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Customer Data Management

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Customer Data Management White Papers (View All Report Types)
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How to Create an Effective Social CRM Strategy
sponsored by Microsoft
WHITE PAPER: This insightful white paper reveals proven guidelines for conducting customer experience management using social. Learn from a series of social thought leaders about the practice of social listening and building a social CRM strategy.
Posted: 13 Oct 2015 | Published: 13 Oct 2015


5 Best Practices for Designing Data-Driven Applications
sponsored by OpenText
WHITE PAPER: This executive brief will help you recognize how data impacts the customer journey. Access now and learn how to use your audience's experience to deliver relevant data.
Posted: 13 Oct 2015 | Published: 29 May 2015


Case Study: KPN Delivers Customer Intelligence Faster and at Reduced Cost
sponsored by TIBCO Software Inc.
WHITE PAPER: In this case study, find out how the leading telecommunications and ICT service provider in the Netherlands was able to integrate analytics into the customer intelligence division's analysis environment and easily import data from the analysis server and other sources.
Posted: 12 Oct 2015 | Published: 29 Jan 2010

TIBCO Software Inc.

SAS® Data Governance: Give your data some guidance – and make it work for your business
sponsored by SAS
WHITE PAPER: In this white paper discover how one data governance platform can help your organization build the set of policies, processes and boundaries you need to holistically manage your data. Read on to learn how data governance can allow you to establish how you want your data to behave.
Posted: 09 Oct 2015 | Published: 09 Oct 2015


WAF Enables Cloud and Hosting Providers to Bolster Security Offerings
sponsored by Radware
WHITE PAPER: In this white paper, explore how cloud and hosting providers can improve security to attract more customers, improve per-customer revenue, and increase loyalty. Continue reading to learn the top 3 web app security challenges and how to put customers' minds at ease.
Posted: 05 Oct 2015 | Published: 31 Oct 2012


Stop Mis-Targeting Your Customers: Managing Data for B2C
sponsored by Rackspace
WHITE PAPER: In this brief case study, find out how Appreciation Engine was able to help business better understand their customers when they used Rackspace Cloud Databases. Access now and learn how to use their strategy to handle your data in a cost-effective manner while addressing your growing data needs.
Posted: 28 Sep 2015 | Published: 29 Jul 2015


Security Report: Are Your Customers Afraid to Share Data?
sponsored by Unisys
WHITE PAPER: In this report, survey results from the Australian public reveal how much consumers fear sharing their personal data and which industries they distrust the most.
Posted: 25 Sep 2015 | Published: 25 Sep 2015


Experts Dig Into Customer Communications Archiving
sponsored by EMC
WHITE PAPER: In this white paper, our experts dig into the top trends in customer communications archiving. Explore the essential requirements of a next-gen archiving solution, along with best practices for deploying one.
Posted: 24 Sep 2015 | Published: 24 Sep 2015


Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 22 Sep 2015 | Published: 30 Jan 2015

Hewlett Packard Enterprise

Customer Data: Why Quality Overrides Quantity + a 4-Step Approach to Remediation
sponsored by Harte Hanks
WHITE PAPER: In the following article, you'll learn how a simple change in mindset can help you understand what quality data can do for your organization. Discover trustworthy reporting and truer insights that can be achieved by approaching data beyond its sheer size.
Posted: 21 Sep 2015 | Published: 30 Jul 2015

Harte Hanks

How to Get (and Stay!) Ahead of the Mobile Consumer with 5 Tips
sponsored by Harte Hanks
WHITE PAPER: This article talks about ways you can keep up with your mobile audience and deliver an optimal customer experience despite disruptions. Get insights on five useful topics ranging from customer data to compelling content.
Posted: 18 Sep 2015 | Published: 12 Aug 2015

Harte Hanks

Improving the Customer Connection: Grow your Business with a Customer-Centric Marketing Approach
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper provides a look into how CRM and business intelligence solutions can help an enterprise respond to customers with the information they want, when they need it. Read on to learn how this not only helps to attract new business, but can also strengthen the bonds that your existing customers have with your company.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

Hewlett Packard Enterprise

Bring “Dead” Leads Back to Life
sponsored by Conversica
WHITE PAPER: This white paper describes the tool PHP support company Zend used to engage consistently and persistently with leads, as well as increase conversion rate by 18%. Learn how even leads that are considered "dead" can be leveraged with the right lead management strategy.
Posted: 16 Sep 2015 | Published: 16 Sep 2015


Big Data Exploration: Discover What's Relevant to your Business and Make Better Decisions
sponsored by IBM
WHITE PAPER: Access this white paper to discover details on five high-value use cases to gain value from big data, so you can outpace competitors in an agile market.
Posted: 15 Sep 2015 | Published: 31 Mar 2015


5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Big Data: Delivering an Agile Infrastructure for Time-Critical Analytics in Telecom
sponsored by IBM
WHITE PAPER: This guide highlights the changes business decision makers must make in order to develop a deeper understanding of customer preferences. Learn what it takes to improve business processes and increase your use of time-critical big data analytics.
Posted: 03 Sep 2015 | Published: 31 Oct 2013


Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: This guide features a real-life example of how one organization gained meaningful business insights by leveraging customer experience management with machine data. Learn how to create these insights and help your business grow revenue by improving user engagement.
Posted: 24 Aug 2015 | Published: 24 Aug 2015


The State Of Data Security: 2014 Through 2015
sponsored by Digital Guardian
WHITE PAPER: In this webinar transcript, a Forrester researcher discusses the state of data security, how things have changed in the past year, and what can be done going forward.
Posted: 17 Aug 2015 | Published: 17 Aug 2015

Digital Guardian

Cloud Computing and Customer Service: A 360-Degree View of Your Customers
sponsored by
WHITE PAPER: This white paper examines a cloud platform that will help you streamline your enterprise's customer service processes and open the door to more valuable insights through your own data.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

6 Steps to Deliver a Complete Service Experience
sponsored by
WHITE PAPER: This white paper highlights 6 steps in delivering a complete customer service experience, and will equip your agents with the tools and intelligence they need to deliver excellent service.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Acquire, Grow, and Retain Customers: The Business Imperative for Big Data and Analytics
sponsored by IBM
WHITE PAPER: This white paper presents strategies for gaining a holistic view of your customers with big data and analytics. Discover detailed approaches for effectively using these technologies as well as four beneficial outcomes.
Posted: 05 Aug 2015 | Published: 31 Dec 2013


Global C-Suite Study: How to Enable CMOs to be Customer-Focused
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Read on and learn how to help these professionals build a robust digital marketing strategy.
Posted: 03 Aug 2015 | Published: 31 Mar 2014


Data Quality Suite
sponsored by Melissa Data Corp
WHITE PAPER: This white paper outlines 4 powerful tools for real-time verification. Discover how you can protect your database with data quality firewall to gain the following benefits: Clean contact data at point of entry or in batch, improved customer contactability, less waste and reduced undeliverable mail, and more.
Posted: 06 Jul 2015 | Published: 31 Dec 2014

Melissa Data Corp

Deciding Which CRM Solution is Right For You
sponsored by
WHITE PAPER: This e-book can help you determine which type of CRM system is right for your business.
Posted: 26 Jun 2015 | Published: 31 Dec 2014

IAM: Delivering Secure, New Business Services in a Multi-Channel Customer Environment
sponsored by CA Technologies.
WHITE PAPER: This white paper explores 13 requirements to leverage multi-channel IAM to convert customers and protect their sensitive data.
Posted: 11 Jun 2015 | Published: 04 Dec 2014

CA Technologies.
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