Delivering a Seamless Experience Across Every Channel

Delivering a Seamless Experience Across Every Channel

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Today's consumers are turning to online and mobile channels to shop, book travel, bank, and more. As e-commerce and m-commerce grow, the most successful organizations are proving to be those that provide a seamless customer experience across all channels.

This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals regarding the multichannel customer experience. Read on now to learn about the following topics:

  • The rise of online and mobile channels
  • Comparing the customer experience across channels
  • Integrating online and offline customer experiences
  • And more
Vendor:
IBM
Posted:
15 Nov 2013
Published:
31 May 2013
Format:
PDF
Length:
10 Page(s)
Type:
White Paper
Language:
English
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