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Customer Data Management

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Customer Data Management White Papers (View All Report Types)
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Turn Social Sentiment into Opportunity with CRM and Analytics
sponsored by Microsoft
WHITE PAPER: In this guide, you'll uncover tips on how to reach customers at the point of influence with social marketing. Learn why social engagement plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

Sink or Sell: Your Guide to Modern Sales Survival
sponsored by Microsoft
WHITE PAPER: This resource offers insight to help your sales team deliver an optimal customer experience by adopting modern sales productivity technologies. Discover which tools can accomplish this task, and how the value of an integrated platform can help your salespeople increase customer loyalty.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft

7 Requirements For Effective Customer Experience Management
sponsored by Kofax, Inc.
WHITE PAPER: In this white paper, learn how customer communications management software (CCM) can optimize scheduled and ad-hoc customer communications. Read on to discover the 7 questions you should ask before adopting CCM.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Kofax, Inc.

The Total Economic Impact of Online CRM Tools
sponsored by Microsoft
WHITE PAPER: Access this report now to learn which CRM tools delivered on cost savings, improved sales, and increased agility. Inside, you'll uncover the benefits of online versus on-premises platforms.
Posted: 14 Dec 2015 | Published: 27 Mar 2014

Microsoft

Case Study: Meeting User Expectations with Integrated ERP
sponsored by Unit4
WHITE PAPER: Get the level of technology you expect at home in your organization with integrated ERP. Learn how a ERP tools can meet user expectations while supporting data-driven decision making with analytics.
Posted: 24 Nov 2015 | Published: 24 Nov 2015

Unit4

Customer-Focused Organizations Must Take A Strategic Approach To “Identity Relationship Management”
sponsored by ForgeRock
WHITE PAPER: Forrester Consulting has evaluated companies' IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones. Read on and discover why it pays to implement IRM solutions that treat customer identities, and their identity data, as mission-critical for the top line of the business.
Posted: 17 Nov 2015 | Published: 31 Jan 2014

ForgeRock

Identity and Access Management Users Maximize Their ROI
sponsored by ForgeRock
WHITE PAPER: Access this infographic and learn how to maximize ROI on your identity access management, consolidate the identity data of customers to one platform, and more.
Posted: 17 Nov 2015 | Published: 17 Nov 2015

ForgeRock

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: In this report, unveil a sales framework to bring together people, process, technology, and knowledge to create a competitive edge. Learn how to complete all stages of this structured approach to drive sales success.
Posted: 14 Oct 2015 | Published: 14 Oct 2015

Microsoft

Case Study: Marks and Spencer Empowers Business Analysts
sponsored by TIBCO Software Inc.
WHITE PAPER: In this brief case study, learn how one retail giant supplied self-service data access and empowered employees to confidently use data to answer key business questions without IT support.
Posted: 13 Oct 2015 | Published: 26 Mar 2015

TIBCO Software Inc.

How to Create an Effective Social CRM Strategy
sponsored by Microsoft
WHITE PAPER: This insightful white paper reveals proven guidelines for conducting customer experience management using social best practices. Learn from a series of social thought leaders about the practice of social listening and building a social CRM strategy.
Posted: 13 Oct 2015 | Published: 13 Oct 2015

Microsoft

Case Study: KPN Delivers Customer Intelligence Faster and at Reduced Cost
sponsored by TIBCO Software Inc.
WHITE PAPER: In this case study, find out how the leading telecommunications and ICT service provider in the Netherlands was able to integrate analytics into the customer intelligence division's analysis environment and easily import data from the analysis server and other sources.
Posted: 12 Oct 2015 | Published: 29 Jan 2010

TIBCO Software Inc.

SAS® Data Governance: Give your data some guidance – and make it work for your business
sponsored by SAS
WHITE PAPER: In this white paper discover how one data governance platform can help your organization build the set of policies, processes and boundaries you need to holistically manage your data. Read on to learn how data governance can allow you to establish how you want your data to behave.
Posted: 09 Oct 2015 | Published: 09 Oct 2015

SAS

Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: This guide features a real-life example of how one organization gained meaningful business insights by leveraging customer experience management with machine data. Learn how to create these insights and help your business grow revenue by improving user engagement.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Splunk

IAM: Delivering Secure, New Business Services in a Multi-Channel Customer Environment
sponsored by CA Technologies.
WHITE PAPER: This white paper explores 13 requirements to leverage multi-channel IAM to convert customers and protect their sensitive data.
Posted: 11 Jun 2015 | Published: 04 Dec 2014

CA Technologies.

Addressing customer analytics with effective data matching
sponsored by IBM
WHITE PAPER: Access this informative white paper to learn how your organization can analyze multiple sources of operational and analytical information.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

How to Achieve Effective Selling and Make Data-Driven Decisions
sponsored by Microsoft
WHITE PAPER: This whitepaper offers a presentation detailing how to reach achieve effective selling with the help of a data insight tool. Learn how you can help your enterprise gain insight from your data to make data-driven decisions that will improve your client relationship management strategies.
Posted: 09 Nov 2015 | Published: 31 Dec 2014

Microsoft

Simple is STILL Better: Embrace Speed & Simplicity for a Competitive Edge
sponsored by IBM
WHITE PAPER: Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
Posted: 27 Oct 2015 | Published: 27 Oct 2015

IBM

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.

Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: Access this white paper and uncover the questions you'll be able to answer with a combined predictive- and social-analytics strategy. Additionally, you'll learn 6 key positive outcomes you can gain with predictive-powered customer insights.
Posted: 14 Oct 2015 | Published: 30 Jun 2015

IBM

Acquire, Grow, and Retain Customers: The Business Imperative for Big Data and Analytics
sponsored by IBM
WHITE PAPER: How can you be sure that you know what the customer wants and needs? This white paper explains how you can attain a complete view of your customers with big data analytics. Learn how you can personalize your interactions with customers, encourage customer loyalty, and more.
Posted: 05 Aug 2015 | Published: 31 Dec 2013

IBM

User Experience and the Cloud: How to Boost Customer Satisfaction
sponsored by Microsoft
WHITE PAPER: It's critical to deliver optimal user experiences with your applications in order to drive revenue. Discover how you can use the cloud to optimize key elements of the user experience, including personalization, responsiveness and ease of use, availability, and much more.
Posted: 06 May 2015 | Published: 31 Dec 2014

Microsoft
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