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Customer Data Management White Papers (View All Report Types)
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Omnichannel Strategies and APIs: Redefine Your Customer Relationships
sponsored by MuleSoft
WHITE PAPER: New channels and new ways of interacting with customers emerge rapidly – meaning that creating omnichannel strategies is a key to future-proofing your business, not just a differentiator for the here and now. Explore how an API-led approach helps you deliver successful omnichannel customer experiences.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

MuleSoft

Architecting A Platform For Big Data Analytics
sponsored by IBM
WHITE PAPER: Companies are trying to offer improved personalization to retain customers, and analyzing customer data using predictive analytics is the key. But insights produced by analyzing transactional activity are no longer enough. Learn about new data and technical requirements companies need to identify, process, and analyze data successfully.
Posted: 19 Jun 2017 | Published: 01 Mar 2016

IBM

KB Card Charges Ahead with Marketing Innovation
sponsored by TIBCO Software Inc.
WHITE PAPER: Learn how KB Card created personalized offers derived from big data and advanced analytics, and which software made this possible.
Posted: 14 Jun 2017 | Published: 14 Jun 2017

TIBCO Software Inc.

The Connected Customer: The Why Behind the Internet of Things
sponsored by SAS
WHITE PAPER: The Internet of Things (IoT) provides customer-centric organizations with a unique opportunity to connect to key clients and improve service outcomes. But to do so, businesses must contextualize IoT data and analytics. Learn how to translate IoT analytics into customer value.
Posted: 13 Jun 2017 | Published: 13 Jun 2017

SAS

Datasheet: SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Learn how SAP Hybris Commerce Cloud can help your business become omnichannel, deliver contextual customer experiences, and unify customer processes.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

How Telco Providers can Enable Real-Time Analytics and Decision-Making
sponsored by Aerospike
WHITE PAPER: Discover how Telco Service Providers (TSPs) can provide seamless, connected experiences with insights from big data architectures and advanced analytics. Find out how to enable real-time decision-making with analytics capabilities that support network management, CEM, and digital innovation.
Posted: 12 Jun 2017 | Published: 12 Jun 2017


Resolve Customer Issues and Execute Service Orders with Cloud CX tools
sponsored by SAP Hybris
WHITE PAPER: How are your call center agents and on-site technicians equipped for these situations? Learn how the right tools can help you leverage omnichannel customer support, provide the right resources at the right time, and digitally transform your service organizations.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

21 Digital E-Commerce Vendors, Rated and Reviewed
sponsored by SAP Hybris
WHITE PAPER: You know by now that customer engagement strategies must evolve, but how can you get started? Decision-making starts with knowing your options. Explore Gartner's rating of 21 digital e-commerce platform ready to tackle mobile and social engagement.
Posted: 08 Jun 2017 | Published: 24 Apr 2017

SAP Hybris

Vendor Analysis for Multichannel Customer Engagement Tools
sponsored by SAP Hybris
WHITE PAPER: Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

11 Hot E-Commerce Vendors And How They Stack Up
sponsored by SAP Hybris
WHITE PAPER: In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.
Posted: 06 Jun 2017 | Published: 24 Mar 2017

SAP Hybris

Critical Capabilities for E-Commerce Platforms
sponsored by SAP Hybris
WHITE PAPER: 30% of e-commerce sites will integrate technology from more than 15 vendors to deliver a digital experience by 2018. Learn which capabilities are critical for B2C and B2B organizations delivering a personalized customer experience across channels.
Posted: 06 Jun 2017 | Published: 06 Jun 2017

SAP Hybris

Engaging the Unengaged Consumer
sponsored by SAP Hybris
WHITE PAPER: It can feel like today's social and mobile customer is engaged in everything ... except you. How can you deliver an exceptional experience, like those of agile and legacy free market disruptors? Finextra reveals how banks are doing just that in this white paper.
Posted: 05 Jun 2017 | Published: 05 Jun 2017

SAP Hybris

Supporting The Buyer Journey With Customer Service
sponsored by SAP Hybris
WHITE PAPER: 50% of all buyers still view customer service as a post-purchase resource, rather than a purchasing aid. Find more survey results from Forrester that reveal how 247 companies approach customer service.
Posted: 05 Jun 2017 | Published: 29 Jul 2016

SAP Hybris

Key Trends Affecting Wholesale Distribution
sponsored by SAP Hybris
WHITE PAPER: B2B buyers expect the same customer experience in business that they rely on in their personal lives. Learn how wholesalers can embrace new best practices and opportunities in marketing, commerce, sales, and service.
Posted: 05 Jun 2017 | Published: 05 Jun 2017

SAP Hybris

The State of Sales: Using Analytics For Better Performance
sponsored by Salesforce
WHITE PAPER: High-performing sales teams are 3.5x more likely than underperforming teams to use sales analytics. Discover a spotlight on this research report, which explains how analytics is transforming sales.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

Salesforce

Turn Sales Insight Into Performance With Analytics
sponsored by Salesforce
WHITE PAPER: Your entire sales organization can benefit from analytics. Sales ops can spot trends, execs get a single data view, and reps can track performance. Learn about Sales Wave Analytics, and discover how to ask new questions, interactively explore data, get a clear path to your Sales Cloud data on any device, and more.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

4 Reasons For Sales To Think Beyond Excel
sponsored by Salesforce
WHITE PAPER: 40% of Peerless Insights, Analytics Cloud Positioning Study survey respondents said that analysis delivered in Microsoft Excel is limited or incomplete. It's vital for sales to be able to get a complete view of data. Learn 4 reasons why it's time to move beyond using Excel, and instead opt for a cloud-based application.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

Customer Engagement Takes the Spotlight
sponsored by Avaya
WHITE PAPER: Your organization must connect users seamlessly across physical and digital touchpoints. Learn about the 3 pillars of customer experience management and how to digitally transform your customers' experience using Avaya Customer Engagement.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Avaya

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Navigating the Complexity of Big Data Transformation
sponsored by Rackspace
WHITE PAPER: Discover the latest big data trends uncovered in a Forrester Consulting study. Learn the top priorities of big data decision makers, the 4 top transformation challenges, 4 ways to overcome these challenges, and more.
Posted: 31 May 2017 | Published: 31 May 2017

Rackspace

Enhance Customer Engagement for Increased Loyalty and Retention
sponsored by Avaya
WHITE PAPER: Few of the enterprises undergoing digital transformation have actually mapped their customers' journeys as a way of guiding strategies. Learn how to enhance your contact center with a more complete view of your customer's activities.
Posted: 30 May 2017 | Published: 30 May 2017

Avaya

To Keep the Customer, Keep the Customer Connected
sponsored by OpenText
WHITE PAPER: Forrester reports that 63% of respondents generate their highest revenue from existing customers, emphasizing the importance of customer retention. Learn how to strengthen your personalization strategy on different channels to create lasting customer relationships.
Posted: 30 May 2017 | Published: 30 May 2017

OpenText

Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.
Posted: 26 May 2017 | Published: 26 May 2017

SAS

Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Data Governance, Customer Experience & The GDPR
sponsored by Informatica
WHITE PAPER: A top priority for any financial services company should be customer-centricity. Eventually, data governance will be a primary way of enhancing the customer experience. So how does complying with the European General Data Protection Regulation (GDPR) help reach this goal? Learn how data governance, customer experience, and the GDPR go hand-in-hand.
Posted: 25 May 2017 | Published: 01 Jul 2016

Informatica
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