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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software Reports
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Get Reps to Own Metrics
sponsored by Rekener
WHITE PAPER: Metrics are a sales leader's secret weapon. When reps own their metrics, it's a mindset shift that turns reps from reactive into proactive business people with a goal and a plan for how to get there. In this white paper, uncover 3 ways to use a scorecard application to get better ownership and performance out of your team.
Posted: 21 Sep 2018 | Published: 20 Sep 2018

Rekener

Five Best Practices for Ramping Sales Reps
sponsored by Rekener
WHITE PAPER: In this white paper, find out why ramping up your SDRs is key to the success of your business model, and how a scorecard platform can specifically help managers use data to increase productivity and sales across the team.
Posted: 13 Sep 2018 | Published: 13 Sep 2018

Rekener

Track Sales Rep Targets Faster and Easier
sponsored by Rekener
WHITE PAPER: Download this white paper to learn about Sales Rep Scorecards, and how they can automate all of your sales rep tracking--without endless spreadsheets, Salesforce or HubSpot CRM reports.
Posted: 12 Sep 2018 | Published: 12 Sep 2018

Rekener

Solving the Quote-to-Cash Conundrum for Medical Device Sales
sponsored by Salesforce
EBOOK: Price quoting for medical devices and pharmaceuticals is as sophisticated as it is complex. Download this e-book to learn how Salesforce Quote-to-Cash (QTC) can help life sciences companies address the industry's unique sales challenges.
Posted: 29 Aug 2018 | Published: 29 Aug 2018

Salesforce

The Two Tribes of Marketing: GDPR has Created a Cultural Split in Marketing - Only one side can win...
sponsored by Marketo
ANALYST REPORT: 55% of businesses are marketing first, using GDPR compliance as an opportunity to improve customer engagement. In this report, take an in-depth look at the legal-first and marketing-first culture split and the importance of customer sentiment to how businesses use data.
Posted: 15 Aug 2018 | Published: 15 Aug 2018

Marketo

The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
RESOURCE: In this 156-page email marketing guide, uncover the 5 attributes of engaging email, which will help you tell richer and more compelling stories within your email marketing and beyond.
Posted: 10 Aug 2018 | Published: 10 Aug 2018

Marketo

The Definitive Guide to Marketing Automation
sponsored by Marketo
RESOURCE: In this guide, explore answers to any and all questions about marketing automation, insight into selecting the right system, and what investments are required for success.
Posted: 10 Aug 2018 | Published: 10 Aug 2018

Marketo

Personalized Marketing at Scale: How and Why
sponsored by Coveo
RESOURCE: Many companies are already seeing measurable results with personalized marketing which justify the incredible amount of work it takes to create the personalized content and experiences. Learn how you can make creating and implementing your personalized marketing strategy easier, and uncover how companies are doing it right and seeing results.
Posted: 06 Aug 2018 | Published: 06 Aug 2018

Coveo

The 7 Reasons Engagement Improves Return on Your Marketing Investment
sponsored by Marketo
RESOURCE: Take a look at these slides to understand the real - and substantial – financial benefits that can come from moving to engagement-focused marketing. Learn how you can better engage with customers to avoid the risk of becoming irrelevant.
Posted: 05 Aug 2018 | Published: 03 Aug 2018

Marketo

The State of Engagement: Insights on Engagement from 2,000 Global Consumers and Marketers
sponsored by Marketo
ANALYST REPORT: In this State of Engagement report, uncover findings from a survey of 1,100+ marketers and 1,000+ consumers that reveal how consumer engagement happens, and how success is measured.
Posted: 30 Jul 2018 | Published: 30 Jul 2018

Marketo

The Definitive Guide to Account Based Marketing
sponsored by Marketo
RESOURCE: In this resource, explore the new way of marketing, selling to, and supporting your customers at an account-level, and why it is critical to your success. Take a look at your account-based marketing playbook and some of the key benefits and the impact.
Posted: 30 Jul 2018 | Published: 30 Jul 2018

Marketo

I Have It Here Somewhere: The Challenges of Sales Content in a Millennial World
sponsored by Evernote
RESOURCE: CRM systems can track sales and call history, but it can't track the personal relationships team build with clients. With relationship selling at the core of sales techniques, find out how you can ensure sales reps have access to the content your customers want to hear.
Posted: 19 Jun 2018 | Published: 30 Dec 2016

Evernote

CX Extends Beyond the Initial Sale: The Business Case for a Seamless Customer Experience Management System
sponsored by Oracle Corporation
RESOURCE: A great customer experience (CX) develops strong lifetime customer relationships, which boosts the customer lifetime value (CLV) – providing a very high ROI on all monies spent on CX. Inside, find out why 86% of customers will pay more for a better CX and the features and benefits of engagement platforms.
Posted: 12 Jun 2018 | Published: 12 Jun 2018

Oracle Corporation

Advancing High Tech Inside Sales: Data-Driven Best Practices from ISR/BDR Leaders
sponsored by TechTarget
WEBCAST: The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.
Posted: 24 May 2018 | Premiered: May 23, 2018

TechTarget

Delivering a Consistent Brand Experience: One Point of Truth for all Brand Management
sponsored by Censhare
WHITE PAPER: Inside, explore 5 concepts of protecting your brand, learn how digital and social media has impacted brand management, and uncover the most efficient drivers of successful brand marketing.
Posted: 15 Aug 2018 | Published: 15 Aug 2018

Censhare

The Evolution of a Business System Hairball and How to Avoid It
sponsored by Oracle NetSuite
RESOURCE: Inside, learn more about a good old fashioned business system hairball, going from zero to 20+ systems in just a few years, and find out, how businesses can get their sales teams under control by investing in an ERP system.
Posted: 18 Jun 2018 | Published: 18 Jun 2018

Oracle NetSuite

Spring Cleaning for Sales Reps: How to Declutter Your Tools and Applications
sponsored by Oracle Corporation
EGUIDE: New studies show that the abundance of sales tools that has negatively affected the output of sales departments. In this expert e-guide, learn why there can be too much of a good thing and why finding the right tool is just one part of making sure it fits with your sales strategy plan.
Posted: 01 Jun 2018 | Published: 30 May 2018

Oracle Corporation

The Key to Getting Sales Reps to Embrace Analytics Tools
sponsored by Oracle Corporation
EGUIDE: This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and how they can enhance the results of sales reps and managers.
Posted: 01 Jun 2018 | Published: 30 May 2018

Oracle Corporation

What Is CPQ? A Guide to Configure, Price, Quote
sponsored by Salesforce
RESOURCE: In this resource, learn why configure, price, quote (CPQ) apps have become vital for producing accurate and professional quotes quickly, while eliminating errors and inefficiencies.
Posted: 25 May 2018 | Published: 29 Dec 2017

Salesforce

B2B Sales Report: Insights on Sales Quoting and Business Trends
sponsored by Salesforce
ANALYST REPORT: This report analyzes survey results of 180+ Salesforce customers across many industries to determine how a CPQ app improves sales quoting accuracy and helps reps close deals faster.
Posted: 25 May 2018 | Published: 29 Dec 2017

Salesforce

Turning Data Into Dollars: The Art & Science of Revenue Automation
sponsored by Salesforce
RESOURCE: Learn how the ASC 606 accounting standard changes the way businesses recognize revenue as well as compensate their sales teams, and find out how Salesforce and Connor Group have teamed up to shed light on what it takes to streamline revenue processes under the standard.
Posted: 23 May 2018 | Published: 29 Dec 2017

Salesforce

Build Your Business With the Power of CPQ
sponsored by Salesforce
RESOURCE: Find out 5 reasons to upgrade your configure, price, quote platform and get more power by automating the quoting process to save you days or weeks of combined resources, all of which turns into increased profits
Posted: 23 May 2018 | Published: 29 Dec 2017

Salesforce

Quote-to-Cash Acceleration: Winning the Last Mile of your Sales Process
sponsored by Salesforce
RESOURCE: Learn about the uses of a quote-to-cash sales process, how effective automation can eliminate potential roadblocks, and 6 things to consider as you look for a quote-to-cash platform.
Posted: 22 May 2018 | Published: 22 May 2018

Salesforce

Best Practices Guide for Migrating Away from Salesforce
sponsored by Oracle Corporation
WHITE PAPER: If you're looking to move to Oracle for a CRM platform, uncover some tested best practices based on real life case studies. Learn how Hitachi Consulting helped companies make the move -- resulting in significant cost reduction and increased productivity.
Posted: 18 May 2018 | Published: 29 Dec 2017

Oracle Corporation

Empowering the Modern Seller: A New Definition of Engagement
sponsored by Microsoft
RESOURCE: Explore how sales organizations can use fundamental sales strategies and data-driven insights to reach buyers in a seamless sales experience.
Posted: 14 May 2018 | Published: 14 May 2018

Microsoft
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