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Customer Data Management White Papers (View All Report Types)
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Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: 76% of satisfied customers demonstrate brand loyalty. In this report, learn more about how Australian consumer preferences are shifting towards digital channels, and what you can do to close the gap between expectations and delivery.
Posted: 27 Jun 2016 | Published: 27 Jun 2016

SAP

Why a “textbook” approach to content marketing doesn’t work in Germany, and what to do about it
sponsored by NetPress
WHITE PAPER: Simply replicating a US or UK-oriented content marketing strategy in Germany, even in the local language, is extremely unlikely to succeed. Learn about the essentials to targeting the German audience and key difference between the largest Eurpoean market and the US and UK markets.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

NetPress

Service On-Demand: Diving into the Future of Customer Service
sponsored by Genesys
WHITE PAPER: Discover in this report the on-demand, omnichannel customer self-service model your organization should consider when accommodating consumers in the APAC region. Read on to additionally discover 4 next steps for on-demand leaders, advising to embrace disruption and the new age of customer self-service.
Posted: 20 Jun 2016 | Published: 20 Jun 2016

Genesys

Petrol Accelerates its Analytics Queries and Increases Retail Sales
sponsored by IBM
WHITE PAPER: Learn how an oil and energy product supplier accelerated business analytics queries to predict individual customer behavior, helping them intelligently drive the sale in a customer-centric way. Discover how you can gain similar results.
Posted: 20 Jun 2016 | Published: 31 Jul 2013

IBM

How to Achieve a Unified View of Your Customers
sponsored by Trillium Software
WHITE PAPER: Considering a master data management (MDM) project to achieve a unified view of your customers but worried about cost, complexity and timing? Explore an alternative approach – focused on CRM technology – to see if it can work for your organization.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Trillium Software

10 Ways An Omnichannel Engagement Center Helps You Deliver Next-Generation Customer Experience
sponsored by Genesys
WHITE PAPER: Firms are increasingly building true engagement based on integrating customer experience with existing systems. Explore 10 ways to support all channels and touchpoints, and scale to any number of consumers, geographies, and agents.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Genesys

Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by HPE and Intel®
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 03 Jun 2016 | Published: 03 Jun 2016

HPE and Intel®

Increasing Sales and Customer Loyalty with Merchandising Analytics
sponsored by IBM
WHITE PAPER: Learn how to extract actionable insight from massive volumes of social data and internal unstructured data in order to optimize merchandising.
Posted: 31 May 2016 | Published: 31 Jan 2016

IBM

Executive Report: Preferences of Today's Connected Consumers
sponsored by IBM
WHITE PAPER: With so many digital channels available for consumers to use, how can retailers provide seamless experiences across every touch point for each individual customer? This report reveals the expectations and preferences of today's hyper-connected customers. Explore crucial recommendations on how to enhance experiences with customer data.
Posted: 31 May 2016 | Published: 31 May 2015

IBM

Customer Analytics Enrich Customer Journey Design
sponsored by IBM
WHITE PAPER: It's challenging to transform massive amounts of diverse customer information into actionable insights. Uncover key insights from a survey conducted with over 1000 global executives about customer analytics. Discover how you can proactively guide marketers and sales reps to drive revenue, shorten time to value, and more.
Posted: 27 May 2016 | Published: 27 May 2016

IBM

Understanding Advanced Analytics to Build a Stronger Customer Experience
sponsored by Microsoft
WHITE PAPER: By offering more with advanced analytics, retailers can keep customers happy, loyal, and profitable. Explore ways to acquire the most valuable customers, create more personalized campaigns, increase sales, and more.
Posted: 19 May 2016 | Published: 19 May 2016

Microsoft

Profitable Supply Chain Execution with Customer- and Event-Driven Optimization
sponsored by Infor
WHITE PAPER: Renowned analysts have put together best practices for cloud-based supply chain orchestration and execution capabilities. Examine the pressures, capabilities, and effective strategies of real-time and cloud-ready top performers.
Posted: 17 May 2016 | Published: 17 May 2016

Infor

Your Guide for Transformative Business Management
sponsored by Sage Software
WHITE PAPER: It's difficult to compete, modernize, and reduce costs without integrating ERP, CRM, and manufacturing operations. Explore ways to compete successfully with a new business model that enables high visibility, flexibility, and future-ready continuity.
Posted: 17 May 2016 | Published: 17 May 2016

Sage Software

Manufacturers turn to IOT to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: Customer engagement and insights are more vital than ever with the IoT. Explore how investing in the right CRM tools can help you further enhance your approach to the IoT, as well as customer-centric initiatives.
Posted: 15 May 2016 | Published: 15 May 2016

Infor

CRM: The Key to Making Customer Relationships Extend and Expend
sponsored by Infor
WHITE PAPER: Focusing on existing customers requires a shift to a customer-centric business model. Uncover ways to help your CRM expand its power to its full potential so you can build longer, more profitable customer relationships.
Posted: 12 May 2016 | Published: 12 May 2016

Infor

Drive Engagement, Increase Satisfaction, and Improve profitability
sponsored by Infor
WHITE PAPER: Deliver on the promise of exceptional customer experience throughout the entire customer journey. Access this infographic and explore ways to integrate customer data across the enterprise, accelerate customer engagement, and drive profitability.
Posted: 11 May 2016 | Published: 11 May 2016

Infor

4 Ways to Get Closer to What your Customers Want
sponsored by Infor
WHITE PAPER: This brief resource invites you to disrupt the "cheaper is better" mentality by leveraging the most innovative of today's available tools. Uncover ways to make your manufacturing strategy better for stakeholders.
Posted: 09 May 2016 | Published: 09 May 2016

Infor

Can Your Commerce Data Talk to You Like a Trusted Business Advisor?
sponsored by IBM
WHITE PAPER: How can retailers efficiently manage diverse data sources and massive volumes of data? In this resource, explore how predictive analytics and cognitive technologies can help businesses create highly personalized customer interactions, boost ROI, and more.
Posted: 05 May 2016 | Published: 30 Nov 2015

IBM

Value Creation in a Digital Economy
sponsored by SAP
WHITE PAPER: In a world where every business must become a tech business, you won't want to miss this report on creating value in a digital business landscape. Learn how the rules have changed, how to evolve with disruptors, and ways to survive and thrive in the digital economy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: This report explains why delivering engaging omnichannel experiences is an imperative for businesses today. Read on for case studies of companies that got it right, and how to improve customer loyalty and ultimately revenue.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

3,000 Australian Consumers Reveal what they Learned from 7,000 Digital Experiences
sponsored by SAP
WHITE PAPER: A recent study found that Australian's mobile and social customers want a digital experience that is "cohesive, available, and respectful." Learn how to deliver an optimal digital experience when you ensure alignment across all channels and personalize the customer experience.
Posted: 02 May 2016 | Published: 02 May 2016

SAP

Data Quality Challenges Hindering Your CRM Initiatives
sponsored by Trillium Software
WHITE PAPER: This white paper explores the top data challenges of CRM. Discover ideas on how you can address poor data quality to help ensure the success of your CRM initiatives.
Posted: 26 Apr 2016 | Published: 31 Dec 2015

Trillium Software

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: Effective sales analytics requires more than forecast reports from a CRM platform. Access this "Do's and Don'ts" guide to learn why analyzing additional data sources (from finance, marketing, etc.) can help you improve accuracy and insight into sales performance.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

CGT Research Paper: Transforming Consumer Products with Advanced Analytics
sponsored by IBM
WHITE PAPER: For the consumer product industry, it's critical to unlock a deeper understanding of customers' behaviors and interests to optimize products and distribution channels. This resource reveals key insights from a survey conducted among consumer product companies about the benefits and challenges they've experienced with advanced analytics.
Posted: 20 Apr 2016 | Published: 20 Apr 2016

IBM
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