Let Customer Feedback Do the Driving

Let Customer Feedback Do the Driving

Cover
The second installment in The Customer Innovation series describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the organization. It also illustrates EFM principles by examining the practices of two companies - Yamaha and Cablecom - now using feedback to become customer experience innovators.
Vendor:
SPSS Inc. Worldwide Headquarters
Posted:
07 May 2009
Published:
31 May 2007
Format:
PDF
Length:
11 Page(s)
Type:
White Paper
Language:
English
Already a Bitpipe member? Login here

Download this White Paper!

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy