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 Jul 4, 2009
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CRM Hosting

-- 1 Vendor Report | 2 Products

ALSO CALLED: Hosted CRM, CRM Hosting Providers, Hosting, and CRM Application Service Providers
DEFINITION: Hosted CRM is an arrangement in which a company outsources some or all of its customer relationship management (CRM) functions to an application service provider (ASP). The hosted CRM model is said to increase return on investment (ROI) by decreasing costs and allowing a company to focus more resources on its main business areas. In-house CRM, on the other hand, while more expensive, is also said to  … 
Definition continues below.
Recent Vendor Reports on CRM Hosting
On Demand and Enterprise CRM Integration: An Alternative Approach to Integrating CRM Applications
sponsored by Cicero Inc.
WHITE PAPER: To get the most you can out of your CRM system it needs to be able to communicate with other back-end systems. This paper examines an alternative approach to CRM integration, Desktop Integration, and explores the advantages desktop integration has over more traditional approaches.
Posted: 10 Jun 2009 | Published: 10 Jun 2009
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TOPICS:  Application Integration | CRM | CRM Analytics | CRM Hosting | CRM Software | Customer Data Integration | Customer Data Management | Customer Data Management Software | Data Integration | Data Management | Enterprise Application Integration Middleware
 
CRM HOSTING DEFINITION (continued): …  allow more customization. Companies offering hosted CRM include Siebel, Salesforce.com, and UpShot. The hosted CRM model is most prevalent in small-to-medium size companies, especially those who don't already have well-established CRM processes. According to a study from Nucleus Research, over 80% of companies that outsourced CRM achieved a positive ROI. The study reported that problems with the traditional in-house CRM model include high software and consulting costs, ineffective user adoption, and poor management. However, because in-house CRM can be tailored more specifically to the particular … 
CRM Hosting definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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