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Customer Data Management White Papers (View All Report Types)
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How the GDPR Makes Marketing Sense
sponsored by Informatica
WHITE PAPER: High quality customer master data has been shown to boost revenue and conversion rates by 20% and optimize sales across channels. Under the General Data Protection Regulation (GDPR), this data is useful for marketing – with the right technology. Read how a consumer data portal can help marketers use data to open a dialog with individual customers.
Posted: 24 May 2017 | Published: 05 Apr 2017

Informatica

Getting Closer to Your Customers in a Big Data World
sponsored by Trillium Software
WHITE PAPER: While it might be easier than ever to collect data about your customers, it needs to be complete and accurate for it to help an organization. Inside, learn more about the different sources of this data, which data points are critical in obtaining, and tips for customer 360 success.
Posted: 18 May 2017 | Published: 18 May 2017

Trillium Software

Personalize the Member Experience to Deepen Member Engagement
sponsored by Infogix
WHITE PAPER: Personalization is the key to success in today's consumer-motivated setting. But in the health care industry, personalization is expected at a challengingly high level. Learn about how to build member engagement through personalization and data analytics, using the health care industry as an example.
Posted: 11 May 2017 | Published: 11 May 2017

Infogix

8 Ways to Increase Conversions with Call Tracking
sponsored by Twilio
WHITE PAPER: If a customer clicks on an ad but calls the store to make a purchase, how can you track conversion rates? Learn how call tracking is helping advertisers use phone numbers to match online clicks with offline purchasing behavior.
Posted: 11 May 2017 | Published: 11 May 2017

Twilio

Embedded Analytics in Action: How 3 Companies are Making Use of this Technology
sponsored by Looker
WHITE PAPER: Today's data-driven businesses are looking to deploy embedded analytic tools as value-added offerings to their customers. In this case study collection, learn how ISCS, Urban Airship, and Campus Logic were able to rapidly implement the right analytics tools, while managing costs and more.
Posted: 10 May 2017 | Published: 10 May 2017

Looker

Understand The Power Of The Data Management Platform (DMP)
sponsored by Cxense
WHITE PAPER: Managing and putting data to work is one of the biggest challenges publishers face in the digital age. Data is black gold for publishers, but they require both technology and know-how to refine it – which is why using a data management platform (DMP) can help. Inside, learn how to deploy and successfully use a DMP to be more audience-data savvy.
Posted: 10 May 2017 | Published: 10 May 2017

Cxense

Tackling the Disrupted Customer Journey: A Customer 360 View for Financial Institutions
sponsored by DataStax
WHITE PAPER: Why do 63% of customers feel their banks don't understand their needs when 70% of banking executives claim customer centricity to be highly important? Access this report to get a 360 degree view of the disrupted customer journey, and learn how to close the customer expectancy gap.
Posted: 09 May 2017 | Published: 09 May 2017

DataStax

Preparing for PSD2: The Role of Data in the Future of Banking
sponsored by DataStax
WHITE PAPER: To meet the requirements around customer experience from PSD2, the key will be your data management strategies. Learn how to cleanse and integrate your data for a single customer view and reduce the risk of opening up bank systems to third party access.
Posted: 08 May 2017 | Published: 08 May 2017

DataStax

Why Your Business Needs a Personalization Strategy
sponsored by Cxense
WHITE PAPER: Return customers are an asset for your company, providing quality, actionable data for you and your marketing department. Learn more about how you can leverage web personalization in your web apps and website design to provide an enticing customer experience that will keep your customers coming back.
Posted: 05 May 2017 | Published: 05 May 2017

Cxense

How to Create Compelling CX with Online Personalization
sponsored by Cxense
WHITE PAPER: In an environment where 62% of customers prefer to receive offers and promotions based on previous experiences, learn how to influence purchasing decisions for your demanding audience.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

How to Increase Your Conversion Rates with Website and App Personalization
sponsored by Cxense
WHITE PAPER: Today, e-commerce retailers need to address the immediate feelings and goals of their followers. Learn how fusing real time data with conventional data from CRM tools set off personalization algorithms to deliver better one-to-one experiences.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

2017 CRM Customer Service Tech Predictions
sponsored by Zendesk
WHITE PAPER: Analytics. Machine Learning. AI. Assess Gartner's predictions for customer service and support tools in 2017 – which ones are actually working?
Posted: 23 Apr 2017 | Published: 07 Nov 2016

Zendesk

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In the current marketing environment, the greatest opportunity is in analytically enabled marketing. Analytical enablement is divided into 3 areas: Understanding the customer, developing usable insights, and putting those insights to work. Inside, learn about understanding the customer, and how to find your biggest gains in this area.
Posted: 20 Apr 2017 | Published: 01 Jun 2016

SAS

2017 Customer Service Trends: Operations Become Smarter And More Strategic
sponsored by Zendesk
WHITE PAPER: This analyst report summarizes the top 10 customer service trends for 2017 that contact center leaders must pay attention to in order to deliver customer service excellence.
Posted: 19 Apr 2017 | Published: 27 Jan 2017

Zendesk

Increase Sales Productivity and Insight with Streamlined Data
sponsored by Conga
WHITE PAPER: Every team needs a clear sales process that includes benchmarks for how the process is measured and used, from the prospect to closed-won. Companies with a formal sales development process have 18% more revenue growth than those that don't. Learn how to streamline your data to create a more complete sales process outline.
Posted: 17 Apr 2017 | Published: 17 Apr 2017

Conga

Predict Customer Behavior With the Power of Big Data
sponsored by [24]7
WHITE PAPER: How do you delve down into data to discern customer behavior patterns and discover what content will provide focused and personalized experiences? Explore how to leverage big data and predictive analytics to turn customer data into critical opportunities in order to enhance decision-making and architect a truly unique, positive customer journey.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

[24]7

Voice of the Customer: Don't Just Collect Data, Act on It
sponsored by OpenText
WHITE PAPER: This report from Aberdeen Group highlights the growing role that voice of the customer (VoC) programs play in helping organizations meet and exceed buyer needs. Learn how to address common challenges that may be preventing you from implementing a modern VoC program.
Posted: 27 Mar 2017 | Published: 27 Mar 2017

OpenText

Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText

CX Executive's Agenda 2017: A Data-Driven Approach to Satisfying Customers
sponsored by OpenText
WHITE PAPER: In January 2017, analysts surveyed 124 organizations of various sizes and industries. Learn how to use a data-driven approach to alleviate the challenges impacting your ability to satisfy customers.
Posted: 22 Mar 2017 | Published: 28 Feb 2017

OpenText

Lead with Customer Experience, and Efficiency Will Follow
sponsored by OpenText
WHITE PAPER: With advancements in technology and evolving customer needs, customer service is no longer an exercise in addressing existing issues. In this study, learn how to set the right objectives for customer service executives to determine their areas of focus.
Posted: 22 Mar 2017 | Published: 22 Mar 2017

OpenText

Achieve A Single View Of The Retail Customer For Deeper Insight
sponsored by Hortonworks
WHITE PAPER: Consumer behavior changes constantly, threatening retailers' business objectives. But there are new opportunities for retailers willing to capture and analyze this behavior to gain insights and maintain their edge. Discover how to push your company to adapt to the evolving customer. Plus, learn about the role big data plays in this new landscape.
Posted: 21 Mar 2017 | Published: 21 Mar 2017

Hortonworks

10 Hidden Costs of Quoting with Spreadsheets
sponsored by TechData - Connectwise
WHITE PAPER: Many companies shy away from investing in a professional quote and proposal automation platform because they think it's too expensive, or that spreadsheets are just as good. Unfortunately, spreadsheets weren't designed with quoting in mind. Learn about the 10 hidden costs of quoting with spreadsheets, so you won't get caught off guard.
Posted: 21 Mar 2017 | Published: 21 Mar 2017

TechData - Connectwise

Strategic Planning Tools for Contact Centers
sponsored by Genesys
WHITE PAPER: This white paper explores how to leverage contact center strategic planning tools to predict performance more accurately and provide comprehensive what-if analysis capabilities. Discover how to get key answers to tough operational questions so that you can react to change faster and with more agility.
Posted: 22 Feb 2017 | Published: 22 Feb 2017

Genesys

A Quick Guide to Modernizing Customer Service
sponsored by ServiceNow
WHITE PAPER: 80 percent of businesses believe they deliver a superior customer experience. However, only 8 percent of their customers agree. Download this white paper to explore how to redefine the fundamentals of customer service by bringing together people, workflows, and systems to proactively resolve issues and optimize the service experience.
Posted: 13 Apr 2017 | Published: 13 Apr 2017

ServiceNow

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com
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