Marketing has become a more complicated process since the introduction of consumer interaction through the Internet and other technological innovations. Gathering opinions early on in the marketing process can be a gift and a curse-- if you aren't listening to consumer opinions close enough.
This white paper goes over the nine essentials to online opinion marketing including:
Go big- go online
Filter out the noise
Stop counting, start learning
Read on to the find out the rest of these need-to-know basics about online opinion marketing!
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