True Profiles: A Contemporary Method for Managing Customer Data

Most organizations struggle to keep pace with customer change. The internet has changed the way of traditional marketing and customer communication, creating more opportunities to reach customers across multiple online channels. To help seize the opportunities of the internet, this paper introduces the concept of a “True Profile” as a means to understand customer behavior, actions and preferences using analytics.

This paper discovers the business benefits and 4 key components of True Profiles: capturing customer data, analyzing customer behavior, deciphering customer intent, and turning predicted intent into marketing as a science.

Vendor:: Unica Corporation - An IBM Company
Posted:: Feb 8, 2021
Published:: May 4, 2011
Format:: PDF
Type:: White Paper

Already a Bitpipe member? Log in here

Download this White Paper!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.