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Customer Data Management White Papers (View All Report Types)
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APIs and Mobile: Creating an Integrated Physical-Digital Consumer Experience
sponsored by TIBCO Software Inc.
WHITE PAPER: Learn how retailers are leveraging APIs to improve mobile strategies and enhance consumer engagement. Discover how APIs make your digital assets consumable in any sort of app across a variety of platforms, allowing you to improve customer experiences without sacrificing security for sensitive data.
Posted: 02 Dec 2016 | Published: 03 Oct 2016

TIBCO Software Inc.

SAP S/4HANA Supply Chain Capability and Value Proposition Overview
sponsored by SAP
WHITE PAPER: Achieving excellence today requires visibility into operational, customer, and market data, and speed across the extended supply chain to react to changes in supply and demand. Access this white paper to learn more.
Posted: 29 Nov 2016 | Published: 29 Nov 2016

SAP

Advanced Process Automation: Setting New Standards of Service in the Contact Center
sponsored by NICE Systems, Inc
WHITE PAPER: Explore 5 key benefits of robotic automation in the contact center, discover how 6 industries have already benefitted from reduced delays, lower operating costs, and fewer mistakes.
Posted: 28 Nov 2016 | Published: 28 Nov 2016

NICE Systems, Inc

API Management Platforms: Seamless Integration between Physical and Digital Worlds
sponsored by TIBCO Software Inc.
WHITE PAPER: Explore how an API management platform provides seamless integration across multiple channels and ensures easy communication between your company and its employees, customers, and partners. Find out how retail companies like Coca Cola have already started to leverage APIs to change the transaction experience and boost customer relations.
Posted: 16 Nov 2016 | Published: 22 Sep 2015

TIBCO Software Inc.

Delivering Analytically Injected Digital Personalization for Online and Offline Data
sponsored by SAS
WHITE PAPER: This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.
Posted: 15 Nov 2016 | Published: 15 Nov 2016

SAS

The Internet of Things: Marketing's Opportunities and Challenges
sponsored by SAS
WHITE PAPER: Learn about a software which provides the framework for you to implement IoT event-based marketing in this white paper. Find out how you can combine real-time predictive analytics with a rules engine to address business factors like marketing considerations and contact policies by clicking inside.
Posted: 11 Nov 2016 | Published: 11 Nov 2016

SAS

Taming IT Complexity With User Experience Monitoring
sponsored by Catchpoint Systems Inc.
WHITE PAPER: Access this white paper to learn how user experience management fits into the age of digital transformation, how it ensures high-quality delivery of complex digital services, and more.
Posted: 09 Nov 2016 | Published: 09 Nov 2016

Catchpoint Systems Inc.

How Manufacturers Can Use Value Selling to Deliver Great Experiences at Every Touch Point
sponsored by Infor
WHITE PAPER: Learn how manufacturers are developing long-term customer relationships while providing great service to existing customers. Also discover the role of CRM software in value-selling, delivering a consistent experience, and using customer data to build better insight.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Infor

Business Leaders: Stop Making it Hard to Be Your Customer
sponsored by [24]7 Customer, Inc.
WHITE PAPER: Instead of trying to increase customer loyalty, what if you could mitigate the causes of customer disloyalty? Customers shouldn't have to do any work in order to be your customers. Access this white paper to discover why efforts to increase customer loyalty are failing and what you can do to decrease customer effort.
Posted: 03 Nov 2016 | Published: 03 Nov 2016

[24]7 Customer, Inc.

How IoT-Enabled Platforms Are Transforming Retail
sponsored by Microsoft
WHITE PAPER: Taking advantage of digital, omni-channel retailing opportunities means architecting the customer journey across the pantheon of smart, connected devices and platforms. Find out how a unified IoT platform and business strategy can help you deliver targeted, differentiated experiences, increase employee engagement, and more.
Posted: 28 Oct 2016 | Published: 28 Oct 2016

Microsoft

8 Steps to Creating an Effective Holiday Marketing Campaign
sponsored by Marketo
WHITE PAPER: This guide is designed to help marketers face the challenge of standing out in the holiday season, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign.
Posted: 24 Oct 2016 | Published: 31 Dec 2015

Marketo

The Path to 2020: Marketers Seize the Customer Experience
sponsored by Marketo
WHITE PAPER: Access this expert report to learn what is in store for customer experience over the next three years. Take away the top 5 insights gained from almost 500 CMOs and senior marketing executives and what you can do to future and what they are doing to pioneer the future.
Posted: 21 Oct 2016 | Published: 21 Oct 2016

Marketo

Revolutionizing the Commerce Experience: Five Key Benefits of Integrating Content and Commerce
sponsored by Sitecore
WHITE PAPER: 40% of consumers buy more from retailers who provide a personalized omnichannel shopping experience, but most businesses are failing to provide this. Access this white paper to learn why integrating your content and commerce systems is the key to success and 5 major benefits you'll realize in doing so.
Posted: 19 Oct 2016 | Published: 19 Oct 2016

Sitecore

The New Power Couple: Content and Commerce Take Center Stage
sponsored by Sitecore
WHITE PAPER: As online retail becomes a larger percentage of all retail shopping, integrating web content systems with commerce engines is the next big challenge to both your data and your operations. Read on to learn how to integrate your content and commerce systems, how it helps your brand's issues, and more.
Posted: 18 Oct 2016 | Published: 18 Oct 2016

Sitecore

The Value of Cloud ERP to Your Business
sponsored by NetSuite
WHITE PAPER: Finding the right ERP strategy is critical because it helps perform and improve critical functions like automating core business operations, improving financial compliance, enhancing customer service, and more. Access this buyer's guide to help decide if on-premise ERP is right for your needs or if it's time to consider migrating to the cloud.
Posted: 13 Oct 2016 | Published: 31 Dec 2015

NetSuite

Baking and the Digital Revolution: Meeting the New Customer Expectation
sponsored by Magenic
WHITE PAPER: Banking is undergoing a digital revolution, due largely to mobile capabilities, in order to keep pace with customer expectations. Discover which services your customers expect to be handled digitally or in-person, and how to deliver the speed and agility they demand without stretching yourself too thin.
Posted: 06 Oct 2016 | Published: 30 Sep 2016

Magenic

Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience
sponsored by SAS
WHITE PAPER: This white paper explores how you can identify the critical factors that detract from a customer experience as well as decide how to rebuild positive experiences by mapping the customer journey. Uncover the 7 best practices for delivering a better customer experience and get helpful advice on data management, metrics, and more.
Posted: 09 Sep 2016 | Published: 09 Sep 2016

SAS

Five Ways CRM Tools Improve Constituent Relationships
sponsored by Infor
WHITE PAPER: When it comes to customer relationships, engagement equals empowerment. Access this white paper to explore five ways CRM tools can help you improve the relationship you have with your customers.
Posted: 08 Sep 2016 | Published: 31 Dec 2015

Infor

Maximizing Moments of Truth: Optimizing Customer Interactions
sponsored by SAS
WHITE PAPER: The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.
Posted: 07 Sep 2016 | Published: 07 Sep 2016

SAS

Keep Them Coming Back: Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: The following is a comprehensive resource for building better customer loyalty, getting better insights about your customers, and more. Uncover various firsthand accounts of challenges and opportunities companies faced in their customer data journeys, complete with steps on how to improve.
Posted: 06 Sep 2016 | Published: 06 Sep 2016

SAS

Ultra-Fast Data Access Is The Key To Unleashing Full Big Data Potential
sponsored by SAP/Lenovo/Intel
WHITE PAPER: Researchers assert that we have entered the age of the customer -- a new era that the analytically challenged aren't prepared for. Learn what 100 surveyed IT decision-makers have to say about strategies and tools to help uncover customer insights, and how your organization can compete in the modern market.
Posted: 06 Sep 2016 | Published: 29 Jan 2016

SAP/Lenovo/Intel

Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges
sponsored by SAP
WHITE PAPER: Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.
Posted: 14 Oct 2016 | Published: 30 Sep 2016

SAP

Wholesale: SMBs are Using Technology to Sharpen Business Practices, Improve Customer Engagement
sponsored by SAP
WHITE PAPER: The Internet of Things (IoT) can offer new insights and provide more value to customers and consumers. Learn more ways disruptive technology can help you engage your audience and maintain your competitive advantage by reading this report.
Posted: 13 Oct 2016 | Published: 13 Oct 2016

SAP

IDC: How Retailers Can Drive Revenue, Efficiency, and Loyalty with Smart Adoption of Advanced Technology
sponsored by SAP
WHITE PAPER: The digital transformation of retail is changing the buying, sourcing, merchandising, and sales strategies of our in-store past. Learn what your competitors are doing to expand their omni-channel reach, and uncover new ways to approach these changes.
Posted: 12 Oct 2016 | Published: 30 Sep 2016

SAP

A New Direction for IT User Support: Enabling An Omnichannel Experience in the Cognitive Era
sponsored by IBM
WHITE PAPER: This white paper describes omnichannel IT support, and why it has become critical for a superior personalized user experience. Explore ways you can begin incorporating this more cognitive strategy into your IT support organizations.
Posted: 02 Sep 2016 | Published: 29 Feb 2016

IBM
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