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DEFINITION: Glocalization is a term that was invented in order to emphasize that the globalization of a product is more likely to succeed when the product or service is adapted specifically to each locality or culture it is marketed in. The term combines the word globalization with localization. (An earlier term for globalization in terms of product preparedness for international marketing is internationalization.)  … 
Definition continues below.
Globalization Reports
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Best Practices for Website Localization
sponsored by Transifex
EGUIDE: With your valuable time at stake, how can you design a localization strategy that aligns with your business goals? This expert e-guide provides fundamental advice on website localization, revealing the biggest opportunities and challenges to watch out for.
Posted: 24 May 2016 | Published: 17 May 2016


Expert Guide: Optimizing Agile Development and Web Localization
sponsored by Transifex
EGUIDE: While many companies have attempted to transform their development with Agile principles and web localization, many enterprises fail to get optimal value out of these practices. This two-part e-guide demystifies these two concepts and provides best practices to help you get your enterprise back on track.
Posted: 23 May 2016 | Published: 17 May 2016


Localization for Agile Teams: Translate at the Pace You Develop Code
sponsored by Transifex
WHITE PAPER: Localization often happens in large chunks, slowing down software development. Discover how you can implement a continuous localization process to keep up with Agile development. Learn how you can launch software to new markets faster, reduce costs, experience fewer translation errors, and more.
Posted: 16 May 2016 | Published: 16 May 2016


Step-by-Step Guide to Website Localization
sponsored by Transifex
WHITE PAPER: Although localization for websites has become significantly easier in the past few years, there still isn't a one-size-fits-all solution. Access a step-by-step guide for website localization in order to deliver optimal experiences for your target audiences.
Posted: 16 May 2016 | Published: 16 May 2016


Localization Guide: How to Take Your Travel & Hospitality Company Global
sponsored by Transifex
WHITE PAPER: As the travel industry moves into increasingly global markets, localization is more important than ever to ensure growth. Discover how to localize web and mobile apps, marketing content, and hospitality services to suit different global audiences.
Posted: 13 May 2016 | Published: 13 May 2016


Benchmark Survey: State of Localization for Web and Mobile Apps
sponsored by Transifex
WHITE PAPER: Today's customers expect your Web and mobile apps to be localized to fit their native language and culture. Access survey results to learn the biggest benefits and challenges of app localization. Discover how you can manage translation quality and consistency across your mobile and Web apps.
Posted: 11 May 2016 | Published: 31 Dec 2014


Success on an international scale: what an ERP system can offer
sponsored by Sage (UK) Limited
WHITE PAPER: Access this white paper now to get an overview of what is important in international business and what mid-sized companies should consider when selecting international enterprise software designed for mid-sized businesses.
Posted: 20 Oct 2015 | Published: 20 Oct 2015

Sage (UK) Limited

CIO Thought Leadership: The Sum of all brands
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This article by Ade McCormack looks at the impact customer-centricity has on organisations.
Posted: 18 Mar 2014 | Published: 18 Mar 2014

ComputerWeekly.com

Effective Collaboration Strategies for Distributed Development Teams
sponsored by SearchContentManagement
EGUIDE: In this expert e-guide, uncover the tools and techniques that improve global collaboration in different parts of the application development lifecycle.
Posted: 03 Sep 2013 | Published: 03 Sep 2013

SearchContentManagement

10 Requirements of a Global HR System
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This white paper looks at what is driving the globalization trend. Also listed are ten requirements every Chief People Officer should expect from a global HR system. Get insights into two of Constellation's primary business research themes, Technology Optimization and Innovation and the Future of Work.
Posted: 15 Dec 2014 | Published: 07 May 2014

Oracle Corporation UK Ltd

Are You Ready For a New Era in B2B Collaboration?
sponsored by IBM
WHITE PAPER: This white paper examines what companies can do to modernize their approach to business-to-business collaboration in response to trends like globalization, consumerization, and mobility.
Posted: 03 Sep 2014 | Published: 31 Mar 2014

IBM

Acting Locally, Succeeding Globally
sponsored by OpenText
WHITE PAPER: In this white paper, learn more about the importance of localization, the challenges and benefits of deploying multilingual content, and the tools you'll need to improve your web experience management (WEM) strategy on a global scale.
Posted: 02 May 2014 | Published: 31 Mar 2014

OpenText

Financial Management Essentials for Global Enterprises
sponsored by Infor
WHITE PAPER: In this white paper, take a look at a fundamental -- and often overlooked -- part of globalization: the capabilities of your financial management system. Discover 10 "global essentials" that are must-haves for any multinational finance system.
Posted: 18 Mar 2014 | Published: 31 Aug 2013

Infor

Core HR Kit: Cut costs, engage your people, and ensure compliance
sponsored by SuccessFactors
WHITE PAPER: This resource offers insight to help you choose an effective core HR system. Read on to discover key benefits of the right tool and learn how you can get started today.
Posted: 04 Mar 2014 | Published: 04 Mar 2014

SuccessFactors

Case Study: Leading VoIP Customer Goes Global With NuoDB
sponsored by NuoDB Inc
CASE STUDY: Access this brief case study to learn how the right distributed database enabled communications company Fathom Voice to reduce latency, provide data consistency, and update in real-time across global offices.
Posted: 04 Mar 2014 | Published: 01 Oct 2013

NuoDB Inc

Best Practice: 6 Questions to Ask Before Moving Core HR into the Cloud
sponsored by SuccessFactors
WHITE PAPER: This resource counts down six questions that you need to ask before moving core HR to the cloud.
Posted: 25 Feb 2014 | Published: 25 Feb 2014

SuccessFactors

The Benefits of Running Your Business Software in the Cloud: Strategies for Success
sponsored by NetSuite
WHITE PAPER: Ad hoc, standalone applications have a tough time keeping up with the requirements of business growth. This resource examines key benefits you can realize by moving your business software to the cloud.
Posted: 14 Feb 2014 | Published: 31 Dec 2011

NetSuite

Streamlining Global Operations: A New Approach to Two-Tier ERP
sponsored by NetSuite
WHITE PAPER: This resource reveals how a new cloud-based approach to two-tier ERP can deliver the full functionality that your organization needs to support global operations – while still keeping costs low.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

NetSuite

From Fear to Fortune: Lessons from Leveraging the Cloud
sponsored by NetSuite
WHITE PAPER: This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
Posted: 12 Feb 2014 | Published: 31 Dec 2013

NetSuite

Tapping Cloud-Based ERP Solutions to Capture Global Business Opportunities
sponsored by NetSuite
WHITE PAPER: This resource examines the challenges of launching international operations, and describes what you should look for when selecting a global financial reporting and consolidation tool. Also inside, discover whether cloud-based ERP is the right move for you.
Posted: 12 Feb 2014 | Published: 31 Jul 2013

NetSuite

Capturing Revenue In an Evolving, Global, Technological Environment
sponsored by Billing Platform
WHITE PAPER: This resource explores how globalization is increasing the demands of your billing system, and introduces a cloud-based platform that gives you the power to affordably fuel billing success.
Posted: 30 Jan 2014 | Published: 30 Jan 2014

Billing Platform

Cashing in on Customer Insight
sponsored by IBM
WHITE PAPER: This resource explains how customer analytics can help your organization monetize customer insights and compete in a global marketplace.
Posted: 11 Nov 2013 | Published: 31 Dec 2012

IBM

10 Ways to Use Social Media and Collaboration Tools in ALM
sponsored by WANdisco
EGUIDE: This e-guide from the experts at SearchSoftwareQuality.com counts down 10 ways to use social media and collaboration tools for ALM.
Posted: 30 Aug 2013 | Published: 30 Aug 2013

WANdisco

IT as a Competitive Weapon: Gain Speed, Agility and Cost Efficiency with Your IT Infrastructure
sponsored by SAVVIS
WHITE PAPER: Uncover the many pressures on the IT infrastructures of financial services organizations today and learn why ridding your organization of the burden may be your key to achieving the agility, speed, and reliability you need from an IT infrastructure.
Posted: 30 Jul 2013 | Published: 30 Dec 2011

SAVVIS

Tips For Streamlining a Global Supply Chain
sponsored by Sage Software
EGUIDE: In this expert e-guide, learn how you can simplify the challenges of enterprise resource planning (ERP) integration and increase efficiency through data consolidation, standardization, and supply chain visibility.
Posted: 23 Jul 2013 | Published: 23 Jul 2013

Sage Software
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GLOBALIZATION DEFINITION (continued): …  The term first appeared in the late 1980s in articles by Japanese economists in the Harvard Business Review. According to the sociologist Roland Robertson, who is credited with popularizing the term, glocalization describes the tempering effects of local conditions on global pressures. At a 1997 conference on "Globalization and Indigenous Culture," Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies."The increasing presence of McDonalds restaurants worldwide is an example of globalization, while the restaurant … 
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