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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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IT Priorities 2014: UK Europe, France and Germany
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Benchmark your IT spending plans, with our in-depth study of IT spending priorities in the UK, France, Germany, and Europe in 2014.
Posted: 17 Jan 2014 | Published: 17 Jan 2014

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ComputerWeekly.com

Create a Strong, Dynamic Customer Experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource explores the changing e-commerce landscape, and investigates how developing an omni-channel environment can help you create a strong, dynamic customer experience.
Posted: 19 Dec 2013 | Published: 30 Nov 2012

Hewlett-Packard Limited

Taking control of the customer experience in retail banking
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast examines the value of customer-centricity in retail banking, and offers key insights to help you take control of the customer experience.
Posted: 17 Dec 2013 | Premiered: Nov 12, 2013

Hewlett-Packard Limited

Gartner: What CIOs should know about cloud‑based customer service
sponsored by ComputerWeekly.com
ANALYST BRIEF: IT leaders and managers of customer support need to understand the limits of cloud-based CRM customer service and support software solutions, writes Michael Maoz, vice-president and distinguished analyst at Gartner.
Posted: 25 Nov 2013 | Published: 25 Nov 2013

ComputerWeekly.com

Five customer experience management lessons learned from ‘Breaking Bad’
sponsored by SearchCRM
EGUIDE: This expert e-guide counts down five customer experience management (CEM) lessons that your organization can learn from TV's Breaking Bad.
Posted: 25 Nov 2013 | Published: 25 Nov 2013

SearchCRM

Social media listening pulls direct opinion, focus groups get personal
sponsored by SearchCRM
EGUIDE: This expert e-guide examines how your organization can use social media to gain customer insights, as well as the value that older information-gathering methods still bring to the table. Also inside, uncover best practices in customer experience management (CEM).
Posted: 22 Nov 2013 | Published: 22 Nov 2013

SearchCRM

Digital CRM and the Customer Experience
sponsored by IBM
EGUIDE: Download this expert e-guide to explore the role of digital CRM in reshaping customer experience and learn how small businesses compete in e-commerce with same day shipping.
Posted: 19 Nov 2013 | Published: 19 Nov 2013

IBM

Best Practices in Customer Experience Management
sponsored by SearchCRM
EGUIDE: This e-guide from the experts at SearchCRM.com explores the role of social media in customer experience management (CEM), and offers tips, tricks and best practices for driving CEM success.
Posted: 19 Nov 2013 | Published: 19 Nov 2013

SearchCRM

Engaging Customers: New Lessons around Customer Behavior
sponsored by SearchCRM
EGUIDE: This expert e-guide counts down five customer experience management (CEM) practices that drive success. Also inside, learn how one organization executed an effective mobile CEM strategy. Read on to learn more.
Posted: 19 Nov 2013 | Published: 19 Nov 2013

SearchCRM

Addressing changing customer behavior
sponsored by IBM
WHITE PAPER: This resource offers valuable insight to help you better understand customer behaviors and improve online customer experiences.
Posted: 13 Nov 2013 | Published: 31 May 2013

IBM

Today's customer service starts with mobile, social consciousness
sponsored by SearchBusinessAnalytics
EZINE: A company's social consciousness, or multichannel awareness, can help it improve customer relationships and the bottom line – in this issue of Business Information.
Posted: 25 Oct 2013 | Published: 25 Oct 2013

SearchBusinessAnalytics

Power Up Your Gaming Analytics in Days
sponsored by Treasure Data
WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
Posted: 07 Jan 2014 | Published: 07 Jan 2014

Treasure Data

Billing as a Strategy for Building Customer Loyalty and Retention
sponsored by Fusebill
WHITE PAPER: This resource examines the importance of billing in subscription sales, and details how you can use billing to build customer loyalty and retention.
Posted: 30 Dec 2013 | Published: 30 Dec 2013

Fusebill

Puzzling: Finding the Missing Pieces of your Customer Picture
sponsored by IBM
WEBCAST: In this on-demand video, learn about the need for a complete customer view, and discover how the right big data and analytics tools can help you get there by giving you the power to predict customer behaviors, improve customer engagement, and more.
Posted: 27 Dec 2013 | Premiered: Sep 3, 2013

IBM

New CRM Technologies Bring Sales Success to Businesses
sponsored by Scribe Software Corporation
EGUIDE: Creative companies are making broader use of smartphones to access more than just email – phone and mobile customer relationship management (CRM) software and finding uses for GPS, cameras and other technologies are transforming CRM practices, even for more traditional industries.
Posted: 26 Dec 2013 | Published: 26 Dec 2013

Scribe Software Corporation

The Mobile Engagement Market: Top Providers and Offerings
sponsored by Hewlett-Packard Limited
ANALYST REPORT: This report from Forrester Research examines why and how mobility is becoming the foundation for customer engagement and offers key recommendations to help CIOs find mobile engagement success.
Posted: 20 Dec 2013 | Published: 06 Aug 2013

Hewlett-Packard Limited

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Scribe Online Integration Services Datasheet
sponsored by Scribe Software Corporation
WHITE PAPER: View this helpful resource to learn how a cloud "integration-as-a-service" model can help you easily integrate customer data throughout all your related enterprise applications, so you always have the up-to-date, accurate information you need to make business decisions and close deals.
Posted: 18 Dec 2013 | Published: 18 Dec 2013

Scribe Software Corporation

Delivering a Seamless Experience Across Every Channel
sponsored by IBM
WHITE PAPER: This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals, and provides key insights and best practices for improving customer experiences across all channels.
Posted: 15 Nov 2013 | Published: 31 May 2013

IBM

Cashing in on Customer Insight
sponsored by IBM
WHITE PAPER: This resource explains how customer analytics can help your organization monetize customer insights and compete in a global marketplace.
Posted: 11 Nov 2013 | Published: 31 Dec 2012

IBM

Call Center Analytics: The Bottom Line
sponsored by Genesys
EGUIDE: This expert e-guide homes in on customer experience analytics and the tools and strategies that lead to success. Also inside, separate contact center analytics fact from fiction.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

Genesys

How Satisfied Are Your Customers?
sponsored by IBM
WHITE PAPER: This brief resource provides statistics and other insights that explain why it's more important than ever to provide excellent customer service and experiences. Read on to learn more.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

IBM

Business Analytics for Marketing
sponsored by IBM
WEBCAST: The following webcast depicts the best solution to making sure that your customers always get the best service possible.
Posted: 31 Oct 2013 | Premiered: Oct 31, 2013

IBM

Driving Innovation Through Analytics
sponsored by Oracle Corporation
WHITE PAPER: In this informative resource, discover how augmenting transactional applications with analytics enables you to improve operational efficiency and effectiveness. Find out how you can regain competitive advantage by making better business decisions faster, thanks to analytics.
Posted: 23 Oct 2013 | Published: 22 Feb 2012

Oracle Corporation

6 Hidden Secrets to Offering Exceptional Customer Service
sponsored by Salesforce.com
WHITE PAPER: The ability to provide exceptional customer service has quickly become a business differentiator. This resource counts down six secrets to customer service success – read on to learn more now.
Posted: 10 Oct 2013 | Published: 10 Oct 2013

Salesforce.com
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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 

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