Making Sense of the Chaos: Measuring The Influence of Social Media

Making Sense of the Chaos: Measuring The Influence of Social Media

Cover

Within just a few years, social media has dramatically altered the way most businesses engage with their customers. As companies look to make even greater investments in social marketing, CMOs and marketers are under more pressure than ever to quantify the impact of those efforts on their company’s bottom line.

In this white paper, find out how, with the right tools in place, today’s marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.

Vendor:
IBM
Posted:
02 Mar 2014
Published:
30 Jun 2013
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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