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Customer Data ManagementWhite Papers (View All Report Types)
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What Your Content Management System Really Needs to Deliver
sponsored by e-Spirit AG
WHITE PAPER: Delivering engaging, personalized customer experiences is impossible without an effective, modern content management system (CMS). It connects and drives many of the components that help create these experiences. So what exactly should you expect from a CMS that promises to deliver the best customer experience possible?
Posted: 11 Feb 2014 | Published: 11 Feb 2014

e-Spirit AG

Delivering omni-channel shopping
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Limited

Better customer experiences start with digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

Content Marketing with FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover how you can create and deliver the content you need to ensure that your customers are truly engaged and approving of the received experience. Also discover the tools you need as well as where to focus business initiatives for now and the future.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

How Top Performing Organizations Embrace Web Content Management & Ecommerce Intergration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach
sponsored by e-Spirit AG
WHITE PAPER: Access the following report from Forrester Research Inc. to uncover the largest contributing factors on why businesses fall short when it comes to delivering an exceptional customer experience. Learn how to use an integrated approach with WCM and CXM to enrich the customer experience, ultimately improving customer loyalty and profitability.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

The Blueprint to Becoming a Customer Company
sponsored by MuleSoft
WHITE PAPER: In this brief how-to-guide, gain insight into key technology trends and learn how integration allows you to better connect with your customers, employees, partners, and suppliers.
Posted: 20 Dec 2013 | Published: 20 Dec 2013

MuleSoft

Smarter Process in the age of the customer
sponsored by IBM
WHITE PAPER: Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
Posted: 12 Nov 2013 | Published: 30 Apr 2013

IBM

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

SSL: The Backbone of Doing Business over the Internet
sponsored by VeriSign, Inc
WHITE PAPER: Read this white paper to learn about technology in place today that helps online businesses protect sensitive customer data, authenticate themselves, and build consumer trust.
Posted: 17 Feb 2014 | Published: 01 Oct 2008

VeriSign, Inc

Big Data Gets Personal
sponsored by SAP America, Inc.
WHITE PAPER: In this report from the MIT Technology Review, discover 10 must-read articles about the relationship between personal data and big data. Find out how companies are leveraging customer information and the pros and cons of releasing personal data via the Web or otherwise.
Posted: 27 Jan 2014 | Published: 27 Jan 2014

SAP America, Inc.

Three Ways Online Anonymity Hurts Businesses and Consumers
sponsored by Gigya
WHITE PAPER: While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.
Posted: 27 Jan 2014 | Published: 31 Dec 2013

Gigya

Treasure Data Service: The first cloud service for the entire data pipeline
sponsored by Treasure Data
WHITE PAPER: This brief resource introduces the first cloud service for the entire data pipeline. Inside, learn how this strategy can help you acquire, store, and analyze customer information and big data.
Posted: 08 Jan 2014 | Published: 08 Jan 2014

Treasure Data

Power Up Your Gaming Analytics in Days
sponsored by Treasure Data
WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
Posted: 07 Jan 2014 | Published: 07 Jan 2014

Treasure Data

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Scribe Online Integration Services Datasheet
sponsored by Scribe Software Corporation
WHITE PAPER: View this helpful resource to learn how a cloud "integration-as-a-service" model can help you easily integrate customer data throughout all your related enterprise applications, so you always have the up-to-date, accurate information you need to make business decisions and close deals.
Posted: 18 Dec 2013 | Published: 18 Dec 2013

Scribe Software Corporation

Big data and analytics for a holistic customer journey
sponsored by IBM
WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
Posted: 25 Nov 2013 | Published: 31 Aug 2013

IBM

Data-Driven Sales: An Economist Intelligence Unit Report
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: View this comprehensive survey from the Economist Intelligence unit to learn how sales executives optimize their sales structures, territories and incentive plans. Hear from 229 executives from around the globe and learn how successful teams leverage data to coordinate sales territories and incentives to get the right people in the right places.
Posted: 14 Nov 2013 | Published: 31 Dec 2012

Oracle Corporation UK Ltd

The State of Customer Data Integration 2013
sponsored by Scribe Software Corporation
WHITE PAPER: In this comprehensive survey report based on data from over 900 responses from independent businesses and IT leaders, get an overview of the current state of customer data integration and learn how your organization can improve your integration practices.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Scribe Software Corporation

LED Source Case Study
sponsored by Scribe Software Corporation
WHITE PAPER: In this brief case study, learn how LED Source, a growing franchisor, managed to integrate their customer and sales data in order to simplify franchise business management and connect franchisee data to enterprise systems.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Scribe Software Corporation

A Success Model For CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Access this informative white paper to learn how effectively integrating CRM applications into the enterprise can help you turn CRM into a strategic asset, creating actionable advantage for sales and service teams.
Posted: 12 Nov 2013 | Published: 31 May 2013

Scribe Software Corporation

No Time to Wait: The Imperative of Agile Customer Data Integration
sponsored by Scribe Software Corporation
WHITE PAPER: View this helpful resource now to learn how you can easily integrate disparate customer data within your existing CRM, marketing, finance, support, and social applications.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

Scribe Software Corporation
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