The Journey to Smarter Commerce: Your Customer in Context

The Journey to Smarter Commerce: Your Customer in Context

Cover

Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

In this e-book, explore the principles, processes, and technology that innovative companies have in place to help better manage data and serve customers. Also, get advice from real-world companies across all industries on how they were able to:

  • Increase profitability and reduce costs
  • Improve customer loyalty
  • Increase global agility
  • And more
Vendor:
IBM
Posted:
09 Apr 2014
Published:
30 Apr 2013
Format:
PDF
Length:
16 Page(s)
Type:
White Paper
Language:
English
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