The Customer Loyalty Conundrum
sponsored by SAP America, Inc.
WHITE PAPER:
In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.
Posted: 06 Feb 2012 | Published: 06 Feb 2012
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Sell. Smarter. Thriving in the age of the empowered customer
sponsored by IBM
WHITE PAPER:
Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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Customer Analytics Pay Off
sponsored by IBM
WHITE PAPER:
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
Posted: 24 Jan 2012 | Published: 24 Jan 2012
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Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty
sponsored by Cisco Systems, Inc.
WHITE PAPER:
In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.
Posted: 20 Jan 2012 | Published: 20 Jan 2012
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How to retain customer loyalty in the competitive retail market
sponsored by Infor CRM
WHITE PAPER:
Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.
Posted: 16 Jan 2012 | Published: 16 Jan 2012
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Unlock the Value of Social Media Data
sponsored by Hewlett-Packard Limited
WHITE PAPER:
Read this paper now to learn how you can implement social data practices into your current customer analytics program.
Posted: 05 Jan 2012 | Published: 05 Jan 2012
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HP Social Intelligence Discovery Workshop: Understand the social media opportunity
sponsored by Hewlett-Packard Limited
WHITE PAPER:
Read this informative paper to discover how you can tap into your consumer's social media behaviours for useful data.
Posted: 05 Jan 2012 | Published: 05 Jan 2012
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Customer Data Management- Breaking down data silos for improved business outcomes
sponsored by Equifax
WHITE PAPER:
This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues.
Posted: 07 Dec 2011 | Published: 07 Dec 2011
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Sophisticated insights in Banking - From complexity to client centricity
sponsored by IBM
WHITE PAPER:
This white paper outlines steps that financial institutions can take to become more business savvy and efficient in the age of the consumer. Read on and learn how to leverage information and reduce risk, properly set product prices, learn about your clients and more.
Posted: 18 Nov 2011 | Published: 18 Nov 2011
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Executive Brief Smarter Commerce is redefining value chain visibility
sponsored by IBM
WHITE PAPER:
Putting the customer at the center of your operations is not a new idea, but truly operationalizing this strategy can be challenging. Read this paper to find out how to improve collaboration and visibility for your customers and partners and deliver consistent and predictable outcomes by synchronizing your entire value chain.
Posted: 17 Nov 2011 | Published: 17 Nov 2011
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Assessment Cross-Channel Experience Assessment
sponsored by IBM
WHITE PAPER:
This paper offers information on rapidly developing a cross-channel strategy that reflects current customer trends and priorities, assesses a company’s Channel Capability Maturity, and helps to determine optimal future maturity needed to support the channel strategy.
Posted: 17 Nov 2011 | Published: 17 Nov 2011
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Strategy Guide to Converged Infrastructure in Retail
sponsored by HP and Intel
WHITE PAPER:
Timely access to information is something retailers need to satisfy consumer needs and wants. HP’s Converged Infrastructure can improve customer service and give retailers a competitive advantage. Learn how, through the use of HP’s Converged Infrastructure, retail businesses can streamline/standardize equipment, and advance their technology.
Posted: 20 Oct 2011 | Published: 20 Oct 2011
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Managing the customer experience across channels -- a manager's guide
sponsored by Oracle Corporation
WHITE PAPER:
This eBook explores optimizing and analyzing data collected from each channel and how to apply the findings to a customer experience management (CEM) strategy.
Posted: 06 May 2011 | Published: 06 May 2011
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Unlock Hidden Profits Using Effective Pricing Strategies
sponsored by SAP America, Inc.
WHITE PAPER:
Learn how to use smart, sound pricing strategies to increase revenues while protecting margins. Enterprise-wide visibility into the many drivers that come into play can help with identifying opportunities, negotiating deals properly, and adjusting with agility to changing conditions.
Posted: 24 Mar 2011 | Published: 24 Mar 2011
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Maximize the Customer Experience: Balancing the Service Level Mix in the Call Center
sponsored by inContact
WHITE PAPER:
Supported by insights from Peppers & Rogers Group and inContact, this white paper will explore the benefits of applying the right mix of self-service and agent-assisted support to meet customer expectations effectively and maximize business outcomes.
Posted: 10 Jan 2011 | Published: 10 Jan 2011
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Optimizing Service Channels: Five Essential Tips for Balancing Customer Support and Controlling Support Costs
sponsored by inContact
WHITE PAPER:
This white paper discusses the ways in which organizations are striving to maintain excellent customer service for all types of clients while at the same time controlling support costs. Read this white paper to learn more.
Posted: 10 Jan 2011 | Published: 10 Jan 2011
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Business Intelligence and Analytics Fundamentals
sponsored by IBM
WHITE PAPER:
This paper from looks Ovum Research examines the key criteria and considerations you need to be aware of when evaluating your organizations BI and analytics strategy.
Posted: 28 Oct 2010 | Published: 28 Oct 2010
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Enhancing the Customer Experience with Loyalty Management
sponsored by SAP America, Inc.
WHITE PAPER:
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
Posted: 27 Apr 2009 | Published: 27 Apr 2009
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