Customer Data Management

VIRTUAL SEMINAR: Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.

Posted: 30 Jan 2012 | Premiered: 30 Jan 2012

PODCAST: Join author David J. Gardner for a podcast that explains the key to making mass customization more efficient. Using examples of cable service providers and McDonald’s, clients will see how they can tune their infrastructure to make exceptions less exceptional and keep profitability on track.

Posted: 30 Jan 2012 | Premiered: 30 Jan 2012

VIDEOCAST: Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.

Posted: 17 Jan 2012 | Premiered: 17 Jan 2012

VIDEOCAST: With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.

Posted: 17 Jan 2012 | Premiered: 17 Jan 2012

VIDEOCAST: Watch this videocast to learn how IBM LotusLive provides a secure, robust and integrated communication environment to help you manage email, projects, remote teams and global clients. Take advantage of these collaborative tools so your employees can be more productive — regardless of device or geographic location.

Posted: 17 Jan 2012 | Premiered: 17 Jan 2012

PODCAST: In this podcast, get an executive-level overview of CEM methodologies and solutions that companies use to gather this data into a single location, allowing agents to serve customers faster and more accurately.

Posted: 13 Jan 2012 | Premiered: 13 Jan 2012

VIDEOCAST: You can consolidate all data warehousing and analytical processing using Oracle Exadata. With its integrated analytics, there are no more slow data loads and everything is run off your data warehouse, no matter how much data you have. Watch this video and learn how to get up-to-date information faster while managing all of it in one place.

Posted: 12 Dec 2011 | Premiered: 12 Dec 2011

VIDEO: This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles.

Posted: 18 Nov 2011 | Premiered: 18 Nov 2011

PRODUCT DEMO: Watch this flash demonstration to see an overview of CA Business Service Insight's capabilities to govern service level agreements in order for you to manage obligations with external customers.

Posted: 16 Aug 2011 | Premiered: 16 Aug 2011