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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data Integration Reports
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How Telco Providers can Enable Real-Time Analytics and Decision-Making
sponsored by Aerospike
WHITE PAPER: Discover how Telco Service Providers (TSPs) can provide seamless, connected experiences with insights from big data architectures and advanced analytics. Find out how to enable real-time decision-making with analytics capabilities that support network management, CEM, and digital innovation.
Posted: 12 Jun 2017 | Published: 12 Jun 2017


Resolve Customer Issues and Execute Service Orders with Cloud CX tools
sponsored by SAP Hybris
WHITE PAPER: How are your call center agents and on-site technicians equipped for these situations? Learn how the right tools can help you leverage omnichannel customer support, provide the right resources at the right time, and digitally transform your service organizations.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

21 Digital E-Commerce Vendors, Rated and Reviewed
sponsored by SAP Hybris
WHITE PAPER: You know by now that customer engagement strategies must evolve, but how can you get started? Decision-making starts with knowing your options. Explore Gartner's rating of 21 digital e-commerce platform ready to tackle mobile and social engagement.
Posted: 08 Jun 2017 | Published: 24 Apr 2017

SAP Hybris

Vendor Analysis for Multichannel Customer Engagement Tools
sponsored by SAP Hybris
WHITE PAPER: Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

11 Hot E-Commerce Vendors And How They Stack Up
sponsored by SAP Hybris
WHITE PAPER: In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.
Posted: 06 Jun 2017 | Published: 24 Mar 2017

SAP Hybris

Engaging the Unengaged Consumer
sponsored by SAP Hybris
WHITE PAPER: It can feel like today's social and mobile customer is engaged in everything ... except you. How can you deliver an exceptional experience, like those of agile and legacy free market disruptors? Finextra reveals how banks are doing just that in this white paper.
Posted: 05 Jun 2017 | Published: 05 Jun 2017

SAP Hybris

Supporting The Buyer Journey With Customer Service
sponsored by SAP Hybris
WHITE PAPER: 50% of all buyers still view customer service as a post-purchase resource, rather than a purchasing aid. Find more survey results from Forrester that reveal how 247 companies approach customer service.
Posted: 05 Jun 2017 | Published: 29 Jul 2016

SAP Hybris

Key Trends Affecting Wholesale Distribution
sponsored by SAP Hybris
WHITE PAPER: B2B buyers expect the same customer experience in business that they rely on in their personal lives. Learn how wholesalers can embrace new best practices and opportunities in marketing, commerce, sales, and service.
Posted: 05 Jun 2017 | Published: 05 Jun 2017

SAP Hybris

CEM Trends in Government and the Public Sector: Serving a New Generation of Citizens
sponsored by SAP Hybris
RESEARCH CONTENT: Explore the results of an Aberdeen Group survey that polled 162 organizations regarding trends and best practices for customer experience management (CEM), social media and CRM, and BI, with a specific focus on government and the public sector.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Navigating the Complexity of Big Data Transformation
sponsored by Rackspace Intel
WHITE PAPER: Discover the latest big data trends uncovered in a Forrester Consulting study. Learn the top priorities of big data decision makers, the 4 top transformation challenges, 4 ways to overcome these challenges, and more.
Posted: 31 May 2017 | Published: 31 May 2017

Rackspace Intel

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In this white paper, learn about a program that can help you gain better customer insights through data visualization. Discover how intuitive dashboards, predictive analytics, and more can help you gain a better view of what your customers want; both now and in the future.
Posted: 30 May 2017 | Published: 30 May 2017

SAS

Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Understand The Power Of The Data Management Platform (DMP)
sponsored by Cxense
WHITE PAPER: Managing and putting data to work is one of the biggest challenges publishers face in the digital age. Data is black gold for publishers, but they require both technology and know-how to refine it – which is why using a data management platform (DMP) can help. Inside, learn how to deploy and successfully use a DMP to be more audience-data savvy.
Posted: 10 May 2017 | Published: 10 May 2017

Cxense

How Global Brands Have Developed an Online Personalization Strategy
sponsored by Cxense
CASE STUDY: A company's web content is what defines them in the eyes of their customers – and that's why personalization plays such a key role in developing a brand strategy. In this case study collection, learn how several global companies such as MediaGene and iTromsø used Cxense technology to create a better personalization experience for customers.
Posted: 10 May 2017 | Published: 10 May 2017

Cxense

Convert Like a Pro: The Future of Personalization in Marketing
sponsored by Cxense
EBOOK: Marketers have been experimenting with content recommendations and retargeting for many years, but with more and more customers expecting unique online experiences these methods just won't cut it anymore. Discover how to achieve personalization with big data, web and mobile apps, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

Why Your Business Needs a Personalization Strategy
sponsored by Cxense
WHITE PAPER: Return customers are an asset for your company, providing quality, actionable data for you and your marketing department. Learn more about how you can leverage web personalization in your web apps and website design to provide an enticing customer experience that will keep your customers coming back.
Posted: 05 May 2017 | Published: 05 May 2017

Cxense

How to Implement a Personalized Online Customer Experience
sponsored by Cxense
EBOOK: This e-book explores how to engage customers and increase brand recognition with strategies for delivering personalized online customer experiences. Discover how to extract the key insights you need from customer data and leverage them to make personalization a measureable, profitable reality.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

Salesforce vs. Microsoft Dynamics: Your expert guide to buying, managing and running a CRM system
sponsored by TechTarget
RESOURCE: The CRM software market has exploded due to the demand for a more dynamic way to work with customers. Access your expert guide to buying, managing and running a CRM system with a comparison of Salesforce and Microsoft Dynamics, by participating in our CEM and CRM Research Program today.
Posted: 03 May 2017 | Published: 03 Nov 2015

TechTarget

Why Retailers Are Implementing Unified Platforms
sponsored by Adyen
EGUIDE: More than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.
Posted: 26 Apr 2017 | Published: 26 Apr 2017


2017 Customer Service Trends: Operations Become Smarter And More Strategic
sponsored by Zendesk
WHITE PAPER: This analyst report summarizes the top 10 customer service trends for 2017 that contact center leaders must pay attention to in order to deliver customer service excellence.
Posted: 19 Apr 2017 | Published: 27 Jan 2017

Zendesk

Detangle the Agent Desktop Disaster Empower Your Team to Deliver a Seamless Customer Experience
sponsored by Genesys
VIRTUAL ENVIRONMENT: Here's the truth: Your desktops are inhibiting your employees and hurting your customer relations. Watch this webcast to learn how to optimize your desktops, improve customer relations, and how to better manage customer data.
Posted: 05 Jun 2017 | Premiered: 02 Jun 2017

Genesys

Data Governance and Data Integrity: What's the Real Cost of Bad Data?
sponsored by Infogix
RESEARCH CONTENT: 80% of insurers identified as having issues with customer data in a recent survey. Inside this research report, discover the impact of poor or inconsistent data, the priority of these issues amongst your peers, and some potential strategies for taking steps to better data integrity.
Posted: 12 May 2017 | Published: 12 May 2017

Infogix

Personalize the Member Experience to Deepen Member Engagement
sponsored by Infogix
WHITE PAPER: Personalization is the key to success in today's consumer-motivated setting. But in the health care industry, personalization is expected at a challengingly high level. Learn about how to build member engagement through personalization and data analytics, using the health care industry as an example.
Posted: 11 May 2017 | Published: 11 May 2017

Infogix

Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017

OpenText
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
Customer Data Integration definition sponsored by SearchDataManagement.com, powered by WhatIs.com an online computer dictionary

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