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IT Management >
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Customer Data Integration
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ALSO CALLED:
CDI,
Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information
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Definition continues below.
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Customer Data Integration IT Downloads
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Microsoft Dynamics CRM 3.0
sponsored by Microsoft
SOFTWARE DEMO:
Receive a free demo of Microsoft Dynamics CRM version 3.0, an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers.
Posted: 01 Jun 2007 | Premiered: 01 Jun 2007
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CUSTOMER DATA INTEGRATION DEFINITION (continued): … available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … Customer Data Integration definition sponsored by SearchDataManagement.com, powered by WhatIs.com an online computer dictionary
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