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DEFINITION: Glocalization is a term that was invented in order to emphasize that the globalization of a product is more likely to succeed when the product or service is adapted specifically to each locality or culture it is marketed in. The term combines the word globalization with localization. (An earlier term for globalization in terms of product preparedness for international marketing is internationalization.)  … 
Definition continues below.
Globalization Reports
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Ten Requirements Every Chief People Officer Must Expect from Vendors to Support Global HR
sponsored by SAP
WHITE PAPER: In this white paper, learn about trends relating to the globalization of HR, so that you can be prepared for their impacts on your business. These trend constellations include those already impacting HR today, best practices for adopting HR systems, and more.
Posted: 25 Sep 2015 | Published: 07 May 2014


UC Case Study: Enabling Global Collaboration with JAS
sponsored by Zoom Video Communications
WHITE PAPER: This white paper serves as a case study of JAS, and examines how their organization successfully enabled unified communications (UC) for internal meetings, trainings, and global collaboration. Read on here to learn how you can employ a sturdy UC platform, and foster a strong sense of community within your company's culture.
Posted: 16 Sep 2015 | Published: 16 Sep 2015

Zoom Video Communications

The Value of UC Transformation: Collaboration to Fit Your Enterprise
sponsored by Intercall
WHITE PAPER: This report reviews how to maximize the benefits of globalization with emerging unified collaboration solutions. Read on now to access crucial information related to the transformation of the workforce, customer experience, and global partnerships.
Posted: 02 Sep 2015 | Published: 02 Sep 2015


AbbVie builds a global pharmaceuticals company on new foundations with SAP and IBM
sponsored by IBM
WHITE PAPER: This white paper provides a look into how AbbVie, a global pharmaceuticals company, successfully adopted enterprise-wide standardized SAP-enabled processes. Read on to discover the benefits of AbbVie's transition, including enabling global strategy with integrated SAP applications.
Posted: 31 Aug 2015 | Published: 30 Apr 2015


Scaling Apps Globally Without Sacrificing Performance
sponsored by Rackspace
WHITE PAPER: In this white paper, you will learn how to manage performance, complexity, and costs even as you increase capacity. Read on to learn more about key design considerations and the guiding principles of scaling an application globally.
Posted: 25 Aug 2015 | Published: 25 Aug 2015


CIO Thought Leadership: The Sum of all brands
sponsored by
ESSENTIAL GUIDE: This article by Ade McCormack looks at the impact customer-centricity has on organisations.
Posted: 18 Mar 2014 | Published: 18 Mar 2014

Effective Collaboration Strategies for Distributed Development Teams
sponsored by SearchContentManagement
EGUIDE: In this expert e-guide, uncover the tools and techniques that improve global collaboration in different parts of the application development lifecycle.
Posted: 03 Sep 2013 | Published: 03 Sep 2013


10 Requirements of a Global HR System
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This white paper looks at what is driving the globalization trend. Also listed are ten requirements every Chief People Officer should expect from a global HR system. Get insights into two of Constellation's primary business research themes, Technology Optimization and Innovation and the Future of Work.
Posted: 15 Dec 2014 | Published: 07 May 2014

Oracle Corporation UK Ltd

Are You Ready For a New Era in B2B Collaboration?
sponsored by IBM
WHITE PAPER: This white paper examines what companies can do to modernize their approach to business-to-business collaboration in response to trends like globalization, consumerization, and mobility.
Posted: 03 Sep 2014 | Published: 31 Mar 2014


Acting Locally, Succeeding Globally
sponsored by OpenText
WHITE PAPER: In this white paper, learn more about the importance of localization, the challenges and benefits of deploying multilingual content, and the tools you'll need to improve your web experience management (WEM) strategy on a global scale.
Posted: 02 May 2014 | Published: 31 Mar 2014


Financial Management Essentials for Global Enterprises
sponsored by Infor
WHITE PAPER: In this white paper, take a look at a fundamental -- and often overlooked -- part of globalization: the capabilities of your financial management system. Discover 10 "global essentials" that are must-haves for any multinational finance system.
Posted: 18 Mar 2014 | Published: 31 Aug 2013


Core HR Kit: Cut costs, engage your people, and ensure compliance
sponsored by SuccessFactors
WHITE PAPER: This resource offers insight to help you choose an effective core HR system. Read on to discover key benefits of the right tool and learn how you can get started today.
Posted: 04 Mar 2014 | Published: 04 Mar 2014


Case Study: Leading VoIP Customer Goes Global With NuoDB
sponsored by NuoDB Inc
CASE STUDY: Access this brief case study to learn how the right distributed database enabled communications company Fathom Voice to reduce latency, provide data consistency, and update in real-time across global offices.
Posted: 04 Mar 2014 | Published: 01 Oct 2013

NuoDB Inc

Best Practice: 6 Questions to Ask Before Moving Core HR into the Cloud
sponsored by SuccessFactors
WHITE PAPER: This resource counts down six questions that you need to ask before moving core HR to the cloud.
Posted: 25 Feb 2014 | Published: 25 Feb 2014


The Benefits of Running Your Business Software in the Cloud: Strategies for Success
sponsored by NetSuite
WHITE PAPER: Ad hoc, standalone applications have a tough time keeping up with the requirements of business growth. This resource examines key benefits you can realize by moving your business software to the cloud.
Posted: 14 Feb 2014 | Published: 31 Dec 2011


Streamlining Global Operations: A New Approach to Two-Tier ERP
sponsored by NetSuite
WHITE PAPER: This resource reveals how a new cloud-based approach to two-tier ERP can deliver the full functionality that your organization needs to support global operations – while still keeping costs low.
Posted: 14 Feb 2014 | Published: 31 Dec 2013


From Fear to Fortune: Lessons from Leveraging the Cloud
sponsored by NetSuite
WHITE PAPER: This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
Posted: 12 Feb 2014 | Published: 31 Dec 2013


Tapping Cloud-Based ERP Solutions to Capture Global Business Opportunities
sponsored by NetSuite
WHITE PAPER: This resource examines the challenges of launching international operations, and describes what you should look for when selecting a global financial reporting and consolidation tool. Also inside, discover whether cloud-based ERP is the right move for you.
Posted: 12 Feb 2014 | Published: 31 Jul 2013


Capturing Revenue In an Evolving, Global, Technological Environment
sponsored by Billing Platform
WHITE PAPER: This resource explores how globalization is increasing the demands of your billing system, and introduces a cloud-based platform that gives you the power to affordably fuel billing success.
Posted: 30 Jan 2014 | Published: 30 Jan 2014

Billing Platform

Cashing in on Customer Insight
sponsored by IBM
WHITE PAPER: This resource explains how customer analytics can help your organization monetize customer insights and compete in a global marketplace.
Posted: 11 Nov 2013 | Published: 31 Dec 2012


10 Ways to Use Social Media and Collaboration Tools in ALM
sponsored by WANdisco
EGUIDE: This e-guide from the experts at counts down 10 ways to use social media and collaboration tools for ALM.
Posted: 30 Aug 2013 | Published: 30 Aug 2013


IT as a Competitive Weapon: Gain Speed, Agility and Cost Efficiency with Your IT Infrastructure
sponsored by SAVVIS
WHITE PAPER: Uncover the many pressures on the IT infrastructures of financial services organizations today and learn why ridding your organization of the burden may be your key to achieving the agility, speed, and reliability you need from an IT infrastructure.
Posted: 30 Jul 2013 | Published: 30 Dec 2011


Tips For Streamlining a Global Supply Chain
sponsored by Sage Software
EGUIDE: In this expert e-guide, learn how you can simplify the challenges of enterprise resource planning (ERP) integration and increase efficiency through data consolidation, standardization, and supply chain visibility.
Posted: 23 Jul 2013 | Published: 23 Jul 2013

Sage Software

The Great Firewall of China? How to address the specific challenges of reaching China with your website
sponsored by CDNetworks
WHITE PAPER: This valuable guide explores the challenges of reaching China with your website and offers tips to help you successfully build a customer base in this emerging market. Also inside, find the answers to frequently asked questions regarding licensing.
Posted: 22 Jul 2013 | Published: 22 Jul 2013


Avaya Video Collaboration Solution for IP Office
sponsored by Avaya
WHITE PAPER: In the age of the globally-dispersed business, IT and organizational leaders are searching for ways to improve collaboration. This data sheet introduces a video collaboration solution that can make meetings more productive, efficient, and meaningful for organizations of all sizes.
Posted: 14 Jun 2013 | Published: 14 Jun 2013

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GLOBALIZATION DEFINITION (continued): …  The term first appeared in the late 1980s in articles by Japanese economists in the Harvard Business Review. According to the sociologist Roland Robertson, who is credited with popularizing the term, glocalization describes the tempering effects of local conditions on global pressures. At a 1997 conference on "Globalization and Indigenous Culture," Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies."The increasing presence of McDonalds restaurants worldwide is an example of globalization, while the restaurant … 
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