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Customer Data Management White Papers (View All Report Types)
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Market Overview: Customer Identity and Access Management Solutions
sponsored by Gigya
WHITE PAPER: How can you balance a seamless customer experience with a strong security strategy to protect customers' privacy? This Forrester report evaluates 7 customer identity and access management (CIAM) solution vendors, revealing the major strengths of each choice. Discover the key features to look for when deciding on a CIAM solution.
Posted: 21 Mar 2016 | Published: 04 Aug 2015

Gigya

Leverage Accurate and Current Customer Data with Social Login
sponsored by Gigya
WHITE PAPER: To offer targeted promotions, it's crucial to gain a comprehensive and current view of the customer. Discover a customer identity management platform that offers social media login, allowing users to quickly and easily register and empowering you to access the most up-to-date and accurate customer data.
Posted: 21 Mar 2016 | Published: 16 Sep 2015

Gigya

The Evolution of Consumer Identity: 5 Biggest Trends
sponsored by Gigya
WHITE PAPER: This resource reveals the 5 biggest trends currently influencing the customer identity and access management space. Learn how to prepare for upcoming developments regarding traditional usernames and passwords vs biometric authentication, regional data privacy regulations, IoT, and more.
Posted: 18 Mar 2016 | Published: 31 Dec 2015

Gigya

Unifying Critical Data to Formulate Customer Insights
sponsored by IBM
WHITE PAPER: Many organizations find it difficult to combine data from systems like CRM and ERP with inputs from LOB applications which can affect the quality of service they provide their customers. Discover how master data management can help your organization unify and manage data to foster insights that help generate a holistic view of the customer.
Posted: 17 Mar 2016 | Published: 17 Mar 2016

IBM

Why Identity is at the Heart of the IoT
sponsored by Gigya
WHITE PAPER: This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.
Posted: 16 Mar 2016 | Published: 31 Dec 2015

Gigya

Enhance Your 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

IBM

Your Apps, Their Data: Customer-Facing Competitive Advantage
sponsored by OpenText
WHITE PAPER: Giving your audience the ability to personalize and share customized analytics and dashboards on a compelling app is critical to competitive advantage. Access this executive brief and learn ways to increase user productivity, satisfaction, and independence from IT.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

OpenText

Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

Advanced Analytics for your CRM needs
sponsored by Infogix
WHITE PAPER: Access this white paper now to discover how analytics can effectively predict customer behavior to allow your business to better leverage revenue streams, increase marketing efficiency and proactively manage risk.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infogix

Customer Lifecycle Management: How to Manage Opportunity and Risk throughout the Customer Lifecycle
sponsored by Infogix
WHITE PAPER: Access this white paper to learn how one tool can help your business use analytics to leverage clean-trustworthy data in real-time conditions.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infogix

How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor

Thinking Beyond Technology In Your Customer Service Strategy
sponsored by RBA
WHITE PAPER: This e-book explores the importance of a CRM solution that enables seamless customer experiences across all channels and improves your existing workflows and processes. Plus, you'll learn 3 principles of successful marketing to apply in your customer service strategy.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

RBA

17 Organizations Deliver Amazing Personalized Customer Experiences
sponsored by Microsoft
WHITE PAPER: This white paper explores the real-world experiences of 17 organizations that leveraged a data-forward CRM approach to drive better customer service. Discover their stories, challenges, and the benefits they achieved.
Posted: 22 Feb 2016 | Published: 31 Dec 2015

Microsoft

Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
WHITE PAPER: Where are your customers and what are they doing? Download this white paper now to learn more about the omnichannel revolution. Read on to discover how you can optimize your workforce to effectively serve customers on any channel.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Genesys

How to Turn Leads into Sales in the Digital Era
sponsored by Microsoft
WHITE PAPER: This best practice guide takes a closer look at the role of analytics in helping the modern salesperson do their job successfully. Explore sales analytics best practices, learn how to use KPIs to stay on track, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

CRM Success Stories: Pandora Jewelry LLC
sponsored by Microsoft
WHITE PAPER: This case study reveals how Pandora implemented a globally connected, collaborative environment to quickly adapt and respond to the needs of its expanding customer base and enabled employees with self-service access to crucial customer data. Discover how you can similarly achieve customer focus.
Posted: 08 Jan 2016 | Published: 06 Nov 2015

Microsoft

CRM Success Stories: Amway Korea
sponsored by Microsoft
WHITE PAPER: Access this infographic and learn how Amway Korea improved service quality and better decision-making by enabling employees with an integrated CRM strategy. Learn how their approach can help you remain competitive and ensure customer satisfaction.
Posted: 08 Jan 2016 | Published: 10 May 2015

Microsoft

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By bringing its CRM approach up to speed, Shell enhanced sales and revenue growth. Access this infographic and learn how you can achieve similar benefits.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Self-Service CRM Success Stories: Metro Bank
sponsored by Microsoft
WHITE PAPER: CEO Craig Donaldson can attest firsthand how self-service CRM not only helped his colleagues engage people, but also helped Metro Bank stand out in the financial services industry for its exceptional customer focus. Learn how Metro Bank delivered a consistent customer journey and turned customers into fans.
Posted: 08 Jan 2016 | Published: 23 Jun 2015

Microsoft

CRM Stories: Wintec
sponsored by Microsoft
WHITE PAPER: To manage the database of its newly established alumni group, the Waikato Institute of Technology (Wintec) required a flexible and efficient CRM system. Access this case study to learn how chief executive Lisa Pemberton of Wintec implemented a CRM strategy that allowed her alumni group to enhance relationship management with highly visible data.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Case Study: Nissan Motor Company Achieves Omotenashi
sponsored by Microsoft
WHITE PAPER: In this case study, learn how Nissan developed a CRM strategy to better understand customers' individual needs long after they purchase a car. Access now to learn how their strategy can help you anticipate what the customer wants.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

How the Sales Landscape has Changed
sponsored by Microsoft
WHITE PAPER: Backed by useful stats on how your peers are selling effectively, this detailed infographic reveals 3 steps to optimal sales. Tap this resource and discover details of each step that can help you deliver the distinctive client experience.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Case Study: Analytics for Big Customer Data
sponsored by IBM
WHITE PAPER: This case study describes the analytics strategy that allowed an insurance company to rapidly analyze large amounts of raw information to gain a better understanding of customer behavior and needs. Discover how they experienced benefits like increased client revenue, stronger customer loyalty, and a reduction in sales and canvassing costs.
Posted: 14 Mar 2016 | Published: 25 Jan 2015

IBM
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