sponsored by Qvidian
Posted:  04 Aug 2011
Published:  04 Aug 2011
Format:  PDF
Length:  13  Page(s)
Type:  White Paper
Language:  English

Almost every sales organization has a goal of achieving a more accurate forecast and improving sales execution. Marketing organizations want to know what marketing efforts work to drive leads and opportunities through the funnel to close. A genuinely effective sales and marketing analytic effort should give actionable insights that allow:

  • Deeper insights into the pipeline and sales process to generate more accurate forecast
  • Determination of what sales content, tools and messaging are most effective in moving and winning deals

This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide. This additional knowledge can drive significant improvements in win rates, deal sizes, sales velocity, productivity and overall sales performance.


CRM | CRM Analytics | CRM Analytics Software | Customer Data Management | Customer Data Management Software | Sales | Sales and Marketing Software | Sales Information Systems

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