Let Customer Feedback Do the Driving

Let Customer Feedback Do the Driving

Cover
The second installment in The Customer Innovation series describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the organization. It also illustrates EFM principles by examining the practices of two companies - Yamaha and Cablecom - now using feedback to become customer experience innovators.
Vendor:
SPSS Inc. Worldwide Headquarters
Posted:
07 May 2009
Published:
31 May 2007
Format:
PDF
Length:
11 Page(s)
Type:
White Paper
Language:
English
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