Forrester Consulting Report - Empowered Customers Drive Collaborative Business Evolution

Forrester Consulting Report - Empowered Customers Drive Collaborative Business Evolution

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Businesses are always under pressure from a variety of stakeholders, but in today's mobilized and Web-connected environment, customers are one of the most influential drivers for change. While most leaders agree that collaboration is key to meeting these needs, most companies struggle with improving collaboration.

In this comprehensive Forrester report, explore how successful businesses are adapting to the new demands of customers by transforming processes and technology in order to improve customer experience and leverage collaboration for more effective communication over a number of touchpoints.

Read on to discover the full survey results from 395 business leaders across the globe on topics such as:

  • Leveraging customer insights to improve decision-making
  • Structural and technological challenges to improved collaboration
  • Characteristics of high-performing organizations
  • And more!
Vendor:
IBM
Posted:
15 Jul 2013
Published:
31 May 2012
Format:
PDF
Length:
14 Page(s)
Type:
White Paper
Language:
English
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