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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Solution Spotlight: Determining If Sales Performance Management Is Right for Your Organization
sponsored by IBM
EGUIDE: In this expert e-guide, learn the benefits of moving to modern sales performance management software. Additionally, explore a real-life case study that shows how sales compensation management software helps improve productivity and streamlines managing commissions.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

IBM

Practical Tips to Drive Sales with Social Media
sponsored by Microsoft
WHITE PAPER: Uncover how you can sell more effectively in a crowded market by using the latest social media tips and tricks. Gain ideas on how to maximize LinkedIn for social selling, how to avoid social selling pitfalls, and much more.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

Microsoft

Delivering Effective CRM Today: A Look Into New, Dynamic Approaches
sponsored by Microsoft
WHITE PAPER: This white paper discusses dynamic approaches for delivering effective CRM for today's on-the-go, mobile lifestyles. Plus, learn how an organization used next-gen CRM to bring order to their disparate systems and data while driving better customer experiences.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Nucleus Research Report: Phase Out Legacy CRM Tools to Drive Business Success
sponsored by Salesforce.com
WHITE PAPER: Download this free Nucleus Research Report to learn the top reasons to upgrade your legacy CRM apps. Discover how you can increase agent productivity, decrease average handle time, and more.
Posted: 15 Jan 2016 | Published: 31 Oct 2015

Salesforce.com

Online domain maturity
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Bob Tarzey and Clive Longbottom explain how organisations can provide a top-rate online experience for their customers
Posted: 13 Jan 2016 | Published: 14 Jan 2016

ComputerWeekly.com

CRM Success Stories: Pandora Jewelry LLC
sponsored by Microsoft
WHITE PAPER: This case study reveals how Pandora implemented a globally connected, collaborative environment to quickly adapt and respond to the needs of its expanding customer base and enabled employees with self-service access to crucial customer data. Discover how you can similarly achieve customer focus.
Posted: 08 Jan 2016 | Published: 06 Nov 2015

Microsoft

CRM Success Stories: Amway Korea
sponsored by Microsoft
WHITE PAPER: Access this infographic and learn how Amway Korea improved service quality and better decision-making by enabling employees with an integrated CRM strategy. Learn how their approach can help you remain competitive and ensure customer satisfaction.
Posted: 08 Jan 2016 | Published: 10 May 2015

Microsoft

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By bringing its CRM approach up to speed, Shell enhanced sales and revenue growth. Access this infographic and learn how you can achieve similar benefits.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Self-Service CRM Success Stories: Metro Bank
sponsored by Microsoft
WHITE PAPER: CEO Craig Donaldson can attest firsthand how self-service CRM not only helped his colleagues engage people, but also helped Metro Bank stand out in the financial services industry for its exceptional customer focus. Learn how Metro Bank delivered a consistent customer journey and turned customers into fans.
Posted: 08 Jan 2016 | Published: 23 Jun 2015

Microsoft

CRM Stories: Rogerseller
sponsored by Microsoft
RESOURCE: In this resource, Rogerseller's Geraldine Smallacombe illustrates how she was able to give her customers a more dynamic journey. Access now and learn how to achieve a social presence that engages customers and gauges sentiment, in-depth knowledge of preferences and profiles that results in better targeting, and more.
Posted: 07 Jan 2016 | Published: 24 Jun 2015

Microsoft

CRM Stories: Servcorp
sponsored by Microsoft
VIDEO: This brief video features a case study in which Servcorp enables its worldwide sales teams to access customer data through a single point of entry. Tune in and learn how to reach this goal within your organization.
Posted: 07 Jan 2016 | Premiered: 24 Jun 2015

Microsoft

Global CRM: Grant Thornton Fosters Collaboration, Drives Sales, and Impresses Clients
sponsored by Microsoft
CASE STUDY: This case study outlines the global CRM strategy an accounting organization used that allowed them to experience a 450% jump in the number of sales opportunities tracked by their system. Learn how to use CRM to foster collaboration, drive sales, and impress clients.
Posted: 07 Jan 2016 | Published: 25 Jun 2015

Microsoft

CRM Stories: Wintec
sponsored by Microsoft
WHITE PAPER: To manage the database of its newly established alumni group, the Waikato Institute of Technology (Wintec) required a flexible and efficient CRM system. Access this case study to learn how chief executive Lisa Pemberton of Wintec implemented a CRM strategy that allowed her alumni group to enhance relationship management with highly visible data.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Case Study: Nissan Motor Company Achieves Omotenashi
sponsored by Microsoft
WHITE PAPER: In this case study, learn how Nissan developed a CRM strategy to better understand customers' individual needs long after they purchase a car. Access now to learn how their strategy can help you anticipate what the customer wants.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

How the Sales Landscape has Changed
sponsored by Microsoft
WHITE PAPER: Backed by useful stats on how your peers are selling effectively, this detailed infographic reveals 3 steps to optimal sales. Tap this resource and discover details of each step that can help you deliver the distinctive client experience.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Salesforce vs. Microsoft Dynamics: Your expert guide to buying, managing and running a CRM system
sponsored by TechTarget
RESOURCE: The CRM software market has exploded due to the demand for a more dynamic way to work with customers. Access your expert guide to buying, managing and running a CRM system with a comparison of Salesforce and Microsoft Dynamics, by participating in our CRM Research Program today.
Posted: 04 Jan 2016 | Published: 10 Jan 2016

TechTarget

How to Drive Efficiency in Multi-Channel Campaigns
sponsored by Microsoft
WHITE PAPER: This solution brief explores how you can consolidate your lead management, sales collaboration, social marketing, and analytics into a single platform. Learn how you can plan, execute, and measure multi-channel campaigns easily.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

Nail Personalization with 6 Key Customer Service Capabilities
sponsored by Microsoft
WHITE PAPER: This data sheet describes ways to empower agents with a single, unified experience to provide amazing customer service with cross-channel context. Uncover strategies for earning customer loyalty and staying agile.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

Customer Social Engagement Tactics and Tools
sponsored by Microsoft
PRODUCT OVERVIEW: This brief resource outlines social media engagement strategies to help you listen to what your customers are saying, analyze sentiment, and drive conversations about your brand and organization.
Posted: 31 Dec 2015 | Published: 31 Dec 2015

Microsoft

Your Social Intelligence Guide for Customer Service
sponsored by Microsoft
WHITE PAPER: This guide reveals how companies like LEGO take the time to listen, respond, and follow up with customers to create an amazing experience. Gain insights from experts such as Clara Shih, CEO and Founder of Hearsay Social, board member of Starbucks, and author of The Facebook Era.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Microsoft

Case Study: How an Insurance Company Took Control of Customer Communication
sponsored by Kofax from Lexmark
CASE STUDY: Access this case study to learn how a major insurance company ensured their business agility by introducing a centralized customer communications platform that enabled them to manage both electronic and paper documents from a single point of control.
Posted: 14 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

CCM: Connecting Customers to a Deeper Conversation
sponsored by Kofax from Lexmark
WHITE PAPER: Customer communications management empowers you to easily engage with customers across multiple delivery channels. Access this helpful resource to learn more about passive and active multi-channeling and to discover the top 3 benefits of each approach.
Posted: 13 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

Sales Timesaving Tip for Top Efficiency
sponsored by Microsoft
RESOURCE: This infographic reveals a timesaving tip that can help your sales team be more efficient at their jobs. View now to see how this sales strategy can streamline leads, forecasts, and more.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

Microsoft

How In-App, Two-Way Mobile Messaging Builds Customer Loyalty
sponsored by Magnet
WHITE PAPER: In this white paper, explore the top 4 messaging features your mobile application should have in order to build customer loyalty.
Posted: 21 Dec 2015 | Published: 21 Dec 2015


Is Your Sales Email Strategy Wasting or Maximizing Time?
sponsored by Microsoft
RESOURCE: This infographic reveals the best times for salespeople to send emails to potential customers. View now to see if your sales email strategy is wasting or maximizing time.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

Microsoft
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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