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Customer Data Management

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Customer Data Management White Papers (View All Report Types)
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Case Study: Nissan Motor Company Achieves Omotenashi
sponsored by Microsoft
WHITE PAPER: In this case study, learn how Nissan developed a CRM strategy to better understand customers' individual needs long after they purchase a car. Access now to learn how their strategy can help you anticipate what the customer wants.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

How the Sales Landscape has Changed
sponsored by Microsoft
WHITE PAPER: Backed by useful stats on how your peers are selling effectively, this detailed infographic reveals 3 steps to optimal sales. Tap this resource and discover details of each step that can help you deliver the distinctive client experience.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Turn Social Sentiment into Opportunity with CRM and Analytics
sponsored by Microsoft
WHITE PAPER: In this guide, you'll uncover tips on how to reach customers at the point of influence with social marketing. Learn why social engagement plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

Sink or Sell: Your Guide to Modern Sales Survival
sponsored by Microsoft
WHITE PAPER: This resource offers insight to help your sales team deliver an optimal customer experience by adopting modern sales productivity technologies. Discover which tools can accomplish this task, and how the value of an integrated platform can help your salespeople increase customer loyalty.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft

The Total Economic Impact of Online CRM Tools
sponsored by Microsoft
WHITE PAPER: Access this report now to learn which CRM tools delivered on cost savings, improved sales, and increased agility. Inside, you'll uncover the benefits of online versus on-premises platforms.
Posted: 14 Dec 2015 | Published: 27 Mar 2014

Microsoft

How to Get Social Media Influencers Talking About You
sponsored by Sysomos
WHITE PAPER: How do you bring influencers into your circle and get them to drum up positive reviews? Access this guide to learn 6 tips for doing just that when you find influencers inside and outside the box.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

8 Ways to Build Your Brand Using Social Media
sponsored by Sysomos
WHITE PAPER: Follow this guide to learn how to take advantage of the incredible business opportunities available in the social space. Discover 8 social media branding tips to help you optimize lead and sales generation, real-time customer service, and more.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

5 Tips for Setting Measurable Social Media Goals
sponsored by Sysomos
WHITE PAPER: Learn 5 practical tips for setting social media goals, and why customer engagement benefits – such as awareness, reach and sentiment – are equally as valid as the monetary outcomes of your social efforts.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

Case Study: Build your Online Community with Social Data and Insights
sponsored by Sysomos
WHITE PAPER: Access this brief case study to learn how social media data and insights helped one organization attract and retain its audience by delivering relevant information to them at key decision points.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

Gain New Insights and Enhance Consumer Engagements
sponsored by IBM
WHITE PAPER: Access this white paper and discover ways to capitalize on consumer data to drive desired business outcomes and increase marketing ROI.
Posted: 20 Oct 2015 | Published: 29 May 2015

IBM

How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

Predictive Analytics Case Study: Union Investment Achieves Precision-targeted Marketing
sponsored by IBM
WHITE PAPER: In this white paper, learn how Union Investment leveraged predictive analytics tools to perform in-depth analysis of customer behavior. Discover how they were able to increase return on marketing spending, improve customer service, and engage in smarter product development.
Posted: 19 Oct 2015 | Published: 31 Jul 2014

IBM

The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: Access this white paper and uncover the questions you'll be able to answer with a combined predictive- and social-analytics strategy. Additionally, you'll learn 6 key positive outcomes you can gain with predictive-powered customer insights.
Posted: 14 Oct 2015 | Published: 30 Jun 2015

IBM

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: In this report, unveil a sales framework to bring together people, process, technology, and knowledge to create a competitive edge. Learn how to complete all stages of this structured approach to drive sales success.
Posted: 14 Oct 2015 | Published: 14 Oct 2015

Microsoft

SAS® Data Governance: Give your data some guidance – and make it work for your business
sponsored by SAS
WHITE PAPER: In this white paper discover how one data governance platform can help your organization build the set of policies, processes and boundaries you need to holistically manage your data. Read on to learn how data governance can allow you to establish how you want your data to behave.
Posted: 09 Oct 2015 | Published: 09 Oct 2015

SAS

5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by Salesforce.com
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Salesforce.com

Enable a 360-Degree View of Your Customers
sponsored by Salesforce.com
WHITE PAPER: In this e-book, learn how you can leverage service cloud technology to streamline customer data processes, get closer to customers and provide smarter, more personalized experiences (that require minimal effort).
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Salesforce.com

Addressing customer analytics with effective data matching
sponsored by IBM
WHITE PAPER: Access this informative white paper to learn how your organization can analyze multiple sources of operational and analytical information.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

How to Achieve Effective Selling and Make Data-Driven Decisions
sponsored by Microsoft
WHITE PAPER: This whitepaper offers a presentation detailing how to reach achieve effective selling with the help of a data insight tool. Learn how you can help your enterprise gain insight from your data to make data-driven decisions that will improve your client relationship management strategies.
Posted: 09 Nov 2015 | Published: 31 Dec 2014

Microsoft

Simple is STILL Better: Embrace Speed & Simplicity for a Competitive Edge
sponsored by IBM
WHITE PAPER: Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
Posted: 27 Oct 2015 | Published: 27 Oct 2015

IBM

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.

User Experience and the Cloud: How to Boost Customer Satisfaction
sponsored by Microsoft
WHITE PAPER: It's critical to deliver optimal user experiences with your applications in order to drive revenue. Discover how you can use the cloud to optimize key elements of the user experience, including personalization, responsiveness and ease of use, availability, and much more.
Posted: 06 May 2015 | Published: 31 Dec 2014

Microsoft
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