Measuring Social Media Marketing

Measuring Social Media Marketing


In the age of metrics-driven marketing, being able to measure the impact of social media is extremely important to success, but unfortunately, it is also quite challenging.

Contrary to legacy strategies, you cannot rely just on click-throughs and number of followers—it takes a lot more than just that.

Consult the following research brief to uncover what it takes to measure social media in a way that can deliver actionable insights to drive higher business value. Discover what to track, why, and what other successful businesses are doing to get the most out of social media.  

Oracle Corporation UK Ltd
25 Feb 2014
25 Feb 2014
5 Page(s)
White Paper
Already a Bitpipe member? Login here

Download this White Paper!

By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

Safe Harbor