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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data Integration Reports
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Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Enterprise
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Enterprise

Four Myths that Prevent Organizations from Seizing Integration Value
sponsored by TIBCO Software Inc.
WHITE PAPER: This white paper points out four myths about integration that stop organizations from realizing its true value. Read on for real-life examples of new integration technologies benefiting IT organizations.
Posted: 17 Mar 2015 | Published: 14 Jun 2013

TIBCO Software Inc.

The Top 10 Benefits of Cobrowse Technology
sponsored by Oracle Corporation
WHITE PAPER: How can you learn more about the benefits of collaborative customer service tools?Access this informative white paper to get 10 benefits you could gain by employing collaborative customer service software. Read now to find out if this collaborative CRM software could be right for your business.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015


IBM helps TD Bank get social
sponsored by IBM
VIDEO: TD Bank recently implemented IBM Connections to facilitate instant social communication and collaboration between its employees who are spread across North America.
Posted: 22 Jan 2015 | Premiered: 22 Jan 2015


IDC Opinion – IBM Connect 2014 – Getting Even Smarter
sponsored by IBM
WHITE PAPER: This IDC Insight summarizes the key themes presented and announcements made at the IBM Connect 2014, an annual IBM customer and partner event held in Orlando, Florida.
Posted: 22 Jan 2015 | Published: 22 Jan 2015


IBM ExperienceOne: Continuous engagement at Greenwheels
sponsored by IBM
VIDEO: This video demonstration examines how IBM ExperienceOne helps organizations attract, engage and maximize the lifetime value of customers by enriching the ways they access product information and interact with your company digitally.
Posted: 21 Jan 2015 | Premiered: 21 Jan 2015


Case Study: Performance Bike
sponsored by IBM
WHITE PAPER: This white paper examines how Performance Bicycle, a leading cycling product retailer based in North Carolina, created an interactive, centralized collection of employee knowledge seamlessly linked to its e-commerce site – enabling knowledgeable employees to share expertise with customers and visitors.
Posted: 21 Jan 2015 | Published: 21 Jan 2015


IBM Named a Leader in 2014 Gartner Magic Quadrant for Horizontal Portals
sponsored by IBM
WHITE PAPER: This report from Gartner takes a look at the horizon portal solution vendors you should be aware of, providing an in-depth breakdown of the pros and cons of each.
Posted: 20 Jan 2015 | Published: 01 Oct 2014


How to Manage Your Multichannel Digital Properties for Exceptional Customer Experiences
sponsored by IBM
WHITE PAPER: Access this technical resource to gain a deeper understanding of the management of digital assets.
Posted: 20 Jan 2015 | Published: 20 Jan 2015


Forrester Market Overview: Digital Customer Experience Delivery Platforms
sponsored by IBM
WHITE PAPER: Access this critical report to gain a comprehensive understanding of emerging digital experience platforms and receive insights on how to better prepare for a digital customer experience investment.
Posted: 20 Jan 2015 | Published: 26 Nov 2012


Why businesses should enhance the digital customer experience
sponsored by Hewlett Packard Enterprise
WHITE PAPER: View this white paper to examine the challenges and benefits of gradually transitioning towards a customer-centric, digital business model. Read on to learn the points to consider and the steps to take to begin your transition towards digitalization.
Posted: 18 Dec 2014 | Published: 16 Sep 2014

Hewlett Packard Enterprise

Exceptional Customer Experiences: One Platform for Every Communication Channel
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014


CEM Research Panel
sponsored by
RESOURCE: Social media, contact centres, email, online chat, web traffic, sales calls and more. How many of them do you track, and how do you approach such a vast problem? We're currently conducting research to try and find out some of the larger concerns raised by professionals just like you around CEM.
Posted: 29 Jul 2014 | Published: 29 Jul 2014

Providing the total customer experience with IBM Predictive Customer Intelligence
sponsored by IBM
VIDEO: Tune into the following webcast to explore the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also gain a firsthand look at a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Premiered: 16 Jul 2014


Customer Intelligence Tools Drive More Engaging Experiences
sponsored by IBM
WHITE PAPER: The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Published: 16 Jul 2014


Air Transport Industry Insights 2014
sponsored by
ESSENTIAL GUIDE: This report from SITA looks at the impact of business intelligence on airlines and airports.
Posted: 01 May 2014 | Published: 01 May 2014

How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by SearchCRM
EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015


Best practice guide:What it takes to deliver a single view of the customer
sponsored by IPL
WHITE PAPER: This white paper intends to provide the reader with insight into how to ease the burden of compliance, become more customer-centric, offer improved products and services and make better-informed decisions by creating a single view of your most important information. Access now and learn how to enable these benefits in your own business.
Posted: 09 Feb 2015 | Published: 09 Feb 2015


Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
sponsored by MuleSoft
WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
Posted: 22 Jan 2015 | Published: 22 Jan 2015


Calculating Customer Lifetime Value: Analysis to Loyalty
sponsored by Looker
WEBCAST: Tune into the following webinar to learn what it takes to accurately calculate customer lifetime value and how by doing so successfully, you can drive improvements across all aspects of you company.
Posted: 20 Oct 2014 | Premiered: Oct 20, 2014


Take Advantage of Multi-Channel to Improve CEM
sponsored by Five9
EGUIDE: In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.
Posted: 10 Oct 2014 | Published: 10 Oct 2014


Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013


The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
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