All resources sponsored by:

Act-On Software

13 Matches
Is Account-Based Marketing Right for Your Company?
sponsored by Act-On Software
EGUIDE:Download this exclusive e-guide to weigh the strengths and cautions of account-based marketing. Additionally, learn the 8 basic steps to creating an account-based marketing program.
Posted: 05 May 2016 | Published: 29 Apr 2016
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What to Expect in the Act-On Marketing Automation Platform
sponsored by Act-On Software
EGUIDE:Access this exclusive e-guide to learn what you can expect in the Act-On marketing automation platform. Explore its most useful features for lead nurturing, contact management, and more.
Posted: 05 May 2016 | Published: 29 Apr 2016
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A 5-Step Guide for Creating a Lead Scoring Program
sponsored by Act-On Software
EBOOK:This e-book is your guide to putting a lead scoring program in motion to help you rank and prioritize leads, uncover hidden sales opportunities, and much more. Learn how to set one up in 5 steps.
Posted: 03 May 2016 | Published: 31 Dec 2014
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4 Ways to Get Marketing Automation Right the First Time
sponsored by Act-On Software
WHITE PAPER:Discover 4 steps you can take to guide an efficient implementation of your marketing automation solution. Ensure a positive launch and ongoing successes by choosing the right time to implement, avoiding the main cause of failure, and more.
Posted: 03 May 2016 | Published: 03 May 2016
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Lead Generation and Management for SMB Sales and Marketing
sponsored by Act-On Software
RESEARCH CONTENT:Take a look at the factors behind successful lead-gen strategies and tactics, with findings most pertinent to the SMB marketer and sales director. Uncover the 4 essential action items of marketers and sales teams that are intent on success.
Posted: 03 May 2016 | Published: 31 Dec 2014
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Rethink Marketing Automation: Build Brand Equity, Drive Demand & Expand Customer Relationships
sponsored by Act-On Software
WHITE PAPER:Is demand gen still the rockstar of marketing? Explore survey results to see if it's most responsible for producing marketing results. Learn how top performing organizations vs. laggards approach alignment, brand marketing, customer marketing, and demand gen.
Posted: 02 May 2016 | Published: 02 May 2016
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Critical Links for Sales & Marketing Success
sponsored by Act-On Software
WHITE PAPER:This report demonstrates the clear relationship between marketing and sales alignment and revenue performance. Uncover the link between alignment and revenue by exploring how other organizations are using technology to meet their goals.
Posted: 02 May 2016 | Published: 02 May 2016
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What Sales Should Really Expect from Marketing Automation
sponsored by Act-On Software
WHITE PAPER:This research report examines how marketing automation tools can overcome the top challenges sales reps face today. Learn what you can really expect from marketing automation software.
Posted: 28 Apr 2016 | Published: 28 Apr 2016
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Marketing Automation Software Buying Considerations
sponsored by Act-On Software
EGUIDE:In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014
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5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER:Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014
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Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER:In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012
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Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER:Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013
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6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act-On Software
WHITE PAPER:A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013
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