation Solution
sponsored by Upland Qvidian
WHITE PAPER: Use this buyer’s guide for help sorting through a complex vendor landscape and selecting the best RFP and proposal automation software for your organization.
Posted: 28 Oct 2019 | Published: 28 Oct 2019

Upland Qvidian

Five Signs Your Organization Needs Proposal Automation
sponsored by Upland Qvidian
EBOOK: Great sales leaders and CEOs are obsessed with the bottom line. They’re on a single-minded mission to equip sales reps to win more business—so, why aren’t more companies investing in proposal automation? Read this to learn about the ROI potential of proposal automation, and 5 signs that your organization is in need of an implementation.
Posted: 28 Oct 2019 | Published: 28 Oct 2019

Upland Qvidian

Six Tips to Winning More Deals
sponsored by Upland Qvidian
EBOOK: To increase chances of winning more deals—organizations need to be aware of the necessity in employing both a reactive and proactive approach to sales proposals. Use this white paper for 6 tips for proactive sales proposals that will help you win more deals and partnerships.
Posted: 25 Oct 2019 | Published: 25 Oct 2019

Upland Qvidian

Unlocking the Future of Sales Enablement
sponsored by Upland RO Innovation
WEBCAST: The sales enablement market is rapidly evolving. With the wide range of application and strategy options available to organizations, how do you cut through the noise? Watch this webinar for actionable insights that will help you to prioritize the right sales enablement projects and choose the best-in-class technology.
Posted: 25 Oct 2019 | Premiered: Oct 25, 2019

Upland RO Innovation

The Cost of Creating Proposals Manually
sponsored by Upland Qvidian
WHITE PAPER: Aberdeen Group found that organizations with above average effectiveness in streamlining proposal, contract, ordering, quoting and sales collateral workflows were realizing some serious business benefits. Use this white paper to learn more about these notable business improvements as well as advice to increase your own proposal optimization.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

Upland Qvidian

Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

Conga + Salesforce CPQ
sponsored by Conga
WHITE PAPER: Read this white paper for a better, more modern, approach to handling business contracts—by putting a focus on sales, while still delivering value across the organization.
Posted: 07 Oct 2019 | Published: 07 Oct 2019

Conga

Fuze Opens the Aperture to Target More Active Accounts in Their Market
sponsored by TechTarget
VIDEO: View this video to learn how global communications and collaboration company, Fuze, used TechTarget's Priority Engine to dramatically scale demand with active accounts in their market and effectively engage and convert prospects into actionable leads.
Posted: 02 Oct 2019 | Premiered: 02 Oct 2019

TechTarget

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
sponsored by TechTarget
VIDEO: In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

How AppNeta Drives Growth with Priority Engine
sponsored by TechTarget
VIDEO: View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
Posted: 27 Sep 2019 | Published: 27 Sep 2019

TechTarget

Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY: How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples
sponsored by Contentstack
RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.
Posted: 20 Sep 2019 | Published: 29 May 2019

Contentstack

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)
sponsored by Contentstack
RESOURCE: In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.
Posted: 17 Sep 2019 | Published: 19 May 2019

Contentstack

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline
sponsored by TechTarget
EBOOK: In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.
Posted: 11 Sep 2019 | Published: 11 Sep 2019

TechTarget

Thinking Differently About Data and Reporting
sponsored by TechTarget
RESOURCE: How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.
Posted: 09 Sep 2019 | Published: 09 Sep 2019

TechTarget

Critical Success Factors for ABM
sponsored by TechTarget
RESOURCE: View this infographic to discover the critical success factors for ABM. Learn how aligning your sales and marketing teams can drastically improve your ABM success rate, and discover why 82% of successful ABM teams have modified their targeting inside accounts.
Posted: 05 Sep 2019 | Published: 05 Sep 2019

TechTarget

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WEBCAST: Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.
Posted: 03 Sep 2019 | Premiered: Sep 3, 2019

TechTarget

Power Your Pipeline with Purchase Intent
sponsored by TechTarget
EBOOK: With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
Posted: 22 Aug 2019 | Published: 22 Aug 2019

TechTarget
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