Real-time Personalization: 6 fundamental tips for marketers

Real-time Personalization: 6 fundamental tips for marketers

Cover

Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. And when used effectively, the rewards of personalization – like increasing sales and revenue and enhancing online conversion rates – can be enormous.

Even newer and more powerful is the idea of real-time personalization, which means: not just making advance decisions about what message a customer will see the next time you interact with them, but being prepared to make a decision during a live interaction about what personalized message to present.

Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.

Vendor:
IBM
Posted:
14 Feb 2014
Published:
31 Dec 2013
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
Already a Bitpipe member? Login here

Download this White Paper!

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy