Today's consumers are turning to online and mobile channels to shop, book travel, bank, and more. As e-commerce and m-commerce grow, the most successful organizations are proving to be those that provide a seamless customer experience across all channels.
This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals regarding the multichannel customer experience. Read on now to learn about the following topics:
The rise of online and mobile channels
Comparing the customer experience across channels
Integrating online and offline customer experiences
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