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Because Your MQLs Just Won’t Cut It
sponsored by TechTarget
WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
Posted: 10 Aug 2020 | Premiered: Aug 10, 2020

TechTarget

How to Use Purchase Intent to Refocus ABM Priorities
sponsored by TechTarget
EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
Posted: 25 Jun 2020 | Published: 25 Jun 2020

TechTarget

The Ultimate Guide to Marketing AI
sponsored by Dataiku
WHITE PAPER: To compete and stay relevant in a rapidly changing world, businesses need to embrace the idea of using data and AI for their marketing activities. Download this guidebook for an end-to-end framework for getting started on your path to marketing AI.
Posted: 19 Jun 2020 | Published: 19 Jun 2020

Dataiku

Billion Dollar Blindness
sponsored by TechTarget
EBOOK: Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
Posted: 10 Jun 2020 | Published: 10 Jun 2020

TechTarget

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 29 May 2020 | Published: 29 May 2020

TechTarget

Magic Quadrant for Multichannel Marketing Hubs
sponsored by Acoustic
RESEARCH CONTENT: Download this Gartner multichannel marketing hub comparison report to explore 19 different solutions and their features to help you determine which platform is right for you.
Posted: 26 May 2020 | Published: 26 May 2020

Acoustic

Comparison of 40 Cross-Channel Campaign Management Providers
sponsored by Acoustic
RESEARCH CONTENT: Forrester recently evaluated 40 cross-channel campaign management (CCCM) providers—including leading vendors like Acoustic, Adobe, and Oracle—to see how their features measured up in terms of customer data management, advanced analytics, cross-channel orchestration and more. Explore their findings here.
Posted: 22 May 2020 | Published: 22 May 2020

Acoustic

Building a MarTech Stack from Scratch
sponsored by Acoustic
WEBCAST: With the growth of AI and machine learning-based tools, the need for greater integration across marketing technologies, data sources, and departments—getting the MarTech stack right is critical to marketing and business success. Get expert tips on how to build your perfect MarTech stack in this white paper.
Posted: 21 May 2020 | Premiered: May 21, 2020

Acoustic

Marketing Benchmark Report: Email & Mobile Metrics for Smarter Marketing
sponsored by Acoustic
RESEARCH CONTENT: Acoustic wanted to establish industry standards on customer engagement, delivery, and subscriber churn, so they analyzed messages from several thousand brands over the last 7 years. Download this 63-page report to explore their results.
Posted: 20 May 2020 | Published: 20 May 2020

Acoustic

How to Use Intent Monitoring to Maximize Demand Capture
sponsored by TechTarget
EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 15 May 2020 | Published: 15 May 2020

TechTarget

How to Use Email Marketing to Nurture Third-party Leads
sponsored by TechTarget
EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
Posted: 07 May 2020 | Published: 07 May 2020

TechTarget

Moving from Leads to Buying Groups in One Easy Step
sponsored by TechTarget
WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
Posted: 06 May 2020 | Published: 06 May 2020

TechTarget

3 Big Ideas for Capturing More Demand
sponsored by TechTarget
EBOOK: Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
Posted: 29 Apr 2020 | Published: 29 Apr 2020

TechTarget

The Marketing Value of Marketing Automation.
sponsored by Adobe
WHITE PAPER: Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.
Posted: 14 Apr 2020 | Published: 14 Apr 2020

Adobe

Marketing Automation Checklist: Choose the Right Solution for You
sponsored by Adobe
WHITE PAPER: Marketing automation has become a must-have for modern marketing teams. So, what are you waiting for? Grab a copy of this checklist today and follow these 3 steps to help you choose the best software for your organization.
Posted: 14 Apr 2020 | Published: 14 Apr 2020

Adobe

How to Align Sales & Marketing to Convert More Leads
sponsored by Adobe
WHITE PAPER: Many companies still struggle to find a strategy that will keep their marketing and sales departments in sync. Fortunately, Marketo Engage, part of the Adobe Experience Cloud, can help. Download this white paper to learn how you can align sales and marketing and convert more leads with the help of Marketo Engage.
Posted: 09 Apr 2020 | Published: 09 Apr 2020

Adobe

Why Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

Measurement, KPIs and the Role of Awareness in Demand Generation
sponsored by TechTarget
EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

Make Lead Scoring and Action Triggers More Accurate
sponsored by TechTarget
EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
Posted: 10 Jan 2020 | Published: 10 Jan 2020

TechTarget

Your Guide to Creating a Marketing Activity Taxonomy
sponsored by TechTarget
EGUIDE: Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
Posted: 27 Dec 2019 | Published: 27 Dec 2019

TechTarget

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

Light at the End of the Funnel
sponsored by TechTarget
EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
Posted: 01 Jul 2019 | Published: 31 Dec 2018

TechTarget

SD-WAN Market Trends
sponsored by Hughes Network Systems
EGUIDE: Software-defined WAN (SD-WAN) is taking over for traditional WAN, but not without taking a few lessons from its predecessor. Because of this, we have seen two significant trends in SD-WAN emerge; SD-WAN and WAN optimization techniques are merging and SD-WAN as a service. Access this e-guide for details.
Posted: 14 Aug 2017 | Published: 09 Aug 2017

Hughes Network Systems

Colocation Data Center Market News
sponsored by Equinix
EGUIDE: Are colocation data centers about to be replaced by neutral connections? The current shifts in the colocation market are showing that this may very well be the case. Read this brief e-guide to learn about the colocation data center market shake-up that might spell huge benefits and a greater range of options for certain customers.
Posted: 31 Jul 2017 | Published: 25 Jul 2017

Equinix

What You Need-to-Know Before Jumping into Containers
sponsored by Nirmata
EGUIDE: There's a lot of buzz about what containers can do, but the technology is new and there are gaps that still need to be filled. Read this e-guide to learn what the experts are saying about containers and why you need to be cautious in planning your container strategy.
Posted: 30 May 2017 | Published: 23 May 2017

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