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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Delivering Positive Multi-Channel Customer Experiences
sponsored by Oracle Corporation
EGUIDE: This e-guide offers top CEM trends to watch for, as well as 6 customer engagement strategies that ensure seamless results. Read on to learn how your business can drive multichannel engagement with the voice of the customer.
Posted: 07 Oct 2015 | Published: 07 Oct 2015

Oracle Corporation

Why Sales Is Still About Data Standardization
sponsored by Oracle Corporation UK Ltd
EGUIDE: This expert guide explains why data standardization is a foundational step that your company needs to take before you can reach the next level of insight: Understanding your customers. View now to learn how Houghton Mifflin Harcourt consolidated its sales teams and digitized its sales process, and the benefits that they've achieved as a result.
Posted: 28 Sep 2015 | Published: 28 Sep 2015

Oracle Corporation UK Ltd

Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 22 Sep 2015 | Published: 30 Jan 2015

Hewlett Packard Enterprise

Infographic: Why You Need Anytime, Anywhere Service
sponsored by Oracle Corporation
RESOURCE: Access this infographic to discover how an omnichannel approach can allow your customers to receive the best service possible on any device, anytime. Learn the drawbacks to a siloed approach and foster loyalty through a speedy friendly response to your customers.
Posted: 09 Sep 2015 | Published: 09 Sep 2015

Oracle Corporation

Empower Your Contact Center Agents to Deliver Great Customer Experiences with an Omnichannel Desktop
sponsored by Genesys
RESOURCE: Most companies today can support multi-channel customer interactions such as voice, email and chat, but typically cannot share context across all channels. This white paper discusses how an omnichannel desktop can empower contact center agents, how you can reduce transfers and lower contact duration, while boosting customer satisfaction and more.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Genesys

Best Practices for Delivering a Seamless Omnichannel Customer Experience
sponsored by Genesys
RESOURCE: Companies that can deliver a seamless omnichannel customer experience (CX) across multiple channels and touch points can develop a significant competitive advantage, reduce customer churn and increase profit. Download this eBook to learn 6 Best Practices to help you design and deliver omnichannel CX.
Posted: 07 Aug 2015 | Published: 07 Aug 2015

Genesys

Journey Mapping: An Outside-in Approach to Delivering Great Customer Experiences
sponsored by Genesys
EBOOK: Customer Journey Management is an omnichannel customer engagement technique that involves taking an outside-in approach from the customer's perspective to improve customer experience (CX) for your most important customer's journeys.
Posted: 06 Aug 2015 | Published: 31 Dec 2014

Genesys

Five Capabilities to Look for in a Customer Experience Platform
sponsored by Genesys
EBOOK: This white paper discusses the characteristics of an effective customer experience platform. Access this resource now to uncover how you can create a proven, workforce aware, flexible, omnichannel system that can deliver on customer expectations while addressing your company needs.
Posted: 04 Aug 2015 | Published: 04 Aug 2015

Genesys

Buyer's Guide: Customer Experience Management
sponsored by ComputerWeekly.com
EBOOK: In this 13-page buyer's guide, ComputerWeekly looks at the challenge facing organizations in delivering an online experience to customers that goes far beyond just a website. Additionally, explore critical actions CIOs should undertake to improve customer experience.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

ComputerWeekly.com

Best Practices In Customer Experience Management
sponsored by Microsoft
EGUIDE: This e-guide from the experts at SearchCRM.com explores the role of social media in customer experience management (CEM), and offers tips, tricks and best practices for driving CEM success.
Posted: 29 May 2015 | Published: 19 Nov 2013

Microsoft

Successful Customer Experience Management Strategy in a Social World
sponsored by Microsoft
EGUIDE: In this e-guide readers will find best practices for a successful CEM strategy which includes social interactions as well as insight into why social CRM is a business imperative that must be addressed.
Posted: 26 May 2015 | Published: 26 May 2015

Microsoft

Multi-Channel Customer Experience: The Next Battleground for Mid-Size Businesses
sponsored by Genesys
WHITE PAPER: This resource provides the information that mid-size organizations need as they consider making the jump to a multi-channel contact center, including key drivers and challenges; what to look for in a vendor partner; proven tips for success; and more.
Posted: 22 May 2015 | Published: 22 May 2015

Genesys

eBook: 5 Steps to Building a Customer Experience-Driven Contact Center
sponsored by Genesys
EBOOK: Download this eBook to learn how to orchestrate service delivery for important customer journeys, how you can empower agents with a 360 degree view of the customer across multiple channels, and find a simple and cost-effective route to delivering effortless omnichannel customer experiences.
Posted: 27 Mar 2015 | Published: 12 Nov 2014

Genesys

The Business Value of CX: Attracting New Customers
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from Brian Curran the VP of customer experience at Oracle to learn more about the fundamentals of attracting new customers and fostering loyalty through exceptional customer experiences.
Posted: 13 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Oracle Cobrowse vs. Top Visual Sharing Tech
sponsored by Oracle Corporation
RESOURCE: How can you pick the visual sharing software that's right for your organization? In this concise fact sheet, browse through various components and features of popular visual sharing technologies including Oracle's Cobrowse, Salesforce, Kana, WebEx, and more to compare and contrast the specifics of each software.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

Top Questions to Ask Your Field Service Vendor
sponsored by Oracle Corporation
WHITE PAPER: Choosing the field service management solution is a critical choice for any organization. But how can you tell which features will complement your business strategy?Access this exclusive guide with questions to help you evaluate different service providers in 8 key areas.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

Top 10 Questions to Ask Your Cobrowse Vendor
sponsored by Oracle Corporation
WHITE PAPER: What do you need to know before selecting an online customer service option? Access this helpful white paper ot get 10 questions you should ask your Cobrowse vender to determine whether a web based customer service solution is right for you.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

The Top 10 Benefits of Cobrowse Technology
sponsored by Oracle Corporation
WHITE PAPER: How can you learn more about the benefits of collaborative customer service tools?Access this informative white paper to get 10 benefits you could gain by employing collaborative customer service software. Read now to find out if this collaborative CRM software could be right for your business.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Frost & Sullivan—When CRM Meets the Contact Center
sponsored by Genesys
WHITE PAPER: Access this informative white paper to learn more about the benefits of integrating your CRM 360 degree customer records with your contact center to boost customer satisfaction and loyalty.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Genesys

Empowered Customers Expect More: Oracle vs. Kana
sponsored by Oracle Corporation
RESOURCE: Customer service platform providers Kana and Oracle go head-to-head in this concise fact sheet. Discover which software can help you better manage your customer experience strategies and keep your empowered customers engaged.
Posted: 03 Mar 2015 | Published: 03 Mar 2015

Oracle Corporation

Empowered Customers Expect More: Oracle vs. Salesforce
sponsored by Oracle Corporation
WHITE PAPER: Learn more about the needs of the empowered consumer and what type of platforms are available to help you foster outstanding customer service. Read on to get an in-depth comparison of leading CRM systems, Oracle and Salesforce.
Posted: 27 Feb 2015 | Published: 27 Feb 2015

Oracle Corporation

The Multichannel Mandate: Ready, Set, Automate
sponsored by SearchCRM
EBOOK: Automation technology can help contact centers get tie multichannel communications together and offer better customer service -- if it's set up and executed properly.
Posted: 04 Sep 2015 | Published: 04 Sep 2015

SearchCRM

The Multichannel Mandate: Ready, Set, Automate
sponsored by SearchCRM
EBOOK: Automation technology can help contact centers get tie multichannel communications together and offer better customer service -- if it's set up and executed properly.
Posted: 20 Mar 2015 | Published: 20 Mar 2015

SearchCRM

How Effective Content Mangement Systems Attact and Keep Cusomters for Life
sponsored by Sitecore
WHITE PAPER: In this in-depth white paper, learn how to choose the best CMS for customer experience management. Understand this entity from the perspective of the marketer and developer.
Posted: 02 Mar 2015 | Published: 31 Dec 2014

Sitecore

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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