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Customer Data Management White Papers (View All Report Types)
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How to Provide Global Support for Customer Service
sponsored by Zendesk
WHITE PAPER: The "follow-the-sun" support model was created to satisfy customers, regardless of time or location. This white paper explores this model and the different ways that it can be achieved. Discover how to deliver anytime, anywhere service and get global, fast with support team best practices – regardless of the size of your company.
Posted: 21 Sep 2016 | Published: 21 Sep 2016

Zendesk

Your Guide to Getting Omnichannel Customer Service Right
sponsored by Zendesk
WHITE PAPER: A comprehensive view of your customers' transactions and behaviors can help you answer their questions, and maximize personalization through multiple channels. Access this resource for insight into omnichannel service strategies and imperatives.
Posted: 20 Sep 2016 | Published: 20 Sep 2016

Zendesk

Trustpilot Uses 4 Key Consideration to Improve their Helpdesk
sponsored by Zendesk
WHITE PAPER: Trustpilot provides a forum for customer service-conscious online shoppers, so they knew their brand's reputation depended on a modernized helpdesk. In this Nucleus Research report, learn what strategy they implemented to console customers who have had bad experiences elsewhere, increase productivity, and more.
Posted: 19 Sep 2016 | Published: 19 Sep 2016

Zendesk

Updating Marketing Technology as Part of Enterprise Digital Transformation
sponsored by SAP
WHITE PAPER: As organizations undergo a digital transformation to the 3rd Platform of computing, marketing technology is both ahead and behind the curve. This white paper outlines the enterprise marketing technology challenges in a 3rd Platform world and discusses how new and legacy technology can be combined to provide a true 360-degree view of the customer.
Posted: 12 Sep 2016 | Published: 30 Oct 2015

SAP

Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience
sponsored by SAS
WHITE PAPER: This white paper explores how you can identify the critical factors that detract from a customer experience as well as decide how to rebuild positive experiences by mapping the customer journey. Uncover the 7 best practices for delivering a better customer experience and get helpful advice on data management, metrics, and more.
Posted: 09 Sep 2016 | Published: 09 Sep 2016

SAS

Five Ways CRM Tools Improve Constituent Relationships
sponsored by Infor
WHITE PAPER: When it comes to customer relationships, engagement equals empowerment. Access this white paper to explore five ways CRM tools can help you improve the relationship you have with your customers.
Posted: 08 Sep 2016 | Published: 31 Dec 2015

Infor

Optimize the Value of Your Business Model for a Digital Era
sponsored by SAP
WHITE PAPER: To embrace the digital economy, a strategy is needed to put disruptive technologies to best use and improve customer experience. Explore ways to support people and processes and enable your mobile, social, and IoT transformation.
Posted: 08 Sep 2016 | Published: 08 Sep 2016

SAP

Optimizing Customer Interactions with Analytics
sponsored by SAS
WHITE PAPER: The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.
Posted: 07 Sep 2016 | Published: 07 Sep 2016

SAS

Keep Them Coming Back: Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: The following is a comprehensive resource for building better customer loyalty, getting better insights about your customers, and more. Uncover various firsthand accounts of challenges and opportunities companies faced in their customer data journeys, complete with steps on how to improve.
Posted: 06 Sep 2016 | Published: 06 Sep 2016

SAS

Ultra-Fast Data Access Is The Key To Unleashing Full Big Data Potential
sponsored by SAP/Lenovo/Intel
WHITE PAPER: Researchers assert that we have entered the age of the customer -- a new era that the analytically challenged aren't prepared for. Learn what 100 surveyed IT decision-makers have to say about strategies and tools to help uncover customer insights, and how your organization can compete in the modern market.
Posted: 06 Sep 2016 | Published: 29 Jan 2016

SAP/Lenovo/Intel

A New Direction for IT User Support: Enabling An Omnichannel Experience in the Cognitive Era
sponsored by IBM
WHITE PAPER: This white paper describes omnichannel IT support, and why it has become critical for a superior personalized user experience. Explore ways you can begin incorporating this more cognitive strategy into your IT support organizations.
Posted: 02 Sep 2016 | Published: 29 Feb 2016

IBM

High Availability Configuration Guidelines for SAP HANA Using System Replication on Lenovo System x Servers
sponsored by SAP/Lenovo/Intel
WHITE PAPER: Discover in this white paper how to ensure the highest availability of SAP HANA database instances in a scale up OLAP/OLTP environment by leveraging SUSE Linux Enterprise Server for SAP Applications and Lenovo System x servers. Included are implementation best practices and configuration guidelines.
Posted: 01 Sep 2016 | Published: 30 Nov 2015

SAP/Lenovo/Intel

Infor CRM Customers will keep coming back
sponsored by Infor
WHITE PAPER: If you already have a CRM solution, there's a good chance that you are not taking full advantage of it. Many CRM strategies are failing to meet their full potential. Access this infographic to discover how to patch the holes in your CRM strategy.
Posted: 24 Aug 2016 | Published: 24 Aug 2016

Infor

Step-By-Step CRM Data Analytics for Sales Teams
sponsored by Infor
WHITE PAPER: Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

Infographic: Keeping Customers Happy
sponsored by NICE Systems, Inc
WHITE PAPER: Retaining existing customers is significantly more cost-efficient than marketing to new ones. Uncover best practices for realizing the benefits of retention from improved word-of-mouth to maximized ROI.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

How to Overcome Customer Experience Challenges with Key Best Practices
sponsored by NICE Systems, Inc
WHITE PAPER: Organizations often state that one of the main reasons their customer experience initiatives don't lead to action is because they lack clear direction. Learn how to overcome common customer experience challenges by leveraging three key necessary actions.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Why CRM is Critical for Value-Selling
sponsored by Infor
WHITE PAPER: Today, salespeople have less control over the sales process than ever before. Discover ways to help salespeople continue to be a valuable part of a transaction with value-selling and CRM by collecting, analyzing, and sharing customer data.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

Guide to Modernizing Customer Service
sponsored by ServiceNow
WHITE PAPER: CRM isn't enough anymore. Improving customer service is a top concern for most businesses, and we all know that acquiring new customers is more expensive than retaining existing ones. In this guide, find a checklist for modernizing your customer service and the benefits of doing so.
Posted: 12 Aug 2016 | Published: 12 Aug 2016

ServiceNow

Putting Context at the Center of Sales Success
sponsored by SAP
WHITE PAPER: To gain a thorough understanding of the challenges facing sales departments, a team of vendors and sales directors have unearthed sales leaders' insights and views on several issues. Uncover key details on the tension between targets and costs, changes within the sales funnel, and more.
Posted: 10 Aug 2016 | Published: 27 Nov 2015

SAP

Building a Business Portfolio to be Customer-Centric: 3 Considerations
sponsored by Infor
WHITE PAPER: Is your business positioned to meet the new customer expectations and demands, and add services to your business portfolio? Access this white paper now to learn how you can best take advantage of CRM technology to grow your business portfolio and understand your customers.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Infor

Business Customer Strategies for a Complex World
sponsored by UXC Oxygen
WHITE PAPER: Taming complexities behind the customer journey requires your consolidation of each model, channel, and market. Discover ways to make your commerce channels profitable by having the right infrastructure in place.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

Build and Manage Highly Personalized Customer Experiences
sponsored by UXC Oxygen
WHITE PAPER: Customers are looking for high-quality, relevant content within tailored, contextual experiences based on their available customer data. Discover fully-integrated strategies and learn to build these experiences into seamless, cohesive omni-channel experiences.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

The Changing Dynamics of Customer Engagement
sponsored by Salesforce.com
WHITE PAPER: Today's healthcare customers, from patients to members, want faster, more responsive service across every channel and on any device — and they want it now. Providing omni-channel service at a cost that makes sense for the business is top of mind for any executive. So how can leaders manage this while delivering best-in-class personalized service?
Posted: 14 Jul 2016 | Published: 14 Jul 2016

Salesforce.com

Deliver Contextual Customer Experiences and Join the Digital Evolution
sponsored by UXC Oxygen
WHITE PAPER: 22% of CEOs believe that business model change dictates the next big thing. Discover why delivering a contextual customer experience is key to meeting new expectations and thriving in the new era, and learn how to integrate all digital and physical touch points for a seamless customer experience.
Posted: 13 Jul 2016 | Published: 13 Jul 2016

UXC Oxygen

Decision Matrix: Selecting a Customer Analytics Solution for Telcos
sponsored by IBM
WHITE PAPER: In this report, learn how IT research firm Ovum developed its decision matrix to identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.
Posted: 12 Jul 2016 | Published: 30 Sep 2015

IBM
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