As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.

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Feb 11, 2012

Let Customer Feedback Do the Driving sponsored by SPSS Inc. Worldwide Headquarters
The second installment in The Customer Innovation series describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the organization. It also illustrates EFM principles by examining the practices of two companies - Yamaha and Cablecom - now using feedback to become customer experience innovators. (THIS RESOURCE IS NO LONGER AVAILABLE.)

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