sponsored by SPSS Inc. Worldwide Headquarters
Posted:  07 May 2009
Published:  31 May 2007
Format:  PDF
Length:  11  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
The second installment in The Customer Innovation series describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the organization. It also illustrates EFM principles by examining the practices of two companies - Yamaha and Cablecom - now using feedback to become customer experience innovators.





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