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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of's customer relationship management (CRM) functionality. Apex allows developers to access's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Top 10 Ways to Use Help Desk to Build Your MSP Business
sponsored by Solarwinds N-able
WHITE PAPER: This informative resource provides 10 helpful suggestions for building a successful MSP business, starting with the help desk.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

Solarwinds N-able

CEM Research Panel
sponsored by
RESOURCE: Social media, contact centres, email, online chat, web traffic, sales calls and more. How many of them do you track, and how do you approach such a vast problem? We're currently conducting research to try and find out some of the larger concerns raised by professionals just like you around CEM.
Posted: 29 Jul 2014 | Published: 29 Jul 2014

Transforming customer service in financial services
sponsored by Hewlett Packard Enterprise
CASE STUDY: This case study highlights how the UK Post Office transformed their customer service by enabling benefit recipients to check their balances and collect money at any time of the day or night without the need to visit the Post Office counter.
Posted: 02 Jul 2014 | Published: 31 May 2014

Hewlett Packard Enterprise

HP Insights to Successful Customer Engagement
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Uncover the ins-and-outs of the customer experience research conducted by Gartner, and learn how you can improve customer engagement to ensure a positive customer experience.
Posted: 30 Jun 2014 | Published: 30 Jun 2014

Hewlett Packard Enterprise

Differentiate your CRM with Cloud-based Customer Service
sponsored by
WHITE PAPER: Service Cloud can help you connect with customers in entirely new ways to transform your customer experience. See how the #1 customer service application works in this informative overview.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

6 Secrets to Offering Exceptional Customer Service
sponsored by
WHITE PAPER: Imagine the loyalty and return business you could build by delivering customer service that exceeds customer expectations every time. In this free e-book, see what you need to do to give customers what they want.
Posted: 12 Jun 2014 | Published: 12 Jun 2014

CW Special report on Atos
sponsored by
ESSENTIAL GUIDE: This 9 page special report, updated for 2014, gives you the facts on Atos, its strategy, products and services and financial performance.
Posted: 01 May 2014 | Published: 05 May 2014

The Benefits of Social and Cloud-based CRM Tools
sponsored by Microsoft India
EGUIDE: In order to stay competitive, you need to know what customers are saying about your business, and you need to participate in the conversation as well. In this e-guide, learn from CRM experts what makes a social CRM tool successful, and why cloud-based CRM systems may be the right choice for you.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

Delivering Positive Multi-Channel Customer Experiences
sponsored by Microsoft India
EGUIDE: This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett Packard Enterprise

Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014


Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
sponsored by KANA
EGUIDE: "It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.
Posted: 01 Jul 2014 | Published: 01 Jul 2014


The Knowledge Base of the Future: Five Cutting-Edge Ideas You Can Implement Now
sponsored by KANA
WHITE PAPER: Building a reliable, extensive knowledge base is essential for delivering relevant, efficient customer experiences. It helps employees access information faster and enables customers to serve themselves. View this white paper to uncover five cutting-edge ideas to help you build a next-gen knowledge base.
Posted: 26 Jun 2014 | Published: 26 Jun 2014


Case Study: Manufacturing Company Increases Business, Reduces Cost
sponsored by Microsoft India
CASE STUDY: This case study tells the story of how one organization was able to improve lead management and business prospects while reducing the sales cycle with a new CRM solution.
Posted: 18 Jun 2014 | Published: 31 May 2012

Microsoft India

How-To Guide: Top Ways to Optimize Your Contact Center Investment
sponsored by Cisco
WHITE PAPER: Find out what you need to know to ensure your contact center runs to the best of its ability.
Posted: 16 Jun 2014 | Published: 31 Dec 2013


The Business Value of IBM's Exceptional Digital Experience Solutions
sponsored by IBM
WHITE PAPER: Get the results of an IDC study conducted on behalf of IBM assessing the impact of migrating from a homegrown digital experience platform to IBM's integrated Exceptional Digital Experience suites.
Posted: 05 Jun 2014 | Published: 30 Nov 2013


Making Connections with a Social Business Expert
sponsored by IBM
PRESENTATION: Learn how IBM Connections can help your organization improve its social business strategy by adding capabilities end users are familiar with into everyday processes.
Posted: 05 Jun 2014 | Published: 06 May 2014


Real-Time Insights to Forge Deeper Relationships with Your Customers
sponsored by SAP
WHITE PAPER: Uncover the key features of the SAP Customer Engagement Intelligence application, so you can form valuable relationships with your customers.
Posted: 04 Jun 2014 | Published: 04 Jun 2014


How to Give a Killer Presentation: Lessons from TED
sponsored by Citrix Online Go To Meeting
WHITE PAPER: In this article, TED's curator describes the process that TED uses to prepare speakers for their presentations- suggestions that are helpful for presentations in any setting.
Posted: 04 Jun 2014 | Published: 30 Jun 2013

Citrix Online Go To Meeting

Multichannel Contact Centers: Metrics and Realities
sponsored by Five9
EGUIDE: This expert e-guide discusses the new multichannel realities of the contact center and explores how technologies have started to reflect these changes, as well as tips for benchmarking these new metrics. While there is no agreed-upon industry standard for call center metrics, you can review 11 of the most important ones inside.
Posted: 03 Jun 2014 | Published: 03 Jun 2014


ERP Consolidation: Streamline Your Operations to Boost Productivity
sponsored by IFS
EBOOK: Multiple ERP systems and mobile and cloud computing technologies are adding to the ERP integration challenges facing organizations today.
Posted: 02 Jun 2014 | Published: 02 Jun 2014


Empower Sales Teams On The Go
sponsored by Microsoft India
VIDEO: To meet the needs of the on-the-go sales rep, you need a CRM system that's flexible, collaborative, and available on any device, from smartphone to tablet to PC. In this video, learn about one such CRM system that provides modern sales teams with the tools they need at the speed and ease necessary for today's fast-paced business world.
Posted: 27 May 2014 | Premiered: 04 Nov 2013

Microsoft India

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Revamp Retail Transactions with Omni-Channel Technology
sponsored by Toshiba
WHITE PAPER: Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
Posted: 05 May 2014 | Published: 31 Jan 2014


Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On
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CRM SOFTWARE DEFINITION (continued): …  on This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange,'s Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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