Brand Loyalty White Papers, Software Downloads, Definition and Webcasts

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May 23, 2012

Business of Information Technology > Business Processes > Marketing > Branding >
Brand Loyalty
DEFINITION: Brands that consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class.
Brand Loyalty Reports
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Global Brand Management: Why Managing Your Brand is More Important than Ever (by OpenText) sponsored by OpenText WHITE PAPER: This white paper discusses the importance of brand management and provides tips for improving your branding strategy. Posted: 17 May 2012 \| Published: 17 May 2012 TOPICS: Brand Loyalty \| Branding \| Content Management \| CRM \| Enterprise Information Management (EIM) \| Enterprise Resource Management \| Marketing

Let Go of Your Brand – Dare You! sponsored by Quark Software WEBCAST: This comprehensive webcast discusses brand management, the problems associated with current processes, and tips for improving your strategies. Posted: 12 Apr 2012 \| Premiered: 12 Apr 2012 TOPICS: Brand Loyalty \| Branding \| CRM \| CRM Best Practices \| CRM Services \| Marketing \| Sales and Marketing Software

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