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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data IntegrationWhite Papers (View All Report Types)
1 - 25 of 95 Matches Previous Page  | Next Page
Banking on Digitization
sponsored by Hewlett-Packard Limited
WHITE PAPER: Check out the following white paper to learn how by leveraging digitization technology, banks can reap significant customer loyalty rewards and drastically reduce the cost of serving digital customers. Read on to learn about the tools and strategies you need to get started.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

Hewlett-Packard Limited

Why website personalization matters
sponsored by Sitecore
WHITE PAPER: Our world has become so intertwined with digital commerce that businesses now have to either deliver a completely personalized digital experience or risk falling off the market. So what does it take to deliver the experience the digital customer wants? Consult the following white paper to find out tools and strategies to do so.
Posted: 07 Oct 2014 | Published: 07 Oct 2014

Sitecore

The Integration and Automation Marketers Need to Win Customers for Life
sponsored by Sitecore
WHITE PAPER: Learn about a platform capable of creating a single view of the customer in a big data marketing repository, and, as a result, enabling marketers to form lasting bonds with their customers.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Sitecore

Technology Strategies for Attracting and Keeping Customers
sponsored by Sitecore
WHITE PAPER: Uncover a complete list of results from a recent survey of 312 senior executives which focuses on how these executives nurture the customer lifecycle.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Sitecore

The Power of CPQ Technologies
sponsored by Oracle Corporation
WHITE PAPER: In this Aberdeen research report, learn more about configure/price/quote (CPQ) technologies and how they remove speed bumps from the enterprise selling journey. Discover how CPQ adds a crucial layer of automation, time savings, collaboration, and visibility that allow the best sellers to use their time and capabilities most effectively.
Posted: 03 Sep 2014 | Published: 31 May 2014

Oracle Corporation

BNP Paribas Personalizes Services Across All Channels
sponsored by IBM
WHITE PAPER: In this white paper, learn how BNP Paribas leveraged master data management (MDM) software to create a single data repository, so they can easily access and manage data shared across systems, resulting in more personalized offers for customers, faster time-to-market for products, increased flexibility, and much more.
Posted: 17 Apr 2014 | Published: 30 Nov 2012

IBM

Why CIOs Need to Take Control of Customer Data
sponsored by Informatica
WHITE PAPER: This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.
Posted: 27 Mar 2014 | Published: 31 May 2013

Informatica

MDM and Data Quality for the Data Warehouse
sponsored by Informatica
WHITE PAPER: This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Choosing the Right Master Data Management Solution for Your Organization
sponsored by Informatica
WHITE PAPER: Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Close the Omni-channel Customer Experience Gap
sponsored by IBM
WHITE PAPER: If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
Posted: 20 Mar 2014 | Published: 31 Aug 2013

IBM

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Real-time Personalization: 6 fundamental tips for marketers
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

IBM

Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach
sponsored by e-Spirit AG
WHITE PAPER: Access the following report from Forrester Research Inc. to uncover the largest contributing factors on why businesses fall short when it comes to delivering an exceptional customer experience. Learn how to use an integrated approach with WCM and CXM to enrich the customer experience, ultimately improving customer loyalty and profitability.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Consult the new dictionary for customer experience KPIs
sponsored by Oracle Corporation
WHITE PAPER: This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.
Posted: 27 Mar 2014 | Published: 30 Sep 2012

Oracle Corporation

Why the empowered consumer can hinder business success
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Scribe Online Integration Services Datasheet
sponsored by Scribe Software Corporation
WHITE PAPER: View this helpful resource to learn how a cloud "integration-as-a-service" model can help you easily integrate customer data throughout all your related enterprise applications, so you always have the up-to-date, accurate information you need to make business decisions and close deals.
Posted: 18 Dec 2013 | Published: 18 Dec 2013

Scribe Software Corporation

Big data and analytics for a holistic customer journey
sponsored by IBM
WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
Posted: 25 Nov 2013 | Published: 31 Aug 2013

IBM

The State of Customer Data Integration 2013
sponsored by Scribe Software Corporation
WHITE PAPER: In this comprehensive survey report based on data from over 900 responses from independent businesses and IT leaders, get an overview of the current state of customer data integration and learn how your organization can improve your integration practices.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Scribe Software Corporation

LED Source Case Study
sponsored by Scribe Software Corporation
WHITE PAPER: In this brief case study, learn how LED Source, a growing franchisor, managed to integrate their customer and sales data in order to simplify franchise business management and connect franchisee data to enterprise systems.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Scribe Software Corporation

A Success Model For CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Access this informative white paper to learn how effectively integrating CRM applications into the enterprise can help you turn CRM into a strategic asset, creating actionable advantage for sales and service teams.
Posted: 12 Nov 2013 | Published: 31 May 2013

Scribe Software Corporation

No Time to Wait: The Imperative of Agile Customer Data Integration
sponsored by Scribe Software Corporation
WHITE PAPER: View this helpful resource now to learn how you can easily integrate disparate customer data within your existing CRM, marketing, finance, support, and social applications.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

Scribe Software Corporation
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
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